Xiong Zhang

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Xiong Zhang ("XZ") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

XZ : My design background and education have been instrumental in shaping my career as a designer. I studied Visual Communication Design in university, where I gained a strong foundation in design principles, techniques, and aesthetics. Additionally, I have been fortunate to have over thirty years of experience working in various design fields, including packaging design, urban landscape design, and architectural design. My education and practical experience have equipped me with the knowledge, skills, and insights necessary to excel in the design industry.

DL: What motivates you to design in general, why did you become a designer?

XZ : What motivates me to design is the opportunity to make a positive impact on people's lives and the world around me. I am driven by a passion for creativity, problem-solving, and innovation. Design allows me to express my ideas, emotions, and values in a tangible and meaningful way. It's not just a job for me; it's a calling and a lifelong pursuit of excellence.

DL: Did you choose to become a designer, or you were forced to become one?

XZ : I chose to become a designer because it aligns with my interests, strengths, and values. While there may have been external influences or expectations, ultimately, the decision to pursue a career in design was mine. It was driven by a deep-seated passion for creativity, a desire to make a difference, and a belief in the power of design to shape the world for the better.

DL: What do you design, what type of designs do you wish to design more of?

XZ : I design a wide range of products and projects, spanning from packaging design to urban planning. However, I am particularly interested in exploring more sustainable and environmentally friendly design solutions. I believe that design has the potential to address pressing global challenges such as climate change, resource depletion, and social inequality. Therefore, I wish to focus more on projects that promote sustainability, resilience, and social impact.

DL: What should young designers do to become a design legend like you?

XZ : I believe young designers should focus on honing their craft, developing their unique voice and style, and staying true to their passion and vision. It's important to continuously seek inspiration, learn from others, and push the boundaries of creativity. Additionally, cultivating strong communication skills, building a network of collaborators and mentors, and embracing challenges and failures as opportunities for growth are essential steps on the path to becoming a design legend.

DL: What distinguishes between a good designer and a great designer?

XZ : The distinction between a good designer and a great designer lies in their ability to innovate, inspire, and leave a lasting impact on the world. While a good designer may produce aesthetically pleasing and functional designs, a great designer goes beyond the surface level to create works that resonate deeply with people, challenge conventions, and shape culture. Great designers are visionary leaders who push boundaries, break new ground, and leave a legacy that inspires future generations.

DL: What makes a good design a really good design, how do you evaluate good design?

XZ : A good design is one that effectively solves a problem, meets the needs and expectations of its users, and communicates its message clearly and convincingly. It demonstrates creativity, functionality, and attention to detail, while also considering factors such as sustainability, accessibility, and user experience. I evaluate good design based on its ability to achieve its intended objectives, evoke emotional responses, and stand the test of time.

DL: What is the value of good design? Why should everyone invest in good design?

XZ : The value of good design is multifaceted and far-reaching. It enhances quality of life, drives innovation and economic growth, and fosters social and cultural progress. Investing in good design not only improves the functionality and aesthetics of products and spaces but also enhances user satisfaction, brand reputation, and market competitiveness. Ultimately, good design has the power to transform societies, elevate human experiences, and shape a better future for all.

DL: What is your secret recipe of success in design, what is your secret ingredient?

XZ : My secret recipe for success in design lies in a combination of passion, perseverance, and purpose. The secret ingredient, if there is one, is the relentless pursuit of excellence and the unwavering commitment to creating meaningful and impactful designs. I believe in constantly challenging myself, pushing the boundaries of creativity, and never settling for mediocrity. It's about staying true to my vision, embracing failure as a learning opportunity, and always striving to make a positive difference through my work.

DL: How could people improve themselves to be better designers, what did you do?

XZ : To become a better designer, one must be willing to constantly learn, adapt, and evolve. This involves seeking out new experiences, experimenting with different techniques, and embracing feedback from peers and mentors. It's also important to cultivate a diverse set of skills, from technical proficiency to creative problem-solving, and to never stop challenging oneself to reach new heights of excellence.

DL: If you hadn’t become a designer, what would you have done?

XZ : If I hadn't become a designer, I might have pursued a career in education or environmental advocacy. Both fields align with my values and interests, and offer opportunities to make a positive impact on society in different ways. However, design has always been my true passion and calling, and I am grateful for the opportunity to pursue it as a career.

DL: How do you define design, what is design for you?

XZ : Design, for me, is the art and science of problem-solving, creativity, and innovation. It's about translating ideas into tangible solutions that improve people's lives, enhance experiences, and inspire change. Design is a powerful tool for communication, expression, and transformation, with the potential to shape the world in profound and meaningful ways.

DL: Who helped you to reach these heights, who was your biggest supporter?

XZ : I have been fortunate to have many supporters and mentors who have played a crucial role in my journey as a designer. From family and friends who encouraged my creative pursuits to colleagues and collaborators who believed in my vision, their support has been invaluable in helping me overcome challenges and achieve success. I am grateful for their guidance, encouragement, and unwavering belief in my abilities.

DL: What helped you to become a great designer?

XZ : Several factors have contributed to my growth and development as a designer, including education, experience, and a relentless pursuit of excellence. I have always been curious and eager to learn, constantly seeking out new knowledge and skills to enhance my craft. Additionally, I believe in the power of collaboration and teamwork, surrounding myself with talented individuals who challenge and inspire me to be better every day.

DL: What were the obstacles you faced before becoming a design master?

XZ : Like any journey, my path to becoming a design master was not without its obstacles. I faced challenges such as self-doubt, criticism, and setbacks along the way. However, I persevered through these obstacles by staying focused on my goals, maintaining a positive attitude, and never losing sight of my passion for design. Each obstacle I encountered served as a learning opportunity and ultimately made me stronger, more resilient, and more determined to succeed.

DL: How do you think designers should present their work?

XZ : I believe designers should present their work in a clear, concise, and visually engaging manner that effectively communicates their ideas, process, and outcomes. This may involve creating a comprehensive portfolio showcasing their best projects, using multimedia tools such as presentations, videos, or interactive websites to highlight key features and benefits. Additionally, designers should be able to articulate their design rationale, methodology, and impact in a compelling and persuasive way, whether through written descriptions, verbal presentations, or client meetings.

DL: What’s your ultimate goal as a designer?

XZ : My ultimate goal as a designer is to use my skills, talents, and resources to contribute to the betterment of society and the environment. I aspire to create designs that not only solve problems and meet needs but also inspire, empower, and uplift individuals and communities. Whether through architecture, urban planning, product design, or advocacy, my goal is to leave a lasting legacy of innovation, creativity, and positive impact that transcends time and space.

DL: What people expect from an esteemed designer such as yourself?

XZ : People expect from an esteemed designer such as myself a combination of creativity, professionalism, and integrity. They expect innovative and high-quality design solutions that meet their needs and exceed their expectations. They also expect clear communication, transparent processes, and reliable delivery of results. As an esteemed designer, I am committed to upholding these expectations and continually striving for excellence in all aspects of my work.

DL: How does design help create a better society?

XZ : Design plays a crucial role in creating a better society by addressing complex challenges, improving quality of life, and fostering social, economic, and environmental sustainability. It has the power to shape behavior, attitudes, and perceptions, influencing how we interact with our surroundings, each other, and the world at large. Through thoughtful and responsible design, we can create inclusive, equitable, and resilient communities that thrive and flourish for generations to come.

DL: What would you like to see changed in design industry in the coming years?

XZ : In the coming years, I would like to see greater emphasis on sustainability, inclusivity, and social responsibility in the design industry. This includes prioritizing environmental stewardship, promoting diversity and equity in design practice and education, and advocating for design solutions that address pressing social and humanitarian issues. I also hope to see increased collaboration and interdisciplinary approaches to design, as well as greater recognition and support for emerging designers and underrepresented voices in the field.

DL: Where do you think the design field is headed next?

XZ : The design field is headed towards a future that is increasingly interdisciplinary, collaborative, and technology-driven. We can expect to see greater integration of digital tools, data analytics, and artificial intelligence in the design process, enabling designers to create more personalized, adaptive, and responsive solutions. Additionally, there will be a growing focus on human-centered design, user experience, and emotional intelligence, as well as a renewed emphasis on design ethics, sustainability, and social impact.

DL: How long does it take you to finalize a design project?

XZ : The time it takes to finalize a design project can vary depending on factors such as complexity, scope, and client requirements. Some projects may take weeks or months to complete, while others may span years or even decades. Regardless of the timeline, my priority is always to deliver a high-quality design solution that meets or exceeds the client's expectations and achieves the project's objectives. This may involve multiple iterations, revisions, and refinements throughout the design process, as well as ongoing communication and collaboration with stakeholders to ensure alignment and satisfaction.

DL: When you have a new design project, where do you start?

XZ : When starting a new design project, I typically begin by conducting thorough research and analysis to understand the project's context, goals, and constraints. This involves gathering information, studying relevant precedents, and conducting user interviews or surveys to gain insights into user needs and preferences. Once I have a clear understanding of the project requirements, I proceed to brainstorming and ideation, exploring different concepts, ideas, and approaches to solving the design problem. From there, I develop and refine the most promising concepts through sketching, prototyping, and iterative feedback loops, until arriving at a final design solution that meets the project objectives and exceeds the client's expectations.

DL: What is your life motto as a designer?

XZ : My life motto as a designer is "Innovate with Purpose, Create with Passion." This motto reflects my belief in the importance of creativity, innovation, and purpose-driven design. It reminds me to always stay true to my values, pursue excellence in everything I do, and use my skills and talents to make a positive impact on the world.

DL: Do you think design sets the trends or trends set the designs?

XZ : I believe that design and trends influence each other in a dynamic and symbiotic relationship. While design has the power to shape trends by introducing new ideas, styles, and technologies, trends also influence design by reflecting broader cultural, social, and economic shifts. As a designer, I strive to balance innovation with relevance, drawing inspiration from emerging trends while also staying true to timeless design principles and values.

DL: What is the role of technology when you design?

XZ : Technology plays a crucial role in the design process, enabling designers to explore, create, and communicate ideas more effectively and efficiently. From digital modeling and simulation tools to virtual reality and augmented reality platforms, technology offers a wealth of resources and capabilities that enhance the design process and expand the possibilities for innovation. However, it's important for designers to use technology as a tool rather than a crutch, maintaining a human-centered approach and prioritizing creativity, empathy, and ethical considerations in their work.

DL: What kind of design software and equipment do you use in your work?

XZ : In my work, I use a variety of design software and equipment to bring my ideas to life. This includes industry-standard software such as Adobe Creative Suite for graphic design, Autodesk AutoCAD and Revit for architectural design, and Blender for 3D modeling. I also use digital drawing tablets, 3D printers, and other prototyping tools to create physical prototypes and models. Additionally, I leverage online resources, design libraries, and collaborative platforms to access inspiration, share ideas, and collaborate with colleagues and clients.

DL: What is the role of the color, materials and ambient in design?

XZ : Color, materials, and ambient play a crucial role in design, influencing how people perceive, experience, and interact with the designed environment. Color can evoke emotions, create visual interest, and communicate brand identity, while materials can affect functionality, durability, and sustainability. Ambient factors such as lighting, acoustics, and spatial layout contribute to the overall atmosphere and user experience, shaping how people feel and behave within a space. As a designer, I carefully consider these elements and their impact on the user experience, striving to create cohesive and harmonious designs that engage the senses and enrich the human experience.

DL: What do you wish people to ask about your design?

XZ : I wish people would ask more about the thought process and inspiration behind my designs, as well as the challenges and breakthroughs encountered along the way. I believe that understanding the story behind a design adds depth and meaning to the final product, fostering a deeper appreciation and connection with the designer's vision and intent.

DL: When you see a new great design or product what comes into your mind?

XZ : When I see a new great design or product, I am filled with a sense of awe and inspiration. I admire the creativity, ingenuity, and craftsmanship that went into creating it, and I feel excited about the possibilities it represents. I also reflect on how the design addresses user needs and challenges, and how it pushes the boundaries of innovation and excellence in the field. Ultimately, great design inspires me to push myself further and strive for excellence in my own work.

DL: Who is your ideal design partner? Do you believe in co-design?

XZ : My ideal design partner is someone who shares my values, vision, and commitment to excellence. They should be creative, collaborative, and open-minded, with complementary skills and expertise that complement my own. I believe in the power of co-design and interdisciplinary collaboration, as it brings together diverse perspectives, ideas, and talents to create more innovative and impactful solutions. Together, we can leverage our strengths, overcome challenges, and achieve greater success than we could alone.

DL: Which people you interacted had the most influence on your design?

XZ : The people who have had the most influence on my design are my mentors, colleagues, and collaborators who have supported, challenged, and inspired me throughout my career. From teachers who instilled in me a passion for design to colleagues who pushed me to think outside the box, their guidance, feedback, and encouragement have been invaluable in shaping my growth and development as a designer. Additionally, I draw inspiration from thought leaders, innovators, and visionaries in the design field who have paved the way for new ideas, trends, and movements that continue to shape the future of design.

DL: How did you develop your skills as a master designer?

XZ : I developed my skills as a designer through a combination of education, experience, and a lifelong commitment to learning and growth. I pursued formal education in design, studying under esteemed mentors and immersing myself in the principles and practices of design. I also gained practical experience through internships, apprenticeships, and hands-on projects, where I honed my technical skills, creative abilities, and problem-solving prowess. Additionally, I actively sought out opportunities for professional development, attending workshops, conferences, and seminars to stay abreast of emerging trends, technologies, and best practices in the field. Through continuous practice, experimentation, and reflection, I cultivated a deep understanding of design principles and methodologies, as well as the ability to innovate, collaborate, and deliver impactful solutions.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

XZ : I am deeply grateful for the awards and recognition I have received throughout my career, as they serve as validation of my hard work, dedication, and contributions to the field of design. While fame and recognition certainly have their perks, such as increased visibility, opportunities, and influence, they also come with their own set of challenges and responsibilities. It can be daunting to be in the public eye and to constantly live up to others' expectations, but I strive to remain humble, grounded, and focused on my passion for design and making a positive impact on the world.

DL: What makes your day great as a designer, how do you motivate yourself?

XZ : What makes my day great as a designer is the opportunity to create, innovate, and collaborate with like-minded individuals who share my passion for design and making a difference. I am motivated by the challenge of solving complex problems, the joy of bringing ideas to life, and the satisfaction of seeing my designs positively impact people's lives. Whether it's a breakthrough moment of inspiration, a successful project launch, or simply a shared moment of camaraderie with colleagues, each day brings new opportunities for growth, creativity, and fulfillment.

DL: What do you think about future; what do you see will happen in thousand years from now?

XZ : Looking towards the future, I envision a world where design plays an even more integral role in shaping society, culture, and the human experience. I see design becoming increasingly interdisciplinary, collaborative, and human-centered, with a focus on sustainability, inclusivity, and social impact. From smart cities and sustainable architecture to biodesign and augmented reality, the possibilities for innovation and transformation are limitless. Ultimately, I believe that design has the power to inspire, empower, and unite people across borders and generations, creating a brighter, more equitable, and sustainable future for all.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

XZ : To my fans and followers, I want to express my heartfelt gratitude for your support, encouragement, and enthusiasm for my work. Your passion and appreciation fuel my creativity and inspire me to continue pushing the boundaries of design excellence. As a designer, my mission is to create meaningful and impactful designs that enrich people's lives, empower communities, and contribute to a better world. I invite you to join me on this journey of discovery, exploration, and innovation, as we strive to make a positive difference through the power of design. Thank you for being a part of my creative journey, and I look forward to sharing many more exciting adventures with you in the future.