Maria Burgelova & More By Us

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Maria Burgelova & More By Us ("MB&MBU") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

MB&MBU : The first ten years of my career were actually in marketing. It was a great foundation, but I always felt a strong pull towards design. So, in 2008, I decided to go back to university to pursue a master’s in design. However, after my first year, I had to put my studies on hold to take care of my young child’s health. It was a tough decision, but health and family come first. That didn’t stop me from pursuing my passion. I squeezed in as much design work and learning as I could during that time. I kept studying and working on projects to keep growing as a professional. In 2019, I went back and finished my master’s program. I thought it was going to be a bit daunting returning after so many years, but it turned out to be the most inspiring and rewarding experience.

DL: What motivates you to design in general, why did you become a designer?

MB&MBU : I’ve always been excited about colors and paint. From a young age, I found joy in creating and experimenting with different visual elements. However, there was a long period in my life when I couldn’t fully indulge in this passion. When I finally had the opportunity to focus on design, I realized I had accumulated a huge reservoir of creative energy just waiting. Design makes me happy because it combines aesthetics with functionality. Seeing well-organized and useful designs brings me a lot of satisfaction. But what really excites me is the process of creating those designs—transforming ideas into something tangible that can improve people's lives. It’s incredibly fulfilling to take a concept and develop it into something that’s both beautiful and practical. That’s what keeps me motivated every day.

DL: Did you choose to become a designer, or you were forced to become one?

MB&MBU : I fought for it. A lot. If my life had depended on my parents' wishes, I would have ended up as a manager of a sports company. But design was my passion, and I was determined to pursue it no matter what. It wasn’t always an easy path, but every challenge made me more committed to following my own dream.

DL: What do you design, what type of designs do you wish to design more of?

MB&MBU : We work on a huge variety of graphic and web design and branding projects, including video production. I find it fascinating to explore the possibilities of each medium, as each one offers unique ways to tell a story and engage an audience. Many of the designs we create in our studio are for innovative products. It’s rewarding to be part of projects that push the boundaries and introduce new ideas to the market. There’s something incredibly fulfilling about creating designs that not only look great but also have a meaningful impact on people’s lives. Whether it’s through sustainability, social initiatives, or innovative solutions, I’m excited about the potential of design to contribute to positive change.

DL: What should young designers do to become a design legend like you?

MB&MBU : The key is to never stop working on yourself, your skills, and your knowledge. The design field is always evolving, and there’s always something new to learn. Stay curious and keep pushing your boundaries. Take on new challenges, seek feedback, and don’t be afraid to step out of your comfort zone. Consistent growth and a passion for continuous improvement are what will set you apart and help you make a lasting impact in the design world.

DL: What distinguishes between a good designer and a great designer?

MB&MBU : I would say the key difference is the ability to see the bigger picture. A good designer can create something that looks great and meets the immediate needs of a specific task. But a great designer goes beyond that—they think about the broader implications of their work. They design with a vision for how their creations will influence and improve the world around them. It’s about creating design for impact, not just addressing a specific task. This perspective allows great designers to create work that is not only beautiful but also meaningful and lasting.

DL: What makes a good design a really good design, how do you evaluate good design?

MB&MBU : A really good design tells a story. It goes beyond just making a strong impression; it connects with people on an emotional level and makes them feel something. When I evaluate design, I look for this ability to evoke emotions and communicate a deeper message. It’s not just about aesthetics or functionality, but how well the design resonates with its audience and conveys its intended narrative. That emotional connection is what transforms good design into something truly memorable and impactful.

DL: What is the value of good design? Why should everyone invest in good design?

MB&MBU : Imagine a Rolex with poor design—you can’t, right? Nobody would pay a premium price for something that looks unimpressive. In the corporate world, design is a reflection of your professionalism. You could be the best in finance, for example, but if your design doesn’t communicate that excellence, people might not take you seriously. I’m not here to convince everyone to invest in good design because, frankly, good design isn’t for everyone. If people don’t understand its value, I wouldn’t push them to embrace something they aren’t ready for. However, this is exactly why companies with good design stand out and make such a huge difference. They understand that great design isn’t just about aesthetics—it’s about conveying professionalism, building trust, and creating an emotional connection with their audience. That’s the true value of good design.

DL: What would you design and who would you design for if you had the time?

MB&MBU : I’m actually a passionate beekeeper, so if I had all the time in the world, I would create a campaign to promote the importance of bees for our planet. This is something very close to my heart, and I believe it would make a real difference. Unfortunately, I’m too busy right now with other projects, but that’s definitely on my to-do list.

DL: What is the dream project you haven’t yet had time to realize?

MB&MBU : Oh, there are so many! I have a mobile application for dog owners in progress, and I’ve always wanted to create honey packaging. I’m constantly brimming with ideas—a new one pops into my head every day. Sometimes, it’s overwhelming to keep track of them all! It’s probably a good thing I only have 24 hours in a day, otherwise, I wouldn’t have the energy for all the projects I imagine. There's always something new and exciting to explore.

DL: What is your secret recipe of success in design, what is your secret ingredient?

MB&MBU : For me, it’s curiosity. That has always been my driving force. I’m constantly asking questions, exploring new ideas, and seeking out fresh perspectives. It’s the secret ingredient that fuels my creativity and helps me stay passionate.

DL: Who are some other design masters and legends you get inspired from?

MB&MBU : I’m inspired by many incredible designers. Stefan Sagmeister’s bold approach, David Carson’s innovative typography, Storm Thorgerson’s surreal album art, Saul Bass’s timeless designs, and Paula Scher’s powerful work all greatly influence me. Each of these legends pushes the boundaries of design and inspires me.

DL: What are your favorite designs by other designers, why do you like them?

MB&MBU : I’m fascinated by how designer brains work—their ideas and solutions often leave me in awe. Take Stefan Sagmeister’s "The Happy Show," for instance. It’s a brilliant mix of captivating visuals and deep, thought-provoking concepts that really stir the emotions. When a design can connect with me on such an emotional level, it instantly becomes a favorite. That emotional resonance is what I find truly remarkable in design.

DL: What is your greatest design, which aspects of that design makes you think it is great?

MB&MBU : I’m hoping my greatest design is yet to be made, but there is one design I’m particularly proud of—the logo for the French AOTA. This design truly represents who I am as a designer. It captures my attention to detail, my commitment to conveying a clear message, and my passion for creating something that is made for impact. This logo not only fulfills its purpose but also reflects my personal style and design philosophy, which is why it is one of my favorite projects.

DL: How could people improve themselves to be better designers, what did you do?

MB&MBU : To become a better designer, it's essential to stay curious and always be ready to learn something new. I constantly seek out new knowledge, whether it's through formal education, workshops, or simply exploring new trends and technologies on my own. Embracing a mindset of continuous learning keeps your skills sharp and your creativity flowing. Another crucial piece of advice is to not be afraid to work a lot. The hands-on experience is irreplaceable. The more you engage in projects, the more you grow as a designer. It’s through this dedication and hard work that real progress is made.

DL: If you hadn’t become a designer, what would you have done?

MB&MBU : If I hadn’t become a designer, I would have probably been some sort of very creative beekeeper, or I would have found a creative job involving dogs. I would not have been able to stop my creativity for sure.

DL: How do you define design, what is design for you?

MB&MBU : To me, design is a breath of fresh air—it's peace, excitement, and joy all in one.

DL: Who helped you to reach these heights, who was your biggest supporter?

MB&MBU : My journey wouldn't have been possible without the support of my son, my partner, and, in the last two years, my incredible team.

DL: What helped you to become a great designer?

MB&MBU : I'm not sure how great I am, but what has always helped me is my commitment to continuous learning. For me, the most important aspect of development in design is knowing that every day, I'll be just a little bit better at what I do because I'm constantly making small steps forward. It's this consistent effort and dedication to improving my craft that has been key to my growth as a designer.

DL: What were the obstacles you faced before becoming a design master?

MB&MBU : Oh, where do I start? My family had a different idea about the career I should pursue, and I spent 10 years working in other jobs. I had to quit university in the middle of my master’s in design to take care of my child's health, and then I became a single parent. I had to go back to university to finish my master’s when I was 40 years old. And that's just a small part of it. But I guess, in the end, if you really want something, you can do it. Just believe in it and take it step by step.

DL: How do you think designers should present their work?

MB&MBU : Designers should always have a well-crafted portfolio. We communicate with clients daily, so it’s crucial to keep our portfolios up to date. As long as it effectively presents your strongest pieces and demonstrates your abilities, the format is less important. I believe if there's one thing other professions could benefit from, it’s the concept of a portfolio when applying for a job. A portfolio provides a quick and clear impression of who you are as a professional. It showcases your skills, creativity, and the range of your work in a way that a resume alone can't.

DL: What’s your next design project, what should we expect from you in future?

MB&MBU : We are busy bees in our studio, working on a variety of projects as we speak. You can expect to see some innovative and creative work coming soon. Our next design projects are very exciting, and I can't wait to share more details with you.

DL: What’s your ultimate goal as a designer?

MB&MBU : My ultimate goal as a designer is to create a world that is organized, easy to use, and filled with clear intentions. I aim to create design work that people can understand subconsciously, navigating the hierarchy effortlessly. This vision drives me to create designs that are both functional and intuitive, making life simpler and more enjoyable for everyone.

DL: What people expect from an esteemed designer such as yourself?

MB&MBU : People often expect me to bring a unique blend of creativity, expertise, and vision to every project. They look for innovative solutions that not only meet their needs but also exceed their expectations. Additionally, clients anticipate a high level of professionalism, attention to detail, and the ability to translate complex ideas into intuitive and aesthetically pleasing designs. And I am trying not to disappoint.

DL: How does design help create a better society?

MB&MBU : Design has the power to change the world, much like creativity has driven human evolution throughout history. Good design also has the power to uplift and inspire people. It changes the world around us based on our values as a society. It can improve life in countless ways, from making everyday tasks easier to creating inclusive environments that everyone can enjoy. It solves complex problems, streamline processes, and improve communication, making interactions smoother and more efficient.

DL: What are you currently working on that you are especially excited about?

MB&MBU : We are currently working on three major projects at my studio, where we're supporting multinational companies by developing various brand identities, UX designs, motion designs, etc. for their marketing teams. It's incredibly exciting to see how these projects are taking shape day by day. I'm also preparing lectures on visual storytelling, which is another aspect I'm really passionate about and thrilled to dive into.

DL: Which design projects gave you the most satisfaction, why?

MB&MBU : The design projects that give me the most satisfaction are the ones where we have complete creative freedom and the client fully trusts us. I love being able to explore and innovate without any constraints, which often leads to truly unique and impactful designs. It's incredibly rewarding to see our vision come to life and to know that the client has confidence in our creative process. This level of trust and freedom allows us to produce our best work and deliver exceptional results.

DL: What would you like to see changed in design industry in the coming years?

MB&MBU : In the coming years, I would like to see more people and companies recognizing the value of good design. With the rise of AI, this subject doesn't get the attention it deserves. Understanding what makes a design good and why it matters should be a priority for all companies, regardless of how they create their designs. Emphasizing the importance of quality design will ensure that we continue to produce meaningful and impactful work in the industry.

DL: Where do you think the design field is headed next?

MB&MBU : I believe the design field is heading towards a significant transformation with the rapid advancement of AI. AI offers a huge opportunity for designers by providing more creative freedom and, most importantly, more time to build strategies and compelling stories behind the scenes. As a result, I believe the role of a designer in the future will become more strategic, focusing on the deeper purpose and impact of their work. While AI enables fast and easy creation of visuals, this could create a significant gap between meaningful designs and those without any thoughtful planning. To navigate this shift, designers will need to stay updated with the latest technologies and remain flexible, relevant, and strategic in their thinking.

DL: How long does it take you to finalize a design project?

MB&MBU : The time it takes to finalize a design project really depends on the client's timeline and the size of the project. In our studio, we're known for our productivity and efficiency, but we always prefer to have more time to develop well-thought-out designs. Ultimately, the duration can vary, but our goal is always to deliver high-quality, impactful work.

DL: When you have a new design project, where do you start?

MB&MBU : When we have a new design project, we always start with a discovery call. This is the most important part of the process, as it allows us to set the scene by understanding the client's expectations, getting to know their target audience, and identifying the actual needs we need to focus on. This initial step ensures that we are aligned with our clients and can create designs that truly meet their goals.

DL: What is your life motto as a designer?

MB&MBU : My life motto as a designer is "step by step." It's important to see the bigger picture, but my focus is usually on the next step I need to take. As long as I'm a little better tomorrow than I am today, I'm happy. This approach helps me stay grounded and continuously improve my work.

DL: Do you think design sets the trends or trends set the designs?

MB&MBU : I believe creative people set the trends. Once something inspiring is created, it has a ripple effect, influencing others and sparking new ideas. Each of us wants to add to it and expand on it, which helps shape and evolve the trends.

DL: What is the role of technology when you design?

MB&MBU : Technology in design is like the brush for an artist. While we can create without it and sometimes find the process even more exciting, our work largely depends on technology. It provides the tools and capabilities we need to bring our visions to life, streamline our workflows, and achieve precision and innovation in our designs.

DL: What kind of design software and equipment do you use in your work?

MB&MBU : We use a variety of design software for graphics, web, and motion design, including industry standards like Adobe Creative Suite for graphic design, Figma for web design, and After Effects for motion design. Additionally, we incorporate AI tools to enhance our creative process, streamline workflows, and bring innovative ideas to life. In terms of equipment, we rely on high-performance computers and graphic tablets.

DL: What is the role of the color, materials and ambient in design?

MB&MBU : It's crucial. Without color and materials, a design cannot exist. Color brings emotion, meaning, and identity to a design, while materials add texture, functionality, and context. Ambient design creates the atmosphere and mood, enhancing the overall experience. Together, they form the foundation of any successful design, making it engaging and effective.

DL: What do you wish people to ask about your design?

MB&MBU : I wish people would ask me more often "why." This essential question in design can uncover the entire story of a company, their values, goals, and the pain points of their target audience. Understanding the "why" behind a design allows us to see the purpose and intention, as well as the thoughtful decisions and strategic planning that make the design meaningful and effective.

DL: When you see a new great design or product what comes into your mind?

MB&MBU : When I see a new great design or product, I usually feel a sense of admiration and excitement. I often find myself falling in love with the creative thinking and innovative approach of the person who designed it. I get curious about what in their life made them come up with this idea. It's inspiring to see how their unique vision and experiences come together to create something truly remarkable.

DL: Who is your ideal design partner? Do you believe in co-design?

MB&MBU : My ideal design partner is my team. Having my own creative studio, I believe in co-design very much. Every designer in our team has unique talents that differ from the rest, and we collaborate daily. This collaboration allows us to leverage our diverse skills and strengths, giving us the advantage to excel in many different types of design.

DL: Which people you interacted had the most influence on your design?

MB&MBU : I believe my 18-year-old son has had the most influence on my design. He studied design and will continue with it at university soon, and he has a very interesting style. As designers, we are totally opposite; our styles have nothing in common. It's really exciting to hear his perspective when we talk about design. This kid is going to be better than me for sure.

DL: Which books you read had the most effect on your design?

MB&MBU : The books that have had the most effect on my design are catalogs from various artists, designers, and agencies. I love exploring their work and find different inspiration every time. Some of my favorite books about design are actually stories about artists and their lives, or companies, such as Pixar's story. These narratives provide valuable insights and inspiration that deeply influence my own design approach.

DL: How did you develop your skills as a master designer?

MB&MBU : I developed my skills by staying curious, studying, experimenting, and working hard. I follow this cycle: stay curious, study, experiment, work, then repeat. This approach has allowed me to continuously learn, grow, and refine my design abilities over time.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

MB&MBU : Irrespective of time and space, I would love to meet and talk with Robert Rauschenberg. I'm a huge fan of his innovative concepts. I'd also like to meet Peggy Guggenheim; she sounds like a person I would enjoy a lot. Additionally, I'd love to meet Stefan Sagmeister. I admire his way of thinking about life, design, and art. I find his ideas inspiring, and he is one of my favorite designers.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

MB&MBU : I don't feel famous, although I am very grateful for the recognition I've received. I believe that in life, we shouldn't take ourselves too seriously if we want to achieve more and improve every day. I'm at a point in my life where I continue to focus on taking the next step: learning, exploring, experimenting, and working on myself as a professional.

DL: What is your favorite color, place, food, season, thing and brand?

MB&MBU : My favorite color is white. Although it's often considered the absence of color, it is the color of endless possibilities for me. My favorite place is probably Sofia, where I've spent most of my life. I always feel a special excitement when I'm coming back home. My favorite food is fruit. Everyone who knows me would tell you that I'm ready to travel thousands of kilometers to eat good fruit. My favorite thing is not exactly a thing—it's my family. Choosing a favorite brand is difficult, but I love brands that have a strong identity and whose values are aligned with it.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

MB&MBU : When I was in university, I had an exam to create a coat of arms. Instead of inventing a project, I designed one for my father's village. I submitted it to my professor, gave a copy to the village mayor, received my grade, and forgot about it. Coincidentally, the day I gave them the coat of arms was just before the village's 550th anniversary. Later, while traveling abroad, I got a call from Bulgaria during the celebration, telling me I had a dog. Confused, I thought, "I know, her name is Tira." It turned out the village had made cakes, banners, and flags with the new coat of arms. To thank me, a local breeder gifted me a purebred Breton Spaniel puppy. I was shocked and had no idea how to react, but now I have one more beautiful dog named Barksy—a name blending barking and the art of Banksy.

DL: What makes your day great as a designer, how do you motivate yourself?

MB&MBU : For me, design is my happy place. If I feel good, I design. If I feel bad, I design, and it makes me feel good again. It’s my safe place where I find peace and joy, which continually motivates me to keep creating and exploring.

DL: When you were a little child, was it obvious that you would become a great designer?

MB&MBU : When I think about it now, it was very obvious that I would become a designer. I was obsessed with colors, paint, and creativity in every shape and form. At 12, I was trying to recreate screen printing using nail polish, screens, and tempera. I'm not sure how my parents came up with the idea that I should study business, but I'm not upset about it. My business education has made a huge difference in managing my creative studio effectively. And there is a happy end, of course—I am a designer now.

DL: What do you think about future; what do you see will happen in thousand years from now?

MB&MBU : This is hard to guess, but I hope that in a thousand years, the human race will be very empathetic towards each other, filled with love and peace. I envision a world where design is not driven by money, but by the desire to make people's lives happier and easier. It's a hopeful vision where creativity and compassion go hand in hand, improving the quality of life for everyone.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

MB&MBU : I'd like to share a piece of advice: focus on the next small step. The road to wherever you're going will seem much easier that way. By breaking down your journey into manageable steps, you'll find it less overwhelming and more achievable. Remember, progress is made one step at a time, and each small step brings you closer to your goals.