Design Legends ("DL") had the distinct honour to interview legendary designer S.A.I.T. Studio ("SS") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
SS : I attended various art workshops and certificate programs. After graduating from Istanbul Commerce University, Department of Media and Communication Systems and Haliç University, Department of Interior Architecture, I completed my Master's Degree in Interior Architecture at Haliç University.
SS : Seeing my dream come true and touching people's living spaces motivates me. I always wanted to be a designer. My interest in art and my desire to produce led me to become a designer.
SS : I wanted to be a designer and I am very happy that I succeeded.
SS : I do all kinds of architectural projects and interior design in my company. I wish to design airports.
SS : I advise my young friends to never give up. It is very important to respect past designers, know their works, try different techniques and follow technology. You should listen to criticism, whether positive or negative, and be open to innovation and development.
SS : In essence, while technical skills and proficiency are crucial, what sets a great designer apart is their ability to innovate, understand users deeply, solve problems effectively, and communicate and collaborate effectively throughout the design process.
SS : Evaluation of good design often involves a combination of subjective judgment and objective criteria. Designers, stakeholders, and users may assess a design based on usability testing, feedback sessions, aesthetic critique, and comparative analysis against industry standards or competitors. Ultimately, the measure of a really good design lies in its ability to achieve its goals effectively, delight users, and stand the test of time both functionally and aesthetically.
SS : The value of good design lies in enhancing user experiences, improving functionality, increasing brand appeal, and driving innovation. Investing in good design leads to better products, increased customer satisfaction, and ultimately, higher business success.
SS : If I had the time, I would love to design a sustainable and modern workspace for a progressive tech company that values creativity and collaboration.
SS : My dream project is design a multifunctional, sustainable airport somewhere in the world.
SS : Attention to detail and empathy for the user's needs are my secret ingredients for successful design.
SS : I admire everyone who has expressed their inner sense of design and become a designer. If I had to give an example from interior designers, I would say Jean-Michel Frank. He advocated the idea that decoration means creating more aesthetics with less furniture, and he organized her concepts according to this perspective. He used furniture he designed himself in the concepts he created, and his designs have continued to be admired since the 1930s until today.
SS : One of my favorites is the Eames Lounge Chair. I admire its timeless blend of comfort, elegance, and ergonomic design, showcasing meticulous craftsmanship that enhances both form and function seamlessly.
SS : My biggest and most proud project to date is the Liberty Signa Resort Hotel project. I was very excited to make both different and harmonious designs in this project, which included many different areas. Receiving an award from an international competition like the A'Design Award makes this project great.
SS : Practice regularly, seek feedback, and study diverse design styles and principles. I continuously learn from user interactions and stay updated with design trends to improve myself.
SS : If I wasn't a designer, I'd be an artist or doing anything art-related.
SS : Design is the intentional creation of solutions that balance aesthetics, functionality, and user needs to solve problems effectively.
SS : My family and my business partner Kemal Cetin.
SS : Continuous learning, practicing diverse design challenges, and incorporating feedback from users and peers helped me grow as a designer.
SS : Some obstacles I faced included overcoming self-doubt, mastering new tools and techniques, and learning to balance creativity with practicality in design solutions.
SS : Designers should present their work clearly and succinctly, highlighting the problem-solving process, key insights, and the impact of their designs on user experience and business goals.
SS : My next project is Villas in Istanbul. In the future, you can expect designs incorporating new technologies that increase creativity and efficiency in interior design.
SS : My ultimate goal is to be a designer with inspired and exemplary designs.
SS : People expect innovative solutions, attention to detail, a deep understanding of user needs, and designs that inspire and enhance everyday experiences.
SS : Design improves society by solving problems, enhancing usability, promoting sustainability, and fostering creativity and empathy among people.
SS : Currently, I am excitedly designing a large and old mansion as the workspace of a big company.
SS : The Liberty Signa Hotel project gave me the most satisfaction. Because it caused me to win the A'Design Award.
SS : I'd like to see more emphasis on inclusivity, sustainability, and ethical considerations in design practices, along with greater integration of emerging technologies for more seamless user experiences.
SS : The design field is heading towards more personalized, interactive, and technologically integrated solutions that prioritize user experience and sustainability.
SS : This varies depending on the size of the project and the user's wishes.
SS : If I had to give an average duration, I would say at least eight to ten weeks.
SS : Design with empathy, innovate with purpose.
SS : It's often a reciprocal relationship where design can both set and be influenced by trends. Designers can lead by innovating new concepts, but they also adapt to emerging trends shaped by cultural, technological, and social changes.
SS : Technology plays a crucial role in modern design by enabling innovation, enhancing functionality, and improving user experience. It allows designers to explore new materials, methods, and interactive elements that shape the way users interact with and perceive design solutions.
SS : AutoCAD, SketchUp, 3D Max, VR
SS : Color, materials, and ambient elements play a pivotal role in design by influencing mood, perception, and functionality, thereby enhancing the overall user experience and aesthetic appeal of spaces or products.
SS : I wish people would ask about my design process.
SS : When I see a new great design or product, I think about its innovation, functionality, user experience, and the thought process that went into creating it.
SS : My ideal design partner is architect Kemal Cetin. Yes, co-design involving collaboration with stakeholders and users can lead to more inclusive, effective, and user-centered design solutions.
SS : I interact with a diverse range of designers, users, and stakeholders, each contributing unique perspectives and insights that influence my approach to design.
SS : "The Design of Everyday Things" by Don Norman, "Solving Problems with Design Thinking" by Jeanne Liedtka, and "Universal Principles of Design" by William Lidwell.
SS : I've developed my skills through continuous learning, practicing diverse design challenges, analyzing user interactions, and staying updated with current design trends and methodologies.
SS : I would love to meet Zaha Hadid if she were alive.
SS : It is gratifying to receive awards and appreciation. Being well-known comes with its own responsibilities, such as managing expectations and ensuring the accuracy of information provided. It's more about serving users effectively and keeping up-to-date information.
SS : My favorite color is black, place is Barcelona, I love all Turkish and Italian food, season is summer, thing is to share life. If it's a fashion brand we're talking about, my favorite is Prada.
SS : A great day for me is often fueled by creative challenges, client satisfaction, teamwork, recognition, continuous learning, and maintaining a healthy work-life balance. I motivate myself by setting goals, seeking inspiration, staying organized, and embracing collaboration and feedback.
SS : That was always obvious, my family said.
SS : Predicting a thousand years into the future is highly speculative, but advancements in technology, space exploration, sustainability efforts, and societal changes could drastically reshape humanity's existence. I hope the world will be better in every aspect in the future.
SS : I'm all about sleek lines, cozy corners, and pops of personality. Whether it's blending modern with vintage or experimenting with bold colors, I love creating spaces that reflect individuality and comfort.
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