Vito D'Amato

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Vito D'Amato ("VD") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

VD : Of course! Here's a general response without specifying companies and education: I have a robust background in industrial design, with a particular focus on the furniture industry. My education provided a solid foundation in various aspects of design, including product development, human-centered design, and materials and manufacturing processes. Throughout my career, I've worked extensively in roles that blend product management and quality control. I've managed the entire product development lifecycle, ensuring that designs meet the highest standards and client specifications. This has involved close collaboration with design and production teams to optimize processes and enhance product quality. In product management, I've focused on designing and developing new furniture models, particularly sofas. Conducting market research to identify trends and customer preferences has been a key part of my role, ensuring that the products are both innovative and marketable. Additionally, working with suppliers to source high-quality materials has been crucial in maintaining the competitiveness of the products. In the realm of quality control, I've implemented rigorous procedures to maintain high product standards. This has involved regular inspections and tests to ensure compliance with industry standards, as well as addressing any quality issues that arise during production. Overall, my expertise lies in blending creative design with practical implementation, ensuring that products are both aesthetically pleasing and of superior quality.

DL: What motivates you to design in general, why did you become a designer?

VD : My motivation to design stems from a deep-seated passion for creativity and problem-solving. From a young age, I was fascinated by how things are made and how they function. This curiosity naturally led me to explore the world of design, where I could combine my love for art with my interest in functionality and innovation. The ability to transform an idea into a tangible product that enhances people's lives is incredibly rewarding. I became a designer because I wanted to create things that not only look beautiful but also serve a practical purpose and improve the user experience. The challenge of addressing real-world problems with creative solutions drives me every day. Additionally, the dynamic nature of design constantly pushes me to learn and adapt. The ever-evolving trends, technologies, and materials in the industry ensure that there's always something new to explore and incorporate into my work. This continuous learning process is both exciting and fulfilling, keeping my passion for design alive. Ultimately, my goal as a designer is to make a positive impact through thoughtful, well-crafted designs that resonate with people and make a difference in their daily lives.

DL: Did you choose to become a designer, or you were forced to become one?

VD : I chose to become a designer. It was a conscious decision driven by my passion for creativity, problem-solving, and the desire to make a positive impact through design. From a young age, I was naturally drawn to how things are created and function, which fueled my curiosity and interest in design. The ability to blend aesthetics with functionality and create products that improve people's lives has always been incredibly motivating for me. Pursuing a career in design felt like the perfect way to combine my artistic inclinations with my technical skills and desire to innovate. This choice has allowed me to continuously explore new ideas, learn, and grow, which has been immensely fulfilling both personally and professionally.

DL: What do you design, what type of designs do you wish to design more of?

VD : I primarily design furniture, with a particular focus on sofas and seating solutions. My work involves balancing aesthetics, comfort, and functionality to create pieces that enhance the living spaces of users. Looking ahead, I am eager to delve deeper into designing innovative products that push the boundaries of traditional furniture design. I wish to explore more sustainable and eco-friendly materials and techniques, integrating smart technology into everyday furniture to enhance user experience. This could include smart sofas with built-in features for modern living, such as charging ports, adjustable comfort settings, and modular designs that adapt to different spaces and needs. Additionally, I am interested in creating multifunctional furniture that addresses the growing demand for versatile living solutions, especially in urban environments where space is limited. This could involve pieces that transform or serve multiple purposes, combining style with practical innovation. By focusing on these innovative approaches, I aim to design products that not only meet the current needs of users but also anticipate and adapt to future living trends.

DL: What should young designers do to become a design legend like you?

VD : To become a design legend, young designers should build a strong foundation through education and refine their technical skills. Cultivate creativity by experimenting and staying curious, and build a versatile portfolio showcasing your best work. Gain hands-on experience through internships and collaborations, and network within design communities for guidance and opportunities. Focus on user-centered design, continuously seeking feedback to keep your work relevant. Stay persistent and resilient, learning from setbacks. Promote your work online and participate in design competitions to increase visibility. These principles will help you become an influential and respected designer.

DL: What distinguishes between a good designer and a great designer?

VD : The distinction between a good designer and a great designer lies in several key attributes and qualities that elevate one's work and impact: 1. Vision and Innovation Good Designer: A good designer creates functional and aesthetically pleasing designs that meet current standards and trends. Great Designer: A great designer pushes boundaries and sets new trends. They have a vision for the future and are innovators who create groundbreaking designs that challenge the status quo. 2. User-Centric Approach Good Designer: A good designer considers user needs and ensures their designs are user-friendly and practical. Great Designer: A great designer deeply understands the user's needs, behaviors, and emotions. They empathize with users and create designs that not only solve problems but also enhance the user experience in profound ways. 3. Attention to Detail Good Designer: A good designer pays attention to detail and ensures their work is polished and well-executed. Great Designer: A great designer obsesses over every detail, understanding that even the smallest elements can make a significant difference. Their work is meticulous, with a level of craftsmanship that sets it apart. 4. Adaptability and Learning Good Designer: A good designer stays updated with industry trends and applies new techniques as needed. Great Designer: A great designer is constantly learning and evolving. They are not just reactive to trends but proactive in exploring new ideas, materials, and technologies. They are lifelong learners who adapt to changes with agility and enthusiasm. 5. Collaborative Spirit Good Designer: A good designer works well with others and can contribute effectively to a team. Great Designer: A great designer excels in collaboration, often leading teams and inspiring others. They build strong relationships with colleagues, clients, and stakeholders, fostering an environment of creativity and mutual respect. 6. Communication Skills Good Designer: A good designer can clearly communicate their ideas and rationale behind their designs. Great Designer: A great designer is an exceptional communicator, able to articulate complex concepts in a compelling and understandable way. They inspire confidence and enthusiasm in their clients and team members. 7. Passion and Drive Good Designer: A good designer enjoys their work and is committed to their projects. Great Designer: A great designer is deeply passionate and driven by a genuine love for design. This passion fuels their creativity and perseverance, leading to exceptional work that resonates with others. 8. Impact and Legacy Good Designer: A good designer creates designs that are appreciated and utilized. Great Designer: A great designer creates designs that leave a lasting impact and influence the industry. Their work often becomes iconic, inspiring future generations of designers. 9. Ethical Responsibility Good Designer: A good designer considers ethical implications and aims to create responsible designs. Great Designer: A great designer actively champions ethical design practices, considering sustainability, inclusivity, and social impact in their work. They strive to make a positive difference in the world through their designs. By embodying these qualities, a designer can transcend from being merely good to truly great, leaving a lasting mark on the design world and beyond.

DL: What makes a good design a really good design, how do you evaluate good design?

VD : A truly exceptional design harmoniously blends aesthetics, functionality, and context. Evaluating a design's success involves looking at several key factors. First, functionality is paramount; a design must effectively solve a problem or meet a need without introducing new issues. Usability is crucial—users should find the product intuitive and straightforward, with interactions that feel natural and effortless. Aesthetics also play a significant role in good design. A visually pleasing product balances form, color, texture, and proportion, eliciting a positive emotional response, whether it's joy, comfort, or satisfaction. Innovation distinguishes good design from the great, offering something fresh and pushing the boundaries of what's been done before. Creativity and unique problem-solving approaches are hallmarks of this innovation. User-centered design is another critical element. Understanding and empathizing with the end-users ensures that the product meets their needs and enhances their experience. This involves incorporating user feedback and refining the design based on real-world use. Sustainability is increasingly important; a good design considers its environmental impact, using sustainable materials and processes to minimize harm while ensuring durability and longevity. Contextual appropriateness means the design respects and reflects the cultural and market context in which it will be used. It should align with cultural norms and values, addressing the needs and preferences of the target audience. Technical excellence is essential—meticulous attention to detail and high-quality materials enhance both functionality and aesthetics. Ergonomics ensures comfort and safety, especially for products like furniture. A good design should promote health and well-being and adhere to safety standards. Economic viability is also important; the design should balance quality and cost, making it feasible to produce and accessible to a broad audience. Finally, timelessness is a hallmark of great design. A truly exceptional design remains relevant and appealing over time, not just following trends but setting them. Evaluating whether a design meets these criteria involves user testing, expert reviews, prototyping, and iterative refinement. Comparative analysis against similar products and assessing the design’s impact on the target audience and environment further help determine its success. In summary, what sets a good design apart as truly exceptional is its ability to seamlessly integrate functionality, aesthetics, innovation, user-centric principles, sustainability, contextual relevance, technical excellence, ergonomics, economic viability, and timeless appeal. These elements combined create a design that not only meets but exceeds expectations, leaving a lasting impact on users and the industry.

DL: What is the value of good design? Why should everyone invest in good design?

VD : Good design extends beyond aesthetics, enhancing functionality, user experience, and emotional connections. It ensures products work efficiently, prioritizes user needs, and drives innovation by solving problems creatively. Economically, well-designed products command higher prices, reduce costs, and enhance brand differentiation. Sustainable design uses eco-friendly materials, promoting durable and environmentally friendly products. It also fosters emotional connections, making products more cherished. Socially, design promotes inclusivity and accessibility while building brand reputation and trust. In essence, good design improves functionality, user experience, innovation, and sustainability, creating meaningful solutions that enhance our lives and the world.

DL: What would you design and who would you design for if you had the time?

VD : If I had the time, I would design multifunctional, sustainable furniture for urban dwellers, particularly young professionals and families in small apartments. The goal would be to maximize space efficiency with pieces that transform or serve multiple purposes, like a sofa that converts into a bed or a dining table that doubles as a workspace. The furniture would use eco-friendly materials and sustainable manufacturing processes, emphasizing durability and long-term use. It would also be aesthetically pleasing with clean lines and customizable options. User-centric features like easy assembly, lightweight construction, and built-in storage would be central to the design. For example, I’d create a modular sofa that can reconfigure into different setups, with storage underneath and made from recycled materials. Incorporating smart technology, such as built-in charging ports, would enhance functionality. This project would blend innovation with sustainability, addressing the practical needs of urban living.

DL: What is the dream project you haven’t yet had time to realize?

VD : My dream project that I haven’t yet had time to realize is designing a series of modular, eco-friendly urban living spaces. This project would focus on creating adaptable and sustainable housing solutions that cater to the dynamic needs of urban residents, particularly in densely populated cities. Key Features: Modularity: The living spaces would be composed of modules that can be easily reconfigured and expanded based on the changing needs of the occupants. This flexibility would allow residents to customize their homes over time without the need for major renovations. Sustainability: The project would prioritize sustainable building materials, such as reclaimed wood, recycled metal, and innovative eco-friendly composites. Energy-efficient systems, like solar panels and rainwater harvesting, would be integral to the design. Smart Integration: Incorporating smart home technology would enhance the functionality and efficiency of the living spaces. This would include smart lighting, climate control, and security systems, all easily manageable through a central app. Community Focus: The design would also include communal spaces that encourage social interaction and foster a sense of community. Shared gardens, co-working spaces, and recreational areas would be key components. Aesthetic Appeal: While functionality and sustainability are central, the living spaces would also be visually appealing, with modern, clean designs that can be personalized to reflect the tastes and lifestyles of the occupants. Example Concept: Imagine a compact urban apartment that can be transformed from a single-bedroom unit into a two-bedroom unit as the resident's family grows. Each module, such as the kitchen, bathroom, or living area, could be individually updated or replaced without disrupting the entire living space. The design would incorporate green roofs, vertical gardens, and energy-efficient appliances, blending modern aesthetics with sustainability. By focusing on modular, eco-friendly urban living spaces, this dream project aims to address the pressing challenges of urbanization, sustainability, and housing flexibility, creating living environments that are adaptable, sustainable, and community-oriented.

DL: What is your secret recipe of success in design, what is your secret ingredient?

VD : My secret recipe for success in design is a blend of empathy and continuous curiosity. The secret ingredient? Seeing the world through fresh eyes every day.

DL: Who are some other design masters and legends you get inspired from?

VD : Some design masters and legends who inspire me include: Dieter Rams: Known for his "less but better" philosophy, his work in functional and minimalist design principles is timeless. Charles and Ray Eames: Their innovative approach to furniture design and their emphasis on ergonomics and aesthetics are profoundly influential. Philippe Starck: His eclectic and imaginative designs push boundaries and merge art with functionality. Eileen Gray: A pioneer in modernist design, her work in furniture and architecture is both elegant and ahead of its time. Zaha Hadid: Her bold, futuristic architectural designs challenge conventional forms and inspire creativity. These designers’ dedication to innovation, functionality, and aesthetics continually motivate me to strive for excellence in my own work.

DL: What are your favorite designs by other designers, why do you like them?

VD : Here are some of my favorite designs by other designers and the reasons I admire them: 1. Eames Lounge Chair by Charles and Ray Eames Why I Like It: This iconic chair perfectly balances comfort, functionality, and timeless style. Its innovative use of materials and ergonomic design set a standard for modern furniture. 2. Braun SK 4 Record Player by Dieter Rams Why I Like It: This design epitomizes Rams' "less but better" philosophy. Its minimalist aesthetic and functional clarity make it a masterpiece of industrial design. 3. Juicy Salif Citrus Squeezer by Philippe Starck Why I Like It: Starck’s squeezer is both a functional kitchen tool and a striking piece of art. Its unconventional design challenges the norms of everyday objects, making it a conversation starter. 4. Bibendum Chair by Eileen Gray Why I Like It: The Bibendum Chair is a perfect blend of comfort and modernist style. Its unique form and luxurious materials reflect Gray's innovative approach to furniture design. 5. Heydar Aliyev Center by Zaha Hadid Why I Like It: This architectural marvel showcases Hadid’s ability to create fluid, organic forms that defy traditional architectural conventions. Its dynamic and futuristic design is both inspiring and visionary. These designs resonate with me because they exemplify a perfect harmony of form and function, pushing the boundaries of design while maintaining a strong user focus.

DL: What is your greatest design, which aspects of that design makes you think it is great?

VD : My greatest design is Ariu, a modular sofa system celebrated for its innovation, versatility, and sustainability. Ariu adapts to various living spaces, allowing users to reconfigure it for lounging, hosting guests, or creating cozy nooks, making it suitable for both small apartments and larger areas. Crafted from eco-friendly materials like sustainably sourced wood and recycled fabrics, Ariu is designed to be durable, reducing the need for frequent replacements and minimizing environmental impact. The sleek, contemporary design of Ariu offers customizable options in colors and textures, ensuring it matches any interior decor. It prioritizes comfort with ergonomically designed cushions and adjustable backrests that provide the perfect balance of softness and support for prolonged use. Ariu stands out for its integration of smart technology, featuring built-in charging ports, modular lighting, and smart cushions that adjust firmness, enhancing functionality and convenience. User feedback was instrumental in refining Ariu’s features, ensuring it is both aesthetically pleasing and highly practical. Ariu draws inspiration from the spherical shapes of water atoms, symbolizing the relationship between humans and natural resources. It aligns with ecodesign principles, featuring a disassemblable structure for easy disposal and recycling. The central ottoman connects air chamber elements through tensioning bands, allowing modules to function independently as exercise balls or poufs. Weighing only 12kg, Ariu minimizes fuel impact during transport, promoting sustainability. In summary, Ariu's greatness lies in its modularity, sustainability, aesthetic appeal, comfort, innovation, and user-centric design. It represents my commitment to creating designs that are beautiful, functional, and environmentally responsible, making a positive impact on both users and the planet.

DL: How could people improve themselves to be better designers, what did you do?

VD : To become a better designer, focus on continuous learning by keeping up with design trends, technologies, and methodologies through education, workshops, and conferences. Gain practical experience by regularly practicing, working on diverse projects, and seeking feedback to improve. Develop empathy to understand user needs, embrace failure as a learning opportunity, and stay resilient. Collaborate with other professionals for new perspectives and build a strong network for mentorship and career growth. Personally, I continuously seek new knowledge, work on varied projects to broaden my expertise, prioritize user-centered design, actively seek feedback, and embrace challenges and failures to grow. By focusing on these areas, designers can enhance their skills and create impactful work.

DL: If you hadn’t become a designer, what would you have done?

VD : If I hadn't become a designer, I would have likely pursued a career in architecture. My fascination with how spaces influence human behavior and my passion for creating functional, aesthetically pleasing environments would have naturally led me to architecture. This field shares many of the creative and problem-solving elements I love about design, allowing for a blend of artistic vision and practical application in shaping the built environment.

DL: How do you define design, what is design for you?

VD : For me, design is the process of creatively solving problems to enhance functionality, aesthetics, and user experience. It’s about understanding human needs and translating that understanding into products, environments, or experiences that improve daily life. Design is a blend of art and science, requiring both creativity and analytical thinking. It’s about making things better, whether through innovative solutions, sustainable practices, or simply making everyday objects more beautiful and enjoyable to use. Ultimately, design is a way to connect with people and make a positive impact on the world.

DL: Who helped you to reach these heights, who was your biggest supporter?

VD : Reaching these heights in my design career wouldn't have been possible without the support and guidance of several key individuals. My biggest supporter has been my mentor, who provided invaluable advice, encouragement, and constructive feedback throughout my journey. Their experience and insights helped shape my approach to design and pushed me to constantly improve and innovate. Additionally, my family has been a tremendous source of support, offering unwavering belief in my abilities and providing the emotional and practical support needed to pursue my passion. Lastly, my colleagues and the design community have played a significant role, inspiring me and fostering an environment of collaboration and growth.

DL: What helped you to become a great designer?

VD : Several factors contributed to my growth and success as a designer. A strong foundation in education provided me with essential skills and knowledge, while continuous learning kept me updated with the latest trends and technologies. Practical experience through diverse projects allowed me to hone my craft and adapt to various challenges. Empathy and a user-centered approach ensured that my designs were meaningful and functional. Collaboration with talented colleagues and mentors offered valuable feedback and new perspectives. Resilience and a willingness to embrace failure as a learning opportunity helped me overcome obstacles and refine my work. Lastly, passion and curiosity drove me to constantly explore new ideas and push the boundaries of conventional design.

DL: What were the obstacles you faced before becoming a design master?

VD : Before becoming a design master, I faced several obstacles that challenged my growth and development. One of the primary challenges was finding a unique voice and style in a highly competitive field. Early in my career, I struggled with self-doubt and the pressure to conform to established design trends rather than exploring my own creative ideas. Another significant obstacle was the lack of resources and opportunities for hands-on experience. Gaining practical experience was crucial, but limited access to internships and real-world projects made it difficult to apply theoretical knowledge. Balancing creativity with practicality was also a challenge. Learning to design products that were not only innovative but also feasible and functional required a lot of trial and error. This process involved overcoming technical limitations and ensuring that my designs met user needs and industry standards. Additionally, receiving and incorporating constructive feedback was initially difficult. It took time to develop a thick skin and learn to view criticism as a valuable tool for improvement rather than a setback. Time management was another hurdle. Juggling multiple projects, deadlines, and the continuous need for learning often felt overwhelming. Developing effective time management skills was essential to handle the workload and maintain a high level of quality in my work. Lastly, breaking into the industry and building a network of professional connections was challenging. It required persistence, networking, and actively seeking out opportunities to collaborate with other professionals and showcase my work. Overcoming these obstacles involved a combination of perseverance, continuous learning, and a willingness to take risks and learn from failures. These experiences ultimately shaped my growth as a designer and helped me achieve success in the field.

DL: How do you think designers should present their work?

VD : Designers should present their work in a clear, compelling, and professional manner to effectively communicate their ideas and showcase their skills. Here are some key strategies for presenting design work: 1. Tell a Story Context and Inspiration: Begin by explaining the context and inspiration behind the design. Share the problem you aimed to solve and the thought process that led to your solution. Design Process: Walk the audience through your design process, highlighting key stages such as research, ideation, prototyping, and final execution. This helps others understand how you arrived at your final design. 2. Visual Presentation High-Quality Images: Use high-resolution images that clearly showcase your design from multiple angles. Include close-ups of important details and features. Sketches and Prototypes: Show sketches, wireframes, and prototypes to illustrate the development process and your ability to iterate and improve your designs. 3. Clear and Concise Descriptions Brief Summaries: Accompany visuals with brief, clear descriptions that explain the key aspects and functionalities of your design. Technical Details: Provide relevant technical information, such as materials used, dimensions, and manufacturing processes, to give a comprehensive understanding of the design. 4. User-Centric Approach User Experience: Highlight how the design addresses user needs and enhances their experience. Use user personas, scenarios, or testimonials to illustrate this. Functionality and Benefits: Emphasize the functionality and benefits of your design. Explain how it solves a problem or improves upon existing solutions. 5. Professional Presentation Formats Portfolio: Maintain a well-organized and visually appealing portfolio, either in print or online, that showcases your best work. Ensure it is easy to navigate and highlights your strengths. Case Studies: Develop detailed case studies for major projects, providing an in-depth look at your design process and outcomes. 6. Interactive Elements Videos and Animations: Use videos or animations to demonstrate how your design works in real life. This can be especially effective for interactive or dynamic designs. 3D Models and VR: For complex designs, consider using 3D models or virtual reality to give viewers a more immersive experience. 7. Personal Presentation Confidence and Enthusiasm: When presenting in person or via video, communicate your ideas with confidence and enthusiasm. Practice your presentation to ensure clarity and smooth delivery. Engage Your Audience: Encourage questions and interaction from your audience. Be prepared to discuss your design choices and thought process in detail. 8. Consistency and Branding Consistent Style: Maintain a consistent visual style across all your presentations to create a strong personal brand. Professional Layouts: Use clean, professional layouts for all your presentation materials. Avoid clutter and ensure that your designs are the focal point. By combining these strategies, designers can effectively present their work, clearly communicate their design thinking, and leave a lasting impression on their audience.

DL: What’s your next design project, what should we expect from you in future?

VD : My next design project is an immersive virtual reality (VR) experience. This project aims to blend cutting-edge technology with innovative design to create fully interactive and multi-sensory environments. Key Features: Immersive Environments: Realistic virtual spaces with detailed textures, lighting, and spatial dynamics. Interactive Elements: Users can manipulate objects and navigate through various scenarios. Personalization: Customizable features to tailor the experience to individual preferences. Cross-Platform Compatibility: Accessible across various VR platforms. Design Philosophy: The project focuses on user-centered design, making VR more intuitive, accessible, and engaging. It will cater to both educational and recreational applications, pushing the boundaries of what’s possible in virtual reality. Future Expectations: Expect a series of innovative VR experiences that offer new ways to interact with digital worlds, combining technology with creativity to set new standards in the industry.

DL: What’s your ultimate goal as a designer?

VD : My ultimate goal as a designer is to create innovative, sustainable, and user-centered solutions that enhance people's lives and contribute positively to the environment. I strive to push the boundaries of design, combining functionality and aesthetics to develop products and experiences that are both impactful and meaningful. Through my work, I aim to inspire others, promote sustainable practices, and leave a lasting legacy in the design world that improves everyday living and fosters a deeper connection between people and their surroundings.

DL: What people expect from an esteemed designer such as yourself?

VD : People expect several key qualities and deliverables from an esteemed designer: Innovation and Creativity Clients and audiences look for groundbreaking ideas and unique solutions that push the boundaries of conventional design. They expect a designer to bring fresh perspectives and creativity to every project. Quality and Attention to Detail High standards of craftsmanship and meticulous attention to detail are crucial. People expect the final product to be polished and flawless in both form and function. User-Centered Design A deep understanding of user needs and preferences is essential. People anticipate designs that are intuitive, functional, and enhance the user experience, addressing practical requirements while being aesthetically pleasing. Sustainability In today's world, there is a strong expectation for designers to incorporate sustainable practices. This includes using eco-friendly materials, designing for durability, and minimizing environmental impact. Professionalism and Reliability Clients expect professionalism, clear communication, and reliability. This includes meeting deadlines, staying within budget, and providing transparent updates throughout the project lifecycle. Vision and Leadership As an esteemed designer, people look to you for visionary thinking and leadership within the design community. They expect you to set trends, influence industry standards, and inspire other designers. Collaboration and Openness Being open to collaboration and feedback is important. People expect a designer to work well with teams, clients, and other stakeholders, valuing diverse perspectives and fostering a collaborative environment. Impact and Legacy Ultimately, there is an expectation for designs that make a positive impact, whether through improving daily life, solving complex problems, or contributing to societal and environmental well-being. People look to an esteemed designer to leave a lasting legacy in the design world.

DL: How does design help create a better society?

VD : Design significantly contributes to a better society by improving daily life, promoting sustainability, and fostering inclusivity. It enhances the functionality and accessibility of products and environments, making tasks easier and more enjoyable. Sustainable design practices help preserve natural resources and reduce environmental impact, while inclusive design ensures that everyone, regardless of ability or background, can fully participate in society. Moreover, design drives innovation, offering creative solutions to complex problems, which can lead to technological advancements and economic growth. It also plays a crucial role in health and well-being by creating environments that promote physical and mental health. Additionally, design strengthens communities by creating public spaces that encourage social interaction and cohesion, and enhances education by developing engaging learning environments. In essence, design helps build a more functional, equitable, and sustainable world by addressing various societal needs and improving the quality of life for everyone.

DL: What are you currently working on that you are especially excited about?

VD : I'm currently working on an immersive virtual reality (VR) project that I'm especially excited about. This project aims to create a fully interactive, multi-sensory environment that merges cutting-edge technology with innovative design principles. By focusing on realistic virtual spaces and user-centered experiences, this VR project seeks to redefine how people interact with digital environments, making them more engaging and functional. The potential applications range from education and training to entertainment and virtual tourism, offering endless possibilities for enhancing user experiences in new and exciting ways.

DL: Which design projects gave you the most satisfaction, why?

VD : The design projects that gave me the most satisfaction are those that made a significant impact on users' lives and incorporated innovative solutions to complex problems. One such project is **Ariu**, the modular sofa system inspired by the spherical shapes of water atoms. Designing Ariu was incredibly fulfilling because it successfully combined aesthetics, functionality, and sustainability. The project addressed the specific needs of urban living by being adaptable and versatile, allowing for various configurations and uses. It also highlighted environmental consciousness by using eco-friendly materials and minimizing transport impact. Seeing Ariu improve users' living spaces while promoting sustainable practices was deeply rewarding. Another project that stands out is a series of inclusive furniture pieces designed for people with mobility challenges. This project was particularly satisfying because it directly improved the quality of life for individuals who often face difficulties with standard furniture. By focusing on ergonomic design and user-centric features, I was able to create products that were not only functional but also aesthetically pleasing and empowering for the users. These projects were satisfying because they solved real-world problems, improved user experiences, and pushed the boundaries of what design can achieve. They reinforced my belief in the power of design to make a positive impact on society.

DL: What would you like to see changed in design industry in the coming years?

VD : In the coming years, I would like to see a stronger emphasis on ecodesign in the design industry. This includes prioritizing sustainable practices throughout the entire design process, from concept to production. Designers and manufacturers should focus on using eco-friendly materials, reducing waste, and creating products that are durable and easy to recycle or repurpose. Additionally, I'd like to see more innovation in sustainable technologies and materials that can be integrated into mainstream design practices. This shift would involve greater collaboration between designers, scientists, and environmental experts to develop solutions that minimize environmental impact. Education and awareness are also crucial. Design schools and industry leaders should promote the importance of sustainability, ensuring that upcoming designers are equipped with the knowledge and skills to create environmentally responsible products. Overall, a more significant commitment to ecodesign would not only help mitigate environmental issues but also inspire a new wave of creativity and innovation in the design industry.

DL: Where do you think the design field is headed next?

VD : I believe the design field is headed towards greater integration of technology, sustainability, and user-centered design. Here are a few key trends shaping the future of design: Technological Integration Designers are increasingly leveraging advanced technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) to create immersive and interactive experiences. These technologies are transforming how we interact with products and environments, offering new possibilities for customization, functionality, and user engagement. Sustainability and Ecodesign There is a growing emphasis on sustainable design practices. The industry is moving towards using eco-friendly materials, reducing waste, and designing for longevity and recyclability. This shift towards ecodesign reflects a broader commitment to addressing environmental challenges and promoting responsible consumption.Inclusivity and Accessibility Designers are placing greater importance on inclusivity and accessibility, ensuring that products and environments are usable by people of all abilities. This trend is leading to more equitable and inclusive design solutions that cater to a diverse range of users.

DL: How long does it take you to finalize a design project?

VD : The time to finalize a design project varies widely: Simple Projects Smaller projects, like a single piece of furniture, can take a few weeks to a couple of months, including concept development, sketching, prototyping, and final refinements. Medium-Sized Projects Moderate complexity projects, such as a series of products, typically take several months, involving extensive research, multiple prototyping iterations, user testing, and feedback incorporation. Large-Scale Projects Complex projects, like a full furniture collection or VR experience design, can span six months to a year or more. These require in-depth research, extensive collaboration, and multiple phases of prototyping and testing. Custom and Client-Specific Projects Custom or client-specific projects depend on feedback loops and approval processes, often extending the timeline due to frequent revisions. Key Factors Complexity and Scope: More complex projects take longer. Research and Testing: In-depth research and iterative prototyping extend timelines. Collaboration: Coordinating with other professionals adds time. Client Feedback: Incorporating feedback can impact the duration. Overall, the timeline varies based on the project's specific requirements and complexity.

DL: When you have a new design project, where do you start?

VD : When I start a new design project, I follow a structured approach to ensure thorough understanding and effective execution. First, I gather all relevant information about the client's needs, objectives, and target audience, and research existing solutions and market trends to identify opportunities. I then clearly define the problem to set specific goals for the project. Next, I brainstorm and generate a wide range of ideas and concepts, using sketching and mind mapping to organize my thoughts. From this session, I select the most promising ideas and develop detailed sketches, initial prototypes, and explore different materials and technologies. User research follows, where I gather insights and feedback from potential users to ensure the design is user-centered. Based on this feedback, I create refined prototypes, which are tested for functionality, usability, and overall effectiveness, iterating as necessary. Once the prototypes are validated, I finalize the design with detailed drawings, specifications, and material selection. I then oversee the implementation and production process, ensuring the design is accurately done. After project completion, I review the outcome and gather feedback from the client and users to assess success and identify areas for future improvement. Starting with thorough research and problem definition sets a strong foundation for innovative and effective design solutions.

DL: What is your life motto as a designer?

VD : My life motto as a designer is: "Design with empathy, innovate with purpose, and create with sustainability in mind." This motto encapsulates my commitment to understanding user needs, pushing the boundaries of creativity, and ensuring that my designs positively impact both people and the planet. It reminds me to always strive for meaningful and responsible design that enhances lives and respects our environment.

DL: Do you think design sets the trends or trends set the designs?

VD : I believe design and trends have a reciprocal relationship, each influencing the other in a dynamic interplay. Design Sets Trends Innovative design often sets new trends by introducing fresh ideas, materials, and technologies that capture people's imagination. Visionary designers push boundaries and create groundbreaking work that inspires others and sets new benchmarks in the industry. When a design resonates with a broad audience, it can spark a trend that spreads across various sectors. Trends Influence Design Conversely, trends reflect the evolving preferences, needs, and values of society. Designers must stay attuned to these trends to create relevant and appealing products. By understanding current trends, designers can incorporate popular elements and respond to emerging demands, ensuring their work remains contemporary and commercially viable. A Symbiotic Relationship Ultimately, design and trends are interdependent. Innovative designs can set trends, while trends can shape and inspire new designs. This symbiotic relationship drives the continuous evolution of the design industry, fostering creativity and responsiveness to societal changes.

DL: What is the role of technology when you design?

VD : Technology is crucial in my design process, enhancing creativity, efficiency, and precision. It allows for effective ideation and concept development through digital sketching and 3D modeling, enabling rapid iteration. Advanced tools like 3D printing and virtual reality facilitate prototyping and testing, providing valuable insights. Technology also improves collaboration and communication within design teams and with clients through cloud-based platforms and project management tools. CAD software ensures high precision and accuracy, reducing errors and improving quality. Emerging technologies like AI and machine learning drive innovation by generating novel design solutions and optimizing performance. Additionally, technology aids in sustainability by enabling environmental impact simulations and informed material choices. In summary, technology enhances creativity, precision, collaboration, and sustainability, leading to more innovative and effective design solutions.

DL: What kind of design software and equipment do you use in your work?

VD : In my work, I use a range of design software and equipment to enhance creativity, precision, and efficiency: Design Software: Adobe Creative Suite: Photoshop (photo editing and rendering), Illustrator (vector illustrations and logos), InDesign (layout design for presentations and portfolios). CAD Software: AutoCAD (technical drawings and plans), Rhino (complex 3D modeling). 3D Modeling and Rendering: SketchUp (quick 3D modeling), Blender (advanced 3D modeling and animation), KeyShot (high-quality rendering). Prototyping and Simulation: Design Concept and SolidWorks (mechanical design and simulation). Virtual Reality: Unity (interactive VR experiences), Unreal Engine (high-fidelity real-time rendering). Equipment: High-Performance Computer: For running demanding software smoothly. Graphics Tablet (Wacom): For precise sketching and drawing. 3D Printer: For rapid prototyping and physical model creation. VR Headset (Oculus Rift, HTC Vive): For immersive VR testing and design. Digital Camera: For documenting work and capturing high-quality visuals. These tools enable me to efficiently translate ideas into detailed designs, prototypes, and immersive experiences, ensuring high-quality outcomes.

DL: What is the role of the color, materials and ambient in design?

VD : Color, materials, and ambient play crucial roles in design, significantly impacting aesthetics, functionality, and user experience. Color: -Emotional Impact: Influences emotions and moods, with warm colors evoking energy and cool colors providing calm. -Brand Identity: Establishes and reinforces brand recognition and values. -Functionality and Clarity: Enhances visibility and readability in product design. -Aesthetics and Harmony: Creates visual harmony and enhances appeal. Materials: -Tactile Experience: Contributes to the feel and interaction, conveying quality and comfort. -Sustainability: Impacts the environmental footprint, promoting eco-friendly practices. -Functionality and Durability: Ensures the design performs well and lasts long. -Aesthetic Appeal: Adds visual and textural qualities to the design. Ambient: -User Experience: Lighting, sound, and spatial layout influence comfort and functionality. -Mood and Atmosphere: Sets the tone of a space, affecting energy levels. -Functionality: Adequate lighting, temperature control, and acoustics support intended activities. -Cohesion and Harmony: Ensures all elements work together for a pleasant environment. In summary, color, materials, and ambient are integral to shaping the emotional, functional, and aesthetic aspects of design, creating a holistic and appealing user experience.

DL: What do you wish people to ask about your design?

VD : I wish people would ask about the thought process and inspiration behind my designs. Understanding the journey from concept to completion can provide deeper insights into the design’s purpose and functionality. Questions like: 1. What inspired this design? This allows me to share the story, influences, and motivations that sparked the initial idea and shaped the final product. 2. How does this design improve user experience? It lets me explain the user-centered approach and specific features incorporated to enhance functionality, comfort, and satisfaction. 3. What challenges did you face and how did you overcome them? Discussing the obstacles and solutions encountered during the design process highlights the creativity and problem-solving involved. 4. What sustainable practices were implemented in this design? This question opens up a conversation about the eco-friendly materials and processes used, reflecting my commitment to sustainability. 5. How do you envision this design impacting the user or environment? It provides an opportunity to discuss the broader implications and benefits of the design, whether in daily use or its contribution to a sustainable future. These questions help uncover the depth of thought, innovation, and care that goes into creating each design, fostering a greater appreciation for the work.

DL: When you see a new great design or product what comes into your mind?

VD : When I see a new great design or product, I feel inspired and admire its creativity. I analyze its key elements—materials, color, form, and functionality—and think about what I can learn from it. I reflect on its impact on users and the environment, and I'm curious about the design process and challenges faced. Overall, it sparks inspiration, analysis, and a drive to innovate in my own work.

DL: Who is your ideal design partner? Do you believe in co-design?

VD : My ideal design partner is someone who brings complementary skills, a shared vision, and a collaborative spirit to the table. They should be open to new ideas, have strong problem-solving abilities, and share a commitment to innovation and sustainability. Good communication and mutual respect are also essential. Belief in Co-Design Yes, I strongly believe in co-design. Collaborating with others often leads to more creative and well-rounded solutions. Different perspectives can spark new ideas, challenge assumptions, and enhance the overall design process. Co-design encourages teamwork, leverages diverse expertise, and ultimately results in more innovative and effective designs.

DL: Which people you interacted had the most influence on your design?

VD : The people who have had the most influence on my design include mentors, colleagues, and clients. Mentors My mentors have provided invaluable guidance, feedback, and encouragement throughout my career. Their experience and insights have shaped my approach to design, teaching me the importance of user-centered thinking, attention to detail, and continuous improvement. Colleagues Collaborating with talented colleagues has significantly influenced my design practice. Working with diverse teams has exposed me to different perspectives and ideas, fostering creativity and innovation. Their constructive feedback and shared passion for design have been instrumental in my growth. Clients Clients have also played a crucial role in shaping my design approach. Their needs, preferences, and feedback have challenged me to think critically and develop solutions that meet real-world requirements. Understanding their unique perspectives has enhanced my ability to create user-centered designs that truly resonate. These interactions have collectively enriched my design journey, inspiring me to push boundaries and strive for excellence in every project.

DL: Which books you read had the most effect on your design?

VD : Several books have had a profound effect on my design philosophy and practice. Here are some that stand out: 1. "The Design of Everyday Things" by Don Norman This book fundamentally changed my understanding of user-centered design. It emphasizes the importance of intuitive and user-friendly design, highlighting how design can improve daily life by being both functional and easy to use. 2. "Designing Design" by Kenya Hara Kenya Hara’s exploration of the philosophy behind design inspired me to think deeply about the purpose and impact of my work. His approach to simplicity and the cultural aspects of design have influenced my aesthetic sensibilities. 3. "Cradle to Cradle: Remaking the Way We Make Things" by William McDonough and Michael Braungart This book introduced me to the principles of sustainable design and the importance of considering the entire lifecycle of a product. It reinforced my commitment to incorporating eco-friendly practices into my design process.

DL: How did you develop your skills as a master designer?

VD : Developing my skills as a master designer has been a multifaceted journey involving education, continuous learning, hands-on experience, and collaboration. I began with a solid foundation in industrial design through formal education, gaining essential skills in sketching, 3D modeling, materials, and design thinking. Staying current with trends and technologies has been crucial, achieved through reading, workshops, and online courses. Practical experience on diverse projects, from furniture design to smart technology, has refined my skills. Seeking feedback from mentors, peers, and users has been essential, helping me view my work from different perspectives and iteratively improve. Collaboration with other professionals has broadened my understanding and fostered creativity. A user-centered approach ensures my designs are functional and meaningful. Embracing challenges and learning from failures have enhanced my resilience and adaptability. Driven by passion and curiosity, I continually strive for excellence and innovation, pushing the boundaries of design.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

VD : Irrespective of time and space, I would love to meet and discuss with Leonardo da Vinci. His genius in blending art, science, and engineering, along with his relentless curiosity and innovative mindset, is incredibly inspiring.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

VD : I feel honored and grateful for the awards and recognition I've received. While fame comes with its challenges, it also motivates me to continue innovating and pushing the boundaries of design.

DL: What is your favorite color, place, food, season, thing and brand?

VD : My favorite color is green, my favorite place is Barcelona, my favorite food is pasta, my favorite season is spring, my favorite thing is my motorcycle, and my favorite brand is Apple.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

VD : One funny experience I had as a designer was during a client presentation for a new furniture line. I was showcasing a prototype chair that had an innovative, adjustable backrest. Just as I was demonstrating its flexibility, the backrest snapped off, sending me tumbling backward. The room went silent for a moment, but then everyone burst into laughter, including the client. It turned into a great icebreaker, and we ended up having a very productive and memorable meeting. Despite the mishap, the client appreciated our commitment to innovation and even joked that they were looking forward to the "unbreakable" version.

DL: What makes your day great as a designer, how do you motivate yourself?

VD : What makes my day great as a designer is seeing my ideas come to life and positively impact users. Whether it's completing a successful prototype, receiving positive feedback from a client, or solving a complex design challenge, these moments are incredibly fulfilling. To motivate myself, I stay curious and continuously seek inspiration from various sources, such as nature, art, and technology. Setting small, achievable goals helps maintain my momentum, and collaborating with passionate colleagues keeps the creative energy high. Additionally, taking breaks to recharge and reflect ensures I stay focused and enthusiastic about my work.

DL: When you were a little child, was it obvious that you would become a great designer?

VD : When I was a little child, it wasn't obvious that I would become a great designer, but there were certainly signs. I was always curious and loved to create things. I spent hours drawing, building with Lego, and inventing new games. I had a natural inclination towards problem-solving and a keen eye for detail. While I didn't know then that I would become a designer, those early interests and passions laid the foundation for my future career.

DL: What do you think about future; what do you see will happen in thousand years from now?

VD : In a thousand years, I envision a world transformed by advanced technology and sustainability. Technology will be seamlessly integrated into daily life with AI, VR, and robotics. Sustainable practices will be the norm, powered by renewable energy and circular economies. Space exploration will be routine, with humans living on other planets. Society will prioritize collaboration, inclusivity, and personalized education. Medical advances will greatly improve health and longevity. The future holds vast potential for incredible advancements, balancing progress with ethical considerations and sustainability for a thriving, equitable world.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

VD : I want my fans to know that my passion for design goes beyond aesthetics; it's about creating meaningful and functional solutions that improve lives. Every project I undertake is driven by a commitment to sustainability, innovation, and user-centered design. I draw inspiration from a variety of sources, including nature, technology, and everyday experiences. My goal is to push the boundaries of design while maintaining a deep respect for the environment and the people who use my creations. Outside of design, I have a love for travel and photography, which continuously fuel my creativity and broaden my perspective. I believe that the best designs come from a place of curiosity and a willingness to explore new ideas. Thank you for your support and interest in my work. Your enthusiasm motivates me to keep innovating and striving for excellence in everything I do.