Zhiwen Tang

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Zhiwen Tang ("ZT") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

ZT : I’m an illustrator and designer based in New York City, and my journey in the world of art started from a very young age. Growing up in Shenzhen, I was captivated by the vibrant colors and intricate details around me, and drawing became my primary means of expression. This passion led me to pursue a degree in illustration at the School of Visual Art in New York City, where I refined my skills and explored various artistic disciplines. During my college years, I immersed myself in mediums such as digital painting, RISO print, gouache, and watercolor, developing a versatile approach that blends traditional techniques with modern digital methods. My projects often tackled complex topics like culture, sexuality, and politics, aiming to create work that not only looked beautiful but also provoked thought and emotion. A pivotal experience was my cooperation with IKEA, where I created posters themed around Chinese festivals. This project highlighted the emotional connection that well-crafted visuals can create and marked a significant milestone in my career. I also worked on editorial and personal projects featured in exhibitions such as the Society of Illustrators, shaping my artistic perspective and fueling my passion for storytelling through illustration. Additionally, my work has earned recognition in prestigious competitions such as the ADC Award, Communication Arts, and the Society of Illustrators. Today, I draw inspiration from everyday life, nature, and the dynamic urban environment of New York City, constantly evolving my style to keep my work fresh and impactful.

DL: What motivates you to design in general, why did you become a designer?

ZT : The motivation behind my artwork stems from a deep-seated passion for storytelling and the desire to connect with people on an emotional level. From a young age, I found solace and expression through drawing, and this early passion naturally evolved into a career in illustration. I’ve always been fascinated by the power of visuals to convey complex ideas and emotions in a way that words sometimes cannot. I got into design because I wanted my art to truly make a difference. Whether I'm working on editorial pieces, personal projects, or commercial designs, my aim is to create visuals that connect with people, spark conversations, and inspire change. The constantly evolving nature of design keeps me inspired and excited to explore new ideas and techniques, ensuring my work remains fresh and impactful.

DL: Did you choose to become a designer, or you were forced to become one?

ZT : From a young age, I was always drawn to art and found immense joy in creating. It was a natural progression driven by my passion for storytelling and connecting with people through visuals. A part of my motivation comes from my mom. She's always been my biggest supporter, encouraging my artistic pursuits and creating an environment where my creativity could thrive. Her belief in me really gave me the confidence to chase my dreams and make a career out of what I love. Becoming a designer was a deliberate choice, and every project reaffirms my love for this creative path.

DL: What is the value of good design? Why should everyone invest in good design?

ZT : The value of good design is immense and multifaceted. Good design isn't just about aesthetics; it's about effective communication and functionality. It has the power to convey complex ideas clearly and evoke emotions, making a lasting impact on the audience. Investing in good design is crucial because it can differentiate a brand, product, or message in a crowded marketplace. For instance, in my work, I aim to create visuals that not only look appealing but also tell a story and connect with people on a deeper level. Good design can enhance user experience, build trust, and drive engagement. Whether it’s a well-designed website, an impactful advertisement, or a beautifully illustrated book, the attention to detail and thoughtfulness behind good design can significantly influence how it is perceived and received. It’s an investment that pays off in terms of increased engagement, loyalty, and ultimately, success. Good design is about creating meaningful interactions and leaving a lasting impression, which is why it’s worth every penny.

DL: What is the dream project you haven’t yet had time to realize?

ZT : I've always been passionate about using art to heal and inspire, and this project would combine my love for storytelling with a meaningful purpose. I'd like to collaborate with psychologists to develop a book that helps children and adults navigate their emotions and mental well-being. This book would use vibrant, engaging illustrations to make complex feelings more understandable and accessible. It’s a project close to my heart, and I’m eager to bring it to life someday.

DL: Who are some other design masters and legends you get inspired from?

ZT : I draw inspiration from a number of design masters and legends. Alphonse Mucha's intricate lines and elegant compositions have always captivated me. His ability to blend detailed patterns with fluid forms is truly inspiring. I also admire the work of Cole Phillips for his innovative use of negative space and bold color contrasts. Jimmy Liao's children's books have deeply influenced me with their rich, imaginative worlds and emotional storytelling. Additionally, contemporary artists like Yuko Shimizu and Victo Ngai inspire me with their dynamic styles and unique perspectives. Each of these artists brings something special to the table, and their work continually motivates me to push the boundaries of my own creativity and explore new techniques in my illustrations.

DL: How could people improve themselves to be better designers, what did you do?

ZT : To become a better designer, I believe it's crucial to stay curious and continuously learn. Experiment with different styles and mediums to find your unique voice. Seek feedback from peers and mentors, and don't be afraid of constructive criticism—it helps you grow. I also recommend studying the works of design masters and staying updated with industry trends. Personally, I immerse myself in diverse experiences, from traveling to exploring nature, as they provide fresh perspectives and inspiration. Remember, persistence and passion are key to honing your craft.

DL: What’s your next design project, what should we expect from you in future?

ZT : My next design project is a plant-themed poster focusing on the resilience of root-stemmed plants, particularly those thriving in desert conditions. This piece will highlight their beauty and tenacity, showcasing how life can flourish even in harsh environments. You can expect vibrant colors and intricate details that capture the essence of these amazing plants. Looking ahead, I’m excited to continue exploring themes of nature and mental health in my work. I aim to create art that inspires and connects with people, offering fresh perspectives and emotional depth. Stay tuned for more engaging and thought-provoking designs!

DL: How does design help create a better society?

ZT : Design plays a crucial role in creating a better society by effectively communicating ideas, solving problems, and enhancing everyday experiences. As an illustrator, I’ve seen firsthand how thoughtful design can bridge gaps between people and foster understanding. Good design has the power to raise awareness about important social issues, such as mental health, environmental conservation, and cultural diversity. By making these topics visually engaging and accessible, design can inspire action and empathy. Moreover, design improves functionality and usability in our daily lives. Whether it's an intuitive app interface or clear signage in public spaces, well-thought-out design makes interactions smoother and more enjoyable. In my work, I aim to create visuals that not only captivate but also inform and educate. For example, my illustrations often tackle complex themes and aim to provoke thought and conversation. Design also has a unifying power, bringing people together through shared experiences and stories. It can celebrate diversity and promote inclusivity, ensuring that different voices are heard and valued. Design is about making connections and enriching lives, and I’m passionate about contributing to a more thoughtful and compassionate society through my art.

DL: Which design projects gave you the most satisfaction, why?

ZT : One of the design projects that gave me the most satisfaction was "Lunar Dinosaur Fantasy World." This project allowed me to unleash my imagination and create a whimsical universe where dinosaurs live on the moon. It was incredibly fulfilling to see how this playful concept resonated with people, sparking joy and wonder.

DL: When you have a new design project, where do you start?

ZT : When I start a new design project, I begin with thorough research and brainstorming. I like to immerse myself in the subject matter, gathering inspiration from various sources such as books, nature, and everyday life. Sketching out initial ideas is my next step, allowing me to explore different concepts and compositions. Once I have a clear vision, I refine my sketches and start working on the final piece, blending traditional and digital techniques to bring my ideas to life. This process ensures that my designs are well-informed and creatively engaging.

DL: What kind of design software and equipment do you use in your work?

ZT : I primarily use Adobe Creative Suite, especially Photoshop and Illustrator, for digital illustrations. I also enjoy using Procreate on my iPad for its versatility. For traditional work, I rely on watercolors, gouache, and ink. Combining these tools helps me create dynamic and engaging designs.

DL: What is the role of the color, materials and ambient in design?

ZT : Color, materials, and ambient play crucial roles in design, each contributing to the overall impact and message of the piece. Color can evoke emotions, set the mood, and guide the viewer’s eye to important elements. In my illustrations, I use vibrant colors to bring energy and life to my work, or muted tones to convey calmness and introspection. The choice of materials adds texture and depth, making the artwork more tactile and engaging. The ambient, or the surrounding environment, influences how a design is perceived. Good design considers ambient factors to ensure it resonates with the audience in its intended setting, enhancing the overall experience.

DL: Which people you interacted had the most influence on your design?

ZT : My college professors and fellow artists gave me great impact on my art creativity. Their critical feedback and diverse perspectives have been invaluable in shaping my approach to art. Additionally, my mother’s unwavering support and encouragement have always fueled my passion and confidence in pursuing a career in illustration. I’m deeply grateful for her belief in me and her constant support, which have been instrumental in my creative journey.