Zilin Zhou

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Zilin Zhou ("ZZ") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

ZZ : I have a background in user experience and interaction design, which I developed through both formal education and hands-on experience in the field. I hold a degree in Information Technology Management from Syracuse university, where I focused on digital design principles, user-centered design methodology, and visual communication. This foundational education provided me with a strong understanding of design theory and practical skills in various design tools and technologies. After completing my degree, I further specialized in user experience design through various certification courses and workshops. These focused on areas such as accessibility design, human-computer interaction, and advanced user research techniques. This additional training helped me deepen my expertise and stay current with industry trends and technologies. Over the years, I have worked on numerous design projects across different sectors, focusing on creating intuitive and accessible interfaces that enhance user interaction and satisfaction. My work has involved close collaboration with multidisciplinary teams, giving me a comprehensive view of how design integrates with other aspects of product development to create seamless user experiences. Through this journey, I've continually sought opportunities to learn and grow as a designer, ensuring that my skills remain relevant and impactful in an ever-evolving industry.

DL: What motivates you to design in general, why did you become a designer?

ZZ : My motivation to pursue a career in design stems from a deep-seated passion for creativity and a long-standing dream to make a tangible impact through my work. Ever since I was young, I've been drawn to the arts and the process of creating something from nothing. Design, particularly user experience design, offered a perfect blend of creativity and practicality that really resonated with me. It's a field where artistic skills can directly improve how people interact with the world, making daily tasks easier and more enjoyable. Becoming a designer felt like a natural progression for my skills and interests. It allowed me to channel my creativity into solving real-world problems, enhancing the way people engage with digital and physical environments. The idea that my work could improve someone’s experience and accessibility is incredibly motivating. Each project presents new challenges and opportunities to innovate, and there's immense satisfaction in seeing a concept develop into a functional design that has a positive impact on users. This constant cycle of learning, creating, and influencing change continues to drive my passion for design and reaffirms my decision to become a designer.

DL: Did you choose to become a designer, or you were forced to become one?

ZZ : I wholeheartedly chose to become a designer. This decision was driven by my passion for creativity and my desire to make a meaningful impact through my work. From a young age, I was fascinated by the arts and the process of creation, and I found that design allowed me to merge these interests with practical applications. Designing not only satisfies my creative instincts but also challenges me intellectually, as it involves solving complex problems that can enhance people's lives. The ability to shape how people interact with the world and improve their daily experiences is profoundly rewarding, and I am grateful every day that I pursued this path. This career choice has been fulfilling, allowing me to express myself creatively while making tangible contributions to the field and society.

DL: What do you design, what type of designs do you wish to design more of?

ZZ : I specialize in designing inclusive experiences that cater to a wide range of user needs, particularly focusing on accessibility. My designs aim to create digital and physical spaces that are welcoming and usable for everyone, including individuals with disabilities. This involves careful consideration of various user interactions and integrating features that accommodate all types of abilities, from visual and auditory enhancements to intuitive navigation schemes. Moving forward, I wish to design more in the realm of inclusive technologies. I am particularly interested in expanding my work to include more innovative solutions that leverage emerging technologies to break down accessibility barriers further. This includes exploring how AI and machine learning can be utilized to personalize user experiences more dynamically and how virtual and augmented reality can create new types of accessible environments. My goal is to continue pushing the boundaries of what is possible in design to create more inclusive, empowering experiences that improve quality of life for all users.

DL: What should young designers do to become a design legend like you?

ZZ : First and foremost, embrace continuous learning. The design landscape is constantly evolving, so staying curious and committed to learning is crucial. Keep abreast of the latest trends, technologies, and methodologies, and engage in ongoing education through workshops, courses, and conferences. Additionally, it's important to cultivate deep empathy for the users you design for. Spend time understanding their needs, challenges, and aspirations, as this insight should be the foundation of all your designs, ensuring they are user-centered and truly meet the needs of the intended audience. Developing your own unique style is also vital. While it's useful to understand and perhaps emulate successful designers initially, experimenting with different techniques and mediums will help your distinct voice emerge, setting your work apart. Working on a variety of projects will not only enhance your skills but also build a rich and diverse portfolio that showcases your versatility across different industries and challenges. Networking and collaboration are equally important. The design community is vibrant and offers many opportunities to learn from others and collaborate on projects. These interactions can open up new paths, provide insights, and introduce you to different perspectives that can profoundly influence your work. Don’t be afraid to take risks and innovate—pushing boundaries and exploring unconventional ideas often leads to groundbreaking work that sets new standards. Lastly, continuously reflect on your work and seek feedback from peers and mentors. This practice will help you refine your skills and approaches, allowing for ongoing improvement. By combining these guidelines with dedication and a passion for design, young designers can forge a path toward not just professional success but becoming legends in their field.

DL: What distinguishes between a good designer and a great designer?

ZZ : Firstly, great designers possess a profound empathy for their users. They delve deep into the user’s environment, gaining a nuanced understanding of their needs, challenges, and behaviors. This deep empathy allows them to craft solutions that do more than function—they resonate deeply with the user, creating a meaningful connection. Secondly, great designers are exceptional problem solvers. They have the ability to not only address current challenges but also anticipate future issues and opportunities. This foresight allows them to create solutions that are not only effective today but also adaptable and sustainable over time, staying relevant as user needs evolve. Creativity and innovation are also hallmark traits of great designers. They continually push boundaries and challenge conventional thinking, which leads to groundbreaking solutions that often set new standards and influence trends within the design community. Moreover, a great designer's commitment to their craft is unwavering. They are lifelong learners, constantly updating their knowledge and skills to stay at the cutting edge of the industry. This dedication ensures they are always equipped to apply the latest tools and methodologies to their work. Finally, communication and collaboration are indispensable skills for great designers. They are adept at articulating their ideas and the reasoning behind their decisions, ensuring that all stakeholders are aligned with the vision. They thrive in multidisciplinary teams, leveraging diverse perspectives to enrich their designs and achieve the best outcomes. In essence, while good designers meet the demands of the project, great designers exceed expectations. They not only solve problems but also enhance lives and advance the entire field of design through their innovative, thoughtful, and inspiring contributions.

DL: What makes a good design a really good design, how do you evaluate good design?

ZZ : A truly good design transcends basic functionality and aesthetics, delivering solutions that are deeply user-centric, intuitive, and impactful. To evaluate whether a design is genuinely effective, there are several key criteria to consider. First and foremost, good design must be user-centered, effectively meeting the needs of its users in a way that simplifies and enhances their experience. It should solve real problems intuitively, making tasks simpler and more enjoyable. Functionality is also crucial; a good design performs its intended function seamlessly and adapts well to evolving user requirements. Aesthetically, a good design should be visually appealing and appropriate for its context and audience, employing a thoughtful combination of colors, typography, and layout. Simplicity and clarity are hallmarks of good design. The best designs are straightforward, avoiding unnecessary complexity to ensure accessibility and ease of navigation. Inclusivity is equally important, with good design considering a wide range of users, including those with disabilities, by incorporating accessibility features. Today’s good design also considers sustainability, focusing on environmental and social impacts, such as using sustainable materials and processes and creating durable products with minimal environmental footprints. Innovation is another crucial aspect of good design, often introducing novel elements that differentiate it from existing solutions. This could be a new method of problem-solving, unique material usage, or a novel interaction model that boosts user engagement. To evaluate a design, I use user testing and feedback to gauge its functionality and user satisfaction. Peer reviews and professional critiques also provide valuable insights into the design’s innovative aspects and its adherence to best practices in design methodology.

DL: What is the value of good design? Why should everyone invest in good design?

ZZ : Good design is invaluable because it transcends mere aesthetics to improve functionality, efficiency, and overall user experience. It plays a critical role in how products, services, and environments are perceived and interacted with, directly impacting usability and satisfaction. Investing in good design is crucial because it not only enhances the immediate appeal of a product or service but also contributes to long-term success by building brand trust and loyalty. Well-designed products are more likely to meet user needs effectively, resulting in increased adoption and customer satisfaction. Furthermore, good design considers accessibility and inclusivity, ensuring that products and services cater to a broad audience, including those with disabilities, thereby expanding market reach and reinforcing ethical business practices. Additionally, in an increasingly competitive market, good design can differentiate a product or service, giving it a distinct advantage by making it more desirable and easier to use than others. Ultimately, good design is not just an expense; it is an investment that adds value by driving innovation, fostering positive user experiences, and enhancing the overall effectiveness of a product or service in fulfilling its intended purpose.

DL: What would you design and who would you design for if you had the time?

ZZ : If I had the time, I would design an advanced accessibility platform aimed at improving the everyday experiences of individuals with disabilities. This platform would focus on integrating various accessibility tools and resources into a single, comprehensive system that can be customized to meet the diverse needs of its users. The aim would be to empower people with disabilities by providing them with the tools they need to navigate the digital and physical world more independently and effectively. The platform would include features like voice navigation, real-time sign language translation, customizable visual interfaces, and predictive text technology tailored for people with mobility or cognitive challenges. By harnessing the latest technologies in AI and machine learning, the system could adapt to individual preferences and needs, making everyday tasks simpler and more accessible. I would design this platform not just for individuals with disabilities but also for organizations and communities looking to enhance accessibility in their environments. The ultimate goal would be to foster a more inclusive society where technology actively removes barriers and creates equal opportunities for everyone, regardless of their physical abilities. This project would combine my passion for design with my commitment to social impact, using creativity to solve some of the most pressing challenges faced by those with disabilities.

DL: What is your secret recipe of success in design, what is your secret ingredient?

ZZ : My secret recipe for success in design revolves around a deep and genuine empathy for the user. Understanding the user's needs, challenges, and context is the cornerstone of all my design projects. This empathy drives every decision, from conceptualization to the final stages of design, ensuring that the solutions I develop are not only functional but truly resonate with the users they are intended for. The "secret ingredient," if I had to name one, would be meticulous attention to detail. In design, the difference between a good product and a great one often lies in the small details. Whether it's the placement of a button, the choice of a color scheme, or the micro-interactions that users engage with, each element is carefully considered and refined. This dedication to detail ensures a seamless and intuitive user experience that not only meets but exceeds expectations. Together, empathy and a meticulous approach enable me to create designs that are both meaningful and impactful, consistently delivering value to users and clients alike. These principles have guided my practice and have been integral to my success in the field of design.

DL: Who are some other design masters and legends you get inspired from?

ZZ : I draw significant inspiration from several design masters, notably John Ive, who is renowned for his work at Apple. Ive's philosophy of simplicity and his focus on the fundamental aspects of design resonate deeply with my approach. His ability to strip down products to their essentials, focusing on usability while maintaining aesthetic elegance, has profoundly influenced how I think about design. His work underscores the belief that good design is not just about how a product looks, but how it works and feels in the hands of the user. In addition to John Ive, I am inspired by other legends such as Dieter Rams, whose ten principles of good design advocate for innovation, usefulness, and aesthetic minimalism. Rams' work with Braun and his influence on the functionality and design of consumer products have been instrumental in shaping modern design philosophies. I also admire the work of Charles and Ray Eames, who demonstrated exceptional versatility and creativity across different media, always with a focus on making good design accessible to all. These designers exemplify the power of thoughtful design and continue to inspire my work, pushing me to innovate and strive for excellence in every project I undertake. Their enduring legacies are a testament to the impact that well-considered, user-centered design can have on the world.

DL: How could people improve themselves to be better designers, what did you do?

ZZ : People aiming to improve themselves as designers can benefit greatly from a few key practices, many of which I've integrated into my own career development. Firstly, continuous learning is crucial; the design field is constantly evolving with new tools, techniques, and theories. Staying updated through courses, workshops, and reading can help maintain a cutting-edge understanding of the field. Personally, I have always prioritized learning new software and keeping abreast of the latest design trends and methodologies. Secondly, practicing empathy is essential. Understanding and anticipating user needs leads to more intuitive and user-friendly designs. I regularly engage in user research and testing to ensure my designs effectively address real user problems. Additionally, seeking feedback has been invaluable. Constructive criticism from peers and mentors helps identify areas for improvement and encourage growth. I often participate in design critiques and community forums where open discussions about design work foster a robust exchange of ideas and feedback. Lastly, hands-on experience is irreplaceable. Working on diverse projects across different industries has broadened my perspective and refined my problem-solving skills. Each project challenges me in new ways, pushing me to adapt and innovate continually. By embracing these practices, aspiring designers can enhance their skills, expand their creative horizons, and evolve into better designers.

DL: If you hadn’t become a designer, what would you have done?

ZZ : If I hadn't pursued a career in design, I would have likely followed my passion for cooking and become a chef. Cooking has always been a significant part of my life, offering a creative outlet and a way to bring joy to others through food. Much like design, cooking requires a keen sense of aesthetics, a deep understanding of materials (in this case, ingredients), and a creative approach to problem-solving, as you experiment with flavors and techniques to create the perfect dish. The process of crafting a meal, from the meticulous preparation of ingredients to the artistic presentation on the plate, parallels the design process in many ways. Being a chef would have allowed me to express my creativity and passion for crafting experiences that delight and inspire, just through a different medium.

DL: How do you define design, what is design for you?

ZZ : Design, to me, is the art and science of crafting intentional solutions to problems. It's not merely about aesthetics or appearances but encompasses the entire process of problem-solving, from identifying needs and constraints to developing creative and functional solutions. Design is about empathy, understanding the user's perspective, and creating experiences that are intuitive, efficient, and delightful. It's a blend of creativity, strategy, and craftsmanship aimed at enhancing the quality of life, whether through products, services, environments, or systems. Ultimately, design is about making things better, more meaningful, and more impactful in the world.

DL: Who helped you to reach these heights, who was your biggest supporter?

ZZ : My parents have been my unwavering pillars of support throughout my journey, propelling me towards the heights I've reached today. Their boundless encouragement, sacrifices, and belief in my abilities have been instrumental in shaping my path and fueling my aspirations. Their guidance, wisdom, and love have provided me with the strength and resilience to overcome challenges and pursue my dreams with determination. They are undoubtedly my biggest supporters, and I am endlessly grateful for their presence in my life.

DL: How do you think designers should present their work?

ZZ : Designers should present their work in a clear, concise, and compelling manner that effectively communicates their ideas, process, and rationale behind their designs. This often involves creating visually appealing presentations or portfolios that showcase their projects in a way that is easy to understand and engaging for the audience. Utilizing a combination of visuals, such as sketches, renderings, and prototypes, along with written explanations, designers can effectively convey the problem-solving approach they took, the challenges they faced, and the solutions they implemented. Additionally, designers should be prepared to articulate their design decisions, receiving feedback graciously and using it to further refine their work. Ultimately, the presentation should highlight the designer's creativity, expertise, and ability to deliver innovative and impactful solutions.

DL: What’s your ultimate goal as a designer?

ZZ : As a designer, my ultimate goal is to create meaningful and impactful experiences that enrich people's lives. I strive to use design as a tool for positive change, whether it's through products, services, environments, or systems. My aim is to address real-world problems, improve functionality, enhance usability, and evoke emotional connections with users. Ultimately, I aspire to leave a lasting legacy by contributing to a more sustainable, inclusive, and aesthetically pleasing world through my design work.

DL: What people expect from an esteemed designer such as yourself?

ZZ : As an esteemed designer, people expect a combination of creativity, innovation, expertise, and professionalism in my work. They anticipate designs that not only meet their needs but exceed their expectations, delivering solutions that are both functional and aesthetically pleasing. They look to me to push boundaries, challenge conventions, and introduce fresh perspectives to solve complex problems. Additionally, they expect clear communication, collaboration, and a commitment to excellence in every aspect of the design process. Ultimately, they trust that my reputation and track record reflect a dedication to delivering exceptional results that leave a lasting impact.

DL: What are you currently working on that you are especially excited about?

ZZ : I'm currently immersed in developing a digital security experience that I find particularly exciting. In today's interconnected world, digital security is paramount, and I'm passionate about creating solutions that empower users to protect their online identities and data effectively. From intuitive user interfaces to robust encryption protocols, every aspect of this project is geared towards enhancing the security and privacy of individuals in their digital interactions. I'm excited about the opportunity to innovate in this critical area, leveraging cutting-edge technologies and user-centered design principles to deliver a seamless and trustworthy experience that helps safeguard users' digital lives.

DL: What would you like to see changed in design industry in the coming years?

ZZ : In the coming years, I would like to see the design industry embrace AI, AR, and VR technologies more extensively and responsibly. These technologies offer immense potential to revolutionize the way we approach design, enabling more immersive experiences, personalized solutions, and efficient workflows. However, I believe it's crucial for the industry to prioritize ethical considerations, such as privacy, accessibility, and inclusivity, in the development and implementation of AI, AR, and VR applications. Additionally, I hope to see greater collaboration between designers, technologists, and other stakeholders to harness the full potential of these technologies in addressing global challenges and creating positive societal impact. Ultimately, I envision a future where AI, AR, and VR enhance creativity, diversity, and sustainability in the design industry, empowering designers to innovate and create meaningful experiences that enrich people's lives.

DL: When you have a new design project, where do you start?

ZZ : When embarking on a new design project, my process typically begins with a thorough understanding of the project's objectives, target audience, and constraints. I start by conducting research to gather insights into user needs, market trends, and competitors' offerings. This research phase helps me identify opportunities and challenges, informing the direction of my design approach. Once I have a clear understanding of the project context, I engage in brainstorming sessions and concept development to generate creative ideas and explore potential solutions. Sketching, prototyping, and iterative testing are integral parts of my process, allowing me to refine and validate concepts before moving into detailed design work. Collaboration with stakeholders, clients, and interdisciplinary team members is also key throughout the project, ensuring alignment and fostering a shared vision. Overall, my approach is rooted in a user-centered mindset, strategic thinking, and iterative problem-solving to deliver successful design solutions.

DL: Do you think design sets the trends or trends set the designs?

ZZ : I believe it's a dynamic interplay between design and trends, each influencing and inspiring the other in a cyclical manner. Design has the power to set trends by pushing boundaries, challenging conventions, and introducing innovative ideas that resonate with people. It has the ability to anticipate and shape cultural shifts, lifestyles, and aesthetic preferences. Conversely, trends can also influence design by reflecting societal values, technological advancements, and emerging patterns of consumption. Designers often draw inspiration from current trends while infusing their unique perspectives and creativity to create fresh interpretations and novel approaches. Ultimately, it's a symbiotic relationship where design and trends continuously evolve and inform each other, driving the ongoing evolution of visual culture and design practices.

DL: What is the role of technology when you design?

ZZ : In my design process, technology is like my trusty sidekick, always there to lend a hand and amplify my creative abilities. It's not just about fancy gadgets and flashy software; it's about how technology transforms the way I approach design from start to finish. First off, technology gives me the tools to bring my ideas to life in ways that were once only possible in my wildest dreams. Whether it's sketching on a tablet, creating intricate 3D models, or digitally prototyping a new concept, technology empowers me to explore and refine my designs with precision and speed. But it's not just about me and my computer. Technology also connects me with clients, collaborators, and stakeholders from around the globe. Thanks to cloud-based platforms and collaboration tools, we can work together in real-time, share feedback instantly, and iterate on designs more efficiently than ever before. And let's not forget about the exciting possibilities that emerging technologies bring to the table. From augmented reality to artificial intelligence, these cutting-edge tools challenge me to think outside the box and reimagine what's possible in the world of design. But with great power comes great responsibility. As much as I love technology, I'm also mindful of its impact on society, the environment, and human experiences. That's why I strive to use technology in ways that enhance usability, accessibility, and sustainability while also considering the broader implications of my work. In the end, technology isn't just a tool for me; it's an integral part of my creative process, helping me design solutions that make a real difference in the world.

DL: What kind of design software and equipment do you use in your work?

ZZ : In my work, I primarily use Figma, a powerful design tool that enables collaborative prototyping, wireframing, and UI/UX design. Figma's cloud-based platform allows for seamless teamwork, real-time collaboration, and version control, which are essential for efficient project management and design iteration. Additionally, I leverage a range of other design software depending on the project requirements, including Adobe Creative Suite for graphic design and illustration, Sketch for interface design, and InVision for interactive prototyping. As for equipment, I rely on high-performance computers or laptops equipped with industry-standard specifications, along with peripherals such as graphics tablets or styluses for precise input when needed. These tools and equipment enable me to execute my design vision effectively and deliver exceptional results for my clients and collaborators.

DL: How did you develop your skills as a master designer?

ZZ : Developing my skills as a master designer has been a journey of continuous learning, practice, and exploration. It began with a strong foundation in design principles, which I acquired through formal education and self-study. I immersed myself in various design disciplines, from graphic and product design to UI/UX and beyond, honing my skills and understanding of different design methodologies and techniques. Hands-on experience has been invaluable in my growth as a designer. I've actively sought out opportunities to work on diverse projects, collaborate with talented professionals, and tackle real-world challenges. Each project has presented unique obstacles and learning opportunities, helping me refine my problem-solving abilities, creativity, and adaptability. I've also embraced a growth mindset, constantly seeking feedback, critiques, and mentorship to push myself further and expand my perspective. Whether through online communities, workshops, or networking events, I've connected with fellow designers and industry experts, exchanging insights and staying abreast of emerging trends and technologies. Moreover, I've remained curious and open-minded, always eager to explore new tools, methodologies, and design trends. By staying curious and adaptable, I've been able to evolve with the rapidly changing landscape of design, continuously pushing the boundaries of my craft. Ultimately, my journey to becoming a master designer has been fueled by passion, perseverance, and a relentless pursuit of excellence. It's an ongoing process of growth and self-discovery, and I'm committed to continuously refining my skills and making meaningful contributions to the world through design.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

ZZ : Receiving awards and recognition for my work is an incredibly humbling experience. It's a validation of all the hard work, dedication, and passion I've poured into my craft over the years. Being acknowledged by peers, industry experts, and the wider community is truly an honor that I deeply appreciate. But with recognition also comes a certain level of pressure. There's an expectation to maintain a high standard and continue to produce work that lives up to the acclaim. It can be challenging at times, especially when facing creative blocks or criticism. However, I try to approach it with gratitude and humility, reminding myself of the privilege it is to have my work recognized in such a way. As for fame, I don't necessarily see it as a goal in itself. Instead, I view it as a byproduct of doing what I love and doing it well. While it can bring its own set of challenges, such as increased scrutiny and the need to navigate public attention, I try to stay grounded in my values and focus on the positive impact I can make through my work. Ultimately, what matters most to me is the impact I have on others and the legacy I leave behind. Whether I'm designing for clients, contributing to the design community, or inspiring the next generation of creatives, that's where I find true fulfillment and purpose. So, while awards and recognition are certainly nice, they're not what drives me. It's the opportunity to create meaningful work and make a difference that motivates me every day.

DL: What makes your day great as a designer, how do you motivate yourself?

ZZ : What makes my day great as a designer is the opportunity to tackle new challenges, solve complex problems, and bring creative ideas to life. Each day presents a fresh canvas for me to explore, innovate, and make a meaningful impact through design. The sense of fulfillment that comes from seeing my ideas come to fruition and positively impact others is incredibly motivating. To stay motivated, I draw inspiration from various sources. I surround myself with creative stimuli, whether it's through browsing design blogs, attending workshops, or exploring art galleries. Collaborating with talented peers and receiving feedback from clients and users also fuels my motivation, as it provides validation and opportunities for growth. Moreover, I maintain a healthy work-life balance, prioritizing self-care and hobbies outside of design to recharge and stay refreshed. Setting clear goals, celebrating achievements, and staying organized help me stay focused and motivated even during challenging times. Ultimately, my passion for design and the opportunity to make a difference in the world through creativity are what drive me to strive for excellence every day.

DL: When you were a little child, was it obvious that you would become a great designer?

ZZ : As a child, my innate curiosity and creativity were evident from an early age. I was constantly drawing, building, and imagining new worlds around me. Whether it was sketching in my notebooks, crafting intricate structures with Lego blocks, or redesigning everyday objects in my mind, I was drawn to the world of design from a young age. While it may not have been immediately obvious that I would become a great designer, my passion for creating and problem-solving was unmistakable. With nurturing and encouragement from my family and mentors, I was able to channel my creativity into a career in design, where I continue to strive for greatness and make a positive impact through my work.