LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Ghazaleh Abbasian ("GA") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

GA : I hold a Ph.D. in architecture. I was impressed by new information while studying a master's degree in architectural technology, which made me think differently about the spaces around me. As a result of that period of my life, I possess my current attitude and accomplishments.

DL: What motivates you to design in general, why did you become a designer?

GA : I am passionate about being creative and bringing the ideas in my head to life.

DL: Did you choose to become a designer, or you were forced to become one?

GA : My passion for design led me to pursue this career.

DL: What do you design, what type of designs do you wish to design more of?

GA : Since I am an architect, I have the ability to provide everything related to this field, from designing a product to designing a building.

DL: What should young designers do to become a design legend like you?

GA : It is important for them not to become bored with learning new subjects. Individuals should express themselves based on their own ideas and attitudes rather than follow other ideas blindfolded.

DL: What distinguishes between a good designer and a great designer?

GA : Great designers try to meet the needs of most future users as well as other design aspects. However, a good designer may focus solely on the aesthetics.

DL: What makes a good design a really good design, how do you evaluate good design?

GA : An evaluation of a good design cannot be achieved at a glance, but only after it has been assessed for a period of time. Customer satisfaction after having deep experience and being still satisfied can be considered to be a good design.

DL: What is the value of good design? Why should everyone invest in good design?

GA : Durability. Investing in a good design is more than just purchasing a product. It is an investment in the feeling you have when you use a particular product. It is therefore worthwhile to invest in a good design.

DL: What would you design and who would you design for if you had the time?

GA : People are struggling with many crises around the world. The issue of helping others is my top priority if I have the time.

DL: What is the dream project you haven’t yet had time to realize?

GA : In terms of accommodations, I would like to achieve an outcome that would benefit not only the people of my country, but all people worldwide. That is something I will certainly do.

DL: What is your secret recipe of success in design, what is your secret ingredient?

GA : There is no secret to be revealed. Whenever I aim to provide better service to others in every job, instead of just making money, I will achieve significant results.

DL: Who are some other design masters and legends you get inspired from?

GA : Analyzing each design will provide you with valuable insights that will help you get inspired. My personal preference is not to follow a specific designer. I prefer, however, to find positive aspects in each design I encounter. Nevertheless, I have always been impressed with Calatrava's work.

DL: What are your favorite designs by other designers, why do you like them?

GA : Currently, I am interested in following parametric designs with their outstanding results in every field from fashion to architecture.

DL: What is your greatest design, which aspects of that design makes you think it is great?

GA : I have a patent for an emergency shelter designed for post-disaster situations. For me, it was important that the entire adjustment process be accomplished quickly by the least number of people. A modular deployable structure is the most effective means of accomplishing this goal.

DL: How could people improve themselves to be better designers, what did you do?

GA : Making a decision and taking action.

DL: If you hadn’t become a designer, what would you have done?

GA : Being a pilot is my dream because it is associated with huge creations for flight dreams.

DL: How do you define design, what is design for you?

GA : Design is the process of creating an environment which meets the people's physical, emotional, and cultural needs.

DL: Who helped you to reach these heights, who was your biggest supporter?

GA : The greatest supporter in my life has been God, followed by my parents, who have provided me with welfare and tranquility to keep me focused on my goals, and finally my perseverance in achieving those goals. Moreover, my sister's support throughout the entire process was undeniable, especially during times when I was feeling demotivated.

DL: What helped you to become a great designer?

GA : Although I still have a long way to go before I can be regarded as an excellent designer, my failures have served as my best teachers.

DL: What were the obstacles you faced before becoming a design master?

GA : The fear of failure.

DL: How do you think designers should present their work?

GA : It is my belief that social media is the best gift in the current era for people to become aware of other people's works.

DL: What’s your next design project, what should we expect from you in future?

GA : I have a lot of ideas in my head, but I will let the time tell.

DL: What’s your ultimate goal as a designer?

GA : As a designer, I strive to make the world a better place for others by being influential in the world.

DL: What people expect from an esteemed designer such as yourself?

GA : As customers, people enjoy being heard. It is important for them to invest in something that meets their requirements and desires.

DL: How does design help create a better society?

GA : Solving society's existing problems with a little bit of passion in designing will produce remarkable results.

DL: What are you currently working on that you are especially excited about?

GA : As I mentioned before, I have several ideas that will be developed in the future. Perhaps it will be another product.

DL: Which design projects gave you the most satisfaction, why?

GA : This includes all the projects I have completed. Due to the fact that each of them had its own challenges that helped me grow.

DL: What would you like to see changed in design industry in the coming years?

GA : All things seem to be in their right place at the right time. It would be pleasant to be surprised by unknowns.

DL: Where do you think the design field is headed next?

GA : With the help of artificial intelligence, the design field will experience a golden age.

DL: How long does it take you to finalize a design project?

GA : Obviously, it depends on the project and its complexity; however, my ultimate objective is to ensure that the customer is satisfied, and I will allocate an appropriate amount of time in order to do so.

DL: When you have a new design project, where do you start?

GA : For me, the first step is to speak with customers and gather information about their needs, desires, and concerns.

DL: What is your life motto as a designer?

GA : The customer is king.

DL: Do you think design sets the trends or trends set the designs?

GA : It is a back-and-forth process which is essential to the design process. It is important to note that every aspect of the design procedure will have its own impact at its conclusion.

DL: What is the role of technology when you design?

GA : My design philosophy is based on the undeniable truth that technology is an integral part of it.

DL: What kind of design software and equipment do you use in your work?

GA : I use a variety of software related to designing procedures, including Autocad, 3D Max, Vray, Revit, Lumion, Photoshop, and a little bit of Rhino.

DL: What is the role of the color, materials and ambient in design?

GA : The above factors are the most important in regards to aesthetics, and will have a significant impact on how society perceives aesthetics.

DL: What do you wish people to ask about your design?

GA : How did you come up with this unique idea? (laugh)

DL: When you see a new great design or product what comes into your mind?

GA : The admiration. It is most interesting to me to know the inspiration behind the design.

DL: Who is your ideal design partner? Do you believe in co-design?

GA : Yes, definitely. In my opinion, a design partner is extremely helpful in assisting you to think beyond borders, especially when you get stuck in a design and persist in just completing it.

DL: Which people you interacted had the most influence on your design?

GA : It is my goal to capture positive aspects from each individual that will assist me in developing my design. The most common attributes I received from people that I was eager to reflect in my designs were tranquility, humility, kindness, and energy.

DL: Which books you read had the most effect on your design?

GA : Reading motivational books related to self-knowledge is one of my favorite activities. The more I know about myself, the better I am able to understand others and pay attention to their needs.

DL: How did you develop your skills as a master designer?

GA : An appropriate idea is a result of internal processes. To convey my idea to others in the best way possible, I developed other skills related to modeling and presentation.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

GA : santiago calatrava

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

GA : If I am destined for fame, I will be more attentive to all events that occur around me so that I can find the best solutions to existing problems pertaining to my field.

DL: What is your favorite color, place, food, season, thing and brand?

GA : Red, nature especially at night with a multitude of stars in the sky, pizza, summer and all things jewelry-related. (laugh)

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

GA : During my time with my colleagues, all the moments were filled with joy and effort, even when circumstances were difficult.

DL: What makes your day great as a designer, how do you motivate yourself?

GA : It is important to me to maintain a healthy balance in all aspects of my life, including sports, entertainment, and spending time with my family and friends.

DL: When you were a little child, was it obvious that you would become a great designer?

GA : I don’t think so.

DL: What do you think about future; what do you see will happen in thousand years from now?

GA : The world will be governed by a super intelligent system in every aspect.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

GA : Thank you very much for taking the time to read this interview. It is my sincere hope that I will be able to provide you with prominent services as you deserve.

LEGENDARY DESIGNER

GHAZAL HAS BEEN WORKING FOR 15 YEARS. ITS MAIN ACTIVITY IS FOCUSED ON ARCHITECTURE. HOWEVER, THINKING TO THE PROJECTS FROM DIFFERENT ASPECTS WHICH FULFILL THE CUSTOMER’S NEED IS ALWAYS OUR CERTAIN DESIRE. THUS, THE INTENTION WAS APPLIED SPECIFICALLY IN DESIGNING A PRODUCT SUCH AS A CHAIR. MONARC IS DESIGNED WITH VISION TO CREATE FLEXIBLE ATMOSPHERE WHERE PEOPLE COME TOGETHER. IT WAS INTENDED TO CONSIDER A CHAIR IN A DIFFERENT WAY IN WHICH ALL PARTS CAN BE ADJUSTED TO ADAPT TO MULTIPLE FUNCTIONS.


Monarc Chair

Monarc Chair by Ghazaleh Abbasian

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