Lia Jiyun Kim

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Lia Jiyun Kim ("LJK") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

LJK : I am a multidisciplinary designer based in New York. I studied for a B.F.A. in Industrial Design and a minor in Business Administration from Hongik University and studied MFA in Graphic Design from Otis College of Art and Design.

DL: What motivates you to design in general, why did you become a designer?

LJK : I've always had a passion for creativity from a young age. The desire to make something unique and bring joy to others naturally led me to pursue a career as a designer.

DL: What do you design, what type of designs do you wish to design more of?

LJK : I specialize in brand design and have a particular interest in creating designs for public goods. I am passionate about using my skills to contribute to projects that benefit society and make a positive impact on people's lives. I am eager to further explore opportunities where I can design meaningful and impactful solutions for public goods.

DL: What distinguishes between a good designer and a great designer?

LJK : A great designer distinguishes themselves from a good designer through their ability to create designs that transcend mere client satisfaction and have a broader impact on the world. While good designers excel in meeting their clients' needs and expectations, great designers go beyond that by designing solutions that address larger societal or environmental challenges. They possess a deep understanding of the human experience, cultural context, and the power of design to influence behavior and shape positive change. Great designers leverage their creativity, empathy, and innovation to create designs that not only serve their immediate clients but also contribute to the greater good, leaving a lasting and meaningful impact on the world.

DL: What is your secret recipe of success in design, what is your secret ingredient?

LJK : My secret recipe for success in design lies in two essential ingredients: deep research and keen observation. I find daily inspiration in the small things around me. For instance, in the Donut Branding Project, I loved to look at the donut-making process and I connected the fermentation process and swelling of donuts to the concept of "richness." This approach allows me to infuse unique and meaningful elements into my designs, resulting in captivating and memorable outcomes. Embracing the power of research and finding beauty in the ordinary enables me to create designs that resonate with audiences on a profound level.

DL: What helped you to become a great designer?

LJK : I think I still need to improve, but my journey to becoming a great designer has been fueled by my dedication to continuous improvement, collaboration with other professionals, and an open-minded approach. Seeking feedback, staying updated with design trends, and embracing diverse perspectives have been instrumental in shaping my skills. I believe empathy is vital in creating designs that truly resonate with users. Winning this opportunity would inspire me to further evolve as a designer and contribute meaningfully to the design world.

DL: How does design help create a better society?

LJK : Design plays a crucial role in shaping a better society by inspiring engagement and fostering meaningful connections among people. Beyond just visually attracting attention, design has the power to motivate action. This was precisely my intention with the "We Belong Here" project, where I aimed to encourage individuals to embrace diversity and learn about different backgrounds.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

LJK : As a designer, I'm passionate about creating meaningful experiences. Besides design, I'm a foodie who loves exploring new culinary adventures. One day, I hope to have the opportunity to design for a food brand and blend my two passions seamlessly. Thank you for your support!