Qichao An

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Qichao An ("QA") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

QA : My journey as a designer started at the Wuhan Hubei in China, where I laid my solid foundation in visual arts and design. I found a growing interest in blending creativity with functionality in creating designs that could tell compelling stories during this period. I have practiced through many fields such as graphic design, branding, and visual communication. This omnidiscipline has further helped me in refining my skill and creating impactful designs that strike a chord with the audience. My work has earned international acclaim by winning notable awards such as A'design Design Awards. These accolades drive me to keep pushing the envelope, finding new ways of giving form to an idea.

DL: What motivates you to design in general, why did you become a designer?

QA : My journey as a designer started at the Wuhan Hubei in China, where I laid my solid foundation in visual arts and design. I found a growing interest in blending creativity with functionality in creating designs that could tell compelling stories during this period. I have practiced through many fields such as graphic design, branding, and visual communication. This omnidiscipline has further helped me in refining my skill and creating impactful designs that strike a chord with the audience. My work has earned international acclaim by winning notable awards such as A'design Awards. These accolades drive me to keep pushing the envelope, finding new ways of giving form to an idea.

DL: Did you choose to become a designer, or you were forced to become one?

QA : Becoming a designer was not an obligation or compulsion for me, but rather I chose with keen interest and determination. Sincere appreciation for the field of art and different ways of expression started building up in my early years. It felt like one of the most natural continuations to direct these interests toward a meaningful outcome for myself. This has been a long-brewed decision: the urge to be able to communicate an idea through design, the urge to see and make a difference that would be tangible. It is through design that the blend of my art instincts with problem-solving skills always came through so well. This is one conscious decision made based on personal values and ideals; ever since that decision, there has been no looking back.

DL: What do you design, what type of designs do you wish to design more of?

QA : I design a great variety of projects, from branding and visual storytelling to graphic design. I like designing something that will not only be really beautiful but also carry some important meaning and resound with the audience. Be it a brand identity, a logo, a website, or packaging-I always try to make sure each design communicates the right message in the clearest and most compelling way. In the future, I want to see more opportunities open their doors in areas related to interactive design and experiential design. Of greatest interest to me are applications that combine technology with creativity: immersed experiences, digital interfaces, installations, or environments that totally engage users. At their intersection, design and technology can do almost anything imaginable; this is what gets me excited.

DL: What should young designers do to become a design legend like you?

QA : Becoming a design legend is all about having true love for design and persisting with it. Design is a journey, and it takes continuous learning and self-challenge. For young designers, what's most important is finding your own voice and not being afraid to experiment with a variety of styles and approaches. Every attempt and breakthrough will make you clear about the design philosophy you want to express. I believe it's super important to be in the learning curve always. Be it mastering new tools or catching up on design trends, absorbing and updating your knowledge continuously is necessary. At the same time, building a portfolio that truly reflects your abilities, and creativity is fundamental-it's your best medium of introduction to the world. Design is all about problem-solving, so one needs to be positive in approach when challenges crop up. Those complex and difficult projects are often the opportunities that help you grow. Also, never underestimate collaboration. Design isn't just about individual work; it could be that collaboration with other designers or professionals will expand your horizons and give you more creativity. Above all, never give up. Each person who ever succeeded in design faced their challenges and failures, many of which seemed insurmountable at the time. If you stay the course and continue honing your craft, eventually, you will have made a difference in design. Not through fame, mind you, but through creating work that is an inspiration to others. Stay true to yourself, and the work will speak for itself.

DL: What distinguishes between a good designer and a great designer?

QA : What differentiates a good designer from a great one often lies in the combination of vision, impact, and emotional resonance. A good designer executes a brief well and does the job in such a way that the work is functional and aesthetically pleasing. They understand the technical aspects of design and know how to meet expectations effectively. But the great designer does more than that: he brings forth something with a unique perspective, infuses his work with a feeling of originality and purpose that strikes a deep chord within people. A great designer is a person who, apart from solving a problem, leaves an impression, evokes emotions, and creates some sort of contact between the design and the audience. Great designers are also lifetime learners: in a process of constant self-improvement, experimenting with new ideas, and pushing the boundaries of what design can do. Often, their work has a lasting influence, shaping trends and inspiring others in the process. What really sets a great designer apart, though, is the ability to have an impact that's not just visual but emotional and cultural.

DL: What makes a good design a really good design, how do you evaluate good design?

QA : A great design strikes a balance between functionality and aesthetic appeal. It solves a problem that it is designed to, but also can stir emotions in the viewer. Good design is not just about being beautiful; it's about being meaningful and purposeful. In as far as assessing the design is concerned, here are some areas I consider: First, there is the idea or concept behind the design. The design should have a clear purpose and should convey the intended message across. Be it a brand identity, a website, or an ad, it should make sense where it will be used and for whom. The next point I consider is how it engages the viewer. Really good design really captures attention, it stirs the emotions, it makes a memory that's lasting. It has got to be memorable and touch them on another level. Lastly, there is usability, which is equally important. Good design intuitively should be easy to navigate and not complicate the user experience; it needs to serve its function. A design may look amazing, but if it's difficult to use or doesn't work as intended, it falls short of making a real impact. Ultimately, great design isn't about following trends or using the latest and greatest techniques; it's about creating something that resonates, performs well, and leaves a lasting impression. The best designs are those that stand the test of time, continuously relevant and effective.

DL: What is the value of good design? Why should everyone invest in good design?

QA : Good design is priceless. It can articulate ideas clearly, connect emotionally, and drive behavior. Good design can take that complex information and make it accessible, make experiences better, and even solve problems in creative ways. It is not just about making things look beautiful; rather, it is about added value through thoughtful, purposeful creativity. Good design is important because it touches every aspect of a business or project. To the brands, good design builds trust, strengthens identity, and attracts customers. In the competitive market, design is often the first thing that catches one's eye and makes them feel a connection with a product or service. It differentiates you from your competitors and makes your message stand out. Beyond business, good design furthers user experience. Whether it be a website, an app, or physical packaging, good design makes things more intuitive and accessible, therefore more usable and satisfying for the customer. It can also reduce confusion, save time, and thereby enhance efficiency. Everyone should invest in good design because, way beyond aesthetics, it's an investment in the creation of something effective, memorable, and impactful. Whether it be business success, personal projects, or social causes, good design has the power to make lasting change and really create a difference in the world.

DL: What would you design and who would you design for if you had the time?

QA : If I had all the time, I would love to design for causes that make a difference, such as environmental sustainability or social equality. I have always believed that design can be a powerful tool for change, and using it to address global challenges would be incredibly fulfilling. I would be equally thrilled to design for small, emerging brands or nonprofits that cannot afford high-end design but would greatly benefit from a strong visual identity. Helping such organizations build their presence through thoughtful design feels like giving back to the community. Eventually, I would focus on projects that align with my values: designing not only for beauty and functionality but for a greater purpose.

DL: What is the dream project you haven’t yet had time to realize?

QA : I really think the dream project that has not been materialized is one that will be on a big scale, an immersive experience with design, technology, and art combined. Something engaging on many levels of the senses-maybe an interactive installation or a public space telling a story through design. I have always been amazed by how design can reach far beyond traditional mediums and offer moments that are memorable and potentially transformative. I would also love to be able to work with any environmental organizations in the design of solutions that raise awareness on sustainability through creative means, maybe even design installations or visual campaigns that bring actual change. These projects meld my passion for design and my desire to give more than myself.

DL: What is your secret recipe of success in design, what is your secret ingredient?

QA : Success in design for me is a mix of passion, curiosity, and resilience: the passion to always stretch the creative envelope, the curiosity to explore the new and unknown, and the resilience to get better with each try. The secret ingredient, however, is empathy. It is about understanding and connecting with the audience, which makes design truly impactful. It's about putting yourself in other people's shoes and designing for their needs, emotions, and experiences. When you design from a place of empathy, you create work that resonates on a deeper level and truly makes a difference.

DL: Who are some other design masters and legends you get inspired from?

QA : There are a lot of design masters and legends that actually inspire me. One is Paul Rand, whose works in branding and logo design were really enduring in the business. His ability to design something so timelessly simple and profound is really something that I look up to. Actually, I also look up to Milton Glaser, especially for his iconic "I ♥ NY" logo. His work proves that design can be much more than its commercial intent and can become part of cultural identity. The design philosophy of Kenyan Origami is peculiar: he insists on a perfect balance between simplicity and functionality while paying extreme attention to detail and user experience. I have learned a lot from him. Former Apple designer Jony Ive has had a profound impact on modern product design. He amazingly combines simplicity and fluidity with technology and human-oriented design. For me, Apple products have always been an enormous source of inspiration. Then there is also Chinese designer Chen Shaohua, whom I really look up to a lot. He is one of the highly acclaimed designers inland and abroad; his design idea perfectly combined the cultural meaning and modern aestheticism, which inspired me a lot in adding more cultural elements to my own designs. The works and ideas of these designers have deeply influenced me, always raising questions in my mind about how to balance innovation and breakthrough in design.

DL: What are your favorite designs by other designers, why do you like them?

QA : There are many designs from other designers that I really love. One of my favorites would have to be the Braun radio by Dieter Rams; it is just so much the essence of "less but better". The design is extremely simple yet highly functional, everything in its place and with a purpose. Timeless, it's exactly what careful, minimal design should be. Other designs that inspire me include Apple's iPhone by Jony Ive. This phone really revolutionized the manner with which people interacted with technology. The seamless, sleek design was beautiful and instinctive to use. This set a new standard for mobile devices and made a mark on the everyday product design. I also admire the I ♥ NY logo by Milton Glaser. It is that kind of iconic design because of its simplicity and meaning. But it's really not a logo; it is some symbolic way to express a city in just a few characters. It's nice, how design as a concept can often break out from the mere commerce into an actor of cultural significance. The designs stick out for me because of the combination of beauty and functionality, creation of emotional connections, and often resist the test of time. They are really a proof that great design is not just about looking good, but about truly making an impact on people's lives.

DL: What is your greatest design, which aspects of that design makes you think it is great?

QA : I actually think that one of the biggest designs I have is my branding and visual identity design for a company, Ideamix Lab Fruit Tea Beverages. That is why it merited recognition at the A' Design Award. It was pretty special because this epitomizes what exactly the brand is and how every design aspect functions with a high degree of relevance. This is great for me in design because it will be able to showcase some core values of the brand with a clear and effective emotional stir within the audience. I zeroed in on a visual language that was both beautiful and meaningful, really thinking through each and every detail from typography to color schemes in such a way that it would really resonate deeply with the target audience. It was challenging, given the need to balance aesthetic appeal with clarity of communication, but this project pulled it off, to say the least. What makes great design is its ability to connect, solve problems, and be memorable in the competitive market. It came off well because this was not just the creation of something beautiful, but rather telling a story through design and making sure it aligns with the mission of the brand.

DL: How could people improve themselves to be better designers, what did you do?

QA : The most important thing for a designer is always to be inquisitive and willing to learn. Design is a journey that never stops; it's about finding and evolving. First and foremost, be open to new ideas and approaches-learn new tools, keep up with trends, or understand different design philosophies. Adaptability is key, and one has to be willing to step outside the comfort zone. The circle of improvement for me has always been learning-from both successes and failures. I hold in high regard feedback from other people and assess my work in pursuit of better creation. I always try to find some time for different fields of interest in art, architecture, and technology. It influences me so much and mostly inspires me in terms of creating something or interpreting design problems in one or another particular way. Equally, a great basis is formed in the fundamentals of design: composition, color theory, typography, among others. Having these basic concepts down allows you to stretch your creativity and still maintain good design bones. And last but not least, practice, practice, practice. The more you make, the more you refine your skills and find your voice. I am also a great believer in persistence: amazing design often comes from repetitive work and continuous refinement. The key is to remain passionate, keep being curious, and never stop evolving.

DL: If you hadn’t become a designer, what would you have done?

QA : If I weren't a designer, I would probably do something where creativity is not completely separated from problem-solving either: probably architectural or visual arts. I just love those spheres where the work of designers plays the central role in forming our perceptions and the ways of interaction with the surrounding world. Architecture is interesting for me because it connects artistic expression with functionality, somewhat like design does. Designing places people inhabit and experience daily would have been a natural extension of my desire to design things that have a positive, enriching impact on people's lives. Or, I might have followed a path in the arts, such as painting or sculpture, since I've always had a passion for visual expression. Both art and design have a common thread of creativity and the ability to evoke emotions and provoke thought, which is at the heart of everything I do as a designer.

DL: How do you define design, what is design for you?

QA : For me, design is way more than it looks, it's problem-solving and communication. Design involves the process of taking an idea or concept and rendering it visually to achieve purpose, communication, and people's connection. It's about knowing what the user wants, when and where they want it, and exactly how one could convey it best by use of design elements: color, form, layout, among others. By its very nature, design should serve to improve experiences-be they a product, website, or brand identity-designed to make life easier, more enjoyable, or just more meaningful. It means finding solutions that are functional and yet emotional to the audience. Design for me is the crossroad where art meets science, a creative process needing both inspiration and strategy. It's about treading the line between novelty and usability, aesthetics and efficiency, creativity and function.

DL: Who helped you to reach these heights, who was your biggest supporter?

QA : Reaching the heights I’ve achieved in design wouldn’t have been possible without the support and encouragement of several people in my life. My biggest supporter has always been my family. Their unwavering belief in me and their encouragement to pursue my passion for design gave me the confidence to follow my dreams and push through the challenges that came along the way. I also owe a lot to mentors and colleagues who guided me throughout my career. Their insights, constructive feedback, and willingness to share their knowledge played a significant role in shaping my approach to design. I've learned so much from collaborating with talented people who pushed me to think differently and refine my skills. Ultimately, I believe that support is not just about having someone cheering you on, but also about having people who challenge you to be better, to grow, and to keep pushing the boundaries of your creativity. I’m deeply grateful to everyone who has supported me in both big and small ways.

DL: What helped you to become a great designer?

QA : It is the culmination of many factors that makes a person a great designer. First of all, my passion for design and creativity has always been a driving force in my journey. It is this very passion that drives me into continuous learning, experimenting, and skill refinement. I have always believed that design is a path to exploration, and only if one stays curious and keeps an open mind can we keep moving forward. Besides, working with brilliant designers and getting mentor guidance played an important role in my development. Each collaboration, each feedback-something new was learned. These experiences have been incredibly enriching. I also realized that design does not happen overnight; it requires patience and persistence. Each project, every challenge, is an opportunity to improve myself. Ultimately, I believe growth only comes through practice and reflection, overcoming of difficulties, and continuous improvement; this indeed shapes one into a great designer.

DL: What were the obstacles you faced before becoming a design master?

QA : I have gone through a few obstacles before reaching this stage. First, I have to make a balance between creativity and practicality-that is, great ideas which can work and meet human needs. There was immense pressure due to high expectations from everyone around, which sometimes became overwhelming, but I just managed the stress and gave a qualitative solution rather than seeking perfection. Another factor was the struggle to stand out and develop my unique identity in this competitive field. It took time to overcome self-doubt and find my style with confidence. These challenges shaped my growth, teaching me persistence, the importance of staying true to my vision, and learning from every experience.

DL: How do you think designers should present their work?

QA : Designers need to present their work in such a way that it shows not only the end product but also the story behind the product. You need to explain the thought process, the problem you were trying to solve, and guide them through the decisions which led to those design choices. In this way, people will understand the context and for what something is designed rather than just looking at an object of beauty. The work should be clear and as concise as possible, making a good presentation. In many instances, it is merely selecting the medium that does all the talking for one: be it a portfolio, presentation, or some kind of interactive display. The balance that has to be provided by a designer is one wherein value and impact are effectively brought forth for design in solving a problem. Ultimately, a design presentation should demonstrate both the creativity behind the work and the strategic thinking that led to its execution. It’s about showing not just what you’ve created, but why it matters.

DL: What’s your next design project, what should we expect from you in future?

QA : My next design project is one I am really excited about, but I am not allowed to disclose too many details just yet. All I can say is that it's an innovative branding project which will push the boundaries of visual identity design. I'm focusing on creating a seamless experience that merges technology, storytelling, and design to connect deeply with audiences on an emotional level. In the future, I look forward to taking on more projects that incorporate design and technology in innovative, unexpected ways. I feel there is a great potential to create designs that are not only beautiful but also functional, immersive experiences that are intuitive and meaningful. More work will be done to break boundaries and connect with people in a creative and purposeful manner.

DL: What’s your ultimate goal as a designer?

QA : The ultimate dream as a designer would then be to create work that will last: designs that deeply relate to people and improve their lives at large. I do not only want to solve creative problems but also inspire people with my work, push boundaries of what design can really do. I want my design to tell a story and evoke emotion, thus building connections. Whether through branding, product design, or any other medium, my aspiration is to leave a lasting, positive impression that is deeper than the surface and actually enriches the user experience. I also hope to inspire future generations of designers to think big, stay curious, and approach design as a powerful tool for change.

DL: What people expect from an esteemed designer such as yourself?

QA : People look to a respected designer and ask for more than skill or even creative talent but a vision and the ability to solve problems in new, innovative ways. As a designer, one is expected to create work that looks beautiful but serves a purpose, resonates with people, and leaves an impact. Not only that, but people also expect a sense of responsibility from designers to make the design thoughtful, meaningful, and inclusive. Thirst to push boundaries, challenge convention, and bring fresh perspective is expected. Finally, I think people expect a designer to be a storyteller-somebody using design as a medium to communicate powerful ideas, creating experiences that connect with audiences on a deeper level. They would be looking for us to inspire and lead with our work and through our approach to design.

DL: How does design help create a better society?

QA : Design plays a significant role in shaping a better society through need satisfaction, problem solving, and experience improvement that touch everyday lives. At its core, design is about making things more accessible, efficient, and meaningful. Good design can make complex issues simpler, whether through functional products, intuitive user interfaces, or social campaigns, driving positive change. Design can be used to include rather than exclude, making solutions accessible to all people, irrespective of background and ability. It can encourage people to live more sustainably, using products and systems that are considerate of the environment. It may provoke and even incite debate; it can challenge the status quo and inspire social change through reflecting the world we live in and offering innovative ways in which it could be improved. It's the designing that helps in bringing out a better society in terms of livelihood, working, and associating with each other. Design is one such tool that when used thoughtfully, drives positive change toward a harmonious, efficient, and empathetic world.

DL: What are you currently working on that you are especially excited about?

QA : Currently, I have a number of exciting projects on which I am working, but there is one that excites me even more: technology and storytelling combined into branding and identity design, implemented in a way nobody has done before. A unique challenge, it allows me to push beyond traditional design and seek newer ways of engaging audiences. I mix digital experiences with physical design features to create a seamless and immersive brand identity. What's really exciting about this project is the ability to innovate in ways that design can be more emotionally connected with people, yet highly functional. It's all about creating a story that speaks for itself across platforms, and I look forward to developing it further and creating new possibilities.

DL: Which design projects gave you the most satisfaction, why?

QA : The design projects that have given me the most satisfaction are those where I was able to create something that not only met the functional needs of the client but also made a meaningful impact on the people interacting with it. One such project that stands out was a branding redesign for a client focused on creating a more inclusive and engaging experience for their audience. No matter what size the businesses are, it is always very satisfying to help me build their identity-to really stand up for their values and reach out to their customers emotionally. A second project that really created a lot of satisfaction involved product design in relation to sustainability and social responsibility. Knowing this would be a very good aid to the environment and society gave it an extremely enriching feeling. It wasn't just about the aesthetic or the functionality but the greater purpose for which it was designed. Ultimately, the projects which yield the most satisfaction are those where the design goes beyond merely looking good; it is all about crafting something that has a positive, lasting impact and resonates with the people it touches.

DL: What would you like to see changed in design industry in the coming years?

QA : In the next years, I would like to see the design industry move even more toward a sustainable and inclusive future. Sustainability is something each and every one of us designers should be considering in our work through the use of more eco-friendly materials, designing for longevity, and creating products that minimize waste. As designers, it is up to us to shape a world that is beautiful, yet also sensitive to the environment. More emphasis on inclusivity-in-design that really represents the diversity of the world we live in, making sure it's accessible and relevant to people of all backgrounds, abilities, and experiences. There is still so much room to grow in terms of consideration for making design more inclusive for diverse communities. I really hope that in the future, collaboration across disciplines will be part of the future of the design industry. Design and technology, and art, too, are bleeding into one another. For me, I think the most creative solutions come from collaboration, taking the best of each expertise to create something new. I'd love to see more cross-industry collaborations that push design into new, exciting territories.

DL: Where do you think the design field is headed next?

QA : The field of design is going to keep on moving only towards an integrated, technology-based future. We see ways design and technology will continue to grow creatively. Designers will need artificial intelligence, augmented, and virtual reality-fast-emerging leading actors that continue to widen the scope of possibilities beyond what has yet been considered, and letting us design in ways once unimaginable. In that direction, with the lives of people in mind, there will be more emphasis on user-centered design. It would be more personalized, responsive, intuitive, and will focus on creating frictionless experiences across all platforms. The design area will also see the bar raised higher in terms of sustainability and social impact. Designers will be more focused on creating solutions that are not only beautiful and functional but also responsible, ethical, and sustainable. As we look to the future, design will be a key player in solving global challenges, from climate change to social inequality. It is a field that, in the future, will be for those who can make innovation and empathy meaningful to create responsible experiences, impacting beyond aestheticism.

DL: How long does it take you to finalize a design project?

QA : The time needed to finalize a design project is great and depends a lot on the size and complexity of the work. For smaller, more straightforward projects, it may take a few weeks to refine and finalize the design. Larger, more involved projects, such as brand identities or product designs, take several months. It is never rushed; great design takes time to evolve. It involves research, exploration, feedback, revisions, and testing to make the final design the best. The timeline also depends on how collaborative the project is and the level of refinement needed. In the end, I'm concerned with producing a thoughtful and well-executed design, no matter how long it takes.

DL: When you have a new design project, where do you start?

QA : Whenever I have an opportunity to begin a new design project, I try to understand what problem I'm trying to solve. This involves communicating with the client or stakeholders for all the information: who the target audience is, what the brand values are, what problems they are facing, or what objectives they hope to achieve. Research is number one at this stage. It helps me to understand the context and background of the project. The second thing is the concept and brainstorming. I like to explore different ideas, sketch out possible directions, and identify the key visual elements that will best get the message across. This is the phase where possibilities are pursued and the limits of creativity are stretched, before refining what works best. I then start reworking the selected concept by perfecting the details, typography, color palette, and other aspects of the design. In this stage, collaboration and feedback are very important; they let me see the design from different perspectives and align it with the client's vision. In it all, I continuously test and iterate to make sure that the design is not only pretty but functional, and actually working toward the desired outcomes of the project.

DL: What is your life motto as a designer?

QA : My designer life motto would sound like this: "Design with purpose, create with passion." I really believe that every design should have a clear purpose-be it to solve some sort of problem, elicit emotion, or connect to people on a deeper level. At the same time, passion is the drive of creativity and makes me explore new ideas and take risks. Meaningful and passionate design will always produce a good principle. This motto acts as a base for me, and it helps inspire me to move on, grow, and make relevant adjustments in my design journey.

DL: Do you think design sets the trends or trends set the designs?

QA : I think it is a little bit of both, but ultimately, design can set trends. While the trends often reflect the cultural, technological, and societal shifts of the moment, great design can lead the way by challenging the status quo and introducing new ideas that inspire future trends. Designers are usually at the leading edge of innovation, producing work that captures the moment but also pushes the boundaries to test new possibilities. Trends may inspire designers, but it's their vision, creativity, and point of view that light up what's next. In that sense, designers are not only the followers of trends but also the trendsetters, shaping the direction in which the industry will go and affecting how people think and interact with the world.

DL: What is the role of technology when you design?

QA : Technology plays a major part in my design process; it's both a tool and an enabler of new possibilities. While creativity forms the core of design, technology enables me to bring that into being with far more efficiency and innovation. Technology allows me to experiment with new techniques, create more immersive experiences, and push the boundaries of what is possible. For example, digital design tools, animation software, and 3D modeling enable me to explore concepts and iterations at high speed, something that is priceless in refining a project. Technology also allows seamless work with other designers and clients irrespective of their location, testing of designs across different platforms and mediums. I always believe that technology should support the design and never overpower it. The key is in knowing which tool to use at the right time to extend your creativity and come up with designs that are not only beautiful to look at but also functional and meaningful.

DL: What kind of design software and equipment do you use in your work?

QA : Most of the work I do involves the Adobe Creative Cloud: Photoshopping, Illustrator, and InDesign for graphic design and branding; After Effects and Premiere Pro for motion graphics; Sketch and Figma for UI and digital design; and Cinema 4D or Blender when 3D design is called for. As for the equipment, I work on a MacBook Pro with a large color-accurate monitor, and for detailed illustration or hand-drawn elements, I use a Wacom tablet. Whichever tools I decide on for the project, these help me bring ideas to life efficiently.

DL: What is the role of the color, materials and ambient in design?

QA : Color, material, and ambiance are the major keys to defining mood and users' experience of design. Color can express emotion and give a tone to the design, while materials impact texture, durability, and sustainability. And the right materials will raise the quality and engagement of the design. Ambiance, including lighting and space, creates the atmosphere and heightens the interaction of users with the design. All these put together create more than an aesthetic feel; it creates an attachment between the design and the user.

DL: What do you wish people to ask about your design?

QA : I'd love it when people can ask, "What story does this design tell?" In my head, design isn't just about making things look good or functional; it's about bringing a deeper message, experience, or emotion across. I hope that people see in my work something more than just beautiful; it should raise curiosity and invite them to think about the reason and meaning behind it. I also hope that people can ask, "How does this design make you feel?" Because I feel the emotional connection a design makes is as important as how it looks or works. I want my designs to speak to them on a personal level, leaving them with an afterthought.

DL: When you see a new great design or product what comes into your mind?

QA : When I finally see a new great design or product, the one thing that comes to mind is, "How does that solve a problem?" Again, great design always does something: serves a need, augments an experience, and/or creates a new type of emotional connection. I try to think about the process behind it-how the designer was able to arrive at the solution and what might have spurred them. Indeed, great design is often informed by deep knowledge of the user and context. Of course, I love the craft, too-the way all aspects, from material to aesthetic, conspire in creating something truly memorable and impactful.

DL: Who is your ideal design partner? Do you believe in co-design?

QA : My ideal design partner would share a passion for innovation, have a collaborative mindset, and bring diverse points of view to the discussion. I believe in co-design because it enriches the process; this is where ideas evolve by collaboration and feedback. Such a partner would be open to ideas, creative, and willing to challenge each other in order to create something better. Co-design enables us to integrate our strengths into highly refined and effective works. In this regard, whether it be designers, clients, or people from other industries, the best comes out when we come together, merge ideas and skill, and solve a particular complex problem to push beyond what seemed impossible.

DL: Which people you interacted had the most influence on your design?

QA : Those who influence me the most are people who question my thinking and drive me to see the world from different viewpoints. Key figures include mentors who guided me early in my career, pushing me to refine my skills and think more critically about design. I have also been greatly inspired by designers like Kenya Hara, Jony Ive, and Chen Shaohua. Each of them shaped my approach to design with his distinctive focus on simplicity, functionality, and innovation. Not less influential has been working with a lot of talented colleagues and clients throughout my professional path. Their feedback, unique insights, and diverse backgrounds expand my knowledge of design and, ultimately, the way I grow and develop in ways I could never do by myself. In fact, it is the interaction of all these relationships over time that has defined how I approach design.

DL: Which books you read had the most effect on your design?

QA : Two books that greatly influenced my design are Designing Design by Kenya Hara and The Design of Everyday Things by Don Norman. His book showed me that design needs more than form and function; it has to make cultural and emotional contact. His philosophy of simplicity, restraint, and the beauty of emptiness opened my eyes to another dimension of how design may connect with people on deeper levels. On the other hand, Norman's The Design of Everyday Things taught me the use of design centered on the user. It showed that design should be intuitive, accessible, and should focus on the user experience. Norman's insights into usability have shaped how I approach creating functional and user-friendly designs. These books further reiterated my belief in simplicity, function, and human connection as potent drivers of design.

DL: How did you develop your skills as a master designer?

QA : My designing skills were groomed through a mix of formal education, hands-on experience, and continued learning. I focused on mastering the basics like typography, color theory, and composition while experimenting and learning from real-world projects. Mentorship under experienced designers also helped along the way, urging me to think creatively and out of the box. Most importantly, becoming a master designer is all about remaining curious, learning from every project, and challenging myself constantly to grow.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

QA : If it were possible to transcend time and space, I would sit and discuss design with three individuals: Kenya Hara, Jony Ive, and Ikko Tanaka. These are people who have really influenced the way I see design: the simplicity and depth that Hara injects; Ive's innovation regarding technology and form; Tanaka's ability to mix tradition and modernity-all these sources of inspiration take very different paths. I would be rather interested in hearing their take on design in the modern world and learning from what has happened along the way. This would be a great opportunity to share ideas and further my knowledge of design at its root.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

QA : I am honored to have received these awards, but I do not hanker after fame. To me, the process of design-the problem-solving, the making of meaningful experiences, and my own personal growth-is all that matters. It's nice to be affirmed with these awards, but it isn't what drives me to do what I do. Being "famous," on the other hand, is not hard; it's added responsibility. It reminds me to keep improving, be humble, and use the platform to inspire others for the betterment of the design community. At the end of the day, I want to be recognized for the work I create that will last, not for the fame.

DL: What is your favorite color, place, food, season, thing and brand?

QA : As for places, I prefer quiet and natural environments, especially mountains or quiet lake sides. These places create a sense of calm and reflection, which is very often a stimulus for my work. I enjoy Japanese food, particularly sushi, because of the balance in flavors and the craftsmanship that goes into each single piece. My favorite season is autumn. The crisp air, the changing leaves, and the subtle shift in light provide a sense of renewal and introspection. As for things, I have a deep appreciation for well-designed objects—whether it's a beautifully crafted chair or a perfectly designed watch. These items represent the intersection of form and function. But Apple did something rather especial in respect to brands-adoption and commitment to minimalism for user-centered design is definitely where it's at-are in their hardware/software integrations, which is an approach I do try to model in my practice.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

QA : One funny moment that I remember as a designer was when, sometime in my earlier years, I needed to create some branding for a small local company. I'd spent hours fiddling around with the design until literally every single aspect was just about perfect. I knew I had it, and so I happily presented it to the client. No design background whatsoever, I showed him, and immediately he just said, "I don't like it.". It looks too… artistic." At first, I was somewhat taken aback, but then I realized that what I thought was "beautiful" might not have aligned with what they needed. That was a humbling moment, and it taught me the importance of understanding the client's vision and goals, not just my own. That experience taught me to approach every project with an open mind, to listen more carefully, and to always make sure the design speaks to the audience, not just the designer. It also helped me not take myself too seriously, which is always good in this line of work!

DL: What makes your day great as a designer, how do you motivate yourself?

QA : What makes my day great is when I can feel that my work has meaning and connects with people. The small 'aha.' moments in the design process are what keep me going, really. I also draw inspiration from the world around me, be it nature, art, or even conversation. When all else fails, a break generally brings fresh perspective. All in all, the opportunity to learn and grow with each project fuels my excitement about design.

DL: When you were a little child, was it obvious that you would become a great designer?

QA : I had not known while growing up that I would end up being a designer. Since childhood, it has always been about the creative stuff for me: drawing, building, observing, understanding how things worked and were put together-just plain curiosity. But I was never able to foresee all this as a career in my life. It wasn't until later, when I actually began studying design and understanding its power, that I realized design was the path for me. In retrospect, it makes perfect sense that my childhood curiosity and passion for creativity would organically take me to design, but at the time, it was more about the exploration of interests than the knowledge of what the future held.

DL: What do you think about future; what do you see will happen in thousand years from now?

QA : This contemplation on what could happen a thousand years in the future excites and humbles me. Technology is only going to develop further, and design will be playing an even larger part in shaping the interaction with the world. We could wait in expectation for improvements to merge digital and physical spaces in unimaginable ways: artificial intelligence, sustainable design, and human enhancements; each could become everyday life. Yet, I also hope that, with the leaps in technology, the foundation of design-simplicity, human-centered thinking, and beauty-will remain intact. For no matter how advanced technology can get, design will have to keep up serving humanity-to make life easier, more meaningful, and more connected. In a thousand years, I believe design will go deep into how we will live and experience the world. It may look very different from today, but I’m hopeful that the essence of design—its ability to improve lives and inspire—will endure.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

QA : Allow me to make it crystal clear: to me, design is not about good-looking things or a specific trend; rather, it's creating something with meaning and impact. Simplicity, functionality, and human connection are the focus in every one of my works. Each project is a very great avenue to push the envelope, learn new things, and hopefully leave a mark that changes the world. I would also like to mention that design is a lifetime process. There's always something to discover, and I would suggest to everybody, designer or not, just be inquisitive and never stop learning. Design is a way of seeing the world differently, and it shapes experiences that make life better. Lastly, beyond design, I believe in the importance of kindness, humility, and staying grounded. The greatest works come from our connection to others, an open attitude towards collaboration, and continuous self-improvement. Thank you for your support and for being part of this incredible journey!