Hisham El Essawy

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Hisham El Essawy ("HEE") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

HEE : My journey in design began with a deep passion for creativity and storytelling, rooted in my education at the Faculty of Fine Arts in Zamalek, Cairo. I further advanced my academic career by earning an M.Sc. from POLIMI (Politecnico di Milano) and AUC (The American University in Cairo), specializing in sustainable development and design, encompassing architecture, interior design, and product design. Currently, I am pursuing a Ph.D. under the mentorship of Dr. Hani Sweilam, Egypt’s Minister of Water Resources. In addition to my academic pursuits, I am the founder of several impactful initiatives and organizations, including the internationally award-winning design studio HEDS, HEDS Academy, KA, and the "Designed in Egypt" initiative, which focuses on promoting Egyptian design on a global scale. My leadership extends further as I serve as the Chairman of the Design and Creativity Committee at the League of Arab States, championing design and innovation across the region. I also have the privilege of teaching design and sustainability at several prestigious universities worldwide, including those in Egypt. My work has been recognized globally; I’ve won the A’ Design Award four times, reflecting my commitment to innovation and excellence. Beyond academia and design, I hold key leadership roles, serving as the Advisor to Egypt’s Minister of Industry and Foreign Trade and as Chairman of the Egyptian Handicrafts Export Council. These roles allow me to advocate for the preservation and global promotion of Egypt’s cultural heritage. My background combines fine arts with an understanding of cultural heritage, which has been pivotal in shaping my approach. Over the years, I’ve focused on blending traditional Egyptian craftsmanship with modern innovation, creating designs that not only tell stories but also celebrate the rich tapestry of our cultural identity. For me, design is more than aesthetics—it’s about creating meaningful experiences, building connections, and inspiring others to see it as a powerful tool for storytelling and societal impact.

DL: What motivates you to design in general, why did you become a designer?

HEE : What truly motivates me as a designer is the ability to tell stories and create meaningful connections through my work. Design, for me, is a universal language—it’s a way to communicate ideas, celebrate culture, and address real-world challenges. I believe that every design has the power to inspire, solve problems, and even transform lives. My decision to become a designer was rooted in my love for art and my fascination with how design can influence the way we experience the world. Growing up surrounded by Egypt's rich cultural heritage, I was drawn to the intricate details and stories embedded in our architecture, crafts, and everyday objects. This deeply inspired me to pursue a career where I could preserve these traditions while pushing boundaries through innovation. It’s also about impact. Whether it’s elevating the global perception of Egyptian craftsmanship, integrating sustainability into design practices, or shaping the future of creative industries, I’m driven by the idea of leaving a legacy that merges creativity with purpose. Design is not just a career for me—it’s my way of contributing to a better, more beautiful world.

DL: Did you choose to become a designer, or you were forced to become one?

HEE : I chose to become a designer wholeheartedly—it was never something forced upon me. From a young age, I was deeply connected to the world of art, storytelling, and craftsmanship. Growing up in Egypt, surrounded by a rich tapestry of history and culture, I felt an innate desire to express myself creatively and contribute to preserving our heritage in a way that felt modern and impactful. Design was a natural path for me, not just as a profession but as a calling. It allowed me to combine my love for art with a purpose: to innovate, to inspire, and to create something that resonates with people on a profound level. Every project I’ve worked on, whether it’s crafting a product, shaping a space, or mentoring the next generation of designers, has been a step toward fulfilling that vision. So no, I wasn’t forced into this field. I chose it because it aligns with who I am and what I believe I’m meant to do. Design is my passion, my purpose, and my way of making a meaningful impact on the world.

DL: What do you design, what type of designs do you wish to design more of?

HEE : I design across a wide spectrum, ranging from architecture and interiors to product design and creative initiatives. My work often blends functionality with storytelling, emphasizing sustainable practices and cultural preservation. Some of my most fulfilling projects involve collaborations with artisans, where we merge traditional craftsmanship with modern innovation. This balance between honoring the past and shaping the future defines much of what I do. If I were to choose what I wish to design more of, it would be large-scale, transformative projects—designs that go beyond aesthetics to create meaningful societal impact. For instance, urban spaces that foster community, products that seamlessly integrate sustainability, or even entire systems that empower creatives and artisans globally. I also have a deep interest in designing educational frameworks and platforms, like HEDS Academy, where I can mentor and inspire future generations of designers. These are not just designs in the physical sense but designs of systems, experiences, and opportunities that can shape industries and lives. Ultimately, I aspire to create designs that leave a legacy, challenge norms, and inspire others to see design as a tool for positive change.

DL: What should young designers do to become a design legend like you?

HEE : Becoming a design legend is not just about talent—it's about mindset, passion, and perseverance. Here are the key principles I would share with young designers who aspire to make a lasting impact: 1. Understand Your Why Start by defining your purpose as a designer. Ask yourself: Why do I design? What impact do I want to make? Design is more than creating beautiful things—it’s about solving problems, telling stories, and making a difference. 2. Never Stop Learning The design world is constantly evolving, and staying curious is essential. Invest in your education, whether through formal degrees, workshops, or self-study. Learn about different disciplines, from sustainability to technology, and embrace the intersections between them. 3. Honor Your Roots While Innovating Your heritage and personal story are invaluable assets. For me, blending the richness of Egyptian culture with modern design principles has been a cornerstone of my success. Celebrate your identity while pushing boundaries and innovating. 4. Work Hard and Stay Resilient There will be challenges, setbacks, and moments of doubt. But success comes to those who persist. Every failure is a lesson, and every challenge is an opportunity to grow. 5. Build Relationships and Collaborate No designer works in isolation. Surround yourself with mentors, peers, and collaborators who inspire you. Engage with communities, like artisans and creatives, to expand your perspective and enhance your work. 6. Think Beyond Aesthetics Legendary designers create work that is meaningful, not just beautiful. Focus on the function, sustainability, and emotional connection of your designs. Ask how your work can improve lives, build communities, or preserve heritage. 7. Be Bold and Take Risks Don’t be afraid to challenge conventions or step into unfamiliar territory. Bold ideas often lead to the most groundbreaking results. 8. Give Back True legends leave a legacy. Mentor others, share your knowledge, and contribute to the growth of the design community. Empowering others is as important as your personal achievements. 9. Stay Humble, Stay Hungry No matter how far you go, always remember where you started. Keep your passion alive, and never stop striving for better. If young designers embrace these principles with dedication, they’ll not only build a successful career but also create a legacy that inspires future generations. The world of design is vast and full of possibilities—embrace it with all your heart.

DL: What distinguishes between a good designer and a great designer?

HEE : The difference between a good designer and a great designer often lies in a combination of vision, impact, and purpose. Here's how I would distinguish the two: 1. Vision and Purpose A good designer may excel at creating aesthetically pleasing and functional designs, but a great designer has a deeper purpose behind their work. They design with a clear vision that goes beyond the immediate project, aiming to solve real-world problems or leave a meaningful impact. Great designers ask, How can my work contribute to society? How can I use design to elevate the human experience? 2. Innovation and Risk-taking While a good designer may follow trends or produce safe designs that meet client requirements, a great designer pushes the boundaries of creativity and innovation. They take risks, challenge the status quo, and often lead new trends rather than follow them. Great designers are comfortable stepping outside their comfort zones and exploring new materials, techniques, and ideas. 3. Cultural and Emotional Connection A good designer focuses on functionality and aesthetics, but a great designer designs with emotional depth and cultural sensitivity. Great designers understand how design can evoke emotions, tell stories, and connect people on a personal level. They integrate cultural elements, history, and social contexts into their work, ensuring that it resonates with the audience long after they've experienced it. 4. Attention to Detail A good designer is meticulous about their designs, but a great designer takes it a step further by considering every nuance—right down to the smallest details. Great designers understand that true excellence lies in the perfection of every element, whether it’s the texture, the finish, or the user experience. They never stop refining their work, constantly striving for improvement. 5. Impact and Legacy A good designer may achieve success in their career, while a great designer creates a lasting legacy. They produce work that is timeless and influential, often reshaping industries or creating movements. Their designs stand the test of time and inspire future generations of designers. They may also give back to the community, whether through mentorship, sharing knowledge, or empowering others in the creative field. 6. Sustainability and Responsibility A good designer focuses on creating beautiful and functional products, but a great designer takes into account the long-term impact of their work on the environment and society. Sustainability, ethical considerations, and the social implications of design are at the forefront of their thinking. They prioritize materials, processes, and designs that contribute to a better world. 7. Collaboration and Leadership While a good designer is capable of working solo, a great designer understands the power of collaboration. They lead teams, foster creativity in others, and bring diverse perspectives together to create something extraordinary. Great designers inspire others and elevate the entire creative process by working with others, not just within their own silo. Ultimately, great designers transcend the functional and the aesthetic. They shape industries, culture, and society, creating designs that resonate deeply and endure. They are not just concerned with what’s "good" in the moment, but with what will have a lasting impact on the world around them.

DL: What makes a good design a really good design, how do you evaluate good design?

HEE : What makes a good design a really good design goes beyond just its functionality or aesthetic appeal. It's about how well it addresses its purpose, resonates with its audience, and contributes positively to the world. Here's how I evaluate good design: 1. Purpose and Functionality At the core, a good design serves its intended purpose. A really good design, however, goes beyond just function—it solves a problem in an innovative, intuitive, and effective way. It makes the user’s experience smoother, easier, or more enjoyable without unnecessary complexity. The best designs aren’t just solutions—they enhance the experience of interacting with the product, space, or service. 2. Emotional Connection A really good design connects with people emotionally. It evokes feelings, tells a story, or sparks memories. Whether it’s a piece of furniture that feels like an extension of one’s home or a visual design that instantly grabs attention and makes people smile, emotional impact is a huge factor in defining great design. A good design doesn’t just serve; it resonates with the user on a deeper level. 3. Innovation A really good design takes risks and pushes boundaries. It introduces something new—whether it's a novel approach, an unexpected combination of materials, or a unique process. Innovation in design doesn’t always mean reinventing the wheel but finding fresh perspectives and ways to elevate the experience or solve a problem. 4. Sustainability and Responsibility In today’s world, a really good design considers its impact on the environment and society. Good design doesn’t just focus on aesthetics and functionality but also on sustainability—how the materials are sourced, the longevity of the design, and its overall environmental footprint. A really good design takes responsibility for its life cycle, minimizing waste and maximizing positive impact. 5. Aesthetic and Visual Appeal While a good design is often aesthetically pleasing, a really good design elevates beauty in a way that is harmonious with its function. Every curve, texture, and color serves a purpose—not just for visual appeal but to create a cohesive and meaningful experience. Great designs don’t just look good; they look purposeful. 6. Timelessness and Durability A really good design stands the test of time. It doesn’t just follow trends; it sets them, becoming relevant and admired for years, even decades. Its durability isn’t just about physical longevity but also its cultural and emotional relevance. Great designs remain important and desirable, not fleeting or disposable. 7. User-Centered Design Really good design places the user at the center. It’s designed with empathy, considering the needs, desires, and behaviors of the people who will interact with it. It provides a seamless, intuitive, and enjoyable experience. Whether it’s a piece of furniture, a building, or a product, the design should feel natural and user-friendly, eliminating any friction or frustration. 8. Context and Relevance A good design fits within its context—whether cultural, historical, or geographical—and enhances its environment. A really good design takes that contextual relevance a step further, reflecting the identity and values of the people or place it’s created for. It can resonate with people on a deeper level, connecting them to their surroundings or heritage. 9. Simplicity and Clarity Simplicity is a hallmark of great design. A really good design doesn’t overcomplicate things; it presents its message or function clearly and elegantly. Every element is intentional, and there’s no superfluous detail that distracts from its core purpose. The design achieves its goal with the least amount of unnecessary complexity. 10. Collaboration and Perspective The process of creating a really good design is often collaborative. It involves feedback, iteration, and refining the design from multiple perspectives. A really good design takes into account a variety of viewpoints, from the designer’s to the user’s to the broader cultural and societal context. Collaboration leads to a design that is stronger, more nuanced, and more impactful. Evaluation Criteria for Really Good Design: When evaluating a design, I consider these factors: Does it solve a problem in an innovative way? Does it create a meaningful connection with the user? Is it responsible in terms of sustainability and ethics? Is it timeless, not just trendy? Does it reflect cultural relevance and sensitivity? Is it intuitive and user-friendly? Does it evoke emotion or tell a compelling story? A really good design has balance—between form and function, beauty and purpose, tradition and innovation. It doesn’t just meet expectations—it exceeds them, leaving a lasting impression and making a meaningful contribution to its users and to the world.

DL: What is the value of good design? Why should everyone invest in good design?

HEE : The value of good design extends far beyond aesthetics—it's about creating a lasting impact, solving problems, and improving lives. Investing in good design is essential for individuals, businesses, and societies because it adds tangible and intangible benefits that shape experiences, foster growth, and drive innovation. Here's why good design is valuable and why everyone should invest in it: 1. Solves Problems and Enhances Functionality At its core, good design addresses real-world challenges by finding practical solutions. Whether it’s a well-designed product that makes daily tasks easier, a functional public space that encourages social interaction, or a system that streamlines a business process, good design simplifies and improves our interactions with the world. By investing in good design, you ensure that solutions work effectively and efficiently, saving time, effort, and resources in the long run. 2. Fosters Innovation and Progress Good design is often at the heart of innovation. It encourages new ways of thinking, reimagines existing systems, and drives progress. From cutting-edge technology to sustainable materials, design pushes the boundaries of what’s possible. By investing in design, you support the creation of products and systems that aren’t just functional, but also forward-thinking and capable of addressing future challenges. 3. Enhances User Experience and Satisfaction Design isn’t just about how something looks; it’s about how it makes you feel and how easy it is to use. Good design focuses on creating intuitive, accessible, and enjoyable experiences. Whether it’s a website, an app, or a physical product, the better the design, the more likely users will be satisfied, loyal, and engaged. Good design elevates the user experience and, in turn, drives customer loyalty, which is invaluable for businesses. 4. Drives Business Success For businesses, good design is a powerful tool for differentiation. It communicates a brand’s identity, values, and professionalism, building trust with customers. Products that are designed well are more likely to stand out in the market, increasing their appeal and perceived value. A good design can directly impact a business’s bottom line by improving sales, customer retention, and overall reputation. Investing in design also leads to efficiency and cost savings in production and operations. 5. Encourages Sustainability and Responsibility Good design incorporates sustainability, considering the long-term impact on the environment and society. From energy-efficient products to eco-friendly packaging and sustainable architectural practices, design has the power to address global challenges like climate change, resource depletion, and waste. By investing in sustainable design, businesses and individuals can contribute to a more responsible and environmentally conscious future. 6. Improves Quality of Life Good design plays a significant role in enhancing quality of life by making environments more livable, enjoyable, and functional. It shapes the spaces where we live, work, and interact—whether that’s a well-designed home, a workplace that promotes creativity, or a public space that fosters community. When people interact with thoughtfully designed objects or spaces, they feel more comfortable, connected, and inspired. 7. Creates Emotional Impact and Connection Good design has the power to evoke emotions and create memorable experiences. Whether through art, branding, or storytelling, design connects us to ideas, cultures, and emotions in ways that other mediums cannot. People don’t just buy products or services—they buy into the experience, the story, and the feeling that the design elicits. By investing in design, you’re investing in emotional engagement and long-lasting connections with your audience. 8. Cultural and Social Significance Design is a reflection of culture and society. It carries the values, history, and aspirations of a community. Good design can preserve and celebrate cultural heritage while also driving progress. By investing in good design, we honor and elevate our collective identity, bridging past traditions with future aspirations. 9. Encourages Creativity and Innovation in the Workforce A commitment to good design creates an environment that values creativity and innovation, both within businesses and in society at large. Workplaces that prioritize good design encourage employees to think outside the box, collaborate, and problem-solve. This leads to greater innovation and a more engaged and motivated workforce. 10. Long-Term Investment While it might seem that good design requires a larger upfront investment, it often pays off in the long term. Products or solutions that are well-designed last longer, perform better, and require less maintenance. In business, the return on investment (ROI) for good design can be substantial, with better market positioning, customer satisfaction, and efficiency. It’s not just a cost; it’s an investment in longevity and growth. Why Should Everyone Invest in Good Design? Improves functionality and usability in everyday life and business operations. Builds a strong brand identity that resonates with consumers. Drives customer satisfaction, loyalty, and engagement. Encourages sustainability and ethical practices that are increasingly important to global consumers. Fosters innovation, making businesses more adaptable to change. Enhances quality of life, promoting healthier, more productive environments. Offers long-term savings by reducing waste, improving efficiency, and creating timeless products. Good design is a powerful tool—it improves our lives, businesses, and the world around us. It’s an investment that delivers real value, both practically and emotionally. Whether you’re a business owner, designer, or consumer, investing in good design is always a wise decision.

DL: What would you design and who would you design for if you had the time?

HEE : f I had the time, I would design for a few different areas, all of which would align with my values of creativity, sustainability, cultural preservation, and innovation. Here's what I would focus on: 1. Sustainable Urban Spaces I would design sustainable cities and communities—spaces where architecture, infrastructure, and natural environments work in harmony to improve the quality of life for their inhabitants. This could involve designing eco-friendly homes, green public spaces, energy-efficient buildings, and sustainable transportation systems. The idea would be to create environments that are not only environmentally responsible but also inclusive, fostering a sense of community and well-being. I would design these spaces for urban populations globally, especially in areas facing rapid growth and climate challenges. 2. Cultural Heritage Preservation Projects As someone deeply invested in Egyptian craftsmanship and the broader heritage of the Arab world, I would love to design innovative cultural preservation projects. This could include reimagining how ancient traditions, like handicrafts, textiles, and architecture, can be integrated with modern design in ways that preserve their value while making them relevant to today’s world. I would focus on designing for local artisans, museums, and cultural institutions, ensuring that these traditions are celebrated and passed down to future generations. 3. Empowering Young Designers I would create a global design academy that merges sustainability, creativity, and entrepreneurship, focusing on young designers and artists. This academy would offer both physical and virtual learning experiences, empowering future generations of designers with the tools and knowledge to create with impact. I would design this for young creatives from diverse backgrounds—whether they’re just beginning their design journey or seeking to refine their skills in sustainable and socially responsible design. 4. Inclusive, Accessible Design for People with Disabilities Another project I would dedicate time to is designing accessible products and spaces that are inclusive of people with disabilities. From buildings that cater to various mobility needs to innovative tools for the visually impaired or hearing-impaired, the goal would be to create environments and products that empower individuals of all abilities. I would design these with diverse user needs in mind, ensuring that inclusivity is a standard, not an afterthought. 5. Sustainable Fashion and Textile Design Fashion and textiles are a huge passion of mine, and I would love to design a sustainable fashion line that not only uses eco-friendly materials but also celebrates local craftsmanship. By combining traditional methods with modern aesthetics, I would create garments that tell stories about culture, identity, and the importance of sustainability in fashion. This line would be for ethical consumers who value sustainability but also want to wear pieces that represent a blend of culture, artistry, and modernity. 6. Design for Social Change Finally, I would design solutions that address social issues—whether it’s poverty, education, or health—through design thinking. This might include creating products, services, or systems that help raise awareness, make services more accessible, or improve lives in disadvantaged communities. I would design these for NGOs, social enterprises, or global initiatives focused on positive societal impact. In essence, if I had more time, I would focus on projects that have a deep and meaningful impact—whether it’s protecting cultural heritage, creating sustainable environments, or empowering the next generation of designers. My design philosophy is rooted in the belief that good design should make the world better, and I would love to spend more time designing for that purpose.

DL: What is the dream project you haven’t yet had time to realize?

HEE : The dream project I haven’t yet had time to realize is the creation of a global, sustainable design hub that blends innovation, cultural heritage, and education. This project would be a physical and digital space where designers, artisans, and creatives from around the world could collaborate, share knowledge, and create impactful work. Key elements of this dream project: Cultural Fusion and Preservation The hub would emphasize the importance of cultural heritage and craftsmanship, celebrating local traditions while fostering innovation. It would house exhibitions, workshops, and projects that merge traditional and modern design techniques. This could involve integrating Egyptian handicrafts and Arab design history with contemporary design, making these traditions relevant in today’s world while preserving them for the future. Sustainability at Its Core The project would be built with sustainability in mind. The materials used would be ethically sourced, with a focus on upcycling and sustainable design practices. This would be not just a design studio, but also a physical representation of how to design for a better, more sustainable future. The space itself would serve as a living lab for experimenting with eco-friendly materials and innovative, green design solutions. A Global Collaborative Network The dream hub would bring together a diverse group of designers, architects, artists, and technologists to work on projects that address the world’s most pressing challenges. It would host international workshops, masterclasses, and residencies, with a focus on cross-cultural collaboration and the blending of various design disciplines. This global collaboration would allow for the creation of design solutions that are innovative, inclusive, and sustainable. Education and Empowerment At the heart of the hub would be an educational component that empowers young, aspiring designers to understand the intersection of design, sustainability, and cultural preservation. This would include hands-on workshops, mentorship programs, and online courses, reaching students and designers from around the world. I would aim to provide access to world-class education to those who may not have the same opportunities, encouraging them to think creatively about how design can contribute to social and environmental change. Design for Social Impact The hub would focus on designing for social good, addressing global issues such as climate change, poverty, access to education, and inclusive design. It would serve as a platform for tackling complex problems, with projects that aim to create positive change in communities worldwide. From designing accessible healthcare solutions to creating sustainable housing models, this project would make a meaningful contribution to global society. In many ways, this project combines everything I’m passionate about: sustainability, culture, education, and design for social change. It’s a space where creativity meets purpose, and where designers of all backgrounds can come together to make a tangible impact on the world.

DL: What is your secret recipe of success in design, what is your secret ingredient?

HEE : The secret recipe for success in design lies in a unique blend of passion, purpose, and perseverance, with a special emphasis on one key ingredient: empathy. This is the core of everything I do. 1. Empathy Empathy allows me to truly understand the needs, desires, and challenges of those I design for. It’s about connecting with people on a deeper level, whether it's understanding the cultural significance of a craft, the specific needs of a user, or the values of a community. By placing myself in the shoes of the end user, I can create designs that are not only functional but also emotionally resonant and impactful. This connection is what sets great design apart from good design. 2. Passion for Storytelling I believe design is not just about aesthetics or functionality; it’s about telling a story. Whether it’s about a piece of Egyptian heritage, a sustainable solution, or a cultural narrative, every design I create tells a story. This passion for storytelling ensures that my work is rich with meaning and relevance, allowing it to create a deeper emotional connection with the audience. 3. Purposeful Innovation Every design project I take on is rooted in a sense of purpose. It’s not just about pushing boundaries for the sake of it; it’s about pushing boundaries to solve a problem or create positive change. I aim to blend traditional craftsmanship with modern technology, finding innovative ways to preserve cultural heritage while embracing new methods. This intersection of the old and new drives my work forward. 4. Perseverance and Resilience Design is rarely without its challenges. Whether it’s navigating client expectations, material limitations, or societal constraints, the ability to keep pushing forward with resilience is crucial. Perseverance allows me to turn obstacles into opportunities and continuously refine my work until it reaches its full potential. 5. Collaboration and Learning Another key ingredient in my success is the understanding that no designer works alone. The process of collaborating with artisans, clients, other designers, and even communities enriches the final outcome. Constant learning and sharing knowledge are also essential to growth. I actively seek new insights, techniques, and perspectives to stay inspired and improve my work. In short, empathy is my secret ingredient. It helps me design with intention, with understanding, and with the aim of creating a meaningful, lasting impact. Without empathy, design loses its power to connect, inspire, and transform.

DL: Who are some other design masters and legends you get inspired from?

HEE : Some design masters and legends that inspire me include: Zaha Hadid – Innovation and boundary-pushing architecture. Tadao Ando – Minimalist design with a focus on nature and space. Dieter Rams – Simplicity, functionality, and timeless design. Charles and Ray Eames – Accessible, innovative, and cross-disciplinary designs. Yves Béhar – Social impact design and sustainable consumer products. Pierre Paulin – Elegant, functional, and interactive furniture design. Elsa Peretti – Natural, organic-inspired jewelry with craftsmanship. Bruno Munari – Playful experimentation and accessible design. Mohamed Ali (Mounir) – Preserving cultural heritage with modern innovation. Elie Saab – Elegant and sophisticated luxury fashion design. These designers have influenced my approach to creativity, functionality, and cultural integration in design. In addition to the above, Karim Rashid is another major influence. Known for his bold use of color and futuristic designs, Rashid blends functionalism with artistic expression. His work in product and industrial design emphasizes simplicity, playfulness, and human-centric design, all of which resonate with my approach to creating designs that are both visually striking and meaningful.

DL: What are your favorite designs by other designers, why do you like them?

HEE : Here are some specific designs by other designers that I admire: Zaha Hadid – The Heydar Aliyev Center in Baku, Azerbaijan, for its fluid, organic forms that defy conventional architecture. Dieter Rams – Braun SK4 Record Player, a timeless example of his minimalist design and functionality. Yves Béhar – One Laptop Per Child (OLPC), a perfect blend of affordable innovation and social impact. Karim Rashid – Oh! Chair, a piece that combines bold colors and ergonomic form with a futuristic touch. Charles and Ray Eames – Eames Lounge Chair, known for its comfort, elegance, and innovative design. Elsa Peretti – Bone Cuff for Tiffany & Co., a sculptural piece inspired by nature and organic forms. Bruno Munari – Selene Lamp, a playful and experimental design that blurs the line between art and function. Tadao Ando – Church of the Light in Osaka, Japan, a masterclass in minimalism, light, and space. Pierre Paulin – Tongue Chair, a piece that combines modernity and comfort in a unique, sculptural form. Elie Saab – Red Carpet Gowns, known for their elegant tailoring and timeless sophistication. These specific designs exemplify innovation, craftsmanship, and the ability to create timeless, impactful work.

DL: What is your greatest design, which aspects of that design makes you think it is great?

HEE : My greatest design is the "Chairs are Stories" booth for Meuble El Chark, which blends tradition and modernity. The design is centered around the emotional connection people have with furniture, telling stories of Egyptian culture through chairs. What makes it great is its ability to connect with people on a personal level, combining cultural heritage, innovative storytelling, and emotional depth. The booth also highlights the craftsmanship behind the furniture, celebrating both design and human stories. It's a true representation of how design can be both aesthetic and meaningful.

DL: How could people improve themselves to be better designers, what did you do?

HEE : To improve as designers, people should focus on continuous learning, embracing failure as part of growth, and staying curious. I personally honed my skills through a combination of formal education, real-world projects, and collaborations with other experts. I also prioritize experimentation and feedback, constantly refining my approach. Surrounding myself with diverse influences and maintaining a passion for sustainability has been key to my growth as a designer.

DL: If you hadn’t become a designer, what would you have done?

HEE : If I hadn’t become a designer, I would have pursued a career as a pilot. It’s a true story—I've always had a passion for flight, and the precision, discipline, and sense of adventure in aviation align with the qualities I value in design, such as focus, creativity, and problem-solving.

DL: How do you define design, what is design for you?

HEE : For me, design is about solving problems with creativity, creating meaningful experiences, and connecting people through functional and aesthetic solutions. It’s not just about making things look good—it’s about making the world more innovative, sustainable, and emotionally impactful. Design is a powerful tool for storytelling, cultural preservation, and social change. Humanity enriches design with soul-based solutions, which is why my design studio is named HEDS, or Hisham El Essawy Design Studio—it embodies this philosophy.

DL: Who helped you to reach these heights, who was your biggest supporter?

HEE : My biggest supporter has always been my late mother, who was an artist. She instilled in me the values of hard work, resilience, and believing in myself. Her unwavering support, combined with her artistic influence, helped me overcome challenges and reach the heights I am at today.

DL: What helped you to become a great designer?

HEE : What helped me become a great designer is a combination of passion, continuous learning, and embracing my cultural heritage. I’ve always sought to blend creativity with functionality, while being deeply committed to sustainability. My journey has been shaped by experiences with diverse mentors, collaborations, and a strong belief that design should tell a story and create positive impact.

DL: What were the obstacles you faced before becoming a design master?

HEE : Before becoming a design master, I faced several obstacles, including the challenge of blending traditional Egyptian craftsmanship with modern design. Navigating the complexities of sustainability in design was also a hurdle, as it required constant learning and adaptation. Additionally, establishing my design studio and gaining recognition in a competitive industry demanded perseverance, self-belief, and overcoming doubts along the way. However, these challenges shaped my approach, making me more resilient and focused on creating meaningful, impactful designs.

DL: How do you think designers should present their work?

HEE : Designers should present their work in a way that tells a compelling story. It’s not just about showcasing the final product, but about communicating the thought process, inspiration, and purpose behind the design. Presentations should be clear, visually engaging, and show how the design solves a problem or enhances the user experience. It’s important to demonstrate the value of the work, whether through prototypes, models, or interactive elements, and to always make the presentation feel personal and authentic to the designer’s vision.

DL: What’s your next design project, what should we expect from you in future?

HEE : My next design project focuses on sustainable innovation and cultural preservation. Expect to see designs that blend modern technology with traditional craftsmanship, creating solutions that are both functional and culturally rich. I’m also working on expanding my work through collaborations that focus on social impact and global sustainability, aiming to create designs that not only look good but also serve the greater good.

DL: What’s your ultimate goal as a designer?

HEE : My ultimate goal as a designer is to create meaningful, soul-enriching solutions that bridge the gap between tradition and innovation. I aim to leave a lasting impact by designing with a focus on sustainability, cultural preservation, and social change. Through my work, I want to inspire others to see design as a powerful tool for storytelling and positive transformation, while making the world a more functional, beautiful, and connected place.

DL: What people expect from an esteemed designer such as yourself?

HEE : People expect an esteemed designer like myself to deliver innovative, sustainable, and culturally rich solutions that push boundaries while remaining rooted in meaningful storytelling. They expect designs that not only solve problems but also inspire, connect, and elevate the user experience. Additionally, there’s an expectation to lead by example in pioneering new trends, preserving heritage, and impacting society in a positive way, all while maintaining the highest level of integrity and quality in every project.

DL: How does design help create a better society?

HEE : Design helps create a better society by solving problems, improving functionality, and enhancing aesthetic value in everyday life. It shapes the way we interact with our environment, making spaces, products, and services more inclusive, sustainable, and user-centered. Through thoughtful design, we can address social challenges, promote cultural preservation, and contribute to environmental sustainability. Ultimately, design has the power to inspire change, foster connection, and make life more meaningful for everyone.

DL: What are you currently working on that you are especially excited about?

HEE : I’m currently excited about a project focused on sustainable design and cultural preservation, blending traditional craftsmanship with modern technology to create products that are both innovative and rooted in heritage. I’m also working on expanding my initiatives like HEDS Academy and the "Designed in Egypt" movement, aiming to empower young designers and elevate Egyptian craftsmanship globally. These projects reflect my commitment to fostering sustainability, education, and social impact in design, and I’m eager to see them grow and make a difference.

DL: Which design projects gave you the most satisfaction, why?

HEE : The design project that gave me the most satisfaction is the Khepri lamp, which is an awarded design. It blends ancient Egyptian philosophy with a contemporary approach, creating a design that is both timeless and modern. The lamp reflects the deeper meanings of renewal and transformation, key elements in Egyptian culture, and transforming these ideas into a functional, aesthetic product gave me immense pride and recognition. It was an opportunity to showcase the beauty and depth of Egyptian heritage while making it relevant for today’s world.

DL: What would you like to see changed in design industry in the coming years?

HEE : In the coming years, I would like to see a stronger focus on sustainability and social impact within the design industry. Designers should prioritize eco-friendly materials, circular design, and solutions that address pressing global challenges such as climate change and social inequality. Additionally, I hope to see more emphasis on cultural preservation and the fusion of traditional craftsmanship with modern technology, ensuring that design honors history while pushing innovation forward. Lastly, I’d love to see a greater commitment to inclusive design, making products and spaces that are accessible to everyone.

DL: Where do you think the design field is headed next?

HEE : The design field is heading towards a future where sustainability, technology, and human-centered solutions will be at the core. We will see more integration of artificial intelligence and automation to enhance design processes, allowing for greater customization and efficiency. There will be a stronger focus on environmentally responsible design and circular economies, with designers creating products that are reusable, recyclable, and eco-friendly. Furthermore, design will continue to embrace cultural diversity, social impact, and inclusive practices, making it not only functional but also deeply connected to people’s needs and societal change.

DL: How long does it take you to finalize a design project?

HEE : The time it takes to finalize a design project varies depending on the scope and complexity. For me, it’s important to ensure the design is thoughtful, functional, and aligned with the client’s vision. On average, it can take anywhere from a few weeks to several months, especially for more intricate projects that involve research, concept development, and collaboration. The key is not rushing the process but allowing time for creative exploration, iterations, and refinement to ensure the design is truly exceptional.

DL: When you have a new design project, where do you start?

HEE : When I have a new design project, I start by thoroughly understanding the client’s needs, objectives, and the problem the design is solving. I then conduct research into the relevant cultural, historical, and functional aspects, ensuring that the design is rooted in context. I begin sketching and brainstorming concepts, exploring various ideas and solutions. From there, I move to prototyping and refining the design, making sure it balances aesthetics, functionality, and sustainability. Throughout the process, I maintain a strong focus on collaboration and ensuring the design tells a meaningful story.

DL: What is your life motto as a designer?

HEE : My life motto as a designer is: "Design with purpose, create with soul." I believe that design should be more than just visually appealing—it should have a meaningful impact, telling a story that connects with people on a deeper level. Every design should not only serve its functional purpose but also reflect the values, culture, and history behind it, creating something that lasts beyond the surface and truly resonates with the world.

DL: Do you think design sets the trends or trends set the designs?

HEE : I believe design sets the trends rather than the other way around. Great design often pushes boundaries, challenges the status quo, and creates new directions in style, functionality, and purpose. Designers are the ones who innovate and shape the future, introducing new materials, technologies, and concepts that inspire and influence trends. While trends can emerge based on current societal needs or cultural shifts, it's the designers who have the power to define and redefine what’s next.

DL: What is the role of technology when you design?

HEE : Technology plays a crucial role in my design process by enhancing creativity, efficiency, and precision. It allows me to prototype and test ideas quickly, experiment with new materials, and explore innovative solutions that weren’t possible before. Tools like 3D modeling, simulation software, and AI-driven design help me push the boundaries of what’s possible, enabling me to create designs that are not only aesthetically appealing but also functional and sustainable. Ultimately, technology allows me to bring my creative vision to life in ways that are both cutting-edge and human-centered.

DL: What kind of design software and equipment do you use in your work?

HEE : I use a range of design software and equipment, including AutoCAD, SketchUp, Rhinoceros, and Fusion 360 for modeling and prototyping. For graphic design, I rely on Adobe Creative Suite. I also use KeyShot for rendering, 3D printers, and CNC machines for physical prototypes, and VR tools for immersive design testing. These tools help refine and perfect my designs, ensuring they are both innovative and functional.

DL: What is the role of the color, materials and ambient in design?

HEE : Color sets the tone and evokes emotions, influencing the user experience and behavior. Materials affect the design’s aesthetics, durability, and tactile experience, while sustainable materials promote eco-consciousness. Ambient creates the atmosphere through lighting, textures, and spatial arrangement, ensuring comfort and functionality. Together, they shape the overall experience, making designs both visually appealing and emotionally impactful.

DL: What do you wish people to ask about your design?

HEE : I wish people would ask about the story behind my designs, the cultural significance, and how I blend tradition with innovation to create solutions that are both functional and emotionally impactful. I want them to understand the purpose behind each piece and how it can positively influence society.

DL: When you see a new great design or product what comes into your mind?

HEE : When I see a new great design, I think about how it solves a problem, its aesthetic impact, and the thought process behind it. I also consider the materials, functionality, and how it resonates with cultural context or societal needs. It’s about finding the balance between innovation and purpose.

DL: Who is your ideal design partner? Do you believe in co-design?

HEE : My ideal design partner is someone who shares a passion for innovation, creativity, and purposeful design. I value collaboration with individuals who bring diverse perspectives, skills, and insights, especially those who understand the importance of blending tradition with modern solutions. Yes, I believe in co-design. Collaborating with others brings fresh ideas, challenges assumptions, and leads to more holistic and impactful designs. It's a process of mutual learning, combining strengths to create something greater than what one person could achieve alone.

DL: Which people you interacted had the most influence on your design?

HEE : The people who have had the most influence on my design include my late mother, an artist who inspired my creativity and understanding of aesthetics. Also, my mentors like Dr. Hani Sweilam, my PhD advisor, who guided my research on sustainability and design. Influential designers like Philippe Starck, Zaha Hadid, and Karim Rashid also shaped my approach, encouraging me to push boundaries and combine tradition with modern innovation. Additionally, working with my team at HEDS and HEDS Academy has been key in refining my design philosophy.

DL: Which books you read had the most effect on your design?

HEE : Several books have greatly influenced my design thinking: "The Design of Everyday Things" by Don Norman – It taught me the importance of user-centered design and intuitive functionality. "Sustainable Design: A Critical Guide" by David Bergman – It deepened my understanding of integrating sustainability into design. "The Poetics of Space" by Gaston Bachelard – It inspired my approach to spatial design and how spaces evoke emotions. "The Fountainhead" by Ayn Rand – Its exploration of individualism and creative integrity resonates with my belief in design’s power to influence society. "Design Your Self" by Karim Rashid – It emphasized how design shapes personal identity and aligns with my vision of design as a tool for storytelling and self-expression. These books have shaped my approach to design, blending functionality, sustainability, emotion, and personal expression.

DL: How did you develop your skills as a master designer?

HEE : I developed my skills as a master designer through a combination of formal education, hands-on experience, and constant learning. My academic background, including my studies at the Faculty of Fine Arts in Zamalek and POLIMI, provided a strong foundation in design principles and sustainability. However, true mastery comes from practice—working on diverse projects, collaborating with talented individuals, and challenging myself to innovate. I continuously seek inspiration from both traditional craftsmanship and modern design, blending them to create unique solutions. Moreover, my mentors, particularly my late mother, an artist, and Dr. Hani Sweilam, have played a crucial role in shaping my approach to design. Staying curious, embracing failures as lessons, and always pushing boundaries has been key to my development as a designer.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

HEE : Irrespective of time and space, I would love to meet and discuss with Leonardo da Vinci. His ability to merge art, science, and design is something I deeply admire. His visionary approach to both creativity and innovation has always been a source of inspiration. I would also be keen to meet Zaha Hadid, whose bold, futuristic designs challenge conventional architectural norms. Additionally, Karim Rashid, whose work merges aesthetics and function in a way that aligns with my own design philosophy, would be someone I’d love to have a conversation with

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

HEE : I feel deeply honored and humbled by the awards and recognition I've received. Each one reflects the hard work, dedication, and collaboration that go into every design project. While accolades are validating, they also come with a sense of responsibility to continue pushing boundaries and inspiring others. As for fame, it's not the goal—purposeful design is. It’s not hard to be recognized if you're focused on creating meaningful, impactful work. However, being in the spotlight comes with its challenges, as it demands constant innovation and the need to stay true to your vision, even in the face of external expectations.

DL: What is your favorite color, place, food, season, thing and brand?

HEE : Here’s a quick snapshot of my favorites: Color: I’m drawn to gold—it represents both luxury and timelessness, which aligns with my design philosophy. Place: Cairo—its rich history and culture are constant sources of inspiration. Food: I love traditional Egyptian food, especially molokhia and koshary—they carry the flavors of my heritage. Season: Autumn—it’s a time of transition, symbolizing growth and reflection. Thing: My design tools, as they enable me to bring ideas to life. Brand: I admire Apple for its focus on simplicity and innovation, aligning with my approach to design.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

HEE : One funny memory that stands out was during the early days of my career. I was working on a project for a client, and after weeks of designing, I proudly presented my ideas. The client, however, wasn’t quite as enthusiastic as I had hoped. After a long silence, they said, “This design looks amazing, but I can’t imagine it in my office—it’s too good.” At first, I was a bit confused. Then they explained they had imagined something much more basic and “safe.” It was a lighthearted moment of realizing that design is not just about creating something beautiful or innovative; it’s also about understanding the client’s vision and balancing it with their comfort zone. That moment taught me that design is a partnership, and sometimes the best ideas need a bit of humor and humility to be fully understood.

DL: What makes your day great as a designer, how do you motivate yourself?

HEE : A great day for me as a designer starts with inspiration—whether it’s from a morning walk, reading something thought-provoking, or reflecting on a past project. The smallest sparks of creativity can set the tone for the day. I stay motivated by constantly reminding myself of the purpose behind my work: to tell stories, preserve culture, and create designs that have an impact. I also find motivation in the process, not just the end result. Every sketch, idea, and iteration brings me closer to the final design. And, of course, seeing the positive impact my work has on people and communities is always a huge driver. Sometimes, taking a break and stepping away from the project for a bit gives me the clarity I need to push forward with even more energy. Staying curious, pushing my own limits, and surrounding myself with passionate people keeps me going every day.

DL: When you were a little child, was it obvious that you would become a great designer?

HEE : As a child, it wasn’t immediately obvious that I would become a designer, but creativity and a love for art were always a part of me. I would spend hours sketching, observing the world around me, and imagining new things. My late mother, who was an artist, encouraged my creative expression, which gave me the confidence to explore different forms of design. At the time, I wasn’t thinking about becoming a “great designer”—I was just following my natural curiosity and passion. But looking back, I can see how my early love for shapes, colors, and stories shaped my path. It was a journey that slowly unfolded, and design became a way for me to connect all those dots.

DL: What do you think about future; what do you see will happen in thousand years from now?

HEE : Looking a thousand years into the future, I imagine a world where design has evolved to be even more integrated into human life—perhaps with advancements in AI, sustainability, and technology driving the design of both physical spaces and virtual environments. Design could transcend its current forms, allowing people to customize their experiences in ways we can only begin to imagine now. Cultural heritage will likely continue to play a central role, but the future may see designers blending it with futuristic elements to tell stories that are even more immersive and interconnected. We might design with materials that respond to energy, human emotion, or even biological needs, crafting solutions that improve the human experience. There will be a greater emphasis on sustainability, where designs aren't just aesthetically pleasing, but also environmentally regenerative and long-lasting. Ultimately, in a thousand years, design may not only serve as a tool to create beautiful objects or structures but could evolve into an essential aspect of human evolution, shaping how we live, interact, and even think. The future will likely blur the lines between design and life itself.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

HEE : I want my fans to know that design for me is never just about the end result, but about the journey and the impact it can create. Every design tells a story—whether it's about culture, emotion, or innovation. I believe in creating soul-based solutions that have a meaningful purpose and resonate on a deeper level. I also want them to know that perseverance and a true love for the craft are key to my success. It’s not about chasing fame or accolades; it’s about staying true to your vision and continually learning, evolving, and growing. As for my work, I always aim to strike a balance between the traditional and the modern—especially with Egyptian heritage and contemporary design. My design studio, HEDS, is a reflection of this philosophy: it’s not just about aesthetics, but about creating designs that connect people, tell stories, and leave a lasting impact. Lastly, I believe in community—whether through mentoring, collaborating with like-minded people, or supporting young designers. If there's one thing I would want to pass on, it's that design is a way to change the world, and it’s up to all of us to make it a better place through thoughtful, innovative, and sustainable solutions.