Yichun Lin

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Yichun Lin ("YL") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

YL : I have a background in graphic design, and I studied design at university, focusing on visual communication. Over the years, I’ve expanded my skills into various areas of design, including branding, digital design, and even ceramics. The combination of traditional and modern techniques has helped shape my unique design approach.

DL: What motivates you to design in general, why did you become a designer?

YL : I’ve always been drawn to the idea of creating something that can communicate ideas and emotions visually. The process of transforming a concept into a visual experience is incredibly fulfilling for me. It’s the joy of seeing something come to life and resonate with others that motivates me to keep designing.

DL: Did you choose to become a designer, or you were forced to become one?

YL : I chose to become a designer. It was always a field I was passionate about, and I’ve always enjoyed the creative freedom that comes with design. The decision was more about following my own interests and instincts rather than being forced into it.

DL: What do you design, what type of designs do you wish to design more of?

YL : I design a variety of things, including branding, digital design, and even ceramics. One area I wish to design more of is interactive design, where I can explore new ways for people to engage with design beyond just visual aesthetics.

DL: What should young designers do to become a design legend like you?

YL : Young designers should focus on developing their unique voice and perspective. It’s important to always be curious, experiment, and push boundaries. Surround yourself with inspiring people, and don’t be afraid to make mistakes along the way. Building a strong portfolio and constantly improving your craft is essential in becoming a legendary designer.

DL: What distinguishes between a good designer and a great designer?

YL : A good designer delivers functional and visually appealing work, but a great designer goes beyond that. A great designer has a unique perspective, pushes boundaries, and creates designs that evoke emotions, tell stories, and make a lasting impact. They constantly innovate and have a deep understanding of both design principles and human psychology.

DL: What makes a good design a really good design, how do you evaluate good design?

YL : A really good design is one that balances form and function seamlessly. It solves a problem while being visually engaging. When evaluating good design, I look for clarity, creativity, and whether it resonates with the intended audience. A good design should also be timeless, something that doesn’t feel outdated even after years.

DL: What is the value of good design? Why should everyone invest in good design?

YL : Good design adds value by enhancing functionality, improving user experience, and creating a stronger emotional connection with people. It helps communicate ideas effectively and creates memorable experiences. Investing in good design leads to better results, whether it's for a business, product, or personal project.

DL: What would you design and who would you design for if you had the time?

YL : If I had the time, I would love to work on designing interactive installations or experiences that engage people in a more immersive way. I would design for art galleries, museums, or public spaces, creating environments where design can spark curiosity, creativity, and personal reflection.

DL: What is the dream project you haven’t yet had time to realize?

YL : My dream project would be creating a large-scale, interactive installation that blends graphic design with ceramics. It would be something that allows people to physically engage with the design while also experiencing its visual and emotional impact. This project would combine my love for both digital and physical art forms.

DL: What is your secret recipe of success in design, what is your secret ingredient?

YL : My secret recipe for success is a combination of curiosity, patience, and experimentation. I believe that a designer should never stop learning, stay curious, and embrace new challenges. The secret ingredient, though, is staying true to my personal style while adapting to the needs of each project. It’s about finding the balance between creativity and practicality.

DL: Who are some other design masters and legends you get inspired from?

YL : I am inspired by both historical and contemporary designers. I admire the works of designers like Paul Rand, who had a unique ability to merge simplicity with powerful communication, and Yayoi Kusama, who uses repetitive patterns and immersive environments to evoke emotion. I also look up to modern designers who push boundaries with technology and innovation.

DL: What are your favorite designs by other designers, why do you like them?

YL : Some of my favorite designs include the iconic logo of IBM by Paul Rand, which captures the essence of simplicity and strength in a timeless way. I also love the work of designers like Dieter Rams, whose minimalism has influenced much of modern design. Their designs are functional, yet deeply inspiring in terms of form and meaning.

DL: What is your greatest design, which aspects of that design makes you think it is great?

YL : I think my greatest design is one that blends both graphic design and ceramic art. It’s the way it brings together visual intensity with tactile experience, making the viewer not only see but also feel the design. What makes it great is the seamless interaction between the elements and how it tells a story through both visuals and textures.

DL: How could people improve themselves to be better designers, what did you do?

YL : To improve as a designer, it’s essential to constantly experiment, take on new challenges, and stay updated with the latest trends and tools. I also believe in feedback, whether from peers or clients, to grow and refine one’s skills. For me, I’ve always made it a point to keep pushing my boundaries and not be afraid to fail, because that’s how growth happens.

DL: If you hadn’t become a designer, what would you have done?

YL : If I hadn't become a designer, I would likely have pursued something that still allows me to be creative, such as an artist or working in an art-related field. I have always been drawn to the world of visual arts, so my passion for creating would have led me down a different, but still creative, path.

DL: How do you define design, what is design for you?

YL : Design, for me, is about problem-solving and creating visual experiences that communicate ideas effectively. It's a way of translating concepts into tangible forms that can be understood, felt, and experienced. Whether through graphic design, ceramics, or other mediums, design is the bridge that connects creativity with functionality.

DL: Who helped you to reach these heights, who was your biggest supporter?

YL : Along the way, I've had the support of mentors and close friends who believed in my potential. My biggest supporter has been my family, especially my parents, who encouraged me to pursue my passion for art and design. Their belief in me has been a constant motivator throughout my career.

DL: What helped you to become a great designer?

YL : What has helped me become a great designer is the willingness to embrace failure as part of the learning process, constant experimentation, and my commitment to self-improvement. I’ve always focused on honing my craft, exploring new techniques, and pushing my boundaries in every project. Feedback and reflection have been crucial as well.

DL: What were the obstacles you faced before becoming a design master?

YL : Before reaching my current level, I faced many obstacles, including self-doubt, lack of recognition early in my career, and the pressure to conform to trends rather than staying true to my unique style. It was challenging to establish myself and find a balance between creative freedom and client expectations. However, overcoming these challenges has shaped my design philosophy and resilience.

DL: How do you think designers should present their work?

YL : Designers should present their work in a way that tells a story. It’s not just about showcasing the final product, but also explaining the thought process and the challenges overcome in the design journey. Presenting work with context, demonstrating the problem-solving approach, and highlighting the impact the design has on the audience or user can make the presentation more meaningful.

DL: What’s your next design project, what should we expect from you in future?

YL : My next project will focus on integrating vibrant colors and bold visual elements to create dynamic, attention-grabbing experiences. I’m planning to push boundaries in design, especially by exploring more experimental and interactive design solutions. Expect to see work that challenges conventional design and evokes strong emotional reactions.

DL: What’s your ultimate goal as a designer?

YL : My ultimate goal as a designer is to leave a lasting impact with my work, creating designs that inspire and challenge others. I want to bridge the gap between aesthetics and functionality, creating designs that are not only visually compelling but also purposeful and meaningful. Ultimately, I aim to contribute to the evolution of design in a way that influences positive change.

DL: What people expect from an esteemed designer such as yourself?

YL : People expect a designer like me to deliver innovative and high-quality work that stands out. They expect creativity, originality, and the ability to solve complex problems in simple yet effective ways. Clients also expect professionalism, clear communication, and designs that not only meet but exceed their expectations. I strive to deliver designs that leave a lasting impression.

DL: How does design help create a better society?

YL : Design plays a crucial role in shaping how people interact with the world. It has the power to make life easier, more efficient, and enjoyable. Good design can solve problems, improve accessibility, and create positive social impact. It can also foster creativity, spark conversation, and bring awareness to important societal issues. Through thoughtful design, we can create environments that are more inclusive, sustainable, and enriching for all.

DL: What are you currently working on that you are especially excited about?

YL : I am currently working on a project that explores the relationship between the body and space. This project excites me because it challenges me to think deeply about how our physical forms interact with and are influenced by the environments we inhabit. It’s an opportunity to merge art, design, and human connection into a cohesive expression.

DL: Which design projects gave you the most satisfaction, why?

YL : The projects that gave me the most satisfaction are those where I was able to fully express my creative vision and see the positive impact on the audience or user. For example, my ceramics exhibit at the orchid exhibition in 2024 was incredibly fulfilling because it allowed me to blend craft with nature, creating a sensory experience that resonated with viewers.

DL: What would you like to see changed in design industry in the coming years?

YL : I would like to see the design industry embrace more sustainable practices and prioritize ethical considerations. Designers have a responsibility to reduce waste, utilize eco-friendly materials, and create inclusive designs that cater to diverse audiences. I also hope the industry will foster greater collaboration and support for independent designers.

DL: Where do you think the design field is headed next?

YL : The design field is headed towards a more interdisciplinary and technology-integrated future. Advances in AI, AR, and VR will redefine how we create and experience design. I also foresee a stronger emphasis on sustainability, user-centric design, and designs that adapt to a rapidly changing world. The future of design will be both innovative and human-centered.

DL: How long does it take you to finalize a design project?

YL : The time it takes to finalize a design project depends on its complexity and scope. For smaller projects, it may take a few weeks, while larger, more intricate designs can take several months or even a year. I believe in giving each project the time it needs to mature and achieve its full potential.

DL: When you have a new design project, where do you start?

YL : I start by thoroughly understanding the purpose and context of the project. This includes researching the client, target audience, and cultural or environmental factors. I then brainstorm concepts, sketch initial ideas, and identify the best direction for the design. It’s essential to have a strong foundation of research and inspiration before diving into the creation phase.

DL: What is your life motto as a designer?

YL : "Create with intention, design with empathy." This motto reminds me to always have a purpose in my work and to consider the emotions, needs, and experiences of the people who will interact with my designs.

DL: Do you think design sets the trends or trends set the designs?

YL : It’s a two-way relationship. Design can set trends by introducing fresh ideas and pushing boundaries. However, trends often influence designs by reflecting cultural, technological, or social shifts. Great designers balance leading innovation with adapting to contemporary influences.

DL: What is the role of technology when you design?

YL : Technology is both a tool and a catalyst for creativity. It allows me to experiment with forms, materials, and interactions in ways that were previously unimaginable. For example, 3D modeling software helps visualize ideas, and AR or VR can create immersive design experiences. However, I ensure that technology serves the concept rather than dictating it.

DL: What kind of design software and equipment do you use in your work?

YL : I frequently use Adobe Creative Suite (Photoshop, Illustrator, InDesign) for graphic design, Blender for 3D modeling, and Procreate for digital sketches. My equipment includes a Wacom tablet, a high-resolution monitor, and sometimes a 3D printer for prototypes. Additionally, I use mood boards and sketchbooks to explore ideas offline.

DL: What is the role of the color, materials and ambient in design?

YL : Color, materials, and ambiance are essential in creating the emotional and functional impact of a design. Color sets the mood and attracts attention; materials add texture, durability, and sensory experience; ambiance shapes how people interact with and perceive the design. Together, they tell a cohesive story and create a memorable experience.

DL: What do you wish people to ask about your design?

YL : I wish people would ask about the story or inspiration behind my designs. It’s always fulfilling to share the thought process, challenges, and emotions that went into creating a piece. These questions show genuine curiosity and appreciation for the work.

DL: When you see a new great design or product what comes into your mind?

YL : I often wonder about the process: "What inspired this idea?" or "How was this made?" I admire the creativity and problem-solving that goes into great designs and reflect on how I can push my own boundaries.

DL: Who is your ideal design partner? Do you believe in co-design?

YL : My ideal design partner would be someone with complementary skills and a similar vision but who also challenges my ideas constructively. I believe in co-design because collaboration brings fresh perspectives, fosters innovation, and often leads to results that exceed what one person could achieve alone.

DL: Which people you interacted had the most influence on your design?

YL : Mentors, clients, and fellow designers have influenced me the most. Mentors guide with their wisdom, clients push me to think outside the box, and fellow designers inspire through their creativity and feedback. These interactions continuously shape and refine my approach to design.

DL: Which books you read had the most effect on your design?

YL : Books about creativity, art, and human psychology have had the most influence on my design. For example, The Art of Looking Sideways by Alan Fletcher inspired me to see the world differently, and Thinking, Fast and Slow by Daniel Kahneman helped me understand how people perceive and make decisions.

DL: How did you develop your skills as a master designer?

YL : I developed my skills through consistent practice, taking on diverse projects, learning from mentors, and staying curious. I also challenge myself to learn new tools and techniques, which keeps my creativity sharp and my designs relevant.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

YL : Steve Jobs. His ability to merge design and functionality seamlessly while maintaining a focus on user experience is inspiring. I’d love to discuss how he balanced innovation with simplicity in his work.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

YL : Recognition feels rewarding as it validates my efforts, but fame comes with its own challenges, like maintaining originality and meeting expectations. I try to focus on the joy of creating rather than external pressures.

DL: What is your favorite color, place, food, season, thing and brand?

YL : Color: Vibrant red—it’s bold and full of energy. Place: Taipei—my hometown, full of inspiration and memories. Food: Taiwanese street food, especially beef noodle soup. Season: Autumn, when the weather is cool and colors are warm. Thing: My sketchbook—it’s where all ideas start. Brand: Muji, for its simplicity and thoughtfulness in design.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

YL : Once, I was working on a logo and realized after submitting it that I had misspelled the company name. Thankfully, the client found it amusing, and it became a running joke in our collaboration.

DL: What makes your day great as a designer, how do you motivate yourself?

YL : Seeing progress in my work, whether it’s a breakthrough idea or completing a tough task, makes my day. I motivate myself by revisiting my past successes and reminding myself of why I started designing.

DL: When you were a little child, was it obvious that you would become a great designer?

YL : Not obvious, but I was always creative, drawing on everything I could find and building things from scraps. My curiosity and love for creating were there from the start.

DL: What do you think about future; what do you see will happen in thousand years from now?

YL : In a thousand years, I imagine design becoming more integrated with advanced technology, like AI and sustainable materials. Designers will focus on creating systems that adapt to human needs and environmental changes seamlessly.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

YL : I want my fans to know that every piece of my work carries a piece of my story. Design is not just about aesthetics but about connecting with people emotionally and making their lives better.