Sanaz Ghafari

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Sanaz Ghafari ("SG") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

SG : Growing up in the culturally rich city of Isfahan, I was surrounded by art and architecture that constantly inspired me. This environment cultivated my deep appreciation for design and craftsmanship. I pursued my passion by earning a Bachelor's and Master's degree in metal handicrafts, specializing in jewelry design. My academic journey allowed me to explore the intersection of traditional craftsmanship and contemporary aesthetics, which has become the hallmark of my work. This foundation not only honed my technical skills but also gave me the confidence to translate my creative visions into tangible, meaningful designs.

DL: What motivates you to design in general, why did you become a designer?

SG : Design, for me, is a way to tell stories and connect with people on a deeply personal level. Growing up in Isfahan, surrounded by its stunning architecture, intricate patterns, and vibrant cultural heritage, I developed a fascination with how art shapes our experiences and emotions. This naturally drew me to design, where I could channel my creativity into something tangible and meaningful. I became a designer because I believe in the transformative power of art—how a beautifully crafted piece can inspire, evoke emotions, and even bring joy to someone's life. Jewelry and eyewear, in particular, are such personal forms of self-expression, and I find immense fulfillment in creating designs that resonate with individuality and identity.

DL: Did you choose to become a designer, or you were forced to become one?

SG : Becoming a designer was a choice that evolved naturally from my deep passion for art and creativity. From a adolescence age, I was drawn to the beauty and intricacy of design, particularly how it can merge artistic expression with functionality. It was never about being forced into this path, but rather about finding a medium through which I could share my love for art while making a tangible impact on people's everyday lives. Design, to me, is a way of blending creativity with purpose, and it's something I truly chose because of the joy and fulfillment it brings me.

DL: What do you design, what type of designs do you wish to design more of?

SG : I primarily design jewelry and eyewear, drawing inspiration from visual arts and cultural heritage. My goal is to blend beauty, functionality, and emotional connection in my designs. Looking forward, I would love to explore the intersection of art and technology, such as using innovative materials, sustainable practices, or creating interactive designs that enhance the wearer’s experience. Ultimately, I aim to create designs that are not only beautiful but also practical for everyday use, allowing people to enjoy art in their daily lives.

DL: What should young designers do to become a design legend like you?

SG : To become a design legend, designers should first embrace the idea that inspiration can come from anywhere. Learn from everything around you—whether it's nature, architecture, or even everyday life. The key is to look at the world from different perspectives. Often, a simple shift in viewpoint can open up new creative possibilities. Keep your eyes and mind open, absorb what’s around you, and let that diverse input fuel your unique designs. I always remind myself that great design stems from curiosity and the ability to find the extraordinary in the ordinary.

DL: What distinguishes between a good designer and a great designer?

SG : What distinguishes a good designer from a great one is the ability to create work that is not only aesthetically appealing but also resonates with society. A great designer understands the needs, values, and cultural context of the people they design for. They craft designs that are accepted and appreciated by society, creating meaningful connections that go beyond the surface. It’s about creating work that has a lasting impact and is relevant to the people it serves.

DL: What makes a good design a really good design, how do you evaluate good design?

SG : A really good design goes beyond beauty and societal connection. It carries a deeper meaning and embodies innovation. It should challenge the audience, prompting them to think critically and perhaps even question their own beliefs. A good design isn’t just something that looks nice—it has the power to evoke thought, inspire change, and encourage a deeper understanding of the world around us. It makes people reflect and connect with something greater than the surface level.

DL: What is the value of good design? Why should everyone invest in good design?

SG : The value of good design lies in its ability to improve experiences, solve problems, and enhance our daily lives. It’s not just about making things look aesthetically pleasing; it’s about creating functional, meaningful solutions that have a lasting impact. Good design can inspire, engage, and bring people together. It adds value to products, services, and environments, making them more efficient and enjoyable to use. Investing in good design is essential because it elevates quality and creates a positive, lasting impression. Whether in business or personal life, good design fosters innovation, drives progress, and shapes the way we interact with the world.

DL: What would you design and who would you design for if you had the time?

SG : If I had unlimited time, I would love to design pieces that explore the intersection of art, sustainability, and meaning of life. I’d like to create designs that challenge traditional boundaries, incorporating eco-friendly materials and innovative techniques while maintaining aesthetic appeal and functionality. As for who I would design for, my focus would be on individuals who value both beauty and purpose in the items they use. I would create designs for those who appreciate artistry, functionality, and the stories behind each piece. Whether it's a jewelry lover or someone who seeks meaningful, sustainable products, I’d aim to create designs that resonate deeply with their values and elevate their daily experiences.

DL: What is the dream project you haven’t yet had time to realize?

SG : The dream project I haven’t yet had the chance to realize is one that allows me to express my deep connection to the universe and the meaning of life. I envision creating a piece or collection that helps people see both the vastness of the universe and their own place within it. It’s a large undertaking, but it’s something I’m inspired to pursue. Many great thinkers, like the Iranian poet Rumi, have captured this profound sense of life’s vastness in their works. My goal is to bring that same poetic expression into design, creating something that connects people to the universe and to themselves in a deeply meaningful way.

DL: What is your secret recipe of success in design, what is your secret ingredient?

SG : My secret ingredient for success in design is a combination of curiosity, empathy, and a constant search for meaning. I believe that being continuously curious and open to new ideas helps me push the boundaries of creativity. Empathy is equally important—understanding the people I design for, connecting with their needs, emotions, and experiences, allows me to create designs that truly resonate. Additionally, my search for meaning drives me to explore deeper concepts and to ensure that each design carries significance beyond just aesthetics. This balance of exploration, understanding, and purpose is what I consider my "recipe" for success in design.

DL: Who are some other design masters and legends you get inspired from?

SG : Although there are great artists who inspire me, I might say that the greatest of them for me are poets, who have the unique ability to capture the essence of life and the universe in a few words. However, in the world of design, I’m inspired by people like Coco Chanel, whose innovation in fashion transformed the industry, and Yves Saint Laurent, who was known for blending elegance with modernity. I also admire the work of designers like Zaha Hadid, whose architectural designs challenge conventional forms and create new possibilities for the built environment.

DL: What are your favorite designs by other designers, why do you like them?

SG : There are several designs by other designers that deeply resonate with me. One of my favorites is the classic Chanel No. 5 bottle, designed by René Lalique. Its timeless elegance and simplicity have always fascinated me, as it perfectly embodies the harmony between function and art. The design transcends the product itself and becomes a symbol of luxury and sophistication. I’m also drawn to Zaha Hadid’s architecture, particularly her design of the Guangzhou Opera House. Her ability to create fluid, organic forms that challenge traditional architectural boundaries inspires me. The way her designs seem to flow and interact with their environment makes her work a perfect example of art that lives within the space it occupies. These designs stand out because they not only push the boundaries of creativity but also evoke a strong emotional response and convey a sense of purpose beyond aesthetics. They challenge conventions and inspire deeper thought, qualities I strive to incorporate into my own work.

DL: What is your greatest design, which aspects of that design makes you think it is great?

SG : Although I love my work, I don’t think I’ve designed my best piece yet. I’m always exploring new ideas, learning, and pushing my creativity further. Each design is a step in my journey, and I believe my greatest work is still ahead of me.

DL: How could people improve themselves to be better designers, what did you do?

SG : To become a better designer, people should focus on looking for stories and searching for meaning in everything around them. Great design often comes from understanding the deeper connections and stories behind the things we interact with every day. By seeking out meaning, whether in nature, culture, or personal experiences, designers can create work that resonates more deeply with people. As for myself, I’ve always made it a point to not just focus on the visual aspects of design, but also to explore the underlying narratives and emotions that drive a piece. I continually ask myself why something is designed the way it is and what purpose it serves beyond the surface. This mindset helps me grow as a designer, constantly improving my ability to create work that is not only beautiful but also meaningful and impactful.

DL: If you hadn’t become a designer, what would you have done?

SG : If I hadn’t become a designer, I think I would have pursued music. I’ve always been deeply interested in music, and I believe it shares a similar creative process to design—both are ways of expressing emotions and ideas. If I hadn’t chosen design, I would have likely tried to become a musician, exploring the art of sound and melody as a means of connecting with others.

DL: How do you define design, what is design for you?

SG : For me, design is a way of communicating ideas, emotions, and stories through form, function, and aesthetics. It’s about creating something that resonates with people, whether it’s solving a problem, enhancing an experience, or simply evoking an emotional response. Design is a blend of art and practicality, a process that takes both creative thinking and empathy to craft something meaningful. Ultimately, design is a tool to make the world more engaging, functional, and beautiful, one that connects people to the objects, environments, and ideas that shape their lives.

DL: Who helped you to reach these heights, who was your biggest supporter?

SG : Although many people have played a key role in my journey, such as my mother, my wife, and many of my teachers, I believe that another important source of support has come from other great artists. Their work has continuously inspired me and motivated me to pursue this path. The influence of these artists, through their creativity and dedication, has been crucial in shaping my approach to design and fueling my desire to push boundaries.

DL: What helped you to become a great designer?

SG : What helped me become a better designer is my constant curiosity and willingness to learn from everything around me. I’ve always sought inspiration in art, nature, and the stories people tell, and this has allowed me to find meaning and depth in my designs. Another important factor is my ability to reflect on my work and keep pushing beyond comfort zones. The support of my family, teachers, and the influence of great artists have also played a significant role in my growth, providing both encouragement and valuable lessons. Ultimately, the key has been a combination of hard work, continuous learning, and the drive to create meaningful designs that resonate with others.

DL: What were the obstacles you faced before becoming a design master?

SG : One of the biggest obstacles I faced before becoming a design master was living in a country where art is not always valued or supported. Unfortunately, there are few facilities or opportunities for artists, and in many cases, the environment creates barriers to progress rather than fostering growth. Despite these challenges, I was determined to pursue my passion for design. I had to be resourceful, finding ways to learn, grow, and push my boundaries without relying on external support. Overcoming these obstacles has made my journey even more rewarding, as it taught me the value of perseverance and resilience in the face of adversity.

DL: How do you think designers should present their work?

SG : I believe designers should present their work in a way that tells a story and engages the audience on a deeper level. It’s not just about showcasing the final product but about communicating the thought process, the inspiration, and the purpose behind the design. Presentation should be thoughtful, highlighting the core values and concepts that drive the work, and creating a connection between the designer and the viewer. Whether through a portfolio, exhibition, or digital platform, the work should reflect not only the design itself but the designer's journey, showing how the work fits into a broader context and engages with the world.

DL: What’s your next design project, what should we expect from you in future?

SG : I can’t say exactly what my next project will be, as I’m always exploring new ideas and possibilities. However, I do know that I’m constantly on the lookout for an opportunity to begin that big project I’ve been dreaming of—one that allows me to express my deep connection to the universe and the meaning of life through design. Whatever comes next, you can expect it to be something meaningful, innovative, and reflective of my ongoing creative journey.

DL: What’s your ultimate goal as a designer?

SG : My ultimate goal as a designer is to create work that helps people develop a deeper, more positive connection with the world and with themselves. I aim to design pieces that not only engage visually but also evoke emotions and inspire thought, allowing individuals to reflect on their surroundings and their place within it. Ultimately, I want my designs to contribute to a more meaningful and fulfilling experience of life.

DL: What people expect from an esteemed designer such as yourself?

SG : People expect an esteemed designer to create work that is both innovative and meaningful—designs that not only push boundaries but also resonate deeply with those who experience them. They expect quality, attention to detail, and a design that serves a purpose beyond aesthetics. As a designer, it’s important to connect with the audience on an emotional level, creating pieces that provoke thought and offer new perspectives. People also look for a sense of authenticity, where the designer’s unique vision and values shine through in every project.

DL: How does design help create a better society?

SG : Design plays a crucial role in creating a better society by shaping the way we interact with the world around us. It has the power to improve functionality, enhance experiences, and address societal needs in meaningful ways. Thoughtful design can solve problems, increase accessibility, and create more inclusive environments, helping people connect and engage with one another in a positive way. Additionally, design can highlight the importance of nature, encouraging sustainability and a deeper connection to the environment. By incorporating natural elements and promoting eco-friendly solutions, design can inspire people to live more harmoniously with the world around them. Ultimately, design has the potential to shape not just objects and spaces, but also the values and ideals of society.

DL: What are you currently working on that you are especially excited about?

SG : Currently, I’m exploring a new design project that blends art, nature, and functionality in a way I haven’t done before. I’m excited about pushing the boundaries of how design can engage with the environment and enhance people's daily experiences. This project combines my love for nature with a deep desire to create something that is both aesthetically captivating and sustainable. It’s still in the early stages, but I’m excited about the potential to create something that encourages a stronger connection to the natural world and promotes conscious living.

DL: Which design projects gave you the most satisfaction, why?

SG : The design projects that have given me the most satisfaction are those where I’ve been able to combine art with functionality, while also connecting to something deeper and more meaningful. Additionally, projects where I’ve been able to incorporate elements of nature or sustainability have been especially satisfying, as they align with my belief in the importance of living harmoniously with the environment.

DL: What would you like to see changed in design industry in the coming years?

SG : In the coming years, I’d love to see a stronger emphasis on sustainability and social responsibility within the design industry. As designers, we have the power to create products and experiences that not only serve functional purposes but also have a positive impact on the environment and society. I hope to see more innovation in eco-friendly materials, energy-efficient designs, and ethical production processes that minimize waste. Additionally, I believe there should be a greater focus on inclusivity and accessibility in design, ensuring that all people, regardless of background or ability, can benefit from well-designed spaces and products. Ultimately, I envision a design industry that not only creates beauty but also contributes to a more sustainable and equitable world.

DL: Where do you think the design field is headed next?

SG : I believe the design field is headed toward a more integrated and holistic approach, where technology, sustainability, and human experience are seamlessly woven together. We’re already seeing a rise in the use of artificial intelligence, virtual reality, and other innovative tools that allow designers to push boundaries and create immersive, personalized experiences. At the same time, there’s a growing focus on sustainability, with designers exploring eco-friendly materials and production methods that minimize environmental impact. The future of design will likely involve a greater collaboration between disciplines, allowing for more inclusive, accessible, and socially responsible creations that address global challenges while enhancing the way we live.

DL: How long does it take you to finalize a design project?

SG : The time it takes to finalize a design project depends on the scope and complexity of the project. For some designs, especially those that involve detailed research and multiple iterations, it can take several months to get everything right. On the other hand, more straightforward projects might be completed in a shorter time frame.

DL: When you have a new design project, where do you start?

SG : When I start a new design project, I begin by exploring the concept and understanding the purpose behind it. I take the time to research the target audience, the context, and the problem I’m trying to solve. I often draw inspiration from various sources, such as art, nature, and personal experiences, to inform the creative direction. Once I have a clear understanding of the project's goals and its broader context, I sketch initial ideas and begin refining them.

DL: What is your life motto as a designer?

SG : My life motto as a designer is to live life through the arts and help others do the same. I believe that art and design have the power to elevate our daily experiences, offering new perspectives and deeper connections to the world around us.

DL: Do you think design sets the trends or trends set the designs?

SG : I believe it’s a bit of both. Designers often play a key role in setting trends by introducing innovative ideas and pushing boundaries, but trends also influence the direction of design as they reflect the cultural, technological, and social shifts of a given time. A great designer can spot emerging trends or even create them by taking risks and offering new perspectives. However, trends themselves are shaped by the collective mindset of society, and designers have to adapt to these changes while still maintaining their unique creative vision. Ultimately, it’s the interplay between trends and designers that drives the evolution of design.

DL: What is the role of technology when you design?

SG : Technology plays a significant role in my design process, as it allows me to explore new possibilities and streamline the creative process. It enables me to experiment with materials, refine details, and visualize concepts more effectively.

DL: What kind of design software and equipment do you use in your work?

SG : In my work, I use a combination of design software and tools to bring my ideas to life. I primarily use Matrix software for 3D modeling and rendering, especially for my jewelry designs. Photoshop is essential for refining visuals and creating detailed presentations.

DL: What is the role of the color, materials and ambient in design?

SG : Color, materials, and ambient elements are essential in design as they set the mood, enhance functionality, and influence the overall experience. Color evokes emotions, materials define texture and sustainability, and ambient elements like lighting create context and atmosphere. Together, they bring depth and meaning to the design.

DL: What do you wish people to ask about your design?

SG : I wish people would ask, "How can you imagine such deep meaning in your designs?" I love when people inquire about the inspiration and thought process behind my work, as it gives me the opportunity to explain the layers of meaning, the connection to art and nature, and the story behind each design.

DL: When you see a new great design or product what comes into your mind?

SG : When I see a new great design or product, the first thing that comes to my mind is, "What is its message and meaning?" I’m always curious about the deeper purpose behind a design—how it communicates with the audience, what it represents, and the story it tells. A great design not only stands out visually but also carries significance that resonates with its users.

DL: Who is your ideal design partner? Do you believe in co-design?

SG : My ideal design partner is someone who shares a similar passion for creativity, innovation, and meaningful design. I value collaboration with individuals who bring diverse perspectives, challenge ideas, and push boundaries. I absolutely believe in co-design, as it allows for the merging of different skills, experiences, and visions. Working together with someone who complements my strengths and fills in the gaps with their own expertise often results in stronger, more innovative designs that reflect a broader range of ideas and solutions.

DL: Which people you interacted had the most influence on your design?

SG : The people who have had the most influence on my design are both the elderly and children. The older generation, with their wealth of experience, carries lessons of regret, joy, sorrow, and the wisdom of a lifetime. Their stories and perspectives often inspire me to reflect deeply on the human condition. On the other hand, children, with their boundless imagination and untainted view of the world, remind me of the importance of simplicity and wonder in design. Both groups shape my understanding of life and influence how I approach my creative work.

DL: Which books you read had the most effect on your design?

SG : Books by Iranian poets, such as Rumi and Saadi, have had a profound effect on my design. Their poetry delves deeply into the human experience, exploring themes of love, wisdom, and the search for meaning, all of which inspire my creative process. Additionally, Dostoevsky's Crime and Punishment has influenced my design philosophy through its exploration of morality, psychology, and existential struggles.

DL: How did you develop your skills as a master designer?

SG : I developed my skills as a designer by observing the world around me and listening to the silence. It’s not always about formal training, but rather about paying attention to the details, whether in nature, art, or human interaction.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

SG : I would want to meet Jalāl al-Dīn Muḥammad Rūmī, the Persian poet, to discuss the deeper meanings of life, love, and existence. His wisdom and poetic insights would be a great source of inspiration for my work and perspective.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

SG : I believe that anything is possible if you put in the effort and dedication. While awards and recognition are humbling, they are not the ultimate goal. The true reward is in the process of creation itself. Fame can be challenging, but it doesn’t change my focus on continuous growth and passion for design.

DL: What is your favorite color, place, food, season, thing and brand?

SG : My favorite color is green, though I find all colors in the right combination to be equally pleasant. I love unspoiled and peaceful nature, as it brings a sense of tranquility. Iranian food holds a special place in my heart, and autumn is my favorite season for its crisp air and vibrant colors. As for brands, I admire Louis Vuitton for its timeless elegance and craftsmanship.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

SG : The truth is, doing art in my country creates memories every day that, although sad in the moment, I laugh about over time; But over time, I learned to laugh at how life as a designer can be full of unexpected moments—some frustrating, but ultimately part of the journey.

DL: What makes your day great as a designer, how do you motivate yourself?

SG : What makes my day great as a designer is when I discover something new in the world and find a way to apply it to my designs. Whether it's an interesting pattern in nature, a new idea, or a shift in perspective, these moments of inspiration fuel my creativity. I stay motivated by the excitement of constantly learning and evolving through my work, knowing that every day offers a chance to explore new ideas and challenge myself.

DL: When you were a little child, was it obvious that you would become a great designer?

SG : I can't say for sure, but I've been very interested in art and creative work since I was a child. From around the age of 10, I knew that my path would be in art. While I didn't know exactly where it would take me, my passion for creating and expressing myself through design was clear early on.

DL: What do you think about future; what do you see will happen in thousand years from now?

SG : Who can be sure? But we all hope for a future that is kinder to ourselves and to nature. Whatever happens, I believe the future will be shaped by our actions today, and I hope we make choices that leave a positive impact on future generations.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

SG : I’m just trying my best to make the world a more beautiful place to live in, and I believe that’s our duty to life and the world. Everyone is an artist in their own way, with their own tools—mine just happens to be design. I hope my work can inspire others to see the beauty in the world and contribute to making it a better, more thoughtful place for all.