Alice K

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Alice K ("AK") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

AK : I have a background in graphic design, which I've built through a combination of formal education and self-learning. I studied design at university, where I gained a strong foundation in design principles, color theory, and visual communication. However, most of my growth as a designer came from hands-on experience, experimenting with different tools and constantly learning from real-world projects. I also attended workshops, online courses, and design conferences to stay updated on new trends and technologies. My education has always been a mix of structured learning and practical application, which has helped shape my approach to design today.

DL: What motivates you to design in general, why did you become a designer?

AK : I became a designer because I've always been fascinated by the balance between creativity and functionality. For me, design is not just about aesthetics but about improving user experience and solving real problems. What motivates me most is creating intuitive, seamless experiences that make people's lives easier and more enjoyable. I'm driven by the opportunity to make a tangible impact through design, whether it’s through a website, app, or any other digital product.

DL: Did you choose to become a designer, or you were forced to become one?

AK : I definitely chose to become a designer. It was a natural path for me, driven by my passion for creativity and problem-solving. From a young age, I was drawn to art, technology, and making things that worked better. Design felt like the perfect way to combine these interests.

DL: What do you design, what type of designs do you wish to design more of?

AK : I mostly design mobile app interfaces, with a strong focus on the visual aspects—creating clean, intuitive, and engaging designs. I love working on mobile experiences because they combine aesthetics with functionality in such a dynamic way. In the future, I'd love to design more immersive and innovative app interfaces, especially those that leverage AR/VR or new technologies to push the boundaries of user experience.

DL: What should young designers do to become a design legend like you?

AK : To become a design legend, focus on mastering the basics, staying curious, and constantly improving. Build a strong portfolio, seek feedback, and collaborate with others. Develop your unique style, design with purpose, and stay passionate. Consistency and impact are key to long-term success.

DL: What distinguishes between a good designer and a great designer?

AK : A good designer meets the project’s requirements, creates functional designs, and delivers solid user experiences. A great designer, however, goes beyond that — they innovate, anticipate future needs, and create experiences that feel effortless and emotionally engaging. Great designers are constantly learning, pushing boundaries, and thinking about the bigger picture — how their work impacts the user, the brand, and society as a whole.

DL: What makes a good design a really good design, how do you evaluate good design?

AK : A really good design is both functional and aesthetic, effortlessly combining form and usability. It solves a problem in a way that feels intuitive, engaging, and user-centered. When evaluating design, I ask myself: - Is it user-friendly? – Does it make the user's experience easy and enjoyable? - Does it serve its purpose? – Does it solve the problem effectively? - Is it visually cohesive? – Do the colors, typography, and layout work together harmoniously? - Is it emotionally impactful? – Does it connect with users on an emotional level, making them feel something? - Is it timeless? – Will it remain relevant and functional in the long term? Good design doesn’t just look great — it improves lives and creates meaningful experiences.

DL: What is the value of good design? Why should everyone invest in good design?

AK : Good design improves user experience, solves problems, and builds strong connections. It increases satisfaction, loyalty, and efficiency. Investing in it boosts business success, reduces costs, and enhances daily life for users.

DL: What would you design and who would you design for if you had the time?

AK : If I had the time, I'd love to design for non-profit organizations or social causes. I'd focus on creating accessible, impactful solutions that help marginalized communities or raise awareness about important global issues, like sustainability or mental health. I believe design has the power to bring about real change, and I'd want to use my skills to make a difference in the world. Whether it's designing educational platforms, apps, or awareness campaigns, the goal would always be to improve lives and create a more inclusive society.

DL: What is the dream project you haven’t yet had time to realize?

AK : My dream project would be to design a global platform that focuses on mental health and well-being through intuitive, supportive, and user-centered design. I've always wanted to create an app or website that not only offers resources but also fosters a sense of community, helping people better manage their mental health. It would combine sleek design with empathetic UX, making complex mental health topics more accessible and engaging. I hope to bring together the worlds of design, technology, and social impact to create something truly meaningful that helps people feel supported and understood.

DL: What is your secret recipe of success in design, what is your secret ingredient?

AK : My secret ingredient is a deep focus on empathy. Understanding the user's needs, pain points, and emotions allows me to create designs that truly resonate. I also combine this empathy with a constant drive to experiment, stay curious, and embrace failure as a learning opportunity. A balance of creativity, problem-solving, and user-centered thinking is key to my approach.

DL: Who are some other design masters and legends you get inspired from?

AK : I'm inspired by several design legends, including Dieter Rams, whose minimalist approach to design and focus on functionality has been a huge influence on me. Paula Scher is another big inspiration — her bold, conceptual graphic design and ability to tell stories through type are amazing. I also admire Jonathan Ive for his work at Apple, shaping some of the most iconic products in tech with his commitment to simplicity and user experience. Don Norman has deeply influenced my approach to human-centered design, and Massimo Vignelli's clean, timeless designs are a constant source of inspiration. These designers have pushed boundaries and shown how design can transform both products and lives.

DL: What are your favorite designs by other designers, why do you like them?

AK : One of my favorite design examples is the interface design by Apple, particularly how they continually refine and simplify their user experiences. I admire their focus on minimalism, clarity, and how they address real user pain points. Apple designs are not just aesthetically pleasing but are also highly intuitive, solving complex problems with simple, elegant solutions. The way they evolve their designs with each product release, constantly improving usability while maintaining a sleek and cohesive look, is something I deeply respect. Their commitment to user-centric design and seamless integration of hardware and software sets a high standard for the industry.

DL: What is your greatest design, which aspects of that design makes you think it is great?

AK : My greatest design is probably the one where I successfully merged aesthetic appeal with user-centered functionality, creating an experience that felt seamless, intuitive, and engaging. What makes it great is how it solved real user problems — whether it was simplifying a complex process or enhancing accessibility — while also offering a visually stunning and emotionally engaging interface. The design worked on multiple levels: it was simple, efficient, and delightful, which is the ultimate goal for any designer. Seeing users interact with it naturally and positively reinforced that it truly served its purpose.

DL: How could people improve themselves to be better designers, what did you do?

AK : To become a better designer, people should focus on three things: practice, feedback, and curiosity. Regularly working on projects, experimenting with different styles and techniques, and stepping out of your comfort zone are crucial for growth. I also sought feedback from peers, mentors, and users to learn from my mistakes and improve. Finally, I stayed curious — constantly learning new tools, design trends, and understanding different industries. I always strive to stay humble and open to new perspectives, which has helped me evolve as a designer.

DL: If you hadn’t become a designer, what would you have done?

AK : If I hadn't become a designer, I probably would have been a veterinarian or a swimmer. I've always had a love for animals and a passion for the discipline of swimming, so I could see myself in one of those fields, helping animals or pushing myself to achieve in sports. But design turned out to be the perfect mix of creativity and problem-solving for me!

DL: How do you define design, what is design for you?

AK : For me, design is the process of solving problems through creativity, functionality, and empathy. It's about shaping experiences that are not only visually appealing but also intuitive and meaningful. Design is about understanding users’ needs and creating solutions that improve their lives, whether it's through a product, interface, or environment. At its core, design is about making complex things simple and accessible.

DL: Who helped you to reach these heights, who was your biggest supporter?

AK : My biggest supporters have been my parents, who always encouraged my creativity and supported me from the start. My husband has also been a constant source of motivation, offering both emotional and practical guidance, especially during tough times. I'm also incredibly grateful to the team at my company, which is rapidly growing in the field of UX/UI design. Their collaboration, feedback, and shared passion for creating exceptional designs have played a huge role in helping me reach these heights. Together, they've all helped me grow, push my boundaries, and stay focused on continuous improvement.

DL: What helped you to become a great designer?

AK : Several things helped me become a great designer: a strong foundation in design principles, continuous learning, and a passion for solving real-world problems. I've always sought feedback and collaborated with other talented individuals. Embracing failure as a learning opportunity and pushing my creativity beyond comfort zones also played a big role. Ultimately, it's about staying curious, staying humble, and being dedicated to improving with each project.

DL: What were the obstacles you faced before becoming a design master?

AK : Before becoming a design master, I faced several obstacles, including self-doubt and imposter syndrome — common struggles when starting out in any creative field. Early on, I had to balance learning new tools and techniques while staying true to my creative vision. There were also challenges in finding my unique style and voice as a designer. Additionally, managing client expectations and tight deadlines pushed me to improve my time management and problem-solving skills. Overcoming these hurdles required constant learning, perseverance, and a willingness to embrace failure as part of the growth process.

DL: How do you think designers should present their work?

AK : Designers should present their work by telling a clear story: explain the problem, your solution, and the impact. Use visuals like mockups and prototypes to bring the design to life. Be confident but open to feedback, and always focus on how your work solves real problems.

DL: What’s your next design project, what should we expect from you in future?

AK : My next big project is a personal initiative focused on empowering designers — a platform to share knowledge, tools, and resources that will help improve user experiences across the design world. Expect to see more work that blends innovation with simplicity, focusing on mobile app design and immersive technologies like AR/VR. I also want to explore sustainability in design and push for more inclusive and accessible solutions. In the future, expect me to continue challenging the boundaries of what design can achieve and making an impact on both users and the design community.

DL: What’s your ultimate goal as a designer?

AK : My ultimate goal as a designer is to create meaningful, user-centered experiences that make a real impact. I want my work to not only be visually appealing but also to solve problems and improve people’s lives in simple, intuitive ways. Beyond that, I strive to inspire others, push creative boundaries, and contribute to a more inclusive and sustainable design world.

DL: What people expect from an esteemed designer such as yourself?

AK : People expect an esteemed designer like me to deliver exceptional, user-centered solutions that are both functional and visually impactful. They also expect me to stay on the cutting edge of design trends, tools, and technologies while maintaining a high level of creativity and innovation. Additionally, they look for clear communication, attention to detail, and the ability to solve complex problems in intuitive ways. Ultimately, they expect me to create designs that make a real difference in people’s lives and the businesses I work with.

DL: How does design help create a better society?

AK : Design helps create a better society by making products and services more accessible, intuitive, and efficient. It solves real-world problems, improves user experiences, and fosters inclusivity. Thoughtful design can also drive social change, raise awareness, and promote sustainability. By prioritizing empathy and human-centered solutions, design creates environments where people feel understood and empowered, leading to a more connected, functional, and equitable world.

DL: What are you currently working on that you are especially excited about?

AK : Right now, I'm working on a big personal project aimed at designers, focused on transforming the world of user experience. I’m incredibly excited about it because it’s all about sharing knowledge, tools, and insights that can help designers create more intuitive, human-centered products. It’s a project that blends my passion for design with my desire to make a positive impact on the design community and UX as a whole.

DL: Which design projects gave you the most satisfaction, why?

AK : One of the projects that gave me the most satisfaction was Boatico, a platform for boating enthusiasts. What started as a simple design project evolved into a deep friendship with the client. Working closely with them, we were able to create something meaningful that not only looked great but also made the boating experience easier and more enjoyable for users. I also get immense satisfaction from projects in the sports and tourism industries. Designing apps or websites that help people explore new places, achieve their fitness goals, or enhance their experiences is always fulfilling. These projects challenge me to think about how design can improve performance, motivation, and user engagement in active, real-world contexts.

DL: What would you like to see changed in design industry in the coming years?

AK : In the coming years, I'd love to see the design industry place even more focus on inclusivity and accessibility. Design should work for everyone, regardless of ability, background, or device.

DL: Where do you think the design field is headed next?

AK : The design field is heading towards deeper integration with AI, immersive technologies like AR/VR, and more personalized user experiences. Designers will increasingly focus on creating intuitive, human-centered experiences in these advanced environments. Sustainability will also play a bigger role, with design shifting towards eco-friendly, responsible practices. Overall, the future of design will be more dynamic, adaptive, and focused on solving real-world problems through technology.

DL: How long does it take you to finalize a design project?

AK : The time it takes to finalize a design project depends on its complexity. For a smaller project, like a landing page or app screen, it might take a few days to a week. Larger projects, like full mobile apps or websites, can take several weeks to months. The process includes research, wireframing, prototyping, testing, and iterations, so the timeline can vary depending on feedback and adjustments needed. It's all about ensuring the design is polished and user-centered.

DL: When you have a new design project, where do you start?

AK : I start by understanding the problem and the users. I research the target audience, their needs, and pain points. Then, I define the project goals and objectives. Once I have a clear foundation, I sketch out ideas and wireframes, followed by iterative prototyping. Throughout, I stay focused on creating a simple, intuitive, and user-centered experience. Collaboration and feedback are key at every stage.

DL: What is your life motto as a designer?

AK : My life motto as a designer is: «Design with purpose, create with empathy.»

DL: Do you think design sets the trends or trends set the designs?

AK : I believe it's a bit of both. Designers often set trends by pushing boundaries, experimenting with new ideas, and responding to cultural shifts. However, trends also influence design by reflecting what's popular or relevant in a given time. The best designs balance innovation with the context of current trends, creating something timeless yet forward-thinking.

DL: What is the role of technology when you design?

AK : Technology is an essential tool that enables me to bring my design ideas to life. It helps streamline the design process, from wireframing and prototyping to testing and implementation. Tools like Figma, Sketch, and Adobe XD allow me to create and iterate quickly.

DL: What kind of design software and equipment do you use in your work?

AK : I primarily use Figma and Adobe XD for UI/UX design, as they offer great collaboration and prototyping tools. For graphic design, I use Adobe Photoshop and Illustrator. For more complex animations and interactions, I turn to After Effects. I also rely on Sketch and InVision for certain projects.

DL: What is the role of the color, materials and ambient in design?

AK : Color, materials, and ambiance are essential for creating a cohesive, emotional, and functional design. - Color sets the tone and mood, influencing emotions and guiding users through interfaces. - Materials add texture, depth, and tactility, making designs feel real and grounded. - Ambient elements (like lighting and sound) enhance the user experience, making it immersive and comfortable. Together, they create an environment that’s not just visually appealing but also intuitive and engaging.

DL: What do you wish people to ask about your design?

AK : I wish people would ask, «How does this solve the user's problem?» and «What was your process behind this design?» It's important for me that others understand the thought, research, and empathy that go into my work, not just the final look.

DL: When you see a new great design or product what comes into your mind?

AK : When I see a new great design or product, my first thought is usually, «How does it solve the user's problem?» I instantly analyze the user experience — how intuitive, seamless, and engaging it is. I also think about what makes it stand out — whether it's the aesthetics, functionality, or innovative approach. Great design always makes me want to learn more about the process behind it and how it was created. It’s a mix of admiration and curiosity to understand the story behind the design.

DL: Who is your ideal design partner? Do you believe in co-design?

AK : My ideal design partner is someone who is collaborative, open-minded, and user-focused. I value partners who bring fresh perspectives, challenge ideas, and are willing to experiment together. Co-design is essential in my process — designing with others allows for diverse input, more creativity, and a better final product. I believe that the best designs come from teamwork and shared problem-solving, where each person's expertise strengthens the overall vision.

DL: Which people you interacted had the most influence on your design?

AK : The people who have had the most influence on my design are definitely my husband and father. Both of them have always encouraged my creativity and provided valuable guidance, especially in terms of design thinking and problem-solving. I've also been inspired by meeting top designers from popular companies at offline conferences. Interacting with these industry leaders has broadened my perspective, taught me new techniques, and pushed me to think bigger about the impact design can have. Their passion and innovation continue to inspire me.

DL: Which books you read had the most effect on your design?

AK : Books that shaped my design: 1) «Don't Make Me Think» by Steve Krug – Focused on usability. 2) «The Design of Everyday Things» by Don Norman – Taught human-centered design. 3) «Steal Like an Artist» by Austin Kleon – Encouraged creative exploration.

DL: How did you develop your skills as a master designer?

AK : I developed my skills through a mix of continuous learning, hands-on experience, and feedback. I took on diverse projects, each presenting new challenges that pushed me to experiment and refine my techniques. I also sought out mentorship and collaborated with other talented designers to broaden my perspective. Additionally, staying up-to-date with new tools, trends, and user behavior helped me keep evolving. Most importantly, I learned from my mistakes, constantly iterating and improving.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

AK : If time and space weren't a limitation, I'd love to meet Steve Jobs and Paula Scher. Steve Jobs visionary approach to design and technology is something I deeply admire. I'd love to discuss his philosophy on user experience and design thinking. Paula Scher, with her incredible graphic design career, has always inspired me with her bold, conceptual approach. A conversation with both would be an invaluable opportunity to learn about innovation, creativity, and how they shaped the design world.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

AK : I feel incredibly grateful for the awards and recognition, but I try not to focus too much on them. They’re a reflection of hard work and passion, but they don’t define me as a designer. Being known in the industry definitely brings opportunities, but it also comes with expectations and pressure. It can be challenging at times, but I see it as a responsibility to keep pushing the boundaries of design and sharing knowledge with others.

DL: What is your favorite color, place, food, season, thing and brand?

AK : Here's a quick snapshot of my favorites: - Color: Soft pastels — especially blush pink and sage green. They feel calming and balanced. - Place: A quiet beach at sunset — where the colors of the sky blend with the water. - Food: Sushi! Simple, fresh, and beautifully presented. - Season: Spring — everything feels new and full of potential. - Thing: My sketchbook — where ideas come to life. - Brand: Apple — both for its sleek design and user-centered approach.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

AK : One of the funniest moments was early in my career when I designed a website with a bold choice of color-bright neon green for the background. I thought it looked edgy and fresh, but when I showed it to my client, their face went pale. They said, «It's... a bit too energetic.» We both laughed, and I learned that sometimes, less really is more. The experience taught me a valuable lesson in balancing creativity with user comfort-no matter how «bold» the idea seems!

DL: What makes your day great as a designer, how do you motivate yourself?

AK : A great day for me starts with a clear focus on a project that excites me. When I make progress — whether it’s solving a tricky problem or receiving positive feedback — it keeps me motivated. I stay inspired by learning something new, experimenting with fresh ideas, or connecting with fellow creatives. Taking breaks, stepping outside for a walk, and keeping a good work-life balance also help me recharge. Ultimately, seeing my designs make a real impact on users is what truly keeps me going.

DL: When you were a little child, was it obvious that you would become a great designer?

AK : No, it wasn't obvious at all! As a child, I didn't know I would become a designer. However, my parents both work in the design field, and they always encouraged me to explore creativity — whether it was through design or programming. They probably hoped I'd follow a similar path, but it wasn't until later that I realized how much design resonated with me. It was more of a gradual discovery of my passion for blending creativity with problem-solving.

DL: What do you think about future; what do you see will happen in thousand years from now?

AK : In a thousand years, I think technology will be deeply integrated into every aspect of human life, possibly blending the digital and physical worlds seamlessly. Design will evolve to focus on even more immersive experiences — think advanced AI, virtual and augmented realities, and maybe even neural interfaces. The role of designers will shift to creating intuitive, human-centered environments in these new realms. While tech will become more advanced, I believe the core principles of design — empathy, simplicity, and clarity — will remain timeless.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

AK : I want my fans to know that behind every design is a deep passion for problem-solving and a desire to make a positive impact. My approach is always user-centered, and I'm constantly pushing myself to grow and innovate. I'm not just about creating beautiful designs, but also about creating experiences that truly work for people. Also, I believe in the power of collaboration — it's through working with others that we grow and create something truly remarkable. And finally, I want everyone to know that no matter where you are in your design journey, keep learning, keep experimenting, and never stop being curious.