Beck Storer

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Beck Storer ("BS") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

BS : I graduated from the RMIT School of Design with a Masters in Design

DL: What motivates you to design in general, why did you become a designer?

BS : Beck is a dynamic creative leader with a passion for driving innovation and fostering creativity. With a diverse background in design, craft and design thinking, she brings a unique blend of strategic insight, leadership and hands-on experience to her community.

DL: What do you design, what type of designs do you wish to design more of?

BS : Beck is a multidisciplinary designer renowned for creating dynamic visual stories in public spaces, each deeply rooted in the history and distinctive geography of its site. Her practice encompasses graphic design, projection art and animation, crafting bold and vibrant artworks that transform environments into engaging narratives. With a signature style that evokes curiosity and intrigue, Beck’s work invites the public to connect with the unique stories embedded in each location.

DL: What should young designers do to become a design legend like you?

BS : Questions are free - therfore always ask them as the answers may be invalauble to you

DL: How do you define design, what is design for you?

BS : Throughout her career, Beck has held pivotal roles across both commercial and public art spheres, where she has led numerous initiatives that challenge and redefine the role of design in our world. From creating award-winning design projects to activating large-scale public artworks, her diverse work is a dynamic force for connection, curiosity, and social engagement.

DL: Who helped you to reach these heights, who was your biggest supporter?

BS : My parents are the foundation to my success and my biggest supporter - with them always encouraging me with a simple statement - "Just try your best" And I applied this with everything I do.

DL: What helped you to become a great designer?

BS : Having great mentors during University who challenged the way we thought and encouraged us to be brave with our ideas.

DL: Who is your ideal design partner? Do you believe in co-design?

BS : Co-design encourages ideas that are transformative by collectively sharing diverse skills and knowledge with each other

DL: What is your favorite color, place, food, season, thing and brand?

BS : The colour orange resonates with me as a positive energetic colour that cuts through the blandness of our world

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

BS : 3 hours before the opening of an art installation event - the entire artwork that took a full day to create on site - fell down. The art of creative pivoting, a quick design iteration and a lot of gaffa tape saved it and it became a key piece in the event.