Design Legends ("DL") had the distinct honour to interview legendary designer Andre Caputo ("AC") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
AC : I always liked to draw when I was little. I have always been very observant and detail oriented. This helped me a lot in my artistic development. When I was 14 years old I studied Professional Advertising Illustration and graduated with 17 years old. I won two awards as a highlight in the class I studied. This motivated me a lot to continue and dedicate myself even more to illustration. When I had to choose a college I noticed that the Industrial Design course was the most suitable for my profile. So I decided to do it. In 2002 I joined the faculty of Industrial Design and graduated as a Graphic Designer in 2005. I then started to work as a professional designer and art and creative director in some agencies. I even won an award in 2008 Best and Greatest Logistic and Transport Award. In 2006 I started to study 3D illustration. It was a milestone in my professional life. The software I studied at the time was Maya. Over the years I noticed that it was not the ideal software for my type of illustration. I needed something more dynamic and practical. Then I discovered the Modo software. I took some basic classes and I was enchanted. It was the beginning of a new phase in my life. It was a big upgrade to the quality of my 3D illustrations. In 2011 I opened my own studio and keep walking until then.
AC : What motivated me was my passion for drawing and art. When we combine the two we result in design.
AC : I certainly chose to become a designer.
AC : I want to produce more personal works as unique pieces of art, products and work more on my personal brand.
AC : Try to learn, to listen, to observe, to be capricious, not to be in a hurry, to know how to wait and dedicate yourself to doing what you enjoy. Your sight is your main work tool. It is what you need to develop above all else.
AC : I believe that the most important skill to be a greater designer is to know how to translate a concept into an aesthetic and tangible element that can add value with its final result.
AC : What makes a design project successful is when the designer manages to make the aesthetics, the concept, the tangibility, and the communication with the target audience perfect.
AC : Many years ago I was reading a report talking about the importance of design in the companies. And a fact caught my attention in that article. It said: "For every dollar invested in design, the company gets five in return." That data was enough to understand the importance of design.
AC : I'll design a unique piece of art to be printed in 3D printer.
AC : My Master Class.
AC : Tim Burton, George Lucas, Robert Zemeckis, etc.
AC : My favourite design today is the watch I created, "The Majestic Watch". I put all my emotion and heart into every detail so that the whole ensemble would achieve harmony to attract the viewer's attention. My favourite design today is the watch I created. I put all my emotion and heart into every detail so that the whole ensemble would achieve harmony to attract the viewer's attention. I tried to gather all my visual repertoire that I admire and identify with, being vintage objects, fantasy, magic and passion.
AC : Try to learn, to listen, to observe, to be capricious, not to be in a hurry, to know how to wait and dedicate yourself to doing what you enjoy. Your sight is your main work tool. It is what you need to develop above all else. I've been doing all of these lately.
AC : I would have been a musician or a soccer player.
AC : Design for me is a graphic and visual resource used to add value, feeling and connection with the viewer. The design can be applied to places or objects, whether commercial or not.
AC : Certainly the people who helped me most to get where I got to was my family. Especially my wife, mother and grandmother, my inspirations.
AC : Same like I said in question 15.
AC : I think that daily work itself is the obstacle. Each day a new challenge, a new learning. Over time this will make you a master at what you do.
AC : With organization and excellence and with the presentation of their project well based on the requested concept.
AC : My Master Class.
AC : My goal is to sell my own products as a designer and artist.
AC : Unique art design pieces and share all my professional knowledge with anyone.
AC : I believe that design makes people's lives more practical and pleasing to the senses.
AC : In my Master Class.
AC : The most satisfaction design I've done is the watch I created, "The Majestic Watch". Because I put all my emotion and heart into every detail so that the whole ensemble would achieve harmony to attract the viewer's attention. I tried to gather all my visual repertoire that I admire and identify with, being vintage objects, fantasy, magic and passion.
AC : This depends entirely on the briefing. It can take ten minutes, 8 hours, days or months to perform.
AC : From sketch.
AC : Do what you are happy to do.
AC : I believe it usually happens in both ways.
AC : It is essential for the work to be completed.
AC : I usually work with Modo, Photoshop, Illustrator, InDesign and others. Also, I'm PC and Mac user.
AC : All of these characteristics are interconnected within a design project. It is essential to know how to use them to obtain the best result.
AC : Pleasure and admiration.
AC : The one who has the same sight as me. Yes, I believe in co-design and that it works very well too.
AC : I always liked to draw when I was little. I have always been very observant and detail oriented. This helped me a lot in my artistic development. When I was 14 years old I studied Professional Advertising Illustration and graduated with 17 years old. I won two awards as a highlight in the class I studied. This motivated me a lot to continue and dedicate myself even more to illustration. When I had to choose a college I noticed that the Industrial Design course was the most suitable for my profile. So I decided to do it. In 2002 I joined the faculty of Industrial Design and graduated as a Graphic Designer in 2005. I then started to work as a professional designer and art and creative director in some agencies. I even won an award in 2008 Best and Greatest Logistic and Transport Award. In 2006 I started to study 3D illustration. It was a milestone in my professional life. The software I studied at the time was Maya. Over the years I noticed that it was not the ideal software for my type of illustration. I needed something more dynamic and practical. Then I discovered the Modo software. I took some basic classes and I was enchanted. It was the beginning of a new phase in my life. It was a big upgrade to the quality of my 3D illustrations. In 2011 I opened my own studio and keep walking until then.
AC : Tim Burton, George Lucas and Robert Zemeckis.
AC : I'm the same guy as always.
AC : Turquoise. Home. Italian food. Fall. Action figures. My personal brand.
AC : When I manage to finish all my tasks very well, receive approvals from my clients and my work is recognized.
AC : No, it was not clear for me that time.
AC : Who knows?
AC : I would like my fans to know that I am no different from them. I just have more time on the road, but they all have the potential to get and go beyond where I got to.
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