Design Legends ("DL") had the distinct honour to interview legendary designer Pavel Kozlov ("PK") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
PK : I began studying graphic design in 2002 at a university in Moscow, Russia. During my studies, I participated in international exhibitions. In 2006, I graduated and immediately started working in my field, creating packaging and manuals for climate control equipment.
PK : I am motivated by the ability to visually communicate ideas and solve problems through design. The creative process, from conceptualization to execution, excites me and allows me to bring innovative solutions to life. I became a designer because I have always been passionate about art and creativity, and I wanted to combine that passion with practical skills to create impactful designs that resonate with people.
PK : It was my conscious decision to become a designer. Even before university, I was interested in changing things to make them both functional and beautiful
PK : I like graphic design - packaging design, illustration. I want to create some industrial and textile design. Want to create my own fashion brand.
PK : More practice in design, learn not only design (photography, architecture, sculpture, history of art, history of fashion) Get more experience.
PK : A good designer creates functional and aesthetically pleasing designs that meet the client's requirements and solve the problem at hand. A great designer, however, goes beyond just meeting the requirements. They bring a deeper understanding of user experience, push creative boundaries, anticipate future trends, and create designs that not only solve the problem but also evoke emotions and leave a lasting impact. Great designers also continuously seek to learn and adapt, staying ahead of industry changes and innovations.
PK : A good design becomes exceptional when it is functional, aesthetically pleasing, user-friendly, innovative, and emotionally impactful. Evaluate design by how well it solves the problem, attracts attention, and provides a positive user experience.
PK : A good design is a - great visual and good usability, but it depends on the main task of design.
PK : I want to make a design of tea pot and tableware for Wedgwood of Lenox. Because I love tableware ... Or socks for Falke :)
PK : My own fashion brand. I want to make a tableware, home textile, socks and ... yes, sneakers ;)
PK : Inspire by your life.. And do more great job.
PK : It's a long list of designers... Paula Sher (from Pentagram), Vadik Marmeladov, Peter Tarka and other...
PK : Logotypes by Paula Sher it's a incredible projects, Vadik Marmeladov with his philosophy, Peter Tarka with his 3D models.
PK : My best design is the project for Tristan Pollock. I created three illustrations in a unified style for his article in the magazine, each reflecting the essence of a different paragraph.
PK : Everytime you need to take a harder tasks and do it better better and better... and don't forget about the rest.. Good rest is imporant.
PK : Going to test pilot school... and being a test pilot as my father.
PK : Design is everywhere. Wherever you look, there is design. A bus stop, a street lamp, any bench on the street — everything is design.
PK : My classmate from Radugadesign was my friend in University and best art-director in the Radugadesign studio.
PK : My own projects about design and experience helped me to create a many interesting things.
PK : The financial side of life always creates a lot of problems. Sometimes you have to take on projects just for the money, without thinking about adding the work to your portfolio or showing it to anyone.
PK : Each project should be shown as it would appear in real life. For example, for an interface, it should be displayed as it looks on a phone screen. Or for a branding project, it should be shown as it appears on actual materials.
PK : It will be my personal project - concept of packaging design for Starbucks coffee..
PK : Make more beauty things... and be a designer.
PK : People expect a designer to bring novelty and new concepts. But life isn’t always that perfect. A designer’s life involves a lot of routine.
PK : Society and its appearance greatly depend on what surrounds it. If there is decay and dirt around, society will correspondingly be angry and... sad. If there is beautiful design and everything is convenient, people themselves will be drawn to the beautiful.
PK : At this moment I creating the online shop for my friends from Radugadesign. Really interesting project.
PK : Illustrations - often without some deadline and you can pain when you want. I love illustrations. Also - packaging design... concepts of packaging for some interesting brand.
PK : I would like to see designers relying less on artificial intelligence for images and instead creating those images themselves. I hope designers will consider not only the visual appeal but also the meaning and essence they incorporate into their projects.
PK : Design is likely to become simpler. Although this depends on the design field. Illustrations will remain as they are. Packaging will also stay the same. However, interfaces and web design change every season (about every six months). In the future, this trend of constant change will continue.
PK : It greatly depends on the project and the task. For the Simple BIO project, I spent 2 weeks on the illustrations, made changes, and the project was completed in a total of 4 weeks. There have been projects that I completed in a week.
PK : From little brief for client... Brief include a 3-7 questions. After that work starting.
PK : It's not the first 80% of the work that's the hardest, but the last 80%. - But it's a joke :)
PK : Trends sets the designs.. only
PK : When I creating the illustration - I'm using a paper and pen or pencil.. Then using the Photoshop or Illustrator. So, technology is good, it's important for good design.
PK : Adobe CC package, paper, pen, pencil.
PK : Through color, we convey emotions, and through materials, we convey both emotions and tactile sensations.
PK : How much is the price :)
PK : I think - oh, I like it, I want it... And this inspire me to start do something beatiful, like my own brand...
PK : I believe in co-design when my partner can take some part of my work. for example - I can do a concept, my partner can do a 3d renders of my concept.
PK : Art-directors and project managers... Art-director give some another ideas
PK : I don't like read book about design. My last book I have read - Catch my if you can. (not about design)
PK : job, job and another job..
PK : I would like to talk to the iPhone designers to discuss the size of the phones. They are so large now that they are inconvenient to use and don’t fit in your pocket. They have become quite non-mobile. I would ask them to create a phone with a good camera in a smaller size.
PK : I have a few awards - this fact not changed my life.
PK : I like white and yellow. Place - ocean shore. Food - steak with mash potato. Brand - New Balance.
PK : Short - I worked with a decorator on her textile design. I worked 3 weeks. And when project was finished - she payed me $30.
PK : Quite sunny morning with no any noise, any bad emotions. Sweet coffee with milk, some good toast with cheese.
PK : Nope. I have a dream to being a test pilot like my dad...
PK : I don’t know what will happen in 20 minutes, and you’re asking about hundreds of years ;) Maybe everyone will be flying and controlling devices with their minds. Just like in the movies.
PK : Don't stop to create a incredible things. We can make a beautiful world around us.
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