Parham Elahi Doust

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Parham Elahi Doust ("PED") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

PED : I studied architecture for my bachelor and anthropology for my master, in the way of knowing design i realize that design could start from the people

DL: What motivates you to design in general, why did you become a designer?

PED : Inquiry and horizon that design could answer, and in the way of it you will find your way of thinking in life

DL: Did you choose to become a designer, or you were forced to become one?

PED : Maybe both, because i chose to be but in continue you can feel a inside a craving and force that lead you to stay designer

DL: What do you design, what type of designs do you wish to design more of?

PED : I used to be focused on architecture especially villa houses but in my last 3 years i’m focused on nothing special but creating narrative behind everything

DL: What should young designers do to become a design legend like you?

PED : To not stop the monkey side of their brain, you should be always ready to gain from everything you are living with

DL: What distinguishes between a good designer and a great designer?

PED : The way that they think about design is the difference

DL: What makes a good design a really good design, how do you evaluate good design?

PED : It’s a moment in the process that you can feel it from inside

DL: What is the value of good design? Why should everyone invest in good design?

PED : Good design means good answer, answering to a need or a requirement

DL: What is your secret recipe of success in design, what is your secret ingredient?

PED : Magic, design is about a moment that happens when you are passing a process and then TA-DAA!

DL: Who are some other design masters and legends you get inspired from?

PED : Always, when i want to start designing i feel an emptiness, like that it’s my first time to design in my life, so i will look for inspiration and learn from design masters on that moment. Each time something in between of my way of thinking and the design purpose catch my attention.

DL: How could people improve themselves to be better designers, what did you do?

PED : To try not to be just a good designer, and try to exercise their mind to stay as curious as a child

DL: How do you define design, what is design for you?

PED : Design means answering to me

DL: What helped you to become a great designer?

PED : Anthropology and liberal arts study, it changed my aspect and POV of the design

DL: What are you currently working on that you are especially excited about?

PED : I’m working on a furniture collection inspired from dinosaurs, they are the most illusionistic real animals that lived here before us and i want to bring their proportion and singularity to home funitur

DL: When you have a new design project, where do you start?

PED : Always i’ve got nervous in the first steps of designing every single project that i had, because i feel that i know nothing, not to know when, where and what should i start from? But starting the process will change it, always

DL: What is the role of technology when you design?

PED : Technology is a tool that it can enhance your design, you should subdue it

DL: What is the role of the color, materials and ambient in design?

PED : Colors are the missing part of the design these days, after the modern era and minimalism design focused on functionality and we lost the soul of colors in our belongings, it makes us a conservative person in our decision makings, choosing colorful clothes and furniture needs courage that we need in our every moments of our life, coloris the game changers