Charlotte Abrahamsson Kwetczer

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Charlotte Abrahamsson Kwetczer ("CAK") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

CAK : My education is in industrial design, which provided me with a solid foundation in both the technical and creative aspects of design. Growing up surrounded by architecture and design influences, particularly through my architect parents, further shaped my approach. Over time, I have honed my skills in furniture and interior design, using tools like SolidWorks to bring my ideas to life. The combination of formal education and hands-on experience has been key to my growth as a designer.

DL: What motivates you to design in general, why did you become a designer?

CAK : I’m motivated by the ability to create something that blends form, function, and beauty. Design allows me to bring ideas to life that solve problems, enhance spaces, and reflect individual personalities. My passion for design grew naturally, influenced by my love for aesthetics and the drive to create objects that not only look good but also serve their purpose effectively, always striving to create something unique.

DL: Did you choose to become a designer, or you were forced to become one?

CAK : I chose to become a designer. It was a natural path for me, given my background and the influences of my family. It felt like the right fit because it allowed me to combine my creativity with practical problem-solving.

DL: What do you design, what type of designs do you wish to design more of?

CAK : I primarily design furniture and interiors, focusing on unique, custom pieces that fit specific spaces and needs. My goal is to create designs that are both timeless and functional, with an added flair to make them stand out. I’m particularly excited about blending modern and traditional aesthetics, something I incorporate into my work. Additionally, I design fashion, striving to create pieces that are not only durable and timeless but also feature a twist that makes them unique.

DL: What should young designers do to become a design legend like you?

CAK : I still consider myself as a young designer but the best thing I believe to focus on is to stay true to yourself, believe in your idea, dare to try them out, stand for your work and don't listen to hard on critics, you can't please everyone.

DL: What distinguishes between a good designer and a great designer?

CAK : I believe their ability to think outside the box. I good designer can give a solution to the problem but I great designer can give a solution and find needs and solutions that the client didn't even think about.

DL: What makes a good design a really good design, how do you evaluate good design?

CAK : A good design fits its purpose in both aesthetics and function. A truly great design goes beyond that, aligning perfectly with the client's aesthetic or functional needs, while also offering something extra that makes it stand out, making it a piece that you can't live without.

DL: What is the value of good design? Why should everyone invest in good design?

CAK : I believe the value of good design lies in its longevity—it’s something you don’t need to replace, becoming a part of your everyday life. It should work in harmony with your surroundings, helping you in daily tasks or creating a space that brings you joy.

DL: If you hadn’t become a designer, what would you have done?

CAK : Probably a farmer. I love the countryside and I love animals, it is probably something that I would like to become later in life.