Kristin Casaletto

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Kristin Casaletto ("KC") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

KC : I earned a BFA Dual Degree in Graphic Design & Illustration with a minor in Art History from Missouri State University in Springfield, Missouri

DL: What motivates you to design in general, why did you become a designer?

KC : I wanted to have a job where I could be creative on a daily basis and also pay the bills. I didn't really know much about graphic design, but my art instructors encouraged me to look into it after noting that my work had a graphic/iconic style to it.

DL: Did you choose to become a designer, or you were forced to become one?

KC : I chose the design path

DL: What do you design, what type of designs do you wish to design more of?

KC : I mostly create alcoholic beverage packaging, but my work can range from branding to digital design.

DL: What should young designers do to become a design legend like you?

KC : Haha, I don't think of myself as a legend, but I would encourage young designers to learn as much as they can about a lot of things, be curious about their world, see what other people are doing and how others are solving problems creatively, etc. Don't get stuck in a rut with your work. Instead, challenge yourself to try new things.

DL: What distinguishes between a good designer and a great designer?

KC : A good designer solves the problem. A great designer also solves the problem, but tries new ways to do it.

DL: What makes a good design a really good design, how do you evaluate good design?

KC : When it goes beyond being a visually pleasing piece and also informs & problem solves.

DL: What is the value of good design? Why should everyone invest in good design?

KC : It will usually mean the difference of how well your product does in market. If you put a ton of time, energy and passion into an idea, you should take it across the finish line with good design.

DL: What would you design and who would you design for if you had the time?

KC : I think I would design a

DL: What is the dream project you haven’t yet had time to realize?

KC : I have a secret dream to create a home decor line consisting of lighting, art, textiles, etc. I draw a lot of inspiration from that world and I'm really passionate about