LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Punkt Widzenia ("PW") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

PW : I had to start work early I had 18-19 years old. I was very lucky. I started work with pretty cool advertising agency.

DL: What motivates you to design in general, why did you become a designer?

PW : It's something what I really wanted to do from the beginning. I wanted to make things which I want to see around me and which I want to have and use.

DL: Did you choose to become a designer, or you were forced to become one?

PW : It was definitely my choice.

DL: What do you design, what type of designs do you wish to design more of?

PW : Simple and legible visual identification for companies, events, covers, publications and packaging.

DL: What should young designers do to become a design legend like you?

PW : They should have ability to persuade people should be stubborn and patient. It always takes some time to find your own way. If they pay a lot of attention to each smallest part of their work, it is very likely that they will succeed.

DL: What distinguishes between a good designer and a great designer?

PW : Some luck and few great designs on account.

DL: What makes a good design a really good design, how do you evaluate good design?

PW : Details and attention pay to them

DL: What is the value of good design? Why should everyone invest in good design?

PW : Good design is always underestimated : )

DL: What would you design and who would you design for if you had the time?

PW : Probably I would do more designs for musicians.

DL: What is the dream project you haven’t yet had time to realize?

PW : Each new project is a challenge. I’m waiting for big one : )

DL: What is your secret recipe of success in design, what is your secret ingredient?

PW : If designer pay a lot of attention to each smollest part of his work, it is very likely that he will succee.

DL: Who are some other design masters and legends you get inspired from?

PW : There is a lot of my favourite designers. Now I think about Le Corbusier

DL: What are your favorite designs by other designers, why do you like them?

PW : There are a lot of them

DL: What is your greatest design, which aspects of that design makes you think it is great?

PW : I think it's visual identification for the performance “Oh My Sweet European Home” with the music of Krzysztof Komeda (2014). We designed posters, invitations, a publication describing background of the music, the stage design. It was really complete work that’s why a like it

DL: How could people improve themselves to be better designers, what did you do?

PW : Work and gaining experience. Searching new possibilities and learning. It always improve our works.

DL: If you hadn’t become a designer, what would you have done?

PW : Probably I had to become a musician.

DL: How do you define design, what is design for you?

PW : I think it's a big part of our life. Not everyone can see it but everyone is using it.

DL: Who helped you to reach these heights, who was your biggest supporter?

PW : My wife. She always supported me.

DL: What helped you to become a great designer?

PW : I don’t think I’m great : ) I think about myself as a craftsman.

DL: What were the obstacles you faced before becoming a design master?

PW : Obstacles are part of designing process. They never ends : )

DL: How do you think designers should present their work?

PW : I think they shouldn’t use mockups or visualizations to present their realizations. It’s good in concept part of work. It’s very rare that they show that they really are. I think designers should use good photos and presents their designs on exhibitions.

DL: What’s your next design project, what should we expect from you in future?

PW : Actually we are working on few projects for different industries and we will show them soon : )

DL: What’s your ultimate goal as a designer?

PW : Perfection. But it's rather unattainable.

DL: What people expect from an esteemed designer such as yourself?

PW : Goog designs : )

DL: How does design help create a better society?

PW : I think that design is not art. Good design help people in ordinary life.

DL: What are you currently working on that you are especially excited about?

PW : As I said we work on few projects. One of them is related with music. I hope it will be good job.

DL: Which design projects gave you the most satisfaction, why?

PW : I think it's visual identification for the performance “Oh My Sweet European Home” with the music of Krzysztof Komeda (2014). We designed posters, invitations, a publication describing background of the music, the stage design. It was really complete work and made me very happy.

DL: What would you like to see changed in design industry in the coming years?

PW : More well thought out designs.

DL: Where do you think the design field is headed next?

PW : I think there will be more motion, responsive and interactive design around us.

DL: How long does it take you to finalize a design project?

PW : Sometimes it takes a few days and sometimes months It depends on complexity of the project and customers requirements.

DL: When you have a new design project, where do you start?

PW : In the head. I think more about project, about any characteristic features, about what we can use, I gather associations and turn them into a concept.

DL: What is your life motto as a designer?

PW : You should be thinking

DL: Do you think design sets the trends or trends set the designs?

PW : Good design sets the trends and another follow them.

DL: What is the role of technology when you design?

PW : Very big. Currently all my designs are formed in computers

DL: What kind of design software and equipment do you use in your work?

PW : Actually computer is my main tool. I use Photoshop, Illustrator, Indesign, Sometimes I sketch when I'm working on concept and I make a paper mockup.

DL: What is the role of the color, materials and ambient in design?

PW : It’s depends on project of course. Some of them needs colours and some doesn’t. Some of them needs textures and some of them are watching on screens. It's very wide question. But everything matter. Our designs represent a simple form without unnecessary ornaments, they have moderate colours and diverse textures.

DL: What do you wish people to ask about your design?

PW : hmm… I don’t know but I will gladly answer every question

DL: When you see a new great design or product what comes into your mind?

PW : Why not me!!!!!! : ) and really I think “good job!!!”

DL: Who is your ideal design partner? Do you believe in co-design?

PW : Yes definitely. There are no people knowing everything. Someone are good at graphic design, someone in motion design and another are great architectures. If you want be good designer you should have learned working with them.

DL: Which people you interacted had the most influence on your design?

PW : I can’t pointed specific people. I think it was team with which I have been working on Polish Fashion Week.

DL: Which books you read had the most effect on your design?

PW : "Whatevere you think, think the opposite" - Paul Arden.

DL: How did you develop your skills as a master designer?

PW : I don’t think I’m master. I still learn. I read, watch, hear, talk with people. Their thoughts can be very inspiring. I’m always looking for answers.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

PW : Le Corbusier

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

PW : I don’t know how it is to be famous. At this moment I’m happy.

DL: What is your favorite color, place, food, season, thing and brand?

PW : Color - Black/White. Place - Edge. Season - Present. Thing - That. Brand - Old

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

PW : I don’t know it’s funny but… Someday we are working on packaging of pepper and client told us to make photos of allspice on front because it looks more like pepper then pepper.

DL: What makes your day great as a designer, how do you motivate yourself?

PW : Each day when we are working on something interesting is great. I try to think every project is interesting. Sometimes it's pretty hard : )

DL: When you were a little child, was it obvious that you would become a great designer?

PW : I always wanted to make something great... and I still dreaming about it.

DL: What do you think about future; what do you see will happen in thousand years from now?

PW : I'm curious what will be tomorrow.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

PW : I think that's all : )

LEGENDARY DESIGNER

POINT OF VIEW IS A SMALL GRAPHIC DESIGN STUDIO SET UP IN 2010 IN ŁóDź (POLAND) AND RUN BY A MARRIED COUPLE, MARTA AND MICHAł SICIńSKI. IT WAS ESTABLISHED OUT OF THE DESIRE TO SHOW THE WORLD FROM THEIR OWN POINT OF VIEW AND PRESENT THEIR APPROACH TO GRAPHIC DESIGN. STUDIO IS FOCUSING ON CREATING SIMPLE AND LEGIBLE VISUAL IDENTIFICATION FOR SMALL COMPANIES AS WELL AS FOR LARGE ENTERPRISES, FOR PUBLICATIONS AND PACKAGING. "OUR APPROACH TO EACH PROJECT IS, ABOVE ALL, ANALYTICAL. WE THINK ABOUT ANY CHARACTERISTIC FEATURES, ABOUT WHAT WE CAN USE, WE GATHER ASSOCIATIONS AND TURN THEM INTO A PROJECT, REMOVING ANY UNNECESSARY AND REDUNDANT ELEMENTS ON THE WAY. WE LIKE SIMPLE AND OBVIOUS DESIGNS, BUT ALSO THOSE THAT REQUIRE SOME DEEPER THOUGHT - AND WIN THE AUDIENCE’S UNDERSTANDING ONLY AFTER A WHILE, NOT ALWAYS AT FIRST GLANCE. WE DRAW INSPIRATION FROM EVERYTHING WE SEE, HEAR OR FEEL. THERE'S A LOT FROM HISTORY, MODERNISM, CULTURE IN THE WIDER SENSE".

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