FROST CREATIVE
LEGENDARY INTERVIEW
Design Legends ("DL") had the distinct honour to interview legendary designer Frost Creative ("FC") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.
DL: Could you please tell us a bit about your design background and education?
FC : I was educated at Solent University, which at the the time was renowned for its typography. Since leaving university I have worked at many design agencies across the South of England
DL: What motivates you to design in general, why did you become a designer?
FC : I've always loved being creative.I once won a poster competition aged 10 and ever since then have strived to become a designer
DL: Did you choose to become a designer, or you were forced to become one?
FC : I chose to become one. It was somthing I aimed for
DL: What do you design, what type of designs do you wish to design more of?
FC : We design everything from brand identities, books, packaging, brochures, magazines, signage, websites, animation... The list goes on. I love working on book design
DL: What should young designers do to become a design legend like you?
FC : Just follow your passion
DL: What makes a good design a really good design, how do you evaluate good design?
FC : Simplicity beautifully executed, with an element of the unexpected.
DL: What is the value of good design? Why should everyone invest in good design?
FC : It is a known fact that businesses that invest in good effective design are more successful
DL: What would you design and who would you design for if you had the time?
FC : I would like to design books that focussed on different arts
DL: What is the dream project you haven’t yet had time to realize?
FC : creating or reinvigorating an airline brand
DL: What is your secret recipe of success in design, what is your secret ingredient?
FC : Work hard, keep going and learn from your mistakes
DL: Who are some other design masters and legends you get inspired from?
FC : I am inspired by the old school like Nevill Brody, Paula Scher, Paul Rand, Saville etc
DL: What are your favorite designs by other designers, why do you like them?
FC : The work that The Partners do really inspires me. They are amazing. If we can get close to the level of output they deliver I will be happy. It will be difficult though as they are very good.
DL: What is your greatest design, which aspects of that design makes you think it is great?
FC : I don't look at my work and think its great, we can always do better. I always want to improve
DL: How could people improve themselves to be better designers, what did you do?
FC : Take on personal projects and keep taking risks.
DL: If you hadn’t become a designer, what would you have done?
FC : I was always going to become a designer
DL: How do you define design, what is design for you?
FC : Design is my hobby
DL: Who helped you to reach these heights, who was your biggest supporter?
FC : Myself and my family
DL: What helped you to become a great designer?
FC : Learning from my mistakes, listening to my peers and learning from people with more experience
DL: What were the obstacles you faced before becoming a design master?
FC : Im not a design master yet
DL: How do you think designers should present their work?
FC : In the way they feel best communicates there personality
DL: What’s your next design project, what should we expect from you in future?
FC : A brand for Visconti Studio
DL: What’s your ultimate goal as a designer?
FC : To become the go to agency in our region
DL: What people expect from an esteemed designer such as yourself?
FC : Value for money
FROST CREATIVE
LEGENDARY DESIGNER
THERE WAS A TIME WHEN CREATIVE AGENCIES WERE SHOW-STOPPERS – PRODUCING WORK THAT WOULD MAKE PEOPLE STAND BACK AND SMILE… …THESE DAYS? WELL, BIG DATA OR ALWAYS-ON IS ALL YOU HEAR ABOUT. IT’S BORING. SO HOW ABOUT A CHANGE? WE DON’T DO FADS OR FINANCE DEPARTMENTS. WE CREATE. AND WE’RE DAMN GOOD AT IT TOO… HERE’S TO THE RESURGENCE OF BEAUTIFUL BRANDING. IT’S YOUR VISION AT FROST, YOUR VISION WON’T GET LOST IN TRANSLATION. YOU SPEAK DIRECTLY TO CREATIVES. AND CREATIVES ONLY. THERE’S NO FIXED STYLE HERE. EVERY PROJECT STARTS LIFE AS A BLANK CANVAS THAT WE PAINT WITH IDEAS TO EXCEED A BRIEF’S EXPECTATIONS. THIS MEANS YOU HAVE THE POWER TO HELP SHAPE YOUR BRAND’S IDENTITY, WITHOUT COMMUNICATION BREAKDOWNS – CREATIVE DESIGN AS IT SHOULD BE. WE DON’T CARE IF YOU’RE A GLOBAL BRAND OR STARTING UP – WE JUST WANT TO DEVELOP AWESOME BRANDS. NO INTERMEDIARIES. NO SETBACKS. JUST A HELL OF A LOT OF INSPIRATION.
