Chen Yuru

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Chen Yuru ("CY") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

CY : I come from Luxun Academy of Fine Arts, and now I am a junior college student

DL: What motivates you to design in general, why did you become a designer?

CY : Form follows function, outline the most spiritual space with very simple lines, a pleasant space, a noble life, an exclusive world, are seeking to express the most appropriate here, improve people's quality of life; improve people's physical and mental health; improve people's property safety; create the taste of life.

DL: Did you choose to become a designer, or you were forced to become one?

CY : I chose to be a designer

DL: What do you design, what type of designs do you wish to design more of?

CY : Product design

DL: What distinguishes between a good designer and a great designer?

CY : The only way to be a great designer is to design great products. Everything else is floating clouds. I can be sure that the great designers have not only talent and experience. They also do something special to make their design a truly great product

DL: What makes a good design a really good design, how do you evaluate good design?

CY : Good design can be obtained quickly and people praise, better designed to catch people heart to solve practical problems

DL: What is the value of good design? Why should everyone invest in good design?

CY : Good design is not a work of art, most people can get something from it - beauty, ease of use, pleasure, etc., which is the value of the user; Design must be the perfect combination of business models, so that designers and businessmen from the proper value.

DL: What is your secret recipe of success in design, what is your secret ingredient?

CY : Set goals, make unremitting efforts and stick to the end. In any case, only adhere to success.

DL: Who are some other design masters and legends you get inspired from?

CY : I don't think I will have a chance to get in touch with other directors like Stanley Kubrick. He has already been very complex, but when it comes to the design, he almost all my painting lines are questioned, to me, to use their brains to justify their own lines, it is a kind of damage to the nervous system of disaster. The whole process is a psychological analysis. Ken Adam

DL: What is your greatest design, which aspects of that design makes you think it is great?

CY : I am more focused on the design of product functionality, which is the positioning of this product.

DL: If you hadn’t become a designer, what would you have done?

CY : Maybe a teacher

DL: How do you define design, what is design for you?

CY : 1, design basis and solid foundation in 2, rich design experience and agile design head 3, front-end design thinking is always in fashion, innovation 4, can fully convey their design ideas and thoughts, good communication, easy exchange) 5, love their occupation, and of good planning and design his career!

DL: What helped you to become a great designer?

CY : There must be a concept, prioritize, successively attack, according to the need to select a color, let the work everyone can understand, not to entertain, movement has caused the formation of density: rhythm and open space, to act decisively, either do according to the target, or to do not move it, making their own need, don't choose something ready-made, review the history, not to repeat the same mistakes.

DL: What’s your next design project, what should we expect from you in future?

CY : At present, just want to do a good job of design, and more accumulation of good works. Appreciate the Taoist inaction, feel more real, actually a lot of things they can not control, because there are some objective factors more or less in the development, but also have different ideas and ideals in every age, success is not a matter of one or two days, I think it is better, as long as they are active and aspirant so, every day a little progress, there must be a long time accumulation, after all, the road is out of step by step.

DL: What is your life motto as a designer?

CY : Don't aim for success if you really want it ,just stick to what you love and believe in,and it will come naturally.

DL: What is your favorite color, place, food, season, thing and brand?

CY : Light blue, candy, autumn