LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer YU,PIN-CHI ("YU,PIN-CHI") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

YU,PIN-CHI : It’s my family business. I dropped out senior high school and went to vocational school. I learned architecture-related graphics ability and engineering practices and experience when I was in the vocational school. I laid solid foundation in this period of time.

DL: What motivates you to design in general, why did you become a designer?

YU,PIN-CHI : When I was a student, I studied for 9 years from vocational school to junior college to university. In this 9 years, I learned related basic techniques and related knowledge of design. Once I contacted interior design field in my internship out of the school. I found out there are a lot of knowledge about detail of aesthetic and emotional expressions need to be learned in construction field, so I was in the interior design company when I graduate and start my designing career.

DL: What do you design, what type of designs do you wish to design more of?

YU,PIN-CHI : Design is a self-cultivation

DL: What makes a good design a really good design, how do you evaluate good design?

YU,PIN-CHI : For me, every projects are a new start, and there is no standard operation process, only a different starting point. Consumers are not professional, so we need to use our professional evaluation and tell them with a simple language. I think design is kind of a process of self-introspection. In order to solve the outer, complex and diversity change issue of people and space, we present our professional knowledge with efficient, high value and systematical in the fields and make it as perfect as possible. This is what we pursue. The project will reflect the inside of the designer for what they received and through their life experience to reinterpret, redefinition and interpret the sense of beauty of space. To express the nature of design and discover the true needs of the project of myself. This procedure can only be achieved through firm belief and unyielding persistence.

DL: What is the dream project you haven’t yet had time to realize?

YU,PIN-CHI : We are in the globalized world. We must rely on glogalization influence, business trade and trading, but more and more people are worried that we will lose local values and local art and customs due to the influence. In these years some of architects who won Pritzker Architecture Prize award in the world like Spanish architectural firm RCR in 2017, Chilean architect Alexander in 2016, German architect Freiottozi in 2015, and Japanese architects Shigeru Ban in 2014. The reason for those architects won the Pritzker Architecture Prize nothing more than the spirit of humanitarian, environmental technology innovation continues ecology development. Users join construction process to enhance their actual needs, respect the region and culture, save the history and story of space, concerning the space layout and all aspect of fields. So I think the combination of design and ecology and cultural practices are very important trends in the future in design field.Over decorated space method was replaced by pure expression of space. For example, these years was popular with mashup style in interior design - New Chinese style combine with modern functions. Industrial loft style - Keep the spiritual of field. Scandinavian Style - Coexistence with natural symbiosis. Light classic style - Emphasizing the meticulous craftsmanship level. Those cases express consumers do not intend to have too much tedious visual complications. Essentially consumers want get back to the nature of human and art environment space.

DL: What is your secret recipe of success in design, what is your secret ingredient?

YU,PIN-CHI : There is no specific design language and style in the creation field. Because it will reduce designer's creativity and eliminate the chance of the innovation and exploration.I insist on the concept of creative diversity and reflect the spirit of field that makes people feel full of spatial tension.Our design philosophy is to hope that every work is unique. In view of this innovation and unique ability to attract more and more people's attention and then to understand the meaning of the design. Designer is not dependent on the popular culture or customer’s tool. To be a designer who is confident and able to solve problems, to feel sense of satisfaction in his works and always be happy to be yourself.

DL: Who are some other design masters and legends you get inspired from?

YU,PIN-CHI : Toyo Ito,Rem Koolhaas,Jean Nouvel

DL: How could people improve themselves to be better designers, what did you do?

YU,PIN-CHI : 4.Ability of appreciate for aesthetic function of the design

DL: How do you define design, what is design for you?

YU,PIN-CHI : Designer can not live without beautiful things. I need to realize everything and people around me carefully. Feel the feelings from people and environment smoothly. It’s very helpful for me to think, if there is anything inconsistent or out of balance in my life. I am really joyful in this situation. All of these experience may improve my strength of design.

DL: What helped you to become a great designer?

YU,PIN-CHI : 1.Strong and sensitive sensation 2.Ability of desire of exploring and pursuing the source 3.Ability of invention 4.Ability of appreciate for aesthetic function of the design

DL: What is your life motto as a designer?

YU,PIN-CHI : Design is a self-cultivation

LEGENDARY DESIGNER

SENSORY DESIGN RATIONAL STICK TEAM. UPHOLD THE "INNOVATIVE RESEARCH THINK" THE SAME IDEAS, AND CREATE BRAND QUALITY AND IMAGE. "THE CREATION" FOR DESIGN THOUGHTS TO THINK BOLDLY, TO ORTHODOX HISTORICAL PERSPECTIVE, COMBINING CONTEMPORARY NOWADAYS GRATITUDE, TO CREATE A UNIQUE ITEM BELONGING "RESEARCH" THROUGH TO MEET THE DEMAND, ADHERE TO THE CONCEPT, IMAGINATIVE AND DIVERSIFIED SPIRIT, GIVING THE PROJECT VISION, TASTE, SMELL, HEARING, TOUCH MORE IMPACT FIVE SENSES "FURNITURE" PEOPLE-ORIENTED, BACK TO DESIGN ORDINARY AND EXTRAORDINARY, EACH PROJECT AS BOTH A PERSONAL POSSESSION "A RESEARCH FURNITURE," THE CONCEPT OF "SET" CO-QUALITY TEAM, NOT ONLY CAREFULLY LISTENING TO CUSTOMER NEEDS FOR SPACE RATIO. COLOR. AND PRACTICALITY OF A UNIQUE DETAIL AND ACCURATE ANALYSIS OF EACH PROJECT TO SHOW PLASTICITY AND CREATIVITY PLAY IN THE ABILITY TO SEEK PROJECT PERFECTION, METICULOUS ATTITUDE TO THE PROJECT, WITH STRICT PROJECT CONSTRUCTION, IN ORDER TO ACHIEVE OPTIMAL DESIGN RESULTS. THAT IS, A RESEARCH FURNITURE SET.

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