Lin shaobin

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Lin shaobin ("LS") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

LS : I am a self-taught design. While working and learning.

DL: What motivates you to design in general, why did you become a designer?

LS : Because I love design.

DL: Did you choose to become a designer, or you were forced to become one?

LS : I choose.

DL: What do you design, what type of designs do you wish to design more of?

LS : My interested of design is extensive, most like the design for culture and art.

DL: What should young designers do to become a design legend like you?

LS : Love and persist.

DL: What distinguishes between a good designer and a great designer?

LS : The good designer can finish the design better. But the great designer can spend a lifetime to love and adhere to.

DL: What makes a good design a really good design, how do you evaluate good design?

LS : I think that is through the best way to express the needs of the project. And find the best ideal way.

DL: What is the value of good design? Why should everyone invest in good design?

LS : Good design can make people love it and have beautiful imagination. Because the good design can show project wants to express information in the best state.

DL: What would you design and who would you design for if you had the time?

LS : If I had enough time, I would make my design more refined and prefect.

DL: What is the dream project you haven’t yet had time to realize?

LS : Completed a fast-selling packaging design to get the best market sales and award-winning.

DL: What is your secret recipe of success in design, what is your secret ingredient?

LS : The secret is to strengthen the understanding and communication of the project and find the best design.

DL: Who are some other design masters and legends you get inspired from?

LS : For example, Alan Chen from Hong Kong, the inspiration is to be able to strike a balance between business and art.

DL: What are your favorite designs by other designers, why do you like them?

LS : The favorite design is tea packaging, because it carries culture and market demand.

DL: What is your greatest design, which aspects of that design makes you think it is great?

LS : The current award-winning works “cloudy tea”, the illustrations I spent a long time to draw, because I have not learned painting.

DL: How could people improve themselves to be better designers, what did you do?

LS : Keep your love and keep trying new ways.

DL: If you hadn’t become a designer, what would you have done?

LS : Maybe a chef.

DL: How do you define design, what is design for you?

LS : I think it is to solve the encountered difficulties for a thing, with the purpose that need to have a solution answer. For example, a product packaging, clients hope looks high-end, but the cost want to control down, can not use expensive materials, this time need used design to solve it. With reasonable material costs, but the effect is reach the purpose.

DL: Who helped you to reach these heights, who was your biggest supporter?

LS : My family.

DL: What helped you to become a great designer?

LS : My family gave me enough support and encouragement.

DL: What were the obstacles you faced before becoming a design master?

LS : May be non-professional origin, the basis of relatively weak.

DL: How do you think designers should present their work?

LS : Love and persist.

DL: What’s your next design project, what should we expect from you in future?

LS : The next project is a Sichuanese brand with Chinese Song Dynasty culture.

DL: What’s your ultimate goal as a designer?

LS : My ultimate goal is to have a few classic and memorable works in my life.

DL: What people expect from an esteemed designer such as yourself?

LS : Can create different idea.

DL: How does design help create a better society?

LS : Do own work best, that can affect other people, then can also affect the society.

DL: What are you currently working on that you are especially excited about?

LS : I make the visual for Sichuanese brand with Chinese Song Dynasty, and the packaging now.

DL: Which design projects gave you the most satisfaction, why?

LS : Some of the award-winning design. Because their efforts to get professional recognition.

DL: What would you like to see changed in design industry in the coming years?

LS : I hope Chinese commercial design can be close to the level of Europe and the United States.

DL: Where do you think the design field is headed next?

LS : My design area lies in the combination of business and culture.

DL: When you have a new design project, where do you start?

LS : Usually I will start with the positioning of the project.

DL: What is your life motto as a designer?

LS : Love it, enjoy the creative process, don’t care the results so much.

DL: Do you think design sets the trends or trends set the designs?

LS : Both of them.

DL: What is the role of technology when you design?

LS : A tool to solve the problem.

DL: What kind of design software and equipment do you use in your work?

LS : PS,CDR,scan

DL: What is the role of the color, materials and ambient in design?

LS : Add the feeling to people.

DL: What do you wish people to ask about your design?

LS : Packaging.

DL: When you see a new great design or product what comes into your mind?

LS : Will be touched, and try to understand the behind design process.

DL: Who is your ideal design partner? Do you believe in co-design?

LS : I have a team, many project are design together.

DL: Which people you interacted had the most influence on your design?

LS : Maybe is clients who determine the final outcome of the project.

DL: Which books you read had the most effect on your design?

LS : Japan “design in design”

DL: How did you develop your skills as a master designer?

LS : Combing the purpose and strategy of the project.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

LS : Anybody who has wisdom and thought, I want to meet.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

LS : I don’t know by winning the prize, but I really like this sense of identity, that is an affirmation for me, will make me keep enthusiasm to create new works.

DL: What is your favorite color, place, food, season, thing and brand?

LS : I like black and white color. Lake or seaside, I like seafood, autumn, apple brand.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

LS : First time to participate in the competition, won the award, received the organizing committee notice, excited for several days.

DL: What makes your day great as a designer, how do you motivate yourself?

LS : Still has a strong interest in the design.

DL: When you were a little child, was it obvious that you would become a great designer?

LS : No. I don’t know what work I do when adult.

DL: What do you think about future; what do you see will happen in thousand years from now?

LS : After a thousand years, dare not imagine, maybe a lot of human migration to other planets.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

LS : Hope they like and support me.