Colin Heston

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Colin Heston ("CH") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

CH : I have a background in Industrial Design, with a Bachelor of Science degree from Thomas Jefferson University. My education gave me a solid foundation in product development, design thinking, and user-centered design.

DL: What motivates you to design in general, why did you become a designer?

CH : What motivates me to design is the opportunity to solve real problems in meaningful ways. I’ve always been drawn to the intersection of creativity, utility, and human experience—where design isn’t just about how something looks, but how it works, feels, and impacts the world.

DL: Did you choose to become a designer, or you were forced to become one?

CH : I chose this path.

DL: What do you design, what type of designs do you wish to design more of?

CH : I design soft goods, with a focus on bags, backpacks, and everyday carry (EDC) gear—products that blend functionality, durability, and thoughtful aesthetics. I’m especially drawn to pieces that are used daily, where small design choices make a big difference in performance and user experience.

DL: What should young designers do to become a design legend like you?

CH : I'll tell you when I get there.

DL: What distinguishes between a good designer and a great designer?

CH : Good designers meet expectations. Great designers challenge assumptions, ask better questions, and uncover deeper problems worth solving.

DL: What makes a good design a really good design, how do you evaluate good design?

CH : A really good design goes beyond just looking great or functioning well—it creates a seamless connection between the user, the product, and the context in which it’s used.

DL: What is the value of good design? Why should everyone invest in good design?

CH : The value of good design goes far beyond aesthetics; it influences functionality, user experience, efficiency, and even sustainability.

DL: What would you design and who would you design for if you had the time?

CH : My only greater obsession outside of design is fly fishing. I would love to work with brands like Orvis on next generation fishing gear.

DL: What is the dream project you haven’t yet had time to realize?

CH : You'll have to stay tuned to find out.

DL: What is your secret recipe of success in design, what is your secret ingredient?

CH : My secret ingredient to success in design is balance—specifically, the balance between creativity, functionality, and empathy.

DL: Who are some other design masters and legends you get inspired from?

CH : Marc Newson...I admire how he blends organic forms with cutting-edge technology, creating pieces that feel both futuristic and timeless. His ability to design across such diverse fields—from furniture to transportation—while maintaining a strong, recognizable aesthetic is remarkable. Newson’s work embodies the perfect balance of innovation, craftsmanship, and emotion, which is something I strive for in my own design journey.

DL: What are your favorite designs by other designers, why do you like them?

CH : Douglas Davidson from The Brown Buffalo who design the Conceal Pack which is one of my favorite backpacks.

DL: What is your greatest design, which aspects of that design makes you think it is great?

CH : The Luma backpack...it represents the perfect intersection of function, sustainability, and personal expression. It’s a product that’s deeply woven into our everyday lives—something we carry with us, depend on, and often overlook. That made it the ideal canvas to explore innovative construction methods like 3D knitting and to challenge traditional manufacturing norms. What makes this backpack special to me is how it embodies everything I care about as a designer: responsible material use, advanced technology, minimalist aesthetics, and lasting utility. It’s not just a bag—it’s a statement about how we can rethink everyday objects to be better for people and the planet.

DL: How could people improve themselves to be better designers, what did you do?

CH : To become a better designer, people need to commit to continuous learning, curiosity, and self-awareness. Ultimately, becoming a better designer is about being intentional, open-minded, and always hungry to improve—not just your craft, but your impact.

DL: If you hadn’t become a designer, what would you have done?

CH : I would've been a fisherman.

DL: How do you define design, what is design for you?

CH : For me, design is the intentional act of solving problems with purpose, empathy, and creativity. It’s not just about how something looks—it’s about how it works, how it’s made, and how it makes people feel. Design is the bridge between ideas and reality; it's where function meets emotion, and where innovation meets human need. At its core, design is a tool for improving lives. Whether it’s a product, system, or experience, good design makes the complex feel simple and the ordinary feel meaningful. It’s a way of thinking, a lens through which I see the world—constantly asking how things could be better, more efficient, more sustainable, or more beautiful.

DL: Who helped you to reach these heights, who was your biggest supporter?

CH : My family and friends.

DL: What helped you to become a great designer?

CH : What helped me become a stronger designer wasn’t just talent—it was a combination of persistence, curiosity, and a deep commitment to learning. I constantly pushed myself to explore new techniques, take risks, and step outside my comfort zone. Being open to critique and failure was essential—it taught me to refine my thinking and elevate my work. My background, especially in hands-on prototyping and emerging technology like 3D knitting, helped me build a unique perspective. But more importantly, my passion for problem-solving, sustainability, and purposeful design kept me focused on creating work that matters. What truly made the difference was always asking questions, staying inspired by the world around me, and never settling for "good enough." That mindset continues to fuel my growth every day.

DL: What were the obstacles you faced before becoming a design master?

CH : I faced several key obstacles—many of which shaped who I am as a designer today. One of the biggest was limited access to advanced tools and technology, especially in the early stages of developing my 3D knit backpack. Industrial knitting machines and specialized software aren't readily available to independent designers, and navigating that barrier required persistence, resourcefulness, and building strong relationships with industry partners. Another major challenge was balancing time—working a full-time job, raising a family, and still carving out space for design work. That constraint forced me to be highly disciplined and focused during the limited time I had to create. I also faced the internal obstacle of self-doubt—questioning whether my ideas were valid, especially when working on unconventional or experimental concepts. But over time, through prototyping, iteration, and feedback, I learned to trust my process and believe in my vision. These obstacles weren’t setbacks—they were part of the journey that helped me grow more resilient, intentional, and innovative as a designer.

DL: How do you think designers should present their work?

CH : Unapologetically and as much as possible.

DL: What’s your next design project, what should we expect from you in future?

CH : My next design project builds on everything I’ve learned so far—focusing even more on sustainable, tech-enabled soft goods. I’m currently exploring ways to expand the 3D knitting process into a broader product ecosystem, including modular accessories and travel gear that reduce waste and require minimal labor. The goal is to push automation and domestic manufacturing forward, helping bring production back to the U.S. in a responsible and scalable way. You can expect future work that’s clean, functional, and environmentally conscious—but also bold in its innovation. I’m especially interested in collaborating with like-minded brands to create products that blend design, utility, and ethics in meaningful ways.

DL: What’s your ultimate goal as a designer?

CH : My ultimate goal as a designer is to create work that has a lasting, positive impact on both people and the planet. I want to redefine how products are made—prioritizing sustainability, ethical production, and technological innovation—while still delivering meaningful, functional, and beautifully crafted design. I aim to bridge the gap between craftsmanship and automation, helping shift manufacturing practices toward more local, waste-free, and socially responsible systems. At the same time, I want to inspire a new generation of designers to think beyond aesthetics and embrace their role as problem-solvers and changemakers. In the end, I’m not just trying to make great products—I’m trying to contribute to a better, smarter, and more conscious design future.

DL: What people expect from an esteemed designer such as yourself?

CH : Thoughtful, innovative solutions that are both aesthetically compelling and socially responsible—design that solves real problems and set a higher standard.

DL: How does design help create a better society?

CH : Design helps create a better society by solving real-world problems, improving quality of life, and promoting sustainability and equity. It shapes the way we interact with the world—making products, systems, and environments more accessible, efficient, and meaningful. Good design can reduce waste, support ethical manufacturing, enhance education, and empower communities. At its best, design is a tool for positive social and environmental change.

DL: What are you currently working on that you are especially excited about?

CH : I’m currently refining and expanding my 3D knit backpack design along with additional product offerings, which continues to be one of the most exciting projects I’ve worked on. After years of prototyping and winning a design award, I’m now focused on developing a scalable version that could move into small-batch production. What excites me most is pushing the boundaries of zero-waste, automated manufacturing—bringing this concept closer to real-world impact, while showcasing what’s possible when technology, sustainability, and good design intersect.

DL: Which design projects gave you the most satisfaction, why?

CH : The 3D knit backpack project has given me the most satisfaction. It’s the culmination of years of learning, experimentation, and passion for sustainable design and emerging technology. Seeing the concept evolve from a simple idea into an award-winning, functional product that challenges traditional manufacturing methods has been incredibly rewarding. It represents not just a design achievement, but a meaningful step toward more responsible, innovative production.

DL: What would you like to see changed in design industry in the coming years?

CH : I’d love to see the design industry embrace more sustainable practices, transparency, and ethical manufacturing as standard—not the exception. Greater adoption of automation and advanced technologies can help reduce waste and bring production closer to local communities, and creating fairer labor conditions.

DL: Where do you think the design field is headed next?

CH : I believe the design field is moving toward greater integration of technology, sustainability, and personalization. Advances like 3D knitting, AI-driven design tools, and smart materials will enable more efficient, waste-free production and innovative forms. At the same time, consumers increasingly demand transparency and eco-consciousness, pushing designers to create products that are both ethical and functional. I see a future where design is more collaborative, data-informed, and purpose-driven, focused on creating meaningful experiences while respecting people and the planet.

DL: How long does it take you to finalize a design project?

CH : The time it takes to finalize a design project really varies depending on its complexity and scope. Some projects come together quickly, while others—like my 3D knit backpack—can take years of prototyping and iteration. I focus on balancing thorough testing and refinement with practical deadlines to ensure the design is both polished and ready for production without unnecessary delays.

DL: When you have a new design project, where do you start?

CH : When starting a new design project, I begin with research and inspiration—understanding the problem, the users, and the context. I gather insights from the environment, technology, and cultural trends, then sketch out initial ideas to explore possibilities. Early prototyping and feedback help me quickly test concepts before diving deeper into refinement and technical development. It’s all about building a strong foundation rooted in real needs and creative exploration.

DL: What is your life motto as a designer?

CH : Design with purpose, create with passion, and always think beyond.

DL: Do you think design sets the trends or trends set the designs?

CH : I believe design sets trends by shaping what’s possible and inspiring new ideas—true innovation leads the way, not the other way around.

DL: What is the role of technology when you design?

CH : Technology is a key enabler in my design process. It allows me to explore new materials, streamline prototyping, and create more sustainable, precise solutions that wouldn’t be possible with traditional methods alone. Technology helps push boundaries while maintaining efficiency and quality.

DL: What kind of design software and equipment do you use in your work?

CH : I use a mix of tools depending on the project. Adobe Creative Suite is essential for visualization and presentation. For 3D modeling, I rely on software like SolidWorks to develop detailed digital prototypes. On the technical side, I work with specialized knitting software to program complex 3D knit patterns. This combination helps me move smoothly from concept to production-ready designs.

DL: What is the role of the color, materials and ambient in design?

CH : Color sets tone and influences mood, guiding how people feel and interact with a product or space. Materials determine durability, texture, and sustainability, directly impacting usability and environmental impact. Together, they turn ideas into meaningful, memorable realities.

DL: What do you wish people to ask about your design?

CH : About the sustainability and technology behind my designs, how I balance innovation with responsibility, and what stories or problems inspired the work. Questions that go beyond surface aesthetics and explore the deeper purpose, process, and impact really resonate with me.

DL: When you see a new great design or product what comes into your mind?

CH : When I see a great new design or product, I immediately think about the problem it’s solving and how thoughtfully it’s been executed. I consider what makes it stand out—whether it’s innovation, functionality, sustainability, or emotional connection. I also reflect on the designer’s process and how the design fits into broader trends or challenges. Great design always sparks curiosity and inspiration.

DL: Who is your ideal design partner? Do you believe in co-design?

CH : My ideal design partner is someone who shares a passion for innovation, sustainability, and purposeful design—a brand or collaborator that’s open-minded, values quality, and isn’t afraid to push boundaries. I absolutely believe in co-design because collaboration brings fresh perspectives, accelerates learning, and leads to stronger, more meaningful outcomes. I’m open to working with a variety of brands that align with these values and want to create something impactful together.

DL: Which people you interacted had the most influence on your design?

CH : Douglas Davidson had the most influence on my design journey. He taught me the fundamentals of backpack construction, helping me understand the technical and functional aspects that are critical to creating durable, practical designs. His guidance gave me a strong foundation to build upon and inspired me to push the boundaries of what’s possible in soft goods design.

DL: Which books you read had the most effect on your design?

CH : It wasn't a design book at all. The book Extreme Ownership had a big impact on my design approach. Its lessons on taking full responsibility, being disciplined, and leading with clarity helped me develop a stronger mindset—not just in design but in managing projects and collaborations. It taught me the importance of accountability and resilience, which are crucial for turning ideas into successful, meaningful products.

DL: How did you develop your skills as a master designer?

CH : I developed my skills as a master designer through a mix of continuous learning, hands-on experimentation, and embracing challenges. Years of prototyping, especially with emerging technologies like 3D knitting, pushed me to deepen both my technical knowledge and creative problem-solving. I sought feedback actively, studied other designers’ work, and stayed curious about new materials and methods. Most importantly, I combined passion with persistence—never settling and always striving to improve.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

CH : Irrespective of time and space, I’d want to meet Nikola Tesla. His visionary mind and groundbreaking innovations in technology and energy continue to inspire me. Talking with him about creativity, invention, and the future of design and technology would be an incredible experience—he was truly ahead of his time.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

CH : I appreciate the recognition I’ve received so far, but I’m not quite at the level of fame yet. Awards are meaningful—they validate the hard work and push me to keep improving—but my focus remains on the craft and impact of my designs rather than fame itself. True success, for me, is about creating work that matters, regardless of the spotlight.

DL: What is your favorite color, place, food, season, thing and brand?

CH : Green, The Adirondack Mountains, Steak, Spring, Fishing, Arcteryx.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

CH : One funny memory from my design journey was getting completely lost in Germany during a design exhibition. I was so focused on soaking in all the inspiration that I didn’t pay enough attention to directions—and suddenly found myself wandering the streets far from the venue, trying to communicate with locals in my very limited German. It was a humbling reminder that sometimes, even designers need a little GPS help—and that curiosity can lead to unexpected adventures!

DL: What makes your day great as a designer, how do you motivate yourself?

CH : A great day as a designer is when I make real progress—whether that’s nailing a tricky prototype, discovering a new material, or simply having a breakthrough idea. Seeing my concepts come to life and knowing they could make a positive impact keeps me motivated. I also stay inspired by surrounding myself with nature, staying curious, and remembering why I started designing in the first place: to create meaningful, lasting solutions.

DL: When you were a little child, was it obvious that you would become a great designer?

CH : No, it wasn’t obvious when I was a child that I’d become a designer. In fact, I struggled to focus in school and wasn’t always sure what path I wanted to take. Over time, my curiosity and passion for creativity helped me find my way, turning those early challenges into a drive to explore and create.

DL: What do you think about future; what do you see will happen in thousand years from now?

CH : In a thousand years, I imagine design and technology will be deeply intertwined with every aspect of life—seamlessly blending the digital and physical worlds. We might see fully sustainable, self-healing materials, and manufacturing powered by advanced automation and AI, with minimal environmental impact. People could live in adaptable, responsive environments that evolve with their needs. I hope humanity will have learned to balance innovation with respect for the planet, creating a future that’s both exciting and responsible.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

CH : I want my fans to know that my design work is driven by a deep passion for sustainability, innovation, and meaningful impact. I believe design isn’t just about how things look, but how they function and affect the world around us. I’m constantly learning, experimenting, and pushing boundaries to create products that are thoughtful, responsible, and forward-thinking. Above all, I’m grateful for the support and excited to keep sharing this journey—there’s so much more to come!