Qihang Zhang and Ruijingya Tang

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Qihang Zhang and Ruijingya Tang ("QZART") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

QZART : Qihang Zhang: I’ve always been drawn to the intersection of stories, systems, and aesthetics. My journey into design began with a deep curiosity for how things work—and how they feel. I studied Communications and History at UCLA, where I also explored digital humanities and visual culture. Later, I pursued a Master’s in Learning Design, Innovation, and Technology at Harvard University, where I combined creative storytelling with emerging technologies to design meaningful experiences. What made me become a designer wasn’t just the desire to create beautiful things—it was the realization that design could make information more human, systems more inclusive, and everyday interactions more thoughtful. I’ve worked across the music, tech, and education sectors, and each experience has shaped how I think about empathy, clarity, and cultural relevance in design. While I didn’t always call myself a “designer” growing up, looking back, I was constantly designing—whether it was reimagining interfaces in sketchbooks, editing videos for school projects, or creating branding for friends’ side hustles. Choosing design as a career was less a decision and more a recognition of what I’ve always naturally gravitated toward. Ruijingya Tang: I am an award-winning product designer with a deep passion for transforming complex data into accessible and engaging experiences. I earned my M.S. in Human-Centered Design and Engineering from the University of Washington, where I focused on creating user-centric design solutions that bridge the gap between data and human needs. My design career spans B2B data analytics and healthcare products. At Chartmetric, I led the design of the award-winning Talent Search tool, helping record labels scout future music superstars using data-driven insights; prior to that, at Babyscripts, I designed workflows and platforms that helped enable patients to log and manage their own pregnancy data. My work has been recognized by prestigious awards such as the iF Design Award, Gold London Design Award, and multiple MUSE Creative Awards. Aside from being a product designer, I am also a digital artist; my work has been featured in exhibitions such as NYCxDESIGN 2025.

DL: What motivates you to design in general, why did you become a designer?

QZART : Qihang Zhang: At the core, I’m motivated by the belief that design has the power to bring clarity, dignity, and emotion into complex systems. Whether I’m working on a mobile app for music analytics or a digital experience for memory preservation, I’m driven by the question: how can we make this more human? I became a designer because I wanted to bridge the gap between data and empathy, between technology and culture. I’m fascinated by how thoughtful interfaces can turn something overwhelming into something empowering, or how a single design choice can shift how someone feels about a brand, a task, or even themselves. Design isn’t just about solving problems—it’s about amplifying meaning. That’s what keeps me going: the possibility that every pixel, layout, or narrative arc I craft can help someone feel seen, understood, or inspired. Ruijingya Tang: I’m motivated by the belief that design has the power to simplify the complex and make meaningful impacts on people’s lives. I became a designer because I wanted to bridge the gap between data and human experiences—whether that means helping users discover new music insights, or creating calm, accessible tools. At its core, design for me is about fostering empathy and agency: giving people tools that feel intuitive, empowering, and even delightful. Every design challenge is an opportunity to learn from users, to challenge my own assumptions, and to create solutions that resonate with diverse communities. That’s what keeps me inspired every day.

DL: Did you choose to become a designer, or you were forced to become one?

QZART : Qihang Zhang: I chose to become a designer—but in many ways, design also chose me. Growing up, I was constantly creating: designing posters for school events, editing videos, building fan websites, even curating playlists with cover art. At the time, I didn’t realize this was “design”—I just knew I loved shaping how things looked, felt, and told a story. There was no external pressure for me to enter this field. In fact, my path could have easily gone in the direction of academia, media, or tech strategy. But I kept returning to design because it felt like the one discipline where all my interests—narrative, systems thinking, aesthetics, and human behavior—could coexist. So no, I wasn’t forced into it. I chose design because it allowed me to create impact with intention—and to bring empathy into places that need it most. Ruijingya Tang: I chose to become a designer. Even though I started my education in science, I was always drawn to the way design can shape how people interact with the world around them. I found myself naturally gravitating toward creative problem-solving—imagining how to improve products and experiences to make them more human and accessible. That curiosity led me to formally study design and pursue it as a career. It’s been a deeply fulfilling journey, knowing that I get to help create products that are both innovative and meaningful to people’s lives.

DL: What do you design, what type of designs do you wish to design more of?

QZART : Qihang Zhang: I design digital products that live at the intersection of data, culture, and storytelling. My work spans mobile apps, web platforms, dashboards, and creative tools—often in industries like music, education, and emerging tech. I focus on building systems that don’t just function well, but feel meaningful to the people who use them. I’m especially drawn to complex products that need clarity and emotion—things like music analytics platforms, AI-powered assistants, or public service apps. I love turning abstract data into intuitive experiences, and making technology more approachable through human-centered design. In the future, I hope to design more tools that empower underrepresented communities, amplify cultural narratives, or rethink how we interact with memory, identity, and knowledge. Whether it’s through visual storytelling, interface design, or speculative design, I want to keep creating things that help people feel more connected—to information, to each other, and to themselves. Ruijingya Tang: I design user experiences for data-intensive B2B products, transforming complex information into intuitive, accessible, and engaging solutions. This work spans music analytics platforms, design systems, and digital tools that empower users with data-driven insights. At the same time, I have a strong passion for consumer products that resonate on a human level—designs that spark emotional connections and foster trust. For example, I designed The Hugging Desk, a classroom desk that creates a sense of comfort and belonging for students in inclusive learning environments. Looking ahead, I aim to design more products that bridge functionality and empathy—products that not only meet technical needs but also bring people together and make a positive impact on society.

DL: What should young designers do to become a design legend like you?

QZART : Qihang Zhang: First, I wouldn’t call myself a legend—but I appreciate the spirit of the question. If there’s one thing I’ve learned, it’s that great design isn’t just about talent—it’s about intention, persistence, and empathy. To young designers, I’d say: stay curious. The best ideas often come from outside your discipline. Study psychology, sociology, film, history—anything that helps you understand people better. Learn how systems work, but also how emotions flow. Second, design with integrity. Don’t just follow trends or chase awards. Focus on solving real problems, telling honest stories, and building things that matter—especially for people whose voices are often overlooked. And finally, share your process. Teach, mentor, contribute to the community. The most respected designers I know didn’t build careers in isolation—they lifted others up along the way. That’s the kind of legacy worth leaving behind. Ruijingya Tang: I’m still learning every day, but if I had to offer advice to young designers, I’d say: stay curious and never stop asking “why.” Every design problem is an opportunity to understand people, challenge your assumptions, and grow as a designer. Seek out diverse perspectives—across industries, cultures, and communities—to build empathy and broaden your horizons. And most importantly, remember that design is about people. Listen deeply to their needs, and design with intention and care. Success is a journey, not a destination, and every project—big or small—teaches you something valuable. Stay true to your values, keep learning, and the rest will follow.

DL: What distinguishes between a good designer and a great designer?

QZART : Qihang Zhang: A good designer solves problems. A great designer reframes them. Good designers make things work. Great designers make things matter. They don’t stop at usability—they ask deeper questions about meaning, impact, and equity. They design not just for users, but for communities, cultures, and future systems. A great designer is also a great listener. They’re not afraid to challenge a brief, dig into uncomfortable feedback, or advocate for the people who aren’t in the room. They navigate ambiguity with intention, and lead with empathy even when there’s no clear answer. Ultimately, what sets a great designer apart is not just craft—but consciousness. The awareness that every design decision carries weight, and the commitment to use that responsibility thoughtfully. Ruijingya Tang: A good designer designs products, but a great designer shapes the future. Great designers go beyond meeting requirements—they challenge assumptions, create new possibilities, and set standards that others follow. They think deeply about the human experience and design with empathy, ensuring that their solutions are not only functional but also accessible and inclusive. Great designers also elevate the field itself, by sharing knowledge, mentoring others, and contributing to industry-wide conversations. They innovate, lead, and inspire, leaving a lasting impact on both users and the design community.

DL: What makes a good design a really good design, how do you evaluate good design?

QZART : Qihang Zhang: For me, a really good design achieves three things: it works, it resonates, and it respects context. First, functionality—good design solves a real problem with clarity and elegance. It’s intuitive, efficient, and reduces friction. But that’s just the baseline. What elevates it is emotional resonance. A great design makes people feel something—delight, trust, empowerment, even nostalgia. It considers tone, timing, and nuance, not just layout and logic. Lastly, I look at context. Is the design culturally aware? Does it respect its users’ identities, environments, and constraints? A truly great design isn’t just universal—it’s appropriately specific. So when I evaluate design, I don’t just ask “Is this usable?”—I ask “Is this meaningful? Is this responsible? Will someone remember how it made them feel?” Ruijingya Tang: A good design becomes a truly great design when it not only meets user needs but also creates a meaningful, lasting connection with its audience. For me, a great design balances usability, accessibility, and emotional resonance—it’s intuitive, inclusive, and leaves users feeling empowered. I evaluate design by asking: Does it solve a real problem effectively? Does it simplify the complex without losing depth? Does it feel authentic and human-centered? I also look at how it advances the field, inspires others, and aligns with my values of inclusivity and impact. Great design goes beyond the screen or product; it fosters trust and builds relationships that last.

DL: What is the value of good design? Why should everyone invest in good design?

QZART : Qihang Zhang: Good design isn’t just decoration—it’s direction. It shapes how we interact with technology, how we trust information, and how we relate to each other. In a world overloaded with complexity, good design brings clarity. In a world full of noise, it brings intention. Investing in good design means investing in better decisions, deeper engagement, and longer-lasting impact. It saves time, reduces friction, and builds emotional connection. More importantly, it can make the difference between something that’s merely functional and something that people care about. For companies, good design isn’t a luxury—it’s a multiplier. It can elevate a product, define a brand, and turn users into advocates. For communities, it can increase accessibility, dignity, and agency. And for culture, it preserves meaning in a rapidly changing world. Design, at its best, isn’t just about making things look good—it’s about making things work for people in the most thoughtful, inclusive, and beautiful way possible. Ruijingya Tang: Good design is more than just aesthetics—it’s about creating meaningful experiences that empower people and drive innovation. When a product is well-designed, it’s easier to use, more inclusive, and genuinely resonates with its audience. Good design simplifies the complex, fosters trust, and builds emotional connections between users and products. Investing in good design means investing in a better future—one where technology and people work together seamlessly. For businesses, good design is a strategic advantage: it differentiates them in the market, creates lasting value, and inspires loyalty. Beyond business, good design shapes our everyday lives and sets new standards for how we interact with the world. That’s why investing in design is investing in progress itself.

DL: What would you design and who would you design for if you had the time?

QZART : Qihang Zhang: If I had the time, I would design for people whose stories are often overlooked—immigrants, caregivers, aging populations, and communities navigating cultural loss or transition. These are the people who often live in the margins of design systems—not because they’re less important, but because they’ve been historically excluded. I’d love to build tools that help preserve intergenerational memory—platforms where language, emotion, and family history can coexist across time and borders. I’d also be interested in designing public-interest AI: systems that translate complex resources (like legal rights, housing, or healthcare access) into clear, humane experiences. In short, I would design for those whose needs are invisible to most products today—and whose dignity deserves to be centered, not compromised. Not everything has to scale. But everything we design should care. Ruijingya Tang: If I had the time, I’d love to design tools that support mental health and emotional well-being—products that help people navigate complex emotions, build resilience, and connect with others meaningfully. I’d design for individuals who often feel overlooked by mainstream technology: young immigrants adjusting to a new culture, patients navigating health challenges, or communities with limited access to digital tools. My goal would be to create solutions that are not just functional but truly human-centered—accessible, inclusive, and empowering. These are the kinds of projects where design can make a profound difference, and I hope to dedicate more time to them in the future.

DL: What is the dream project you haven’t yet had time to realize?

QZART : Qihang Zhang: My dream project is to design a living archive—a platform where people can preserve, narrate, and emotionally reconnect with their personal and cultural histories. Not just a gallery of memories, but an interactive space powered by AI and storytelling, where past and present can coexist across generations. It would blend design, technology, and oral tradition—allowing families to translate old voice messages into animated stories, transform ancestral documents into immersive timelines, and curate memories that evolve as new ones are added. I imagine it as part digital museum, part emotional companion. This idea comes from my own experience growing up between cultures, watching stories disappear in translation. I’d love to build something that helps people—not just remember—but feel remembered. Ruijingya Tang: My dream project is to design a product that harnesses emerging technologies like AI to make complex data more accessible and empowering for everyone. I’d love to create a platform that helps users understand, interpret, and act on AI-generated insights with confidence. For example, a tool that translates AI predictions into human-centered guidance—making everything from healthcare, education, to creative industries more transparent and inclusive. I see this as a way to bridge the gap between cutting-edge technology and everyday users, ensuring that AI serves as a trustworthy partner rather than a black box. With my experience in data-heavy products and my passion for human-centered design, I’m eager to contribute to shaping the future of technology in a way that’s both innovative and deeply meaningful.

DL: What is your secret recipe of success in design, what is your secret ingredient?

QZART : Qihang Zhang: If I had to name one secret ingredient, it would be empathy with precision. I always try to design with both heart and structure—with deep emotional sensitivity and an obsessive attention to systems, flows, and patterns. Good design isn’t just about caring—it’s about translating that care into something functional, elegant, and sustainable. I also pay close attention to narrative. Whether I’m designing a dashboard or a mobile app, I think in terms of story: Where does this moment sit in the user’s journey? What’s the emotional arc? How do we create not just usability, but meaning? And maybe most importantly—I stay curious. I ask questions that aren’t on the brief. I listen between the lines. And I believe that the best designs often come not from knowing the answer, but from honoring the complexity of the question. Ruijingya Tang: My secret ingredient in design is empathy—deeply understanding the people I’m designing for and the challenges they face. I believe that great design starts with listening, observing, and building trust. From there, I combine that human insight with a rigorous approach to design systems, data visualization, and accessibility to create solutions that are both innovative and meaningful. This blend of empathy and rigor is what drives my work and allows me to design products that not only meet functional needs but also resonate emotionally. That’s my recipe for design that stands out and makes a real impact.

DL: Who are some other design masters and legends you get inspired from?

QZART : Qihang Zhang: I draw inspiration from designers and thinkers who blur boundaries—between disciplines, mediums, and cultures. I’m deeply influenced by Dieter Rams for his timeless clarity and moral rigor; Paula Scher for her fearless typographic storytelling; and Yugo Nakamura, whose interactive works taught me how digital experiences can feel alive and poetic. I also admire John Maeda—not just as a designer, but as a systems thinker and creative leader. His writing helped me understand how design can function as both a lens for human experience and a tool for shaping the future. Beyond traditional design, I find inspiration in filmmakers like Hayao Miyazaki, who infuses every frame with care, imagination, and emotional truth. And in musicians like Beyoncé, whose visual storytelling and cultural vision demonstrate how design, music, and identity can come together with incredible intention. Ultimately, I’m most inspired by creators who design with conviction—those who make you feel something and think differently. Ruijingya Tang: I draw inspiration from a wide range of designers who have shaped the field with their creativity and commitment to human-centered design. Dieter Rams, with his emphasis on simplicity and functionality, has always been a guiding influence. I admire Don Norman’s contributions to user-centered design and his insights into how people interact with technology. In the data visualization space, Edward Tufte’s work inspires me to balance clarity with beauty. I’m also deeply inspired by Charles Eames, whose work seamlessly blended art, architecture, and design to create timeless, human-centered experiences. These design legends remind me that great design is about serving people, challenging conventions, and leaving a positive legacy for future generations.

DL: What are your favorite designs by other designers, why do you like them?

QZART : Qihang Zhang: One of my all-time favorite designs is Paula Scher’s identity for The Public Theater. It’s bold, kinetic, and unapologetically urban. I admire how she translated the spirit of New York City into a typographic system that feels alive—democratic, expressive, and unforgettable. It taught me how visual language can capture not just a brand, but an entire cultural moment. Another work I return to often is Yugo Nakamura’s “ecotonoha”, an interactive web project for NEC. Long before sustainability became a buzzword, he created a digital tree that grew through user participation. It’s poetic, participatory, and emotionally resonant—everything I believe digital experiences should strive for. I also deeply admire Rams’s 606 Universal Shelving System. It’s not flashy, but it endures. Its modularity, precision, and timelessness remind me that great design is often invisible—it simply works, adapts, and stays relevant for decades. These works span very different mediums, but they all share a core principle: they respect the user, elevate the message, and age with grace. Ruijingya Tang: One of my favorite designs is Dieter Rams’ Braun SK4 record player, which embodies simplicity, functionality, and timeless elegance. Its clear, minimalist aesthetic feels as fresh today as it did decades ago—a testament to Rams’ commitment to good design principles. I also deeply admire the Eames Lounge Chair, which seamlessly blends comfort, craftsmanship, and beauty. It’s a reminder that great design can be both functional and emotionally resonant. Edward Tufte’s The Visual Display of Quantitative Information also stands out to me for its clarity and emphasis on data integrity—a guiding light in my own work in data visualization. These designs inspire me because they show how design can transform everyday experiences into something both meaningful and enduring.

DL: What is your greatest design, which aspects of that design makes you think it is great?

QZART : Qihang Zhang: One of the designs I’m most proud of is the Chartmetric Mobile App, a music analytics platform I led from concept to launch. It brought powerful industry data—previously locked behind complex dashboards—to the fingertips of artists, managers, and label executives around the world. What makes this design meaningful to me isn’t just the interface—it’s the impact. We translated dense, multi-dimensional datasets into an intuitive mobile experience that feels fast, focused, and empowering. I designed it to feel less like a spreadsheet and more like a smart, responsive assistant—delivering key insights with clarity and context. We also pushed for accessibility across languages and device types, which helped open Chartmetric’s tools to emerging markets and independent creators. The fact that Grammy-winning artists and startup indie teams now use the same tool, on the same screen, speaks to its inclusiveness. To me, it’s great not because of its elegance alone—but because it made data feel human, and helped creators make better, more informed decisions about their art. Ruijingya Tang: One of my greatest designs is the Talent Search tool I designed at Chartmetric. This platform helps record labels scout emerging artists using data-driven insights, transforming how talent discovery happens in the music industry. What makes it great is its balance of complexity and usability—it translates vast amounts of music data into intuitive, accessible visuals that empower users to make confident decisions. Its success is evident in the multiple international design awards it has won and the praise it has received from industry leaders like Spotify and Sony Music. What truly sets it apart is how it reimagines talent scouting as an inclusive, transparent, and data-driven process—something that aligns with my mission to make design both impactful and meaningful.

DL: How could people improve themselves to be better designers, what did you do?

QZART : Qihang Zhang: To become a better designer, I believe you have to stay both curious and humble. Tools and trends change fast—but empathy, critical thinking, and storytelling always stay relevant. For me, the biggest improvements came when I stepped outside the design bubble. I studied communications and history, explored cognitive science, and worked across fields—from music analytics to public service apps. Each context taught me to ask better questions and design with greater awareness of who I’m designing for. I also make a habit of reflecting on my process. After every major project, I ask myself: What did I miss? Where did the friction happen? How could I have communicated more clearly or made one more person feel seen? Lastly, I surround myself with people who challenge me. Teaching, mentoring, judging competitions—they’re not just ways to give back; they force me to articulate what I believe, and to keep evolving. Improving as a designer isn’t about having all the answers—it’s about becoming more intentional with every choice you make. Ruijingya Tang: To become a better designer, people should focus on developing both empathy and a rigorous design process. It’s essential to understand users deeply—their challenges, motivations, and contexts—so that design solutions are truly meaningful. I also believe in continuous learning, whether that’s exploring new tools, studying design systems, or staying updated on emerging technologies like AI. For myself, I’ve always sought out opportunities to lead projects, mentor others, and push the boundaries of what design can do. This includes designing award-winning products that simplify complex data, building design systems that scale accessibility, and contributing to conversations that shape the future of design. Ultimately, being a great designer means being curious, adaptable, and committed to making a positive impact.

DL: If you hadn’t become a designer, what would you have done?

QZART : Qihang Zhang: If I hadn’t become a designer, I probably would’ve pursued a path in data storytelling, cultural research, or education innovation. I’ve always been drawn to how people make meaning—through information, history, and systems of knowledge. Before formally entering the design world, I worked on research and data projects at places like Harvard Business School, where I focused on analytics and behavioral insights. I could imagine myself building public-interest platforms, curating digital archives, or designing learning systems that translate complex data into accessible knowledge. But in a way, I never really left those interests behind. Design became the medium that allowed me to bring all of them together—technology, analysis, narrative, and empathy. It just happened to be the most complete language for the kind of impact I wanted to make. Ruijingya Tang: If I hadn’t become a designer, I would have pursued a career as an artist. Art has always been a source of inspiration and a way for me to explore human experiences through visual expression. I love how art allows for deep emotional connection and storytelling, much like design but without the same constraints. Even as a designer, I often draw on artistic principles to bring warmth and humanity to my work. For me, whether it’s art or design, the goal is always to create something that resonates with people and leaves a lasting impact.

DL: How do you define design, what is design for you?

QZART : Qihang Zhang: For me, design is the act of giving intention a form. It’s not just about how things look or work—it’s about how they mean. Design is the bridge between abstract ideas and lived experience. It turns uncertainty into clarity, and complexity into care. Design, to me, is also an ethical practice. It asks: who gets to participate? Who is excluded? What assumptions are we encoding into the systems we build? Whether I’m designing an app, a dashboard, or a digital memory space, I try to see beyond the interface—to the emotions, decisions, and power structures behind it. Ultimately, design is a language. One that helps people understand the world—and feel understood in return. Ruijingya Tang: For me, design is the bridge between human needs and technology. It’s about translating complex challenges into solutions that are not only functional but also meaningful and accessible. Design is a process of empathy, creativity, and problem-solving—a way to bring clarity to the complex and foster connection between people and products. It’s both an art and a science, grounded in understanding human behavior and driven by a desire to make a positive impact. At its best, design empowers, inspires, and shapes the future.

DL: Who helped you to reach these heights, who was your biggest supporter?

QZART : Qihang Zhang: I’ve been fortunate to have many people believe in me at different stages—but if I had to name just one, it would be my mother. She didn’t come from a design background, but she gave me the space to explore, the resilience to persist, and the values to design with care and responsibility. Beyond family, I’m deeply grateful to the mentors, teammates, and collaborators who challenged me to think more critically and design more thoughtfully—especially those who saw potential in me before I saw it in myself. At Harvard, UCLA, and in professional settings, I’ve had the privilege of learning from people who were not only brilliant, but generous with their wisdom. And of course, none of this would have been possible without the communities I design for—because every user story, every piece of feedback, every unsolved problem becomes a spark for growth. They keep me honest, and they keep me going. Ruijingya Tang: I’ve been lucky to learn from many talented mentors, colleagues, and teammates throughout my design journey. At Chartmetric, I worked with incredible teams that challenged and inspired me every day, pushing me to innovate and think critically about user needs. My manager, Qihang Zhang, in particular, has been a huge source of support and mentorship for me. My professors in human-centered design at the University of Washington also played a big role in shaping my approach to empathy-driven design and rigorous research. But perhaps the biggest supporter has been the design community itself—whether through design awards that recognized my work or through constructive feedback that fueled my growth. Every piece of encouragement, every collaborative effort, has helped me reach new heights as a designer.

DL: What helped you to become a great designer?

QZART : Qihang Zhang: If I’ve grown as a designer, it’s because I’ve always stayed curious—and never stopped listening. What helped me most wasn’t mastering a specific tool or style, but developing a mindset: one that values systems and stories equally, and that treats every project as a learning opportunity. Studying across disciplines—communications, history, data science, education—taught me to see patterns, question assumptions, and design with both emotional and analytical clarity. Working with diverse teams also shaped me. Collaborating with engineers, researchers, marketers, and musicians pushed me to design beyond my own perspective. I learned to translate complexity into clarity—not by simplifying people’s needs, but by deeply respecting them. And maybe most importantly, I never designed just for the screen—I designed for the human behind it. Ruijingya Tang: What helped me become a great designer is a combination of curiosity, empathy, and a relentless drive to improve. I’ve always been curious about how people interact with technology, and that curiosity pushed me to dig deeper—whether that’s through user research, design critiques, or testing new ideas. Empathy taught me to design for real people, not just personas, ensuring that my solutions resonate emotionally and functionally. I also benefited from incredible mentorship and collaboration with talented teams who challenged me to think critically and push the boundaries of what design can do. Recognition from international design awards validated my approach and motivated me to keep setting new standards. At the core, I believe that great design is a continuous journey of learning, adapting, and making a positive impact on people’s lives.

DL: What were the obstacles you faced before becoming a design master?

QZART : Qihang Zhang: One of the biggest obstacles I faced was not coming from a traditional design background. I didn’t attend art school or study visual design formally. I had to learn through self-teaching, interdisciplinary exploration, and real-world problem solving—often figuring things out on the fly while navigating complex product challenges. Another challenge was designing across cultures and time zones. I’ve worked with global teams, users, and stakeholders who come from vastly different contexts. It taught me that good design isn’t universal by default—it has to be translated, adapted, and deeply contextualized. That takes time, listening, and humility. Early in my career, I also struggled with impostor syndrome—wondering if I truly belonged in rooms with seasoned designers or engineers. But over time, I realized that my unconventional path was actually my strength: it allowed me to connect dots others might not see, and to bring a more holistic perspective to design. Those challenges didn’t disappear—but they became part of the reason I design with so much intention today. Ruijingya Tang: One of the challenges I’ve faced in my design career is working within complex, data-driven industries where design must simplify and humanize vast amounts of information. Designing for B2B products with intricate workflows and diverse user needs required me to continually refine my approach, balancing technical constraints with intuitive and accessible experiences. Another challenge has been navigating cross-functional teams and aligning stakeholders around design goals, which often means advocating for user needs while ensuring business objectives are met. These challenges have ultimately strengthened my leadership skills and deepened my commitment to creating impactful, human-centered design solutions that stand the test of time.

DL: How do you think designers should present their work?

QZART : Qihang Zhang: Designers should present their work not just as solutions, but as stories with context, intention, and impact. Start with the “why”: What problem were you solving? Why did it matter? Then walk through the journey—decisions made, trade-offs considered, user insights uncovered. The goal is not to impress with perfection, but to reveal the thinking behind the outcome. Visual polish is important, but so is clarity. Use clean layouts, concise language, and real user scenarios. Ground your presentation in evidence—research findings, metrics, user feedback—while also leaving space for emotion and reflection. And always tailor the narrative to your audience. A CEO, a fellow designer, and a new user all care about different things. Great presentation is not just self-expression—it’s translation. At its best, presenting design isn’t about showing what you made—it’s about showing how you thought, and why it matters. Ruijingya Tang: Designers should present their work in a way that tells a complete, compelling story—one that goes beyond just visuals to highlight the journey from problem to solution. It’s important to frame your work by explaining the user needs you identified, the research and insights that guided your design decisions, and how those decisions translated into real-world impact. Including visuals like wireframes, prototypes, and final screens helps ground the story, but it’s the narrative that gives context and meaning. I believe that transparency about your process—what worked, what didn’t, and what you learned—builds trust and shows your growth as a designer. Highlighting outcomes, whether that’s user satisfaction, business impact, or design awards, reinforces the value of your work. Ultimately, a great presentation should inspire confidence in your ability to solve complex problems, lead design efforts, and make a meaningful difference.

DL: What’s your next design project, what should we expect from you in future?

QZART : Qihang Zhang: Looking ahead, I’m continuing to explore how AI, data, and storytelling can come together to create more meaningful digital experiences. My next design projects focus on building tools that not only inform—but empower. These include new interfaces for creative discovery, AI-assisted music tools, and platforms that help people better understand their cultural and emotional histories. I’m also interested in designing for public impact—rethinking how design can support trust, safety, and accessibility in underserved communities. Whether that’s through civic tech, memory preservation, or cross-cultural education tools, I want my next projects to reach beyond the screen and into everyday life. You can expect more work that lives at the intersection of systems and stories—designs that are both emotionally resonant and functionally intelligent. Ruijingya Tang: My next design project will focus on the intersection of AI and human-centered design, exploring how emerging technologies can make data more transparent, accessible, and empowering for users. I’m especially interested in building systems that combine data-driven insights with intuitive, emotionally resonant interfaces—creating products that help people make sense of complexity in meaningful ways. You can expect me to continue leading design projects that set new standards in usability, inclusivity, and design systems, while also mentoring others and contributing to the broader design community. I’m excited to keep pushing the boundaries of what design can achieve, making technology work better for everyone.

DL: What’s your ultimate goal as a designer?

QZART : Qihang Zhang: My ultimate goal as a designer is to create systems that feel human—tools, platforms, and experiences that don’t just work, but care. I want to keep building things that make complexity more compassionate, that turn data into stories, and that give people more agency over their identities, memories, and decisions. Whether it’s for a global artist, a small community, or a single family, I want my design work to empower—not overwhelm. Beyond that, I hope to create a ripple effect: to mentor others, advocate for inclusive practices, and shape design cultures where empathy and clarity are valued as much as aesthetics. Design, for me, isn’t just a career—it’s a responsibility. And my goal is to keep using it to bridge gaps, uplift voices, and build experiences that help people feel more understood in an increasingly noisy world. Ruijingya Tang: My ultimate goal as a designer is to create solutions that meaningfully improve people’s lives, bridging technology and human experience in ways that are both innovative and accessible. I aim to set new standards for design in complex, data-driven fields by making information not only usable but also empowering. Beyond individual products, I want to inspire and mentor the next generation of designers, contributing to a more inclusive and human-centered design community. At the core, I see design as a powerful tool to shape a better future—and I’m committed to using it to create positive, lasting impact.

DL: What people expect from an esteemed designer such as yourself?

QZART : Qihang Zhang: People expect more than just polished visuals—they expect clarity, integrity, and perspective. As a designer with experience across industries and cultures, I’ve learned that people look to you not just for solutions, but for guidance: how to make thoughtful decisions, how to navigate complexity, and how to center users without losing sight of business goals. They expect you to ask the questions others overlook, to speak up for the people not in the room, and to translate vision into reality with empathy and precision. And most importantly, they expect consistency—not just in craft, but in character. I take that responsibility seriously. Being an “esteemed designer” doesn’t mean having all the answers—it means staying open, staying accountable, and showing up with care in every interaction. Ruijingya Tang: People expect an esteemed designer to lead by example—through innovation, integrity, and a commitment to human-centered design. They look for someone who can transform complex challenges into intuitive, accessible solutions that make a real difference. Beyond individual projects, they expect thought leadership: contributing to the design community through mentorship, knowledge-sharing, and setting high standards of excellence. They also expect collaboration and the ability to inspire and empower others, creating a positive and inclusive design culture. I embrace these expectations as opportunities to push the field forward and to make design more impactful and meaningful for everyone.

DL: How does design help create a better society?

QZART : Qihang Zhang: Design shapes the systems we live in—how we access healthcare, understand data, tell stories, and even trust each other. At its best, design doesn’t just improve usability—it reshapes power, increases dignity, and fosters connection. Design can make invisible problems visible. It can simplify complexity, surface unheard voices, and bridge cultural or generational gaps. Whether it's creating more inclusive digital tools, rethinking public safety interfaces, or preserving personal memory through technology, design has the power to turn values into experiences. A better society isn’t built through technology alone—it’s built through intentional, human-centered decisions. Design gives us the opportunity to ask: Who is this for? Who might be left behind? And how might we build better—not just faster? I believe design is not only a tool for innovation, but a moral practice. One that, when done thoughtfully, can contribute to a more empathetic, equitable world. Ruijingya Tang: Design helps create a better society by translating complex challenges into human-centered solutions that empower and uplift people. It’s not just about aesthetics—it’s about improving accessibility, inclusivity, and trust in the products and systems we use every day. Good design bridges gaps between people and technology, making information more understandable, services more equitable, and experiences more meaningful. It fosters empathy, encourages collaboration, and sets new standards for what’s possible. As a designer, I see my role as shaping technology and experiences in ways that advance societal well-being, promote innovation, and build a more connected, compassionate world.

DL: What are you currently working on that you are especially excited about?

QZART : Qihang Zhang: Right now, I’m working on a set of AI-powered tools that help people better navigate music data and creative discovery—bridging the gap between raw analytics and emotional storytelling. It’s part of an effort to make industry-level insights more accessible to artists, managers, and independent creators around the world. I’m also exploring new ways to visualize memory and identity through design—thinking beyond traditional interfaces to imagine what “digital memory” could feel like in a post-AI era. That includes prototyping emotional timelines, cross-generational storytelling spaces, and immersive archives. What excites me most is the possibility of designing not just for tasks, but for meaning—creating tools that help people feel more understood, not just more efficient. Ruijingya Tang: Right now, I’m especially excited about exploring the intersection of AI and entrepreneurship to shape new opportunities for human-centered design. I’m working on a concept that uses AI to support emerging artists in discovering their growth potential—giving them the tools and insights they need to navigate the music industry more confidently. This project challenges me to think like an entrepreneur: balancing technical innovation with real user needs and business viability. It’s a chance to bring together my expertise in data-heavy design, accessibility, and emotional connection—paving the way for products that don’t just deliver insights but also empower users to achieve their goals.

DL: Which design projects gave you the most satisfaction, why?

QZART : Qihang Zhang: One of the most personally meaningful projects I’ve worked on is Blueline, a mobile app designed to rebuild trust between underserved communities and law enforcement. It wasn’t just a design challenge—it was a human one. We built features like real-time case tracking, anonymous reporting, and multilingual access, all grounded in empathy and accessibility. What gave me the most satisfaction wasn’t the interface itself—it was hearing from users who said, “I finally feel like I can speak up,” or “This makes me feel safer.” Designing Blueline reminded me that even small screens can hold big emotions—and that thoughtful design can give people not just a better experience, but a stronger sense of agency and belonging. It combined everything I care about: emotional storytelling, system-level thinking, and public impact. That’s what made it so rewarding. Ruijingya Tang: One of the most satisfying design projects I’ve worked on is the Talent Search tool at Chartmetric. This project transformed how record labels discover and evaluate emerging artists, using data-driven insights to make talent scouting more transparent and equitable. It was incredibly rewarding to see how this tool empowered users with actionable information and simplified a traditionally complex process. Another deeply satisfying project was Memory Land, a digital platform that helps people commemorate loved ones in personalized, meaningful ways. This project allowed me to blend technology with emotional connection—designing a space where users could create virtual memorials, share memories, and find support. It demonstrated how design can foster healing and bring people together, even in difficult times. Both projects highlight why I design: to create solutions that make a real difference in people’s lives while pushing the boundaries of what design can achieve.

DL: What would you like to see changed in design industry in the coming years?

QZART : Qihang Zhang: I’d love to see the design industry move beyond aesthetics and surface-level UX, toward a deeper commitment to ethics, equity, and systemic impact. Too often, design is still seen as a finishing layer—something to make a product look clean or feel smooth. But in reality, design makes decisions: about access, power, inclusion, and trust. I hope more teams recognize that and build design cultures that include marginalized voices early and often, not just as testers, but as co-creators. I also hope we evolve how we value design. That means investing in accessibility, cross-cultural fluency, and long-term impact—not just short-term KPIs. Especially with the rise of AI, designers will play a key role in shaping how people experience emerging technologies. We need to ask: Who are we designing with? Who are we designing for? And who might be left out? Design isn’t neutral. The sooner we stop pretending it is, the better our work—and our industry—will become. Ruijingya Tang: I’d like to see the design industry place a stronger emphasis on inclusive design—creating solutions that are accessible, culturally relevant, and emotionally engaging for all users. Too often, design decisions still rely on narrow perspectives or assumptions that leave out diverse voices. I’d also like to see design leadership embrace ethical design principles, ensuring that emerging technologies like AI are used responsibly and transparently. Additionally, I hope to see more emphasis on collaboration between designers, developers, and business stakeholders to create holistic, human-centered experiences. Ultimately, I believe design should champion positive change—setting new standards for how technology and humanity intersect in meaningful and empowering ways.

DL: Where do you think the design field is headed next?

QZART : Qihang Zhang: I believe the design field is moving toward a space where systems, ethics, and storytelling converge. As AI and automation reshape how we work and interact, designers will be tasked with humanizing complexity—turning opaque algorithms into transparent experiences, and making emerging technologies feel understandable, trustworthy, and emotionally resonant. We’re also entering an era where context-aware design matters more than ever. Personalization, cultural fluency, and environmental responsibility will no longer be “nice to have”—they’ll be foundational. Design will need to adapt dynamically—not just to screen sizes, but to values, languages, and lived experiences. Finally, I think the future of design lies in co-creation. Not designing for people, but with them. Designers will become facilitators of inclusive systems—where the end user is also a storyteller, editor, and contributor. In short, we’re moving from designing interfaces to designing relationships—between people, platforms, and the world around them. Ruijingya Tang: I think the design field is moving toward an even deeper integration of technology and human-centered principles. With emerging technologies like AI, designers will need to create experiences that are not only intelligent but also transparent and trustworthy. Design will increasingly focus on bridging the gap between complex data and human understanding—making information more accessible and actionable for everyone. I also see design playing a critical role in advancing inclusivity and accessibility across industries. Ultimately, I believe the next frontier is about balancing innovation with empathy, ensuring that technology serves humanity in meaningful, responsible ways.

DL: How long does it take you to finalize a design project?

QZART : Qihang Zhang: It really depends on the nature and scope of the project. Some smaller feature designs or visual systems can be finalized in a few weeks, especially if the goals are clear and the team is aligned. But for larger, more complex products—like Chartmetric’s mobile app or Blueline—the full process can take several months or longer. I usually approach projects in layers: first defining the strategic narrative, then iterating on flows and systems, followed by detailed UI and polish. I spend a lot of time up front understanding the problem, the users, and the context—because clarity early on saves time (and rework) later. That said, I don’t see “final” as a fixed point. Design is iterative. Even after launch, I’m always listening, measuring, and learning. The most thoughtful products I’ve worked on are never really “done”—they evolve as people evolve. Ruijingya Tang: The timeline for finalizing a design project can vary greatly depending on its complexity, scope, and stakeholder alignment. For smaller features or iterations, it might take a few weeks to a couple of months. For larger initiatives—like building a design system or creating an award-winning product like the Talent Search tool—it often spans several months to ensure thorough research, prototyping, testing, and stakeholder feedback. I believe in an iterative approach that balances speed with quality, always prioritizing the user experience while staying aligned with business goals. Regardless of the timeline, my focus is on delivering solutions that are thoughtful, impactful, and ready to make a difference.

DL: When you have a new design project, where do you start?

QZART : Qihang Zhang: I always start by understanding the “why” behind the project—the core problem we’re trying to solve, who it matters to, and what success really looks like. Before I touch any visuals, I try to immerse myself in the context: user needs, business goals, technical constraints, and emotional undercurrents. I ask myself: Who are we designing for? What are they feeling, missing, or struggling with? What assumptions might we be bringing into this process without realizing it? These questions help me move beyond surface-level solutions and get to the heart of the challenge. From there, I begin mapping the system—exploring workflows, edge cases, and potential points of friction. Only once I’ve built that foundational understanding do I begin sketching interaction flows, structuring information, and exploring visual direction. Whether it’s a music analytics platform or a storytelling app, I treat every design project as a conversation—and I always begin by listening. Ruijingya Tang: Whenever I start a new design project, I always begin by understanding the user’s needs and the context of the problem. I immerse myself in research—interviews, observations, and data analysis—to get a clear picture of the challenges users face. From there, I align with stakeholders to define goals, constraints, and success metrics. This helps ensure that design decisions are rooted in both user empathy and business objectives. I then move into ideation and prototyping, always testing and iterating with users to refine the experience. By starting with empathy and grounding every decision in real insights, I can create solutions that are not only functional but also meaningful and impactful.

DL: What is your life motto as a designer?

QZART : Qihang Zhang: “Make clarity feel like care.” That line reminds me that design isn’t just about solving problems—it’s about doing so with empathy and intention. When we make something easier to understand, we’re not just being efficient—we’re being respectful. We’re telling the user: I see you, I thought about you, and I want this to feel right for you. Whether I’m designing for music professionals, public safety, or memory preservation, I always come back to this idea. Clarity isn’t cold—it’s human. And it’s one of the most powerful ways design can show it cares. Ruijingya Tang: My life motto as a designer is: “The boundaries of design are those of problems.” Inspired by Charles Eames, this reminds me that design is fundamentally about solving meaningful problems—no challenge is too big or too small. It’s a call to embrace complexity, think critically, and push boundaries to create solutions that truly make a difference. For me, design is about asking the right questions, listening deeply to users, and crafting experiences that are both human-centered and innovative.

DL: Do you think design sets the trends or trends set the designs?

QZART : Qihang Zhang: I think it’s a conversation—design and trends are constantly shaping each other. Great design doesn’t just follow trends; it interprets them, questions them, and sometimes redefines them. At the same time, designers don’t create in a vacuum. We’re always responding to cultural shifts, technological changes, and emerging user behaviors. The best design is aware of what’s happening now, but not confined by it. To me, trends are signals—useful, but not definitive. They can inspire, but they shouldn’t dictate. Design has the power to anticipate needs before they become mainstream, or to slow things down when speed becomes noise. So rather than choosing one over the other, I believe great designers know how to listen to trends without being led by them—and how to lead with intention when the moment calls for it. Ruijingya Tang: I think design both sets and responds to trends. Great design has the power to shape trends by introducing new ideas and experiences that resonate with people and challenge the status quo. At the same time, design must be aware of cultural shifts and technological advancements, adapting to meet evolving user needs. For me, the most impactful design is proactive—anticipating where trends are heading while staying grounded in human-centered principles. It’s a balance of leading and listening that allows design to make a lasting impact.

DL: What is the role of technology when you design?

QZART : Qihang Zhang: For me, technology is not just a tool—it’s a creative partner. It expands what’s possible, but it also demands more responsibility. I see technology as the underlying material of modern design—like paper or ink once were. Whether it’s data architecture, AI algorithms, or mobile frameworks, understanding the medium helps me shape experiences that feel natural, responsive, and human. But I don’t believe in tech for tech’s sake. I ask: What role does this technology play in someone’s life? Does it clarify or confuse? Empower or alienate? My job is to translate technical potential into emotional and functional value. Especially in an era of automation and AI, designers need to be both critical and curious. Technology should serve people, not the other way around—and design is how we make that promise real. Ruijingya Tang: Technology plays a vital role in my design process—it’s both a tool and an enabler. It allows me to transform complex data into intuitive, human-centered experiences that empower users. Whether I’m designing a music analytics platform or a digital memorial space, technology helps bring ideas to life and make them accessible to a broader audience. However, I see technology not as the end goal, but as a means to amplify human connection and impact. My focus is always on using technology responsibly and thoughtfully, ensuring that it enhances rather than hinders the user experience. Ultimately, technology in design should serve people, not the other way around.

DL: What kind of design software and equipment do you use in your work?

QZART : Qihang Zhang: Most of my core design work happens in Figma—it’s where I build product flows, component libraries, and collaborative prototypes. For motion and microinteraction work, I use After Effects, Final Cut Pro, and occasionally CapCut when I need something lightweight and fast. For presentations, workshops, and storytelling, I rely on tools like Canva, Gamma, and Notion to quickly structure narratives and visual ideas. On the analytics and content side, I often work with Google Workspace, Airtable, and custom CMS dashboards—especially when collaborating with PMs, engineers, or strategists. I don’t use any drawing tablets or 3D tools like Blender or Cinema 4D, as my focus tends to be on product experience, systems thinking, and interface clarity. That said, I always stay open to learning new tools if they enhance how I can think, share, or care through design. Ruijingya Tang: In my work, I primarily use Figma for its collaborative features and powerful design system capabilities. It allows me to prototype, iterate, and share designs with teams in real time—essential for creating cohesive and scalable design solutions. I also leverage tools like Adobe Creative Suite for visual design tasks, as well as whiteboarding and research tools like Miro and Notion for organizing ideas and user insights. My approach is to select tools that best support the project’s needs and foster collaboration, ensuring that design is always user-centered and impactful.

DL: What is the role of the color, materials and ambient in design?

QZART : Qihang Zhang: Color, material, and ambient choices are not just aesthetic decisions—they’re emotional cues. They shape how people feel before they even start interacting. In digital design, color sets tone and trust. A deep green might suggest reliability; a vibrant coral might spark energy or urgency. I use color not only for hierarchy or accessibility, but to support the emotional arc of an experience—especially in products that deal with sensitive topics like identity, memory, or safety. While I don’t work directly with physical materials, I often think in terms of texture and weight—how interfaces “feel,” even on a flat screen. That might mean adding just the right shadow, delay, or motion to make something feel intentional and alive. Ambient design—whether visual, sonic, or spatial—helps people slow down, focus, or reflect. In projects like Memory Land, crafting a calm, timeless visual environment was key to helping users connect emotionally with their memories. Ultimately, these choices are about atmosphere. When done right, they don’t call attention to themselves—they make the user feel safe, seen, and present. Ruijingya Tang: Color, materials, and ambient elements play a crucial role in design by shaping the user’s emotional experience and influencing how they connect with a product or space. Color can guide attention, convey meaning, and evoke feelings—helping users navigate complex information intuitively. Materials add texture and depth, making digital and physical interfaces feel more tangible and human-centered. The ambient environment—light, sound, atmosphere—frames the entire experience, affecting mood, focus, and engagement. I see these elements as essential tools for building trust, comfort, and delight in the user journey. Thoughtfully integrating them is key to creating designs that are not only functional but also emotionally resonant and impactful.

DL: What do you wish people to ask about your design?

QZART : Qihang Zhang: I wish people would ask: “What kind of emotion or intention is this design trying to hold?”—not just “What does it do?” So often, design is evaluated by surface features: is it sleek, fast, efficient? But what excites me is when someone pauses and asks: Who was this built for? What’s the invisible story here? I want people to sense the care that went into the experience, not just the outcome. I’d also love for more people to ask how the design might evolve—what it might become as people grow, or as the world shifts. I believe great design is a living system. It’s not just a product—it’s a relationship. Those kinds of questions remind me that the best design doesn’t speak the loudest—it listens the deepest. Ruijingya Tang: I wish people would ask, “How does your design empower users to feel more confident, connected, and in control?” That question gets to the heart of why I design—to create solutions that don’t just work, but make people’s lives better in meaningful ways. I also love when people ask about the process behind the design—how research, empathy, and collaboration shape the final product—because it highlights the importance of the journey, not just the destination.

DL: When you see a new great design or product what comes into your mind?

QZART : Qihang Zhang: When I see a truly great design, my first thought is usually: “Someone really cared.” Great design feels intentional at every level—not just in how it looks, but in how it listens. I often find myself asking: What decisions were made behind this? What constraints did they face? What unseen story or emotion are they honoring here? I also think about the relationship it creates. Does it invite trust? Does it slow me down in a good way? Does it make me want to look closer, or feel more connected? That sense of quiet precision and emotional weight always stays with me. And then, of course—I smile a little. Because I know how hard it is to make something feel that effortless. Behind every great design is a hundred invisible questions asked with care. That’s what I admire most. Ruijingya Tang: When I see a new great design or product, I immediately think about the people behind it and the problems it solves. I’m curious about how it came to be—what challenges it overcame, how the team balanced functionality and aesthetics, and how it pushes the boundaries of the field. I also think about how it makes people’s lives better, because for me, the best designs are the ones that truly resonate with users and leave a lasting positive impact.

DL: Who is your ideal design partner? Do you believe in co-design?

QZART : Qihang Zhang: Absolutely—I strongly believe in co-design. Some of my most meaningful projects came to life not because of individual brilliance, but because of deep, trusting collaboration. My ideal design partner is someone who brings a different lens than mine—someone who challenges assumptions, asks hard questions, and cares deeply about the people we’re designing for. I gravitate toward partners who think in systems, but also feel in stories. They don’t just push pixels; they push purpose. Co-design, to me, isn’t just about working side by side—it’s about shared authorship. It means listening with humility, designing with transparency, and building something neither of us could have created alone. Whether it’s with a motion designer, a content strategist, or a researcher, I find that the most powerful ideas emerge in the space between perspectives. That space—that dialogue—is where design becomes truly human. Ruijingya Tang: My ideal design partner is someone who shares a deep commitment to empathy, curiosity, and innovation. I believe great design emerges from a blend of diverse perspectives—designers, developers, researchers, and even end-users—working together to solve real problems. I’m a strong advocate for co-design because it ensures that solutions are grounded in real experiences and needs. Co-design fosters inclusivity, creativity, and a sense of ownership among all stakeholders, leading to products that truly resonate with users. For me, the best design partnerships are those where everyone feels heard, respected, and inspired to bring their best ideas to the table.

DL: Which people you interacted had the most influence on your design?

QZART : Qihang Zhang: Many people have shaped the way I think, feel, and design—but a few stand out. My mother was the first to teach me that small details matter. Even without a design background, she modeled what it means to be intentional, thoughtful, and deeply attuned to others. That sensitivity became the emotional foundation of my work. In my professional journey, I’ve been lucky to work with leaders and collaborators who challenged me to see beyond the screen. At Chartmetric, I learned how data, design, and music culture intersect. Through projects like Memory Land, I experienced how multidisciplinary co-creation—with teammates like Ruijingya Tang, Xianghan Wang, and Rebecca—can turn design into shared storytelling. And I’ve always been influenced by users—the people whose needs are rarely centered in tech. Hearing their frustrations, hopes, and aspirations continually reminds me why I design in the first place. In the end, the people who shaped my work the most weren’t necessarily designers—but those who helped me see with more empathy and design with more care. Ruijingya Tang: The people who’ve influenced my design the most are those who challenged me to think deeper about human needs and the impact of technology. My manager at Chartmetric, Qihang Zhang, has been an incredible mentor—encouraging me to push the boundaries of data-driven design while staying grounded in empathy. My professors in human-centered design at the University of Washington also shaped my perspective, especially in balancing research rigor with creative exploration. Beyond mentors, I’ve been inspired by users themselves—their stories, challenges, and feedback drive me to design solutions that are both meaningful and transformative. Each interaction has strengthened my commitment to design that empowers people and makes a real impact.

DL: Which books you read had the most effect on your design?

QZART : Qihang Zhang: Some of the most influential books in my design journey weren’t “design books” in the traditional sense—they were about systems, people, and meaning. “The Design of Everyday Things” by Don Norman gave me language for what I had felt intuitively for years: that good design is not about decoration, but about understanding people and reducing friction. “Thinking in Systems” by Donella Meadows completely reshaped how I see cause and effect. It taught me to think beyond interfaces and features—to look for feedback loops, incentives, and long-term consequences. “The Medium is the Massage” by Marshall McLuhan helped me recognize how form shapes perception. It made me more sensitive to how platforms—not just content—carry meaning, especially in digital storytelling. And perhaps most personally, “How to Do Nothing” by Jenny Odell reminded me that attention is a political and designable space. It challenged me to slow down, listen more deeply, and design not just for efficiency—but for presence. These books gave me frameworks to not just build, but to think—and that, to me, is what makes a better designer. Ruijingya Tang: Books like The Design of Everyday Things by Don Norman have deeply influenced my approach to user-centered design—reminding me that good design is intuitive, accessible, and human-centered. Edward Tufte’s The Visual Display of Quantitative Information also shaped how I think about presenting complex data clearly and beautifully, which is essential in my work with data-driven products. Change by Design by Tim Brown inspired me to embrace design thinking as a collaborative, iterative process that solves real-world problems. Each of these books has reinforced my belief that great design is about empathy, clarity, and impact—and they continue to guide my work every day.

DL: How did you develop your skills as a master designer?

QZART : Qihang Zhang: I didn’t become a designer through a traditional path—I became one through observation, curiosity, and constant translation. I studied communication, history, education, and data—not design. So I learned to see patterns across disciplines, and to reverse-engineer what made things feel clear, beautiful, or deeply human. I taught myself tools, but more importantly, I taught myself to ask better questions. A lot of my growth came from designing in the real world—building music apps for global artists, public safety tools for underserved communities, or storytelling platforms for memory preservation. These weren’t exercises; they were lived, high-stakes challenges. And each one pushed me to refine not just my craft, but my values. I also grew by sharing what I knew—mentoring, judging, collaborating. Teaching others forced me to articulate my thinking. Listening to others reminded me how much more there is to learn. If I’ve developed any mastery, it’s because I never stopped learning—and never stopped caring. Ruijingya Tang: I developed my skills as a master designer through a combination of theory, process, and craft. Theory gave me a strong foundation in human-centered design principles and data visualization best practices. A rigorous design process ensured that I approached each project with empathy, research, and iterative testing. And honing my craft—through continuous practice, collaboration, and attention to detail—allowed me to bring those ideas to life in ways that resonate with users and set new standards in the industry. This combination has shaped me into a designer who not only creates great products but also drives meaningful impact.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

QZART : Qihang Zhang: I would love to meet Whitney Houston. Her voice shaped not just music history, but emotional memory for millions of people—including myself. She had an unmatched ability to make people feel seen, moved, and understood through sound alone. That kind of emotional transmission is what I strive for in design—not just clarity, but resonance. I’d love to ask her how she approached emotional storytelling—how she balanced control and vulnerability, power and softness. In many ways, the arc of a great design mirrors the arc of a great vocal performance: it builds, breathes, listens, and leaves something behind. We’d probably talk about music, memory, faith, and what it means to move people across time and space. Because ultimately, that’s what I think design aspires to do too—not just solve problems, but touch something timeless. Ruijingya Tang: If I could meet anyone, irrelative of time and space, I’d love to have a conversation with Charles and Ray Eames. Their multidisciplinary approach, blending design, art, and architecture, continues to inspire me. I’d want to discuss how they balanced form and function, and how they infused their designs with humanity and purpose. Learning from their philosophy would deepen my understanding of how design can shape not just products but entire experiences that leave a lasting impact.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

QZART : Qihang Zhang: I’m deeply grateful for the recognition—not because of the spotlight itself, but because each award means the work reached someone. That’s what matters most to me: knowing that something I designed made someone feel seen, empowered, or inspired. That said, I don’t think of myself as “famous.” I think of myself as responsible. Every recognition is a reminder that I have more listening to do, more communities to include, more care to bring into the systems I help shape. What’s hard isn’t the visibility—it’s the quiet pressure to keep evolving, to stay honest, and to not let external validation replace internal clarity. But I’ve learned to treat recognition not as a finish line, but as a checkpoint—a chance to pause, reflect, and recommit to why I started designing in the first place. In the end, fame fades. But impact, if it’s rooted in intention, lasts longer. Ruijingya Tang: I’m incredibly grateful for the awards and recognition I’ve received—it’s a testament to the teams I’ve worked with and the passion I have for design that makes a difference. While it’s an honor to be recognized by the design community, I see awards as milestones rather than the destination. What matters most to me is that my work truly serves people and advances the field. Fame itself isn’t something I focus on; I’m more driven by the impact my designs can have and the opportunity to inspire others. Ultimately, the real reward is knowing that my work has made a positive difference in people’s lives.

DL: What is your favorite color, place, food, season, thing and brand?

QZART : Qihang Zhang: My favorite color is deep emerald green—calm, grounded, and quietly powerful. It shows up in a lot of my design work when I want to communicate clarity without shouting. My favorite place is any city at night after the rain. There’s something cinematic about the way reflections come alive—like the world briefly remembers it has texture. My favorite food is anything with hand-pulled noodles. It reminds me of home, rhythm, and the joy of simplicity done well. My favorite season is early autumn—when the light softens, the air sharpens, and everything feels like it’s on the edge of change. My favorite thing is a well-worn notebook. I always carry one. It’s messy, half-legible, and probably unremarkable to anyone else—but it holds questions, fragments, sparks. Like a quiet archive of unfinished ideas. As for a favorite brand, I’ve always admired Muji. Their philosophy of emptiness, restraint, and clarity—combined with quiet purpose—feels very close to how I try to design: not loud, but lasting. Ruijingya Tang: Color: I gravitate toward calming greens, as they symbolize growth, balance, and creativity—values that guide my design work. Place: I love bustling cities with rich cultures and diverse communities—places that inspire empathy and new ideas. Food: I enjoy fresh, vibrant dishes that reflect different cultures, especially those that bring people together. Season: Spring, because it represents renewal and growth—a perfect metaphor for iterative design and continuous learning. Thing: My sketchbook; it’s where raw ideas meet possibility. Brand: I admire brands that blend design and purpose, like Braun for its timeless functionality and Muji for its simplicity and humanity.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

QZART : Qihang Zhang: Ruijingya and I became friends through design—not through some big collaboration, but through a shared feeling: 好麻呀 ("hǎo má ya" – meaning "so exhausting" in Sichuanese dialect). We were both juggling intense projects, back-to-back meetings, tight deadlines… and somehow, that phrase became our ritual. Instead of saying “Hi,” we’d greet each other with: “今天麻吗？” (“Are you feeling má today?”) “你麻不麻？” (“How má are you?”) It started as a joke, but it stuck. It reminded us that while design can be demanding, we don’t have to carry the weight alone. Sometimes the most comforting support is someone who simply gets it—and shares a laugh through the chaos. Ruijingya Tang: One of the most interesting—and surprisingly funny—experiences I’ve had as a designer was during my time at Babyscripts. I was conducting an interview with a doctor about how patients should interact with the app’s health metrics. I expected that giving patients the ability to edit their metrics would empower them to correct mistakes or add details. But the doctor surprised me by suggesting we don’t provide an edit option. The rationale? Some patients might intentionally change their entries to look healthier and avoid difficult conversations with their doctor! It was such an insightful reminder of the complexity of human behavior and how trust and honesty play a critical role in designing for healthcare. It taught me to approach every design challenge with an open mind—and that sometimes, empowering users means setting boundaries that protect their well-being.

DL: What makes your day great as a designer, how do you motivate yourself?

QZART : Qihang Zhang: What makes my day great as a designer is often something very small—a message from a user saying, “This helped,” or a moment when a team member sees a prototype and says, “Yes, this feels right.” Those little signals remind me that design isn’t just about output—it’s about connection. That something I made—through pixels, systems, or words—reached someone on the other end. I stay motivated by staying curious. Every project is a new language to learn, a new emotion to understand. I’m driven by the idea that clarity is an act of care, and that good design can make someone’s world feel just a little more navigable, a little more human. And on days when motivation runs low—I return to music, to light, to rhythm. Sometimes a good playlist is all it takes to remind me why I started. Ruijingya Tang: What makes my day great as a designer is seeing how my work makes a real difference in people’s lives—whether it’s simplifying a complex workflow or helping users connect emotionally with a product. I find motivation in the process itself: the challenge of turning insights into impactful solutions, the collaboration with talented teams, and the chance to learn something new every day. Knowing that design has the power to transform experiences and empower users keeps me driven and inspired. For me, the most rewarding moments are when a user’s face lights up because a design just “clicks.” That’s when I know I’m making an impact.

DL: When you were a little child, was it obvious that you would become a great designer?

QZART : Qihang Zhang: Not at all. I didn’t know what “design” was—I just knew I loved rearranging things until they felt right. As a child, I would rewrite the covers of my notebooks, color-code my CD playlists, and spend hours making fake logos for imaginary companies. I wasn’t trying to be a designer—I was just trying to make sense of the world in a way that felt calm, clear, and beautiful to me. Looking back, I think the impulse was always there: to organize chaos into meaning, to turn emotion into structure. But it took time, mentors, and real-world challenges to turn that instinct into a craft—and that craft into a voice. So no, it wasn’t obvious. But it was inevitable. Ruijingya Tang: Looking back, I think the signs were always there that I’d find my way into design. As a child, I was endlessly curious about how things worked—taking apart toys to see their insides and sketching ideas for how to make them better. I loved solving problems creatively, whether it was building cardboard cities or organizing school events. That curiosity and passion for making things both functional and beautiful eventually led me to design. While I didn’t know it would become my career, the seeds of empathy, creativity, and problem-solving were there from the start.

DL: What do you think about future; what do you see will happen in thousand years from now?

QZART : Qihang Zhang: A thousand years from now, I hope we’ll have learned to design not just for efficiency—but for understanding. That we’ll stop treating technology as something separate from humanity, and start building systems that are more aware, adaptive, and compassionate. I imagine a future where design is no longer just on screens—but in the air we breathe, the relationships we build, the way we care for one another. Where design is invisible not because it’s ignored, but because it’s fully integrated—quietly guiding, never distracting. I also believe memory will matter more than ever. In an age of acceleration, the ability to slow down, reflect, and preserve meaning will become a form of resistance—and design will play a key role in helping us remember who we are. We might not have flying cars or immortality. But if we can still feel, still listen, and still design with empathy a thousand years from now—I think we’ll be okay. Ruijingya Tang: A thousand years from now, I think humanity will still be grappling with some of the same core challenges we face today: how to live together harmoniously, how to care for our planet, and how to make sure technology serves everyone. Of course, I imagine we’ll have incredible advances—perhaps living in floating cities, traveling between planets, and communicating instantly across great distances. But I also hope that at the heart of it, we’ll stay grounded in empathy, respect, and curiosity—values that will always be essential no matter how much we change.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

QZART : Qihang Zhang: If there’s one thing I’d want you to know—it’s that design, for me, has never been about being the smartest person in the room. It’s about asking better questions. Listening longer. Feeling deeper. Everything I’ve built comes from a desire to turn noise into clarity, systems into stories, and complexity into care. I don’t design because I have all the answers—I design because I believe we deserve better questions, better tools, and better ways to connect. I also want you to know: you don’t have to be the loudest, flashiest, or most traditionally trained to make something meaningful. I wasn’t the obvious candidate. But I followed what felt honest—and that made all the difference. So if anything I’ve made has helped you pause, feel, or see differently—then it’s already done its job. Thank you for being part of the journey. Ruijingya Tang: What I’d love my fans and peers to know is that design, for me, is about making a meaningful difference in people’s lives. It’s not just about creating beautiful products—it’s about understanding human needs, solving real problems, and building trust through every detail. I’m deeply passionate about using design to empower people, whether that’s helping a record label discover the next big artist or supporting someone through a difficult time with a digital memorial. Every project is an opportunity to learn, grow, and collaborate—and I’m incredibly grateful for everyone who has supported me on this journey.