Sanda Strugar

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Sanda Strugar ("SS") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

SS : I enrolled at the Faculty of Architecture in Podgorica, where I specialized in urban planning. During my specialization, I decided to explore the field of jewelry design. Up until then, I had created many personal designs that remained just for me. This transition allowed me to channel my architectural knowledge and creativity into crafting unique and intricate pieces of jewelry. My background in architecture has greatly influenced my design approach, bringing a structured yet innovative perspective to my jewelry creations.

DL: What motivates you to design in general, why did you become a designer?

SS : I am motivated by the diversity and dynamic nature of design. Becoming a designer was the only way I could truly express my essence and nature. The ability to create unique, meaningful pieces that reflect both my vision and the individuality of my clients drives me every day. Design allows me to bring beauty into the world and to share a part of myself through my creations.

DL: Did you choose to become a designer, or you were forced to become one?

SS : If others had their way, I would have pursued a career in architecture, for which I studied. However, my soul chose design.

DL: What do you design, what type of designs do you wish to design more of?

SS : I design jewelry, and I am fortunate to already be creating the pieces I dream of. However, I am always excited about designing things I haven't yet imagined are possible. My goal is to continuously challenge and surpass myself, exploring new realms of creativity and innovation.

DL: What should young designers do to become a design legend like you?

SS : Young designers should listen to themselves, not the surroundings. If they find their true calling, they need to be persistent and dedicated. By staying true to their vision and continuously working hard, they will eventually receive all the accompanying benefits, including the title of a design legend.

DL: What distinguishes between a good designer and a great designer?

SS : A good designer creates functional and aesthetically pleasing designs, meeting the client’s needs and expectations. However, a great designer goes beyond that—they innovate and push the boundaries of creativity. A great designer listens deeply to their clients but also brings their own unique vision and expertise to the table, creating designs that are not only beautiful and functional but also evoke emotion and tell a story. They continuously seek inspiration, embrace feedback, and are always evolving their craft.

DL: What makes a good design a really good design, how do you evaluate good design?

SS : A really good design combines functionality, aesthetics, and innovation. It solves a problem, is visually appealing, intuitive to use, and emotionally engaging. I evaluate good design by considering its functionality, aesthetics, innovation, user experience, and emotional impact.

DL: What is the value of good design? Why should everyone invest in good design?

SS : Good design enhances functionality, aesthetics, and user experience. Investing in good design improves efficiency, visual appeal, brand image, longevity, emotional connection, and encourages innovation. This leads to greater satisfaction and success.

DL: What would you design and who would you design for if you had the time?

SS : If I had the time, I would love to design jewelry for the Met Gala event. It would be an incredible opportunity to showcase unique and extravagant pieces on such a prestigious platform. My dream clients would include Ciara, Johnny Depp, Tom Hardy, Kate Middleton, and many others. Designing for these distinguished personalities would be an honor and an exciting challenge, allowing me to create truly exceptional and memorable jewelry.

DL: What is the dream project you haven’t yet had time to realize?

SS : A dream project I haven’t yet had time to realize is a collaboration with Anna Wintour, the Editor-in-Chief of Vogue. Working with her to create a special jewelry collection would be a tremendous honor and an exciting challenge.

DL: What is your secret recipe of success in design, what is your secret ingredient?

SS : My secret ingredient for success in design is magic—the spark of creativity and passion that turns ideas into extraordinary designs. It comes from a deep love for the craft and a belief in the potential of every project

DL: Who are some other design masters and legends you get inspired from?

SS : only legend for me is Elsa Peretti

DL: What are your favorite designs by other designers, why do you like them?

SS : One of my favorite designs is Elsa Peretti’s Bone Cuff. I admire it because she took inspiration from human bones, blending natural forms with artistic design. It inspires me to explore unconventional sources for design ideas.

DL: What is your greatest design, which aspects of that design makes you think it is great?

SS : My favorite design is the Inaequo ring. It’s made of 14k yellow gold and features a 150ct smoky topaz with 42 smoky diamonds. The flawless craftsmanship and luxurious materials make it a standout piece in my collection.

DL: How could people improve themselves to be better designers, what did you do?

SS : To be a better designer, focus on personal growth and creativity. Spend time in nature for inspiration and listen to quality music to stimulate creativity. These practices have been essential for my own development as a designer.

DL: If you hadn’t become a designer, what would you have done?

SS : I would be singer and architect

DL: How do you define design, what is design for you?

SS : For me, design is about making the world a more beautiful place. It’s a way to transform ideas into tangible forms that enhance our surroundings and improve our lives. Design adds value and meaning to objects, spaces, and experiences, turning the ordinary into the extraordinary. Without design, the world would lack the aesthetic and functional elements that make life more enjoyable and inspiring.

DL: Who helped you to reach these heights, who was your biggest supporter?

SS : My biggest supporters have been my family and friends. Their constant encouragement and belief in me have been crucial in helping me reach these heights as a designer.

DL: What helped you to become a great designer?

SS : What helped me become a great designer is the influence of my father. His passion for music and art, along with his support and encouragement, inspired me to follow my own creative path.

DL: What were the obstacles you faced before becoming a design master?

SS : Before becoming a design master, I faced various obstacles, including skepticism from others and challenges in establishing myself in the industry. I overcame these challenges through perseverance and a strong determination to make a difference in the world of design. My passion for creating meaningful and beautiful pieces drove me to keep pushing forward despite setbacks. Each challenge taught me valuable lessons and helped me grow, ultimately leading me to where I am today.

DL: How do you think designers should present their work?

SS : Designers should present their work with authenticity and originality. It’s important to showcase their unique vision and stay true to their own style.

DL: What’s your next design project, what should we expect from you in future?

SS : I can’t reveal too much about my next project at the moment, but I promise it will be exciting and innovative. Stay tuned and follow our journey for updates—I won’t disappoint you!

DL: What’s your ultimate goal as a designer?

SS : My ultimate goal as a designer is to change the course of the design world and be remembered for my unique contributions. I want to create a lasting legacy and inspire future generations.

DL: What people expect from an esteemed designer such as yourself?

SS : People expect me to keep advancing and pushing the boundaries of design. As an esteemed designer, it’s important for me to innovate, set trends, and deliver exceptional work.

DL: How does design help create a better society?

SS : Design helps create a better society by enriching our environment with beauty and functionality. It transforms everyday objects and spaces into art, enhancing our quality of life and creating a more aesthetically pleasing and inspiring world.

DL: What are you currently working on that you are especially excited about?

SS : Right now, I’m incredibly excited about a new project where I’m collaborating with Swiss partner who is expert in rare gemstones. We’re working on a collection that features some of the most exquisite and rare stones, and I’m thrilled about the unique opportunities this project presents. Stay tuned for more updates—this is a project we are very proud of, and I can’t wait to share the results with everyone!

DL: Which design projects gave you the most satisfaction, why?

SS : The project that gave me the most satisfaction was my collaboration with A’ Design Award. It was my first world prestigous award, which made it a significant milestone in my career and a rewarding recognition of my work.

DL: What would you like to see changed in design industry in the coming years?

SS : I would like to see more emphasis on handcrafted design and less reliance on 3D technology. Traditional craftsmanship offers unique value and authenticity that digital tools alone cannot achieve.

DL: Where do you think the design field is headed next?

SS : I see the design field moving towards more digital and automated solutions, but I hope we don’t lose the unique spark and soul that traditional craftsmanship brings to design.

DL: How long does it take you to finalize a design project?

SS : The duration to finalize a design project depends on the complexity of the idea, production methods, and materials used. It can range from a few weeks to several months based on these factors.”

DL: When you have a new design project, where do you start?

SS : I start a new design project by understanding the client’s needs and finding inspiration from various sources like nature and art.

DL: What is your life motto as a designer?

SS : My life motto is: ‘Fashion is fleeting, but jewelry is eternal.’ I create pieces that are timeless and enduring, beyond just trends.

DL: Do you think design sets the trends or trends set the designs?

SS : I think design sets the trends, especially when it is original and has soul. Unique designs can create new trends in the industry.

DL: What is the role of technology when you design?

SS : Technology can play a role in the design process depending on the client’s needs and the specifics of the project. However, I always prioritize traditional craftsmanship and manual techniques in my work. While technology offers useful tools and possibilities, I believe that the true essence of design lies in the personal touch and artistry that only handmade creations can achieve.

DL: What kind of design software and equipment do you use in your work?

SS : I don’t use any design software or high-tech equipment for my work. Instead, I rely on simple tools like paper and pencil for sketching my designs. My main resources are constant communication and collaboration with skilled artisans who have decades of experience. This hands-on approach allows me to develop my ideas and ensure that my designs are brought to life with the highest quality craftsmanship.

DL: What is the role of the color, materials and ambient in design?

SS : In design, color, materials, and ambient play crucial roles in creating an aesthetic and meaningful experience. For me, gold and colors that are pleasing to the eye are central to my designs. I use a wide spectrum of colors provided by gemstones from Mother Nature to enhance the beauty of each piece. The choice of materials and the overall ambiance of the design help evoke emotions and convey a sense of elegance and timelessness.

DL: What do you wish people to ask about your design?

SS : I wish people would ask about the symbolism and stories behind each unique piece of my design. I enjoy sharing the deeper meaning and inspiration behind my creations.

DL: When you see a new great design or product what comes into your mind?

SS : When I see a new great design or product, I feel a deep sense of admiration and inspiration. I appreciate the creativity and skill involved in creating it.

DL: Who is your ideal design partner? Do you believe in co-design?

SS : I’m still figuring out the concept of co-design, so I don’t have a specific ideal partner in mind. I’m open to collaboration if it aligns with my vision and offers a creative exchange of ideas.

DL: Which people you interacted had the most influence on your design?

SS : My family and the brilliant individuals I’ve met throughout my career have had the most influence on my design. Their support, inspiration, and insights have been invaluable to me.

DL: Which books you read had the most effect on your design?

SS : The book ‘The Life and Work of Antoni Gaudí’ had a profound effect on my design. It offers insights into Gaudí’s innovative approach and has inspired my own creative process.

DL: How did you develop your skills as a master designer?

SS : I developed my skills from a young age by drawing and being inspired by beautiful design pieces around me. This passion motivated me to refine my craft through practice, learning, and exploration.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

SS : elsa Peretti

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

SS : I am very grateful for the awards and recognition I have received so far, but I see them as just the beginning of my journey. While it’s wonderful to be acknowledged for my work, I remain focused on the future and excited about the opportunities and successes that lie ahead. I believe that fame and recognition come with their own challenges, but I am committed to staying grounded and continuing to grow as a designer. The real reward for me is the chance to keep creating and pushing the boundaries of my craft.

DL: What is your favorite color, place, food, season, thing and brand?

SS : My favorite color is turquoise, food is pasta, place is Montenegro, season is spring, thing is jewelry, and brand is Sanda Design.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

SS : One memorable and funny experience I had as a designer was when I was commissioned to create an extremely luxurious piece of gold jewelry for a husband to give to his wife for their 30th wedding anniversary. I spent a lot of time and effort crafting a beautiful and elegant piece, only to discover that the wife was allergic to gold! It was an unexpected twist, but it became a humorous reminder of the importance of thoroughly understanding a client’s needs and preferences. In the end, we were able to adapt the design to use a different material, and the couple was very happy with the final result. This experience taught me a valuable lesson about attention to detail and communication in the design process, and it remains one of my favorite stories to share.

DL: What makes your day great as a designer, how do you motivate yourself?

SS : A great day for me as a designer involves being around positive people, enjoying good energy, and experiencing nice weather. I motivate myself by focusing on the joy of creating and the satisfaction of seeing my designs come to life.And beautiful reactions of my clients.

DL: When you were a little child, was it obvious that you would become a great designer?

SS : When I was a little child, it wasn’t immediately apparent that I would become a great designer. I was a very joyful and energetic kid, with a love for artistic activities and creativity, but there weren’t any clear indications at that time that I would end up pursuing a career in design. My early years were filled with playful artistic explorations, and it was only as I grew older that I started to realize my deep passion for design. My journey to becoming a designer was a gradual process, where my childhood interests evolved into a dedicated pursuit of creating beautiful and meaningful work.

DL: What do you think about future; what do you see will happen in thousand years from now?

SS : When I think about the future, especially a thousand years from now, it’s a fascinating and somewhat abstract concept. While it’s challenging to predict exactly what will happen, I believe that the pieces of jewelry created by Sanda Design, made from precious and timeless materials, will still hold their value and beauty. I like to imagine that these pieces will be cherished heirlooms passed down through generations, keeping a part of my creative spirit alive.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

SS : I want my fans to know that each piece from Sanda Design is created with passion and care. My designs are inspired by nature and art, and I see jewelry as a way to express emotions and celebrate moments. I’m always learning and growing as a designer, aiming to bring joy and beauty into people’s lives.