Dheeraj Bangur

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Dheeraj Bangur ("DB") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

DB : Master's in Communication Design (Animation Film Design) from MIT Institute of Design

DL: What motivates you to design in general, why did you become a designer?

DB : What motivates me to design is the profound impact that well-crafted design can have on people's lives. The ability to solve problems creatively and to communicate complex ideas visually inspires me daily. From a young age, I had a passion for sketching and doodling, which naturally led me to pursue a career in design. Completing my master's in communication design at the prestigious MIT Institute of Design solidified my path. The appreciation and positive feedback I received for my work further fueled my desire to become a designer. Today, I find immense satisfaction in creating designs that blend functionality with aesthetics, enhancing the user experience and bringing ideas to life.

DL: Did you choose to become a designer, or you were forced to become one?

DB : I chose to become a designer out of my passion for art and creativity.

DL: What do you design, what type of designs do you wish to design more of?

DB : I specialize in branding and packaging design, creating visual identities and packaging solutions that resonate with audiences.

DL: What should young designers do to become a design legend like you?

DB : To become a design legend, young designers should focus on hard work, passion, and dedication. Cultivate a keen eye for detail, embrace originality, and maintain authenticity in their work. Consistently strive for excellence and stay committed to continuous learning and improvement.

DL: What distinguishes between a good designer and a great designer?

DB : A good designer mostly works on visual appeal while A great designer goes beyond aesthetics to create innovative solutions that deeply resonate with and meet the needs of the user.

DL: What makes a good design a really good design, how do you evaluate good design?

DB : A really good design is functional, aesthetically pleasing, and effectively communicates its intended message. I evaluate good design by assessing its usability, clarity, creativity, and how well it meets the needs of the target audience.

DL: What is the value of good design? Why should everyone invest in good design?

DB : From my perspective, good design is the best investment due to its high return value. It enhances user experience, builds brand loyalty, and drives business success by effectively communicating messages and creating lasting impressions.

DL: What would you design and who would you design for if you had the time?

DB : I would design sustainable solutions for underprivileged communities if I had the time.

DL: What is the dream project you haven’t yet had time to realize?

DB : My dream project is to design a comprehensive program aimed at promoting environmental sustainability through innovative design solutions.

DL: What is your secret recipe of success in design, what is your secret ingredient?

DB : Passion fueled by boundless curiosity and a relentless pursuit of excellence is the secret ingredient to my success in design. Inspired by the natural world, I find that authenticity in creativity breeds genuine inspiration.

DL: Who are some other design masters and legends you get inspired from?

DB : I draw inspiration from design masters like Kevin Shaw, Dieter Rams, Paul Rand, and my professor, Dhimant Panchal.

DL: What are your favorite designs by other designers, why do you like them?

DB : As time passes, my favorite designs evolve, making it difficult to choose just one.

DL: What is your greatest design, which aspects of that design makes you think it is great?

DB : My greatest design is the branding and packaging for Maharani Mahansar Somras Heritage Liqueur. Its seamless blend of tradition and modernity, attention to detail, and ability to evoke emotion make it stand out as a great design.

DL: How could people improve themselves to be better designers, what did you do?

DB : To become better designers, people can improve by continuously learning, seeking inspiration from diverse sources, and practicing their craft regularly. I also focused on honing my skills, staying updated on industry trends, and seeking feedback to improve my work.

DL: If you hadn’t become a designer, what would you have done?

DB : If not a designer, I would have pursued a career in finance, possibly becoming a Chartered Accountant. Additionally, I have a passion for cooking and dream of opening a restaurant in the future.

DL: How do you define design, what is design for you?

DB : Design, to me, is the art of problem-solving through creative expression, blending form and function to meet human needs and enhance experiences.

DL: Who helped you to reach these heights, who was your biggest supporter?

DB : My biggest supporters were my dad and my elder brother. My brother introduced me to design, recognizing my artistic talent, while my dad supported my decision to transition from commerce to design.

DL: What helped you to become a great designer?

DB : Several factors contributed to my growth as a designer. Firstly, passion fueled my drive to excel in design. Secondly, continuous learning and seeking inspiration from various sources broadened my perspective and skills. Thirdly, valuable feedback and guidance from mentors and peers helped refine my craft. Lastly, a strong work ethic and perseverance enabled me to overcome challenges and strive for excellence.

DL: What were the obstacles you faced before becoming a design master?

DB : Transitioning from a commerce background to pursuing a master's in design was a significant obstacle I faced on my journey to becoming a design master.

DL: How do you think designers should present their work?

DB : Designers should present their work in a clear, visually engaging manner that effectively communicates the concept, process, and impact of their designs. Utilizing a combination of visuals, storytelling, and supporting evidence helps to showcase the thought process, creativity, and value of the work. Additionally, tailoring the presentation to the audience and platform enhances its effectiveness in conveying the intended message.

DL: What’s your next design project, what should we expect from you in future?

DB : My upcoming design projects include the Indian Absinthe and Palace Edition. In the future, you can expect to see more premium designs from me, blending innovation, cultural richness, and exquisite craftsmanship.

DL: What’s your ultimate goal as a designer?

DB : My ultimate goal as a designer is to create impactful designs that resonate with people, enhance experiences, and contribute positively to society. I aspire to leave a lasting legacy through my work, inspiring others and pushing the boundaries of creativity and innovation in design

DL: What people expect from an esteemed designer such as yourself?

DB : People expect an esteemed designer like myself to deliver exceptional creativity, innovation, and quality in every project. They anticipate designs that not only meet their needs but also exceed their expectations, leaving a lasting impression and making a meaningful impact. Additionally, they expect professionalism, reliability, and a commitment to excellence in all aspects of the design process.

DL: How does design help create a better society?

DB : Design fosters a better society by promoting accessibility, sustainability, communication, innovation, and individual empowerment.

DL: What are you currently working on that you are especially excited about?

DB : Maharani Mahansar Indian Absinthe and Palace Edition

DL: Which design projects gave you the most satisfaction, why?

DB : The Jaisalmer Gin and Maharani Mahansar Somaras projects have been immensely satisfying for me. Both projects, from ideation to final execution, allowed me to fully immerse myself in the creative process. Seeing the final products come to life and being well-received in the real world has been incredibly fulfilling.

DL: What would you like to see changed in design industry in the coming years?

DB : In the coming years, I would like to see greater emphasis on sustainability and inclusivity in the design industry. Additionally, increased collaboration and cross-disciplinary approaches could foster more innovative and impactful solutions to complex societal challenges.

DL: Where do you think the design field is headed next?

DB : The design field is likely headed towards a more interdisciplinary approach, with greater integration of technology, sustainability, and human-centered design principles. Additionally, there may be a shift towards more inclusive and ethical design practices, as well as a focus on designing for emerging trends such as virtual reality, artificial intelligence, and the circular economy.

DL: How long does it take you to finalize a design project?

DB : Finalizing a design project can vary significantly depending on its complexity, scope, and specific requirements. It typically involves several stages, including research, ideation, concept development, refinement, and execution. The timeline can range from a few weeks to several months, with some projects requiring more extensive research and iteration before reaching the final design. Ultimately, the goal is to ensure that the final product meets the client's objectives and exceeds expectations, regardless of the time it takes to achieve this outcome.

DL: When you have a new design project, where do you start?

DB : When starting a new design project, I typically begin with research to understand the client's needs, target audience, and market context. Then, I move on to brainstorming and concept development, followed by sketching and prototyping to explore ideas visually. Finally, I refine the design based on feedback and iterate until the desired outcome is achieved.

DL: What is your life motto as a designer?

DB : My life motto as a designer is to "create with purpose, innovate with passion, and inspire with integrity."

DL: Do you think design sets the trends or trends set the designs?

DB : Design and trends often have a symbiotic relationship where they influence each other. Design can set trends by introducing innovative ideas, aesthetics, and functionalities that resonate with people and shape their preferences. Conversely, trends can also influence design by reflecting broader cultural, social, and economic shifts, which designers may incorporate into their work to stay relevant and appealing to their audience. Ultimately, it's a dynamic interplay between design innovation and societal trends that drives creative evolution in the field.

DL: What is the role of technology when you design?

DB : Technology facilitates the design process by providing tools for sketching, prototyping, rendering, and communication, enhancing efficiency, creativity, and collaboration.

DL: What kind of design software and equipment do you use in your work?

DB : Mostly Adobe Creative Suite and Blender

DL: What is the role of the color, materials and ambient in design?

DB : Color, materials, and ambient elements play crucial roles in design, contributing to the overall aesthetic, functionality, and emotional impact of a space or product. Color evokes specific emotions, influences perceptions, and communicates brand identity. It can create visual interest, highlight key elements, and establish a cohesive design language. Materials selection affects both the visual and tactile aspects of design. Different materials offer unique textures, finishes, and durability, influencing the look and feel of a design. Additionally, sustainable and eco-friendly materials are increasingly prioritized for their environmental impact. Ambient elements such as lighting, sound, and temperature contribute to the atmosphere and user experience. Proper lighting enhances visibility, mood, and spatial perception, while sound design can evoke emotions and create immersive environments. Temperature control ensures comfort and well-being in interior spaces. In summary, color, materials, and ambient factors are integral components of design, shaping the sensory experience and functionality of the final outcome.

DL: What do you wish people to ask about your design?

DB : I wish people would ask about the inspiration and thought process behind my designs, as well as how they can positively impact their lives and experiences.

DL: When you see a new great design or product what comes into your mind?

DB : When I see a new great design or product, I am inspired by its creativity, innovation, and attention to detail. I also consider how it addresses user needs and enhances experiences, sparking ideas for my own work.

DL: Who is your ideal design partner? Do you believe in co-design?

DB : My ideal design partner is someone who shares a passion for creativity, innovation, and collaboration. I believe in the power of co-design, as it brings together diverse perspectives, skills, and experiences to create more holistic and impactful solutions. Collaborating with others fosters creativity, accelerates problem-solving, and leads to richer, more meaningful design outcomes.

DL: Which people you interacted had the most influence on your design?

DB : The people who have had the most influence on my design journey are my mentors, colleagues, and clients. Their guidance, feedback, and collaboration have shaped my perspective, honed my skills, and inspired me to push the boundaries of creativity and innovation in my work. Additionally, my interactions with fellow designers, industry experts, and users have broadened my understanding of design principles and fueled my passion for creating meaningful experiences.

DL: Which books you read had the most effect on your design?

DB : I'm not an avid reader, but I find inspiration in designer interviews and design-related videos, which have a significant impact on my design process and creativity.

DL: How did you develop your skills as a master designer?

DB : I developed my skills as a master designer through a combination of formal education, hands-on experience, continuous learning, and experimentation. I pursued advanced training and education in design, supplemented by real-world projects and internships to apply theoretical knowledge to practical situations. Additionally, I sought mentorship from experienced professionals, actively participated in design communities, and remained curious and open to new ideas and technologies. Over time, I refined my skills through ongoing practice, feedback, and reflection, striving for mastery in my craft.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

DB : Irrespective of time and space, I would want to meet and discuss with Dieter Rams, a legendary industrial designer known for his principles of good design and minimalist aesthetic. His insights and philosophy continue to inspire designers worldwide, and I would value the opportunity to learn from his wisdom and experiences.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

DB : Achieving awards is a testament to the work's quality, and I value the recognition. However, I prioritize creating good designs over fame. If people appreciate the work, recognition follows naturally.

DL: What is your favorite color, place, food, season, thing and brand?

DB : Yellow and Red, Jaipur, Mostly Rajasthani Food, Rainy, Solo Travelling on my bike, and my favorite brands are Nike and Samsung.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

DB : Working on one logo design, the client didn't like my first attempt. So, I revised and shared a second route, but they still weren't satisfied. Thinking the client wasn't clear, I shared more design options. Unfortunately, I accidentally re-shared the very first design. Surprisingly, the client loved it and marked it as the final design. I was shocked but glad they were happy. Later, I jokingly mentioned the mix-up to the client, and we both had a good laugh about it.

DL: What makes your day great as a designer, how do you motivate yourself?

DB : Creating impactful designs and seeing them positively influence others motivates me every day. I draw inspiration from nature, art, and collaboration, setting goals and seeking feedback to continually improve.

DL: When you were a little child, was it obvious that you would become a great designer?

DB : No, I wasn't aware of design as a child, so becoming a great designer wasn't obvious to me at that time.

DL: What do you think about future; what do you see will happen in thousand years from now?

DB : Predicting the distant future is uncertain, but advancements in technology, sustainability, and global connectivity are likely to shape the world in a thousand years.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

DB : I'm passionate about creating meaningful designs that inspire and connect with people. My work is driven by a desire to blend creativity with functionality, enriching experiences and leaving a lasting impact. I'm grateful for the support of my fans and look forward to continuing this creative journey together.