Cheng Shin Rubber IND.Co., Ltd.

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Cheng Shin Rubber IND.Co., Ltd. ("CSRIL") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

CSRIL : Master of Industrial Design

DL: What motivates you to design in general, why did you become a designer?

CSRIL : Design can change society and serve more people

DL: Did you choose to become a designer, or you were forced to become one?

CSRIL : enjoy designer

DL: What do you design, what type of designs do you wish to design more of?

CSRIL : tires, off-road tires

DL: What distinguishes between a good designer and a great designer?

CSRIL : Designer works, to be affirmed?

DL: What makes a good design a really good design, how do you evaluate good design?

CSRIL : practical design

DL: What is the value of good design? Why should everyone invest in good design?

CSRIL : Practicality is needed by everyone

DL: What would you design and who would you design for if you had the time?

CSRIL : Tires, design for the company

DL: What is the dream project you haven’t yet had time to realize?

CSRIL : let everyone know me

DL: Who are some other design masters and legends you get inspired from?

CSRIL : Philips Stark

DL: What are your favorite designs by other designers, why do you like them?

CSRIL : Juicy Salif ，Practical and affordable

DL: What is your greatest design, which aspects of that design makes you think it is great?

CSRIL : Off-road tires, available on many motocross bikes

DL: How could people improve themselves to be better designers, what did you do?

CSRIL : research tire technology

DL: If you hadn’t become a designer, what would you have done?

CSRIL : baseball player

DL: How do you define design, what is design for you?

CSRIL : design is part of life

DL: What helped you to become a great designer?

CSRIL : i'm not great yet

DL: What were the obstacles you faced before becoming a design master?

CSRIL : Insufficient funds

DL: How do you think designers should present their work?

CSRIL : Exhibit with confidence

DL: What’s your next design project, what should we expect from you in future?

CSRIL : Green energy design，Become the most outstanding design platform

DL: What’s your ultimate goal as a designer?

CSRIL : design for people

DL: What people expect from an esteemed designer such as yourself?

CSRIL : Design more good products

DL: How does design help create a better society?

CSRIL : Solve the problem

DL: What are you currently working on that you are especially excited about?

CSRIL : Prepare for competition

DL: Which design projects gave you the most satisfaction, why?

CSRIL : reuse project，can help the environment

DL: What would you like to see changed in design industry in the coming years?

CSRIL : More excellent designers make life more convenient

DL: Where do you think the design field is headed next?

CSRIL : minimalist design

DL: What is your life motto as a designer?

CSRIL : Challenge yourself to make life better

DL: Do you think design sets the trends or trends set the designs?

CSRIL : Design leads the trend

DL: What is the role of technology when you design?

CSRIL : Increase process capability

DL: What kind of design software and equipment do you use in your work?

CSRIL : PS,AI,CAD,PRO-E

DL: What is the role of the color, materials and ambient in design?

CSRIL : product style

DL: When you see a new great design or product what comes into your mind?

CSRIL : want to be as good as him

DL: Which books you read had the most effect on your design?

CSRIL : jobs autobiography

DL: How did you develop your skills as a master designer?

CSRIL : school development

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

CSRIL : I actually like design, but I love vacations more

DL: What makes your day great as a designer, how do you motivate yourself?

CSRIL : have a cup of coffee

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

CSRIL : share design