Anqi Liu

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Anqi Liu ("AL") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

AL : My name is Angie Liu. I am a full-stack user experience and user interface designer with visual and information design backgrounds, applying information organizing, visual impacts, and research skills to experience design. I am currently a senior UI/UX designer at Blizzard Entertainment. I create user-centered designs that are intuitive, elegant, and meaningful. I specialize in user experience, user interface and interactive design for digital devices, App design, and game design. My weapons of choice are Photoshop, Illustrator, Sketch, and Figma. I also work on Game UI design for some of the big game companies for example NetEase. A few of my favorite things are user-based UX/UI design, game design, animation, and travel all over the world.

DL: What motivates you to design in general, why did you become a designer?

AL : Problem-Solving: Design is often driven by the desire to solve problems and improve experiences. Designers have the opportunity to address complex challenges and find innovative solutions that can enhance people's lives, whether it's through user-friendly interfaces, efficient processes, or intuitive product designs.

DL: Did you choose to become a designer, or you were forced to become one?

AL : I believe I choose to become a designer because I love creating something different to solve issues.

DL: What do you design, what type of designs do you wish to design more of?

AL : I usually design interfaces for digital products especially video games to improve the UX.

DL: What should young designers do to become a design legend like you?

AL : Keep learning new styles and technology from different people. Don't worry about making mistakes. Keep trying new things until find your style.

DL: What distinguishes between a good designer and a great designer?

AL : Attention to Detail: Great designers pay meticulous attention to every aspect of their work. They have an eye for detail, ensuring that their designs are polished and refined. They take the time to refine typography, spacing, color choices, and other elements to create a harmonious composition.

DL: What makes a good design a really good design, how do you evaluate good design?

AL : Empathy and User Focus: Great designers have a deep understanding of their target audience. They empathize with users, placing themselves in their shoes to design experiences that are intuitive, enjoyable, and cater to their needs. They prioritize user research and feedback to inform their design decisions.

DL: What is the value of good design? Why should everyone invest in good design?

AL : Efficiency and Functionality: Good design improves efficiency and functionality. It streamlines processes, eliminates unnecessary complexity, and simplifies interactions. By considering user needs and workflows, well-designed systems, interfaces, and products can enhance productivity and user satisfaction.

DL: What would you design and who would you design for if you had the time?

AL : I want to design a diving log for scuba divers.

DL: What is the dream project you haven’t yet had time to realize?

AL : I want to join some Open World game projects.

DL: What is your secret recipe of success in design, what is your secret ingredient?

AL : Increased Engagement and Conversion: Good design can significantly impact user engagement and conversion rates. Whether it's a website, mobile app, or marketing material, aesthetically pleasing and user-friendly designs attract and retain users' attention. Well-designed interfaces and visuals can guide users through a desired flow and encourage them to take action, leading to increased conversions and business growth.

DL: Who are some other design masters and legends you get inspired from?

AL : Jonathan Ive: Jonathan Ive, formerly the Chief Design Officer at Apple, played a pivotal role in shaping the company's iconic product designs. His focus on simplicity, minimalism, and seamless user experiences contributed to the success of products like the iPhone, iPad, and MacBook.

DL: What are your favorite designs by other designers, why do you like them?

AL : Milton Glaser: Milton Glaser was an American graphic designer known for his versatile and imaginative approach. He co-founded the iconic New York Magazine and designed the famous "I ❤ NY" logo. Glaser's work showcased his skill in using typography, illustration, and symbolism to create memorable designs.