Pavel Tahil

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Pavel Tahil ("PT") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

PT : My art and design background is a culmination of diverse experiences and self-driven exploration. While pursuing my first degree in engineering, I discovered a deep passion for creativity and aesthetics, which ultimately led me to pursue graphic design at Seneca College in Canada. However, my journey into design extends beyond formal education.

DL: What motivates you to design in general, why did you become a designer?

PT : My motivation is to create meaningful experiences that positively impact people's lives and solve their problems. I delved into various creative fields, experimenting with photography, illustration, and web design, among others. These experiences allowed me to develop a versatile skill set and a keen eye for detail. It was through this exploration and the realization of the impact design could have on user experiences that I knew I wanted to become a designer, specifically a product designer.

DL: Did you choose to become a designer, or you were forced to become one?

PT : I can say that I chose to become a designer. Design has always been a passion of mine, and I actively pursued it as a career path based on my interest in creating innovative and user-centered solutions. Design allows me to combine my creativity, problem-solving skills, and passion for making a positive impact on the world.

DL: What do you design, what type of designs do you wish to design more of?

PT : I specialize in designing digital products and experiences. I enjoy creating intuitive user interfaces, seamless interactions, and engaging visual designs for websites, mobile apps, and other digital platforms. While I find great satisfaction in designing digital products, I also have a keen interest in expanding my design scope to include physical product design, such as consumer electronics or smart devices.

DL: What should young designers do to become a design legend like you?

PT : My advice to young designers aspiring to make their mark in the industry is to never stop learning and exploring. Continuously seek inspiration from various sources, stay up to date with the latest design trends and technologies, and actively engage with the design community. Embrace challenges, push your boundaries, and be open to feedback and critique. Cultivate a passion for problem-solving, empathize with users, and strive to create designs that have a positive impact.

DL: What distinguishes between a good designer and a great designer?

PT : While a good designer possesses strong technical skills and can create visually pleasing designs, a great designer goes beyond aesthetics. Great designers possess a deep understanding of human behavior, employ a human-centered design approach, and continuously iterate and improve their designs based on user feedback.

DL: What makes a good design a really good design, how do you evaluate good design?

PT : I evaluate a good design based on several criteria. Firstly, it should effectively solve the problem it aims to address, meeting user needs and enhancing their experience. Secondly, good design is intuitive and easy to use, providing a seamless interaction flow. It also considers aesthetics, incorporating visual appeal and cohesive aesthetics. Additionally, a good design considers the context and constraints of the project, such as technological feasibility and business goals. Ultimately, a really good design not only meets these criteria but also leaves a lasting positive impact on users, delighting and exceeding their expectations.

DL: What is the value of good design? Why should everyone invest in good design?

PT : Good design holds immense value as it enhances user satisfaction, improves usability, and fosters positive experiences. Investing in good design leads to products that are not only visually appealing but also functional, intuitive, and efficient. It creates a competitive advantage, differentiating brands and products in the market, while also building customer loyalty and driving business success. Ultimately, everyone should invest in good design because it has the power to positively impact lives, create meaningful connections, and drive innovation and progress in society.

DL: What would you design and who would you design for if you had the time?

PT : If I had the time, I would design a data visualization tool specifically tailored for stock market analysis, leveraging the capabilities of platforms like Tableau. This tool would cater to traders, analysts, and financial professionals, offering interactive visualizations that help them gain deeper insights into market trends, track stock performance, and identify investment opportunities.

DL: What is the dream project you haven’t yet had time to realize?

PT : One of my dream projects that I haven't yet had the time to realize would be designing for Apple. Being part of the Apple design team and contributing to the creation of their iconic products would be an incredible opportunity. Designing an innovative and game-changing product that seamlessly integrates cutting-edge technology, elegant aesthetics, and exceptional user experience would be a dream come true.

DL: What is your secret recipe of success in design, what is your secret ingredient?

PT : My secret recipe for success is a combination of passion and empathy. Passion fuels my drive to continuously improve and innovate, while empathy allows me to deeply understand the needs and desires of users, resulting in designs that truly resonate with them.

DL: Who are some other design masters and legends you get inspired from?

PT : I draw inspiration from various design masters and legends who have made a significant impact on the field. Tobias Van Schneider and Steve Jobs are undoubtedly influential figures whose work and philosophy resonate with me. Apart from them, I find inspiration in the designs of Dieter Rams, known for his timeless and minimalist approach, and Jonathan Ive, who played a pivotal role in shaping Apple's iconic product design language. I also admire the innovative work of Charles and Ray Eames, renowned for their contributions to architecture and furniture design, and the visionary concepts of Zaha Hadid, a pioneering architect.

DL: What are your favorite designs by other designers, why do you like them?

PT : I admire the work of the Stripe Design Team for their exceptional designs that seamlessly blend aesthetics and functionality. Their focus on creating intuitive and user-centered experiences is truly inspiring. One of my favorite designs by other designers is the Airbnb app. I appreciate how it provides a seamless booking experience with its clean interface, intuitive navigation, and visually appealing imagery that inspires users to explore new destinations. Another favorite design is the Tesla Model S, which combines sleek aesthetics with innovative technology, showcasing the power of design in transforming the automotive industry.

DL: What is your greatest design, which aspects of that design makes you think it is great?

PT : One of my greatest designs is a mobile banking app that I created. I consider it great due to its seamless user experience, intuitive interface, and focus on security. The design prioritizes ease of use with simple navigation and clear information hierarchy, making banking transactions effortless for users. Additionally, robust security features such as biometric authentication and encryption instill trust and ensure user data protection.

DL: How could people improve themselves to be better designers, what did you do?

PT : To become a better designer, one should strive for continuous learning and improvement. Actively seeking inspiration from various sources such as design blogs, books, and attending industry events can help expand one's knowledge and creative thinking. Engaging in personal projects, experimenting with new tools and techniques, and seeking feedback from peers can also foster growth and development as a designer. I personally embraced these practices, constantly challenging myself to learn new design methodologies, exploring emerging technologies, and staying updated with the latest design trends.

DL: If you hadn’t become a designer, what would you have done?

PT : If I hadn't pursued a career in design, I would likely have continued working as an engineer. I have a strong appreciation for the technical aspects of product development and enjoy solving complex problems, so I would have explored opportunities to contribute to engineering projects and innovations in various industries.

DL: How do you define design, what is design for you?

PT : Design, to me, is the art and science of creating intentional and purposeful solutions that seamlessly blend form and function. It involves crafting experiences, products, and systems that not only visually appeal but also solve problems and enhance the lives of users. Design is the meticulous process of empathizing with users, understanding their needs, and translating those insights into meaningful and intuitive experiences that delight and inspire.

DL: Who helped you to reach these heights, who was your biggest supporter?

PT : I have been fortunate to have the support of my mentors and colleagues throughout my journey. However, my biggest supporter has been my family, who have always believed in me and encouraged me to pursue my passion for design, providing unwavering support and guidance along the way.

DL: What helped you to become a great designer?

PT : Firstly, continuous learning and staying curious have been instrumental in expanding my design knowledge and skills. Embracing feedback, both positive and constructive, has also played a crucial role in refining my design approach and pushing me to improve. Additionally, immersing myself in the design community, collaborating with talented individuals, and seeking inspiration from various sources have all helped me evolve and become a better designer.

DL: What were the obstacles you faced before becoming a design master?

PT : One significant challenge was transitioning from a different field into design, which required me to build a strong design portfolio and prove my skills and expertise. Additionally, I faced the obstacle of self-doubt and imposter syndrome, which required perseverance, continuous learning, and seeking mentorship to overcome.

DL: How do you think designers should present their work?

PT : I believe designers should present their work in a clear and concise manner, highlighting the problem-solving process, design thinking, and the impact of their solutions. Visual storytelling, using a mix of visuals, prototypes, and case studies, can effectively communicate the design rationale, user experience, and the value their designs bring to users and stakeholders.

DL: What’s your next design project, what should we expect from you in future?

PT : My next design project focuses on creating a mobile app for sustainable transportation, promoting eco-friendly travel options and encouraging users to make environmentally conscious choices. In the future, you can expect innovative and user-centered design solutions from me that prioritize sustainability, accessibility, and seamless experiences to address the evolving needs of users and contribute to a more sustainable and inclusive future.

DL: What’s your ultimate goal as a designer?

PT : My ultimate goal is to create meaningful and impactful experiences that positively impact people's lives.

DL: What people expect from an esteemed designer such as yourself?

PT : People expect a strong attention to detail, a keen understanding of current design trends, and the ability to create visually captivating and compelling designs. They anticipate a seamless integration of aesthetics and functionality, delivering designs that not only look great but also provide an exceptional user experience. Additionally, they expect a high level of professionalism, effective communication, and the ability to translate client requirements and user needs into innovative and impactful design solutions.

DL: How does design help create a better society?

PT : Through thoughtful and human-centered approach, we can create inclusive, accessible, and sustainable solutions that enhance communication, solve complex problems, and promote positive change, ultimately contributing to a more equitable and harmonious society.

DL: What are you currently working on that you are especially excited about?

PT : I am currently working on an innovative mobile app that aims to revolutionize the way people manage their personal finances. It incorporates intuitive budgeting features, smart financial insights, and seamless integration with banking services, offering users a comprehensive and user-friendly tool to track and optimize their financial health. I am particularly excited about this project as it has the potential to empower individuals in achieving their financial goals and making informed financial decisions.

DL: Which design projects gave you the most satisfaction, why?

PT : Whether it was designing a healthcare app that enhances patient experiences or a sustainability-focused product that encourages eco-friendly practices, the satisfaction comes from knowing that my designs have a positive impact and make a difference in the lives of users.

DL: What would you like to see changed in design industry in the coming years?

PT : I would like to see a greater emphasis on sustainable and ethical design practices in the industry, with a focus on minimizing environmental impact and promoting social responsibility. I hope to witness increased diversity and inclusivity in design teams, with more opportunities and support for underrepresented groups.

DL: Where do you think the design field is headed next?

PT : I believe the design field is heading towards a significant expansion in the use of AR and VR. It has the potential to transform user experiences by creating immersive and interactive environments. We will see the integration of AR and VR in various domains such as gaming, education, healthcare, and retail, offering new avenues for innovative design solutions and enhancing user engagement. The design field will continue to explore ways to harness the power of AR and VR to create captivating and meaningful experiences for users.

DL: How long does it take you to finalize a design project?

PT : The duration of a design project can vary depending on its complexity, scope, and the specific requirements involved. It typically involves multiple stages, including research, ideation, prototyping, iteration, and finalization. The timeline can range from several weeks to several months, as it requires thorough exploration, collaboration with stakeholders, feedback iterations, and ensuring the design meets the desired objectives and user needs.

DL: When you have a new design project, where do you start?

PT : I begin by conducting thorough research to understand the target audience, their needs, and the problem at hand. This involves gathering user insights, analyzing market trends, and studying competitor products.

DL: What is your life motto as a designer?

PT : My life motto is to "Design with purpose and empathy." I believe that design has the power to create meaningful and impactful experiences, and by putting users at the center of the design process and addressing their needs, we can make a positive difference in their lives.

DL: Do you think design sets the trends or trends set the designs?

PT : I believe it is a dynamic interplay between design and trends. Designers have the ability to push boundaries, challenge conventions, and set new trends through innovative and visionary creations. At the same time, trends can also inspire and influence design directions, providing valuable insights into user preferences and market demands.

DL: What is the role of technology when you design?

PT : Technology plays a pivotal role in my design process. It enables me to leverage the latest advancements and tools to create innovative and seamless user experiences, while also considering the technical feasibility and constraints of the intended product.

DL: What kind of design software and equipment do you use in your work?

PT : Some of the software I commonly use includes Adobe Creative Suite (such as Photoshop, Illustrator, and After Effects) for visual design and prototyping, as well as design collaboration tools like Figma or Sketch. Additionally, I work with a combination of hardware such as a powerful computer, graphics tablet, and a variety of physical prototyping tools to enhance my design workflow.

DL: What is the role of the color, materials and ambient in design?

PT : I consider colour, materials, and ambient factors as essential elements in design that significantly impact user experiences. The choice of colors and materials can evoke specific emotions, create brand identity, and enhance the aesthetic appeal of a product. Additionally, the ambient environment, including lighting and spatial characteristics, plays a crucial role in setting the mood, enhancing usability, and establishing a cohesive design language that resonates with users.

DL: What do you wish people to ask about your design?

PT : I wish people would ask about the thought process and user-centric approach behind my design, as well as how it addresses their specific needs and improves their overall experience.

DL: When you see a new great design or product what comes into your mind?

PT : When I see a new great design or product, I am filled with a sense of awe and admiration for the thoughtful craftsmanship, attention to detail, and seamless integration of form and function. It inspires me to continuously strive for excellence in my own work and pushes me to explore new possibilities.

DL: Who is your ideal design partner? Do you believe in co-design?

PT : My ideal design partner is someone who shares a similar passion for creating meaningful and impactful experiences, possesses complementary skills and expertise, and embraces a collaborative mindset. I strongly believe in the power of co-design as it brings diverse perspectives, fosters creativity, and leads to more holistic and user-centered design solutions.

DL: Which people you interacted had the most influence on your design?

PT : The people I have interacted with who have had the most influence on my design are fellow designers, mentors, and users themselves. Collaborating with talented designers has exposed me to new ideas, perspectives, and design methodologies, while mentors have provided guidance and valuable insights to refine my skills. Above all, engaging with users and understanding their needs and feedback has been instrumental in shaping my design approach.

DL: Which books you read had the most effect on your design?

PT : "The Design of Everyday Things" by Don Norman has provided valuable insights into user-centered design principles and the psychology of human interaction with products. "Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days" by Jake Knapp has influenced my understanding of the design sprint methodology and the importance of rapid prototyping and iteration. "Thinking, Fast and Slow" by Daniel Kahneman has expanded my knowledge of cognitive biases and decision-making processes, which has informed my approach to designing intuitive and user-friendly experiences.

DL: How did you develop your skills as a master designer?

PT : I developed my skills as a master designer through a combination of education, hands-on experience, continuous learning, and seeking inspiration from various sources. I pursued formal education in design, honed my craft through practical projects, actively engaged with the design community, and constantly pushed myself to explore new technologies, design trends to stay at the forefront of the field.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

PT : I would love to meet and engage in a discussion with Dieter Rams, a design icon known for his principles of good design and his contributions to the field of industrial design.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

PT : I am grateful for the awards and recognition I have received, as they validate the hard work and dedication I have put into my craft. While it can be challenging to manage expectations and maintain a level of excellence, I believe the focus should always be on the passion for design and the desire to create meaningful experiences, rather than seeking fame alone.

DL: What is your favorite color, place, food, season, thing and brand?

PT : My favorite color is indigo for its deep and rich tone that exudes sophistication. About the place, London holds a special place in my heart. The city's vibrant energy and rich cultural heritage inspire me. When it comes to food, I have a soft spot for sushi, appreciating its artful presentation and fresh flavors. In terms of seasons, autumn holds a special place in my heart with its vibrant foliage and crisp air. As for my favorite thing, it would be my sketchbook, where ideas come to life. Lastly, my preferred brand is Apple, for its seamless integration of technology and design excellence.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

PT : I once had a hilarious incident where I presented a design concept to a client, only to realize that I had accidentally included a comical placeholder image instead of the intended final mockup. The client burst into laughter, and although initially embarrassed, we all shared a lighthearted moment that helped strengthen our rapport and resulted in a more relaxed and enjoyable design collaboration.

DL: What makes your day great as a designer, how do you motivate yourself?

PT : Ability to solve complex problems, unleash my creativity, and see the positive impact of my designs on users. I stay motivated by constantly seeking inspiration from various sources, collaborating with talented individuals, and reminding myself of the purpose and significance of design in improving people's lives.

DL: When you were a little child, was it obvious that you would become a great designer?

PT : I believe that greatness is a result of passion, dedication, and continuous growth. While it may not have been evident during my childhood that I would become a great designer, my love for creativity and problem-solving set the stage for my journey in the world of design.

DL: What do you think about future; what do you see will happen in thousand years from now?

PT : In a thousand years, I envision a world where our interactions with products and environments are intuitive, immersive, and environmentally conscious, leading to a harmonious coexistence between humans, technology, and nature.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

PT : I want my fans to know that my design philosophy centers around creating meaningful and impactful experiences for users. I am driven by a passion for innovation, user-centric design, and pushing the boundaries of what is possible, and I am grateful for the support and enthusiasm of my fans who inspire me to continue creating exceptional designs.