Ariane Cristina da Rosa

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Ariane Cristina da Rosa ("ACDR") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

ACDR : My background is in architecture and urbanism (1997). I have a degree in interior design and over the years I have taken courses and participated in immersions in search of constant improvement.

DL: What motivates you to design in general, why did you become a designer?

ACDR : Since I graduated in architecture and urbanism most of my work is interior design. I always do a lot of research while carrying out my projects and I try to create really different environments that express the personality of my clients.

DL: Did you choose to become a designer, or you were forced to become one?

ACDR : My creativity knows no limits. In each project I create exclusive pieces for each situation, for each client. Design came naturally to me in the daily performance of my duties as an architect and interior designer.

DL: What do you design, what type of designs do you wish to design more of?

ACDR : I design furniture and decorations, as well as lamps and small objects.

DL: What should young designers do to become a design legend like you?

ACDR : Be persistent, study hard and always improve. Listen to your heart and let the emotion flow.

DL: What distinguishes between a good designer and a great designer?

ACDR : Find simple and unusual solutions for common situations is the hardest part.

DL: What makes a good design a really good design, how do you evaluate good design?

ACDR : In my opinion, good design is one that stands out for its beauty, originality and simplicity. A good design brings a positive emotion to people and transforms the environment in which it is found.

DL: What is the value of good design? Why should everyone invest in good design?

ACDR : Good design is always good, it doesn't lose its value over the years.

DL: What would you design and who would you design for if you had the time?

ACDR : I would love to create limitless environments to vent my creativity. Commercial spaces, for example, are perfect for experimenting with new ways of relating to the environment.

DL: What is the dream project you haven’t yet had time to realize?

ACDR : Having my own design brand.

DL: What is your secret recipe of success in design, what is your secret ingredient?

ACDR : My secret ingredient in design is empathy. I believe that great design starts with truly understanding the people who will experience it. It’s not just about how a space looks or functions—it’s about how it makes people feel, how it meets their needs, and how it enhances their lives. By putting myself in the shoes of those who will live, work, or relax in the spaces I create, I can design with intention and purpose, ensuring that the result is not only beautiful but meaningful. Another key element for me is resilience. Design is a process full of challenges, from technical limitations to unexpected obstacles, but I’ve learned that every problem is an opportunity for creativity. By embracing these moments, I push myself to find innovative solutions that often lead to more thoughtful and impactful designs. Finally, I think it’s about maintaining a passion for learning and exploration. Design is ever-evolving, and I love staying curious—whether it’s diving into new materials, exploring sustainable technologies, or drawing inspiration from diverse cultures. This hunger for knowledge allows me to continuously grow as a designer and keep my work fresh, relevant, and inspiring.

DL: Who are some other design masters and legends you get inspired from?

ACDR : Karim Hashid, Philippe Starck, Isay Weinfeld, Sig Bergamin, Kelly Hoppen, Marcel Wanders, Oscar Niemeyer

DL: What are your favorite designs by other designers, why do you like them?

ACDR : Chaise Longue Rio by Oscar Niemeyer for its elegant, lightweight and extremely comfortable shape. It's a masterpiece.

DL: What is your greatest design, which aspects of that design makes you think it is great?

ACDR : My greatest design is the one I haven't done yet, and that's exactly what makes it great, the anticipation of what's to come.

DL: How could people improve themselves to be better designers, what did you do?

ACDR : To become a better designer, the most important thing is to stay curious and open to learning. Design is constantly evolving, and the best way to improve is to never stop exploring new ideas, techniques, and approaches. Whether it’s learning from other disciplines, experimenting with different materials, or staying updated on trends, curiosity keeps you growing. One thing that helped me immensely was developing empathy—understanding the people who will use the spaces or objects I design. The more you understand the needs, emotions, and behaviors of people, the more thoughtful and effective your designs will be. I’ve found that putting the human experience at the center of my work leads to solutions that are both functional and deeply meaningful. Another key aspect is embracing failure and challenges. Design can be full of setbacks, but each one is an opportunity to learn. Instead of being discouraged, I learned to see problems as creative challenges that push me to find better, more innovative solutions. This resilience helps refine your thinking and makes your designs stronger. Lastly, collaboration is vital. Working with other designers, engineers, or people from different fields broadens your perspective. I’ve found that some of my best ideas come from teamwork and listening to others’ insights. Improving as a designer is a lifelong journey, and it requires a mix of curiosity, empathy, resilience, and a willingness to learn from every experience.

DL: If you hadn’t become a designer, what would you have done?

ACDR : If I hadn’t become a designer, I think I would have pursued something where I could still create and make a positive impact on people’s lives. Maybe I would have been a writer or a storyteller, because I love the idea of using words to inspire, connect, and transport people to different places and ideas. Writing, like design, is about crafting experiences and evoking emotions, and I think that would have fulfilled my creative side in a different way. Another path that’s always fascinated me is teaching. I believe in the power of education to transform lives, and sharing knowledge while helping others find their own voice and creativity would be incredibly rewarding. Whether in the classroom or through mentoring, I think teaching is another way to leave a meaningful impact on the world. Ultimately, whatever path I would have chosen, it would have to involve creativity, human connection, and a drive to make the world a little better, just like design does for me.

DL: How do you define design, what is design for you?

ACDR : For me, design is about creating solutions that improve the human experience. It’s not just about aesthetics or form—though beauty is important—but about how things function, how they serve people’s needs, and how they make life better. Design is the intersection of creativity and problem-solving, where we balance art with practicality to shape environments, products, and systems that are both meaningful and functional. Design, at its core, is about intentionality. Every element has a purpose, whether it’s the curve of a chair that enhances comfort, or the layout of a space that fosters connection and well-being. It’s about seeing the world through the lens of possibility and always asking, “How can this be better? More efficient? More inspiring?” For me, design is also deeply tied to responsibility. We, as designers, have the power to shape how people interact with their surroundings, and with that comes the responsibility to design sustainably, inclusively, and thoughtfully. Whether it’s reducing waste in materials, creating spaces that everyone can access, or designing with future generations in mind, design isn’t just about the present moment—it’s about leaving a positive impact for the future. In short, design is about human connection, purpose-driven creativity, and making life better—one thoughtful solution at a time.

DL: Who helped you to reach these heights, who was your biggest supporter?

ACDR : It may sound cheesy, but my family and my husband have a prominent role as supporters.

DL: What helped you to become a great designer?

ACDR : In short, a love for learning, empathy for others, resilience in the face of challenges, and collaboration are what have shaped my journey and success as a designer.

DL: What were the obstacles you faced before becoming a design master?

ACDR : Before becoming a design master, I faced several challenges. I often questioned my skills and whether I belonged in the design field, which made building confidence take time. With limited practical experience, translating theory into real-world applications was tough, but each project taught me valuable lessons. Finding the right balance between innovative designs and practical constraints was also challenging but essential for success. Initially, feedback felt personal, but I learned to see it as an opportunity for growth and refinement. The design field evolves rapidly, so keeping up with trends and technologies was crucial for my adaptability. Establishing connections took time, but I realized that collaboration and relationships are vital for personal and professional growth. Overcoming these obstacles strengthened my determination and shaped my journey as a designer, with each challenge offering valuable lessons that helped me evolve in my craft.

DL: How do you think designers should present their work?

ACDR : In the best way possible, in an unusual way, using all the tools at your fingertips.

DL: What’s your next design project, what should we expect from you in future?

ACDR : I have so many ideas all the time that sometimes it's hard to choose where to start. One thing is for sure, news are coming.

DL: What’s your ultimate goal as a designer?

ACDR : Today? Winning a Platinum A'Design Award

DL: What people expect from an esteemed designer such as yourself?

ACDR : As an esteemed designer, people often have high expectations based on my experience and reputation. They typically look for creativity and innovation, seeking fresh ideas that push boundaries and challenge the status quo. Clients and peers expect me to bring a unique perspective to each project, creating designs that stand out and resonate with their vision. There is also a strong expectation for meticulous attention to detail, ensuring that every element of the design is thoughtfully considered and executed flawlessly, from aesthetics to functionality and sustainability. Additionally, people expect me to have a deep understanding of design principles, materials, and the latest trends, looking to me for guidance and advice on how to best achieve their design goals while navigating potential challenges. They come to me with specific problems and anticipate effective solutions that are both practical and aesthetically pleasing. Clear communication is essential in design, and people expect me to articulate my ideas effectively, listen to their feedback, and collaborate closely throughout the design process to ensure their vision is realized. Clients also expect timeliness and reliability, wanting me to deliver on time and within budget while demonstrating professionalism. In today’s world, there is an increasing expectation for designers to incorporate sustainable practices into their work, with clients looking for designs that respect the environment and promote responsible resource use. Ultimately, people expect me to be a trusted partner in the design process, someone who can translate their ideas into reality while exceeding their expectations and creating meaningful, lasting spaces.

DL: How does design help create a better society?

ACDR : Design plays a crucial role in creating a better society by shaping our environments and influencing our daily experiences. Thoughtful design can enhance functionality, accessibility, and aesthetics in public spaces, making them more welcoming and inclusive for everyone. It fosters community engagement by encouraging social interaction and promoting cultural identity through the use of local materials and styles. Furthermore, sustainable design practices contribute to environmental health, ensuring that resources are used responsibly and reducing waste. By prioritizing user needs and addressing social issues, design can inspire positive change, improve quality of life, and promote well-being, ultimately leading to a more harmonious and equitable society.

DL: What are you currently working on that you are especially excited about?

ACDR : I’m currently working on a groundbreaking project that merges cutting-edge technology with sustainable design principles, and I can’t wait to share more details soon. This initiative aims to redefine how we interact with our spaces, creating environments that are not only visually stunning but also incredibly functional and eco-friendly. The concept is still under wraps, but I can promise it will challenge traditional design norms and spark conversations about the future of our built environments. Stay tuned, as I believe this project has the potential to inspire a new wave of creativity and innovation in the design community!

DL: Which design projects gave you the most satisfaction, why?

ACDR : Casa da Barra, (The Concrete House) a project I did from the architectural to the interior details. The end result was a great satisfaction.

DL: What would you like to see changed in design industry in the coming years?

ACDR : In the coming years, I would love to see the design industry embrace a more collaborative and inclusive approach, where diverse voices and perspectives are not just welcomed but actively sought out. This shift could lead to richer, more innovative solutions that reflect the complexities of our society. Additionally, I hope to see a stronger emphasis on sustainability, pushing for design practices that prioritize environmental stewardship and social responsibility. By integrating technology and focusing on the well-being of communities, we can create designs that not only enhance our physical spaces but also contribute positively to the lives of individuals and the planet.

DL: Where do you think the design field is headed next?

ACDR : For the greatest comfort with the least effort using sustainable materials

DL: How long does it take you to finalize a design project?

ACDR : Sometimes years, sometimes days... it depends a lot on what is being developed.

DL: When you have a new design project, where do you start?

ACDR : inspiration, people needs and Research

DL: What is your life motto as a designer?

ACDR : My life motto as a designer is to "create with purpose and passion." I believe that every design should have a meaningful impact, whether it’s enhancing daily experiences, promoting sustainability, or fostering community connections. This motto drives me to approach each project with a sense of responsibility and enthusiasm, reminding me that design has the power to transform lives and shape our environments for the better. By infusing my work with genuine passion and intention, I strive to inspire others and contribute positively to the world around me.

DL: Do you think design sets the trends or trends set the designs?

ACDR : It is definitely a two-way street. but I think that design invariably sets the trends

DL: What is the role of technology when you design?

ACDR : Assists in the development and improvement of projects

DL: What kind of design software and equipment do you use in your work?

ACDR : Literally whatever is available. In general I draw by hand and then model in some lighter software.

DL: What is the role of the color, materials and ambient in design?

ACDR : Color and texture are directly linked to emotions. The good choice of materials is one that uses these and other subterfuges to achieve what is desired.

DL: What do you wish people to ask about your design?

ACDR : How can i have one of these?

DL: When you see a new great design or product what comes into your mind?

ACDR : How did I not think of this before?

DL: Who is your ideal design partner? Do you believe in co-design?

ACDR : I think collabs are important and I believe that together we can do more.

DL: Which people you interacted had the most influence on your design?

ACDR : Every situation I experience provides me with material for new creations.

DL: Which books you read had the most effect on your design?

ACDR : The first design book I bought was Starck by Taschen and it left a deep impression on me.

DL: How did you develop your skills as a master designer?

ACDR : Researching a lot, observing everything, going to trade shows, and listening to people.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

ACDR : Leonardo Da Vinci

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

ACDR : I still don't consider myself that famous, but I definitely recognize that the awards and recognition I’ve received have made a significant impact on my career. They not only validate the hard work and creativity I've poured into my projects but also open many doors for new opportunities. While fame can bring its own challenges, such as increased scrutiny and pressure to constantly deliver, I focus on the positives—like connecting with inspiring people and being part of exciting collaborations. Ultimately, the recognition fuels my passion for design and motivates me to keep pushing boundaries in my work.

DL: What is your favorite color, place, food, season, thing and brand?

ACDR : Red and turquoise, my house, Florentine steak, spring, desigual brand

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

ACDR : The first time I wanted to produce a project of mine, I thought I had to do the whole process, from creation, assembly, transportation, delivery, everything. I temporarily gave up on my dream until one day I realized that all I needed was a partner to produce my designs. This took 20 years to happen.

DL: What makes your day great as a designer, how do you motivate yourself?

ACDR : What makes my day great as a designer is the thrill of bringing ideas to life and seeing how they resonate with people. Each morning, I find motivation in the small moments of creativity—whether it's sketching a new concept, exploring materials, or getting inspired by nature or architecture around me. Collaborating with my team and clients also energizes me; their enthusiasm and fresh perspectives ignite my passion. I set daily goals that challenge me, but I also take time to celebrate the small victories along the way. Ultimately, knowing that my designs can make a positive impact on people's lives keeps me motivated and excited for each new day.

DL: When you were a little child, was it obvious that you would become a great designer?

ACDR : From a young age, it was clear that my path would be in design. I was an incredibly creative child, always looking for new ways to express my imagination, whether it was through drawing, building, or redecorating the spaces around me. This passion, combined with my love for people, shaped my vision as an architect and designer. I believe that every project is an opportunity to connect stories and emotions, creating environments that not only delight but also embrace and inspire.

DL: What do you think about future; what do you see will happen in thousand years from now?

ACDR : Looking a thousand years into the future, I envision a world where design seamlessly integrates with nature and technology, creating harmonious spaces that enhance our well-being. Architecture will likely evolve to prioritize sustainability, using innovative materials and energy-efficient solutions that minimize our ecological footprint. I imagine cities that adapt to their environments, with structures that breathe and change with the seasons, reflecting the beauty of the natural world. Moreover, design will continue to foster connections among people, creating communal spaces that encourage collaboration, creativity, and a sense of belonging. In this future, the role of a designer will be more vital than ever, as we strive to create spaces that not only serve practical purposes but also nurture the human spirit and celebrate diversity.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

ACDR : I want people to know that, as an architect and designer passionate about transforming the world through design, I believe empathy is essential. It’s not just about technical knowledge; it’s about understanding people’s needs and how spaces make them feel. I strive to create environments that inspire, comfort, and enhance lives, ensuring that my work leaves a positive and lasting impact. I also emphasize the social responsibility we have as designers; our choices can shape communities for generations. By choosing sustainable materials and promoting inclusive design, I aim to contribute to a more equitable future. Lastly, I embrace continuous learning, staying curious about new technologies and cultural approaches to design, as I believe this openness is crucial for making a lasting impact.