GEORGIANA GHIT

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer GEORGIANA GHIT ("GG") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

GG : My vision in design studies is different but in a good way. Since I was a little girl I was interested in painting and drawing. I studied art and architecture in high school. I graduated National University of Arts and Design in Bucharest, Romania. I activated in digital art, graphic design and my favorite: product design. During the years I understood that every cross road was with the purpose to grow myself and to educate others too.

DL: What motivates you to design in general, why did you become a designer?

GG : Why design? Because design made me who I am today. The thinking process and the experiments learned me to focus more on the details and on people needs. My life is changed during the process because I always learn that my concepts have a cause behind the story.

DL: Did you choose to become a designer, or you were forced to become one?

GG : It was my choice and I'm happy with it.

DL: What do you design, what type of designs do you wish to design more of?

GG : I'm preoccupied with the sustainable category, the recycled materials but also with the innovations. I like to have a real story in every project. I would love to focus on social, environment design category.

DL: What should young designers do to become a design legend like you?

GG : To fail. When you experiment you will find the right answer.

DL: What distinguishes between a good designer and a great designer?

GG : The purpose.

DL: What makes a good design a really good design, how do you evaluate good design?

GG : A really good design is dedicated to people. A really great design stands out. I evaluate a good design in terms of the 3 needs: simple, functional, aesthetic.

DL: What is the value of good design? Why should everyone invest in good design?

GG : I evaluate a good design in 3 terms: simple, functional, aesthetic. Everyone should invest in a good design because that design can have a great impact of changing things worldwide.

DL: What would you design and who would you design for if you had the time?

GG : I never thought until now, but probably I would love to create a product for my personal needs. I think every designer should make in the entire career, at least one product starting from one or two personal problems/necessities. Because probably will be hard to create something for us too. We are always seeking for what people want, but if for them is never enough and we always try to perfect the imperfect, how will be the imperfect, perfect for us? I can't answer what I would design, but at least will have a minimal touch.

DL: What is the dream project you haven’t yet had time to realize?

GG : My dream design project is to create a nature reserve, a sanctuary for animals who were abused.

DL: What is your secret recipe of success in design, what is your secret ingredient?

GG : To have faith.

DL: Who are some other design masters and legends you get inspired from?

GG : Karim Rashid is on top of the list but I studied and found inspiration from Dieter Rams, Ludwig Mies van der Rohe, Le Corbusier and other great design legends.

DL: What are your favorite designs by other designers, why do you like them?

GG : I appreciate the aesthetic shape and the details of the simplicity. The product looks clean and easy to use. Dieter Rams said that: simplicity is the key to excellence. I must agree.

DL: What is your greatest design, which aspects of that design makes you think it is great?

GG : Not sure if the greatest, cause I'm young, but for sure had it's way and impact for the public. The project - Delta Pendant Lamp, won 2 prizez and was appreciated by the romanian design industry and had compliments from Lisa Rosso, the chief-editor of Icon Design.

DL: How could people improve themselves to be better designers, what did you do?

GG : Everyday's learning. The discipline and nature.

DL: If you hadn’t become a designer, what would you have done?

GG : I thought about it, I had other jobs before, but nothing suited me better than my job as a designer.

DL: How do you define design, what is design for you?

GG : Design is a lifestyle. For me, design is a cure.

DL: Who helped you to reach these heights, who was your biggest supporter?

GG : My family and my friends.

DL: What helped you to become a great designer?

GG : Discipline. The value of hard work.

DL: What were the obstacles you faced before becoming a design master?

GG : I think money. The general problem for artists, designers, are money issues. If you don't have financial support it is much harder for anybody to develop the ideas.

DL: How do you think designers should present their work?

GG : Simple and clean. Trust your instincts.

DL: What’s your next design project, what should we expect from you in future?

GG : Right now I'm working on my online store. I will focus on the business, and then I will start making new projects.

DL: What’s your ultimate goal as a designer?

GG : To change the world.

DL: What people expect from an esteemed designer such as yourself?

GG : To see more of my products.

DL: How does design help create a better society?

GG : The story behind every product creates a better society / movement.

DL: What are you currently working on that you are especially excited about?

GG : I currently develop one new brand clothing idea based on the society problems.

DL: Which design projects gave you the most satisfaction, why?

GG : The project which includes natural resources and have social impact.

DL: What would you like to see changed in design industry in the coming years?

GG : The materials used. The unique aesthetic shapes. Safe design ideas.

DL: Where do you think the design field is headed next?

GG : One important fact could be the robotic area, artificial intelligence, or green innovations.

DL: How long does it take you to finalize a design project?

GG : As needed.

DL: When you have a new design project, where do you start?

GG : Design thinking. Find problems.

DL: What is your life motto as a designer?

GG : Start where you are, use what you have, do what you can and change the world.

DL: Do you think design sets the trends or trends set the designs?

GG : Both generate each other.

DL: What is the role of technology when you design?

GG : Technology make the life of the designer easier. Using technology nowadays it's easier to finish a prototype, product.

DL: What kind of design software and equipment do you use in your work?

GG : Depends on the project. Sketching, 3D Modelling, digital drawing, also collaborations with different industries.

DL: What is the role of the color, materials and ambient in design?

GG : To stand out.

DL: What do you wish people to ask about your design?

GG : Why. How. For Fragrance Lamp, people asked about the fragrance - How - the lighting object kept the essence and the perfume so strong.

DL: When you see a new great design or product what comes into your mind?

GG : Motivates me.

DL: Who is your ideal design partner? Do you believe in co-design?

GG : Yes I believe that if it's a match, two or more people can work together and co-create.

DL: Which people you interacted had the most influence on your design?

GG : My university craft teacher who mentored me and learned me how to grow ideas.

DL: Which books you read had the most effect on your design?

GG : Design and Personal Development books.

DL: How did you develop your skills as a master designer?

GG : With discipline. As a student I experienced a lot.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

GG : I think I always had a crush on Tom Hardy because of his acting talent compared to his life story.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

GG : I'm not famous but I think I am popular in the romanian design field. People recognize my work, which is a great feeling.

DL: What is your favorite color, place, food, season, thing and brand?

GG : Red. Home. Italian pasta. Spring. Armchair.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

GG : A funny moment, always, is to watch me talking in public.

DL: What makes your day great as a designer, how do you motivate yourself?

GG : A great day starts with one cup of coffee. A perfect day is finished with new ideas. Even if it's hard at the beginning of the career, I focus on people's need and try to create the unexpected products.

DL: When you were a little child, was it obvious that you would become a great designer?

GG : No, but was obvious that I'm a child who prefer arts instead of math.

DL: What do you think about future; what do you see will happen in thousand years from now?

GG : I prefer to enjoy the present, I'll let the future getting ready. In any way, the design area will grow and people will be more educated about it.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

GG : I'm an young romanian designer, on my beginning career and I'd love if you could give me a chance to put my contributions for changing the design world.