Ensieh Yazdani

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Ensieh Yazdani ("EY") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

EY : With a master's degree in MBA, I have a strong educational background in business and management. However, my interests and skills also lie in the field of design, particularly 3D jewelry design. I have been dedicated to expanding my knowledge and expertise in this area since 2018 when I started learning in Iran and later continued my studies in Turkey. As a testament to my passion and commitment, I am now a proud member of the prestigious World Design Consortium (WDC) and other notable clubs and associations such as AIBA, IAD, IBSP, ICCI, IDC, and ISPM. Furthermore, I have had the opportunity to showcase my designs in various international exhibitions, including MOOD in Italy, 40*40 in Poland, and exhibitions in China and India. As a jury member, I had the honor of reviewing and evaluating innovative projects and ideas that were submitted for the prestigious DOI Award 2024 competition in India. It was a challenging yet rewarding experience to help recognize and promote the most promising and impactful initiatives in the country. Being a part of the jury also gave me valuable insights into the current trends and advancements in various industries and sectors. These experiences have not only allowed me to gain recognition but have also broadened my perspective and creativity in the design industry.

DL: What motivates you to design in general, why did you become a designer?

EY : Creative design is the art of bringing imagination to life. It involves taking an abstract idea and turning it into a tangible creation. As a designer, this process can be both exhilarating and challenging. It requires the ability to conceptualize, problem-solve, and think outside of the box. The end result is not only a visual representation of an idea, but also a reflection of the designer's unique perspective and creativity.

DL: Did you choose to become a designer, or you were forced to become one?

EY : I believe that design is at the core of everything in the world. It all starts with an idea, which is then brought to life through the form of a design. Designers are the creators of their work, presenting it to the audience with their unique vision and skill. For me, drawing is not simply a job, but a source of joy and fulfillment. It allows me to express my creativity and share my perspective with others.

DL: What do you design, what type of designs do you wish to design more of?

EY : Overall, I believe that the positive impact of my design can have a ripple effect, spreading joy and happiness to those who view it. Even if it is just a small contribution, I hope that my design can make the world a more beautiful and positive place.

DL: What should young designers do to become a design legend like you?

EY : In order to achieve success and growth, individuals should strive to constantly update their expertise and knowledge. It is important to invest in oneself and develop skills with passion and good judgement, rather than out of obligation. Maintaining a healthy lifestyle, including regular exercise and proper nutrition, is also crucial for personal and professional fulfillment. It is also important to prioritize sleep and rest, as they are necessary for maintaining motivation and strength. With a positive attitude and determination, individuals can navigate through challenges and enjoy the journey towards their goals. Giving up should never be an option.

DL: What distinguishes between a good designer and a great designer?

EY : A good designer is able to create well-designed products that meet technical standards and requirements. However, a great designer not only possesses these skills, but also has years of experience and numerous successes under their belt. This experience sets them apart and makes them known and distinguished in their field.

DL: What makes a good design a really good design, how do you evaluate good design?

EY : These principles are essential in creating visual appeal and conveying meaning in any design. Balance refers to the distribution of elements within a composition, emphasizing the importance of symmetry and asymmetry. Emphasis is the technique of highlighting specific elements to draw attention and create hierarchy. Rhythm refers to the repetition and variation of elements to create a sense of movement and flow. Proportion and scale deal with the size and relationships between elements in a design. Lastly, harmony and unity bring all the elements together to create a cohesive and visually appealing design.

DL: What is the value of good design? Why should everyone invest in good design?

EY : Good design is essential for the success and usability of any product. It involves careful consideration of the user's needs, functionality, and aesthetics. A well-designed product not only looks good, but also functions well and makes the user's experience more enjoyable. Good design is a crucial aspect in creating products that are both useful and desirable.

DL: What would you design and who would you design for if you had the time?

EY : I would create a design that would convey a message of hope, happy, love, health and unity, and I would proudly present it to all the people of the world.

DL: What is the dream project you haven’t yet had time to realize?

EY : I am constantly thinking of new and exciting projects that I would love to pursue. However, at the moment, I don't have a definitive answer to this question. I hope that in the future, with hard work and determination, I can turn these dreams into reality.

DL: What is your secret recipe of success in design, what is your secret ingredient?

EY : These are the key elements to achieving success and satisfaction in life. By setting clear goals, creating a plan to reach them, putting in consistent effort, and finding joy in the path. we can lead fulfilling lives and achieve our dreams. Though the outcome may not always be what we expect, the process of growth and learning is invaluable.

DL: Who are some other design masters and legends you get inspired from?

EY : For innovation and creativity. From the intricate patterns found in flowers and leaves to the vastness and complexity of the universe, nature provides endless inspiration for new inventions and designs. By observing and studying the natural world, we can tap into its endless array of solutions and apply them to our own challenges and innovations.

DL: What are your favorite designs by other designers, why do you like them?

EY : Designs like the unique architecture of Zaha Hadid challenge traditional notions of form and function, pushing boundaries and creating visually striking structures. Her avant garde designs often incorporate sweeping curves and bold geometric shapes, making a statement and leaving a lasting impact on the landscape. Hadid's work has inspired countless architects and designers to think outside the box and reimagine what is possible in the world of designers.

DL: What is your greatest design, which aspects of that design makes you think it is great?

EY : The Affinity ring at the moment. Its design It has praised and approved by a panel of judges that all of whom are highly respected professors in this field. Their approval further solidifies the reputation and credibility of the Its approval by top professionals in the field is a testament to its excellence and reliability.

DL: How could people improve themselves to be better designers, what did you do?

EY : Prioritizing tasks can help individuals and teams stay organized and focused on the most important aspects of a project or work. By focusing on the most important tasks first, it allows for better time management and efficiency. However, it is also important to be open to trying new methods or approaches if necessary, and to consistently follow through with tasks to ensure completion.

DL: If you hadn’t become a designer, what would you have done?

EY : At one time, I also liked piloting, but most likely I would have chosen a job that deals with nature.

DL: How do you define design, what is design for you?

EY : However, it is important to remember that design is not just about the end product, but also the process of creating it. It involves problem solving, critical thinking, and collaboration with others. Design is also constantly evolving and influenced by society, culture, and technology. It has the power to shape our world and improve our lives, but it also carries a responsibility to consider ethical and sustainable practices. Overall, design is a powerful tool that can bring about positive change and should be celebrated and utilized to its fullest potential.

DL: Who helped you to reach these heights, who was your biggest supporter?

EY : I want to express my heartfelt gratitude to my dear family, especially my kind and artistic parents, for their unwavering guidance and support. I would not be where I am today without their love and encouragement. They have been my biggest cheerleaders, and I am forever grateful for the values and lessons they have instilled in me. Thank you for always believing in me and helping me become the person I am today. Thank you for everything, my dear family. I love you all.

DL: What helped you to become a great designer?

EY : Through my problems and failures, I have learned valuable lessons and have grown as a person. I was not discouraged by these challenges, but rather continued on my path with even more determination and motivation. In fact, the hardships I faced have only made me stronger and I credit my current success to the lessons I learned from my failures.

DL: What were the obstacles you faced before becoming a design master?

EY : Not having a defined goal was one of the obstacles I faced in the past. When the destination is not clear, the path is also unclear and ultimately causes confusion. However, I learned from this experience and was able to set specific priorities and create a plan to reach my goals. This not only helped me stay organized and focused, but also reduced stress and confusion. While it may have been challenging and tedious at first, in the end, I was on the right track to achieving my goals. This experience taught me the valuable lesson of the importance of defining goals and creating a plan to achieve them.

DL: How do you think designers should present their work?

EY : Presentation skills are crucial for successfully conveying a strong plan to an audience. No matter how strong a plan is, if it is not presented effectively, it cannot influence the audience. In fact, a great presentation is more important than the design itself, as its ultimate goal is to effectively communicate and persuade the audience. Presentation skills are therefore essential for any individual or organization looking to make an impact and achieve their goals.

DL: What’s your next design project, what should we expect from you in future?

EY : My passion for design has grown stronger as I have pursued my education and experience in the field. With each project, I strive to challenge myself and think outside the box, constantly seeking new ways to use my creativity and skills. I believe that by embracing different design styles and continuously learning and adapting, I can make a meaningful contribution to the industry and inspire others to do the same. I hope as a designer, I positively impact on the world of design.

DL: What’s your ultimate goal as a designer?

EY : With dedication, hard work, and continuous learning, I believe that I can one day become a leading influencer in the design industry. My goal is to use my creativity and knowledge to push the boundaries of design and contribute to its growth and progress on a global scale. By staying true to my passion and constantly striving to improve, I am confident that I can make a positive impact in the world of design.

DL: What people expect from an esteemed designer such as yourself?

EY : As a designer, it is crucial to do not only focus on my own ideas and preferences. I should take into account the needs and feedback of the users. A successful design is one that is not only aesthetically pleasing but also functional and user friendly. Ultimately, the satisfaction of the end users is what truly matters in the success of a design.

DL: How does design help create a better society?

EY : Art and design are not just for aesthetic pleasure, but they also serve a greater purpose. They can challenge our perceptions and open our minds to new ideas and perspectives. By experiencing the art of other cultures, we can gain a better understanding of ourselves and the world around us. Art also has the power to break down barriers and bring people together. It allows us to see the beauty in everyday life and appreciate the world in a new light. Ultimately, art and design have the ability to enrich our lives and bring positive changes to society.

DL: What are you currently working on that you are especially excited about?

EY : The idea that I have in my mind was inspired by a theory in astronomy, and being able to make it into a buildable design is exciting for me.

DL: Which design projects gave you the most satisfaction, why?

EY : When creating a design, consideration should be given to more than just its potential market demand. The message and impact the design has on the viewer should also be taken into account. A design that may not have high sales could still have a powerful message and influence on those who see it. Ultimately, the purpose of a design should not solely be to generate profit, but to also make a meaningful impact. Working on such projects is enjoyable and satisfying for me.

DL: What would you like to see changed in design industry in the coming years?

EY : Instead of simply copying what others have done, try to put your own unique spin on things. Take inspiration from different sources and combine them in new and innovative ways. Don't be afraid to take risks and think outside the box. This will not only make your work more creative, but also help you develop your own unique style.

DL: Where do you think the design field is headed next?

EY : The priorities and values of designers are crucial in determining the direction of design. Some may prioritize financial gain and fame, while others may consider environmental impact and promote sustainable practices. The way designers think and view the world influences their design choices, including promoting appropriate behavioral patterns and fostering positive relationships and interactions. Ultimately, the mindset of the designer plays a significant role in shaping the designs created.

DL: How long does it take you to finalize a design project?

EY : Some projects may require more work due to their complexity, while others may not need as much time to be finalized due to the simplicity of the design. It is important to carefully assess the requirements and scope of each project in order to determine the appropriate amount of time and resources needed. Additionally, external factors such as unexpected challenges or delays can also affect the timeline of a project.

DL: When you have a new design project, where do you start?

EY : The design process starts with an idea, at first I draw the idea I have in the mind as a rough sketch on paper, then I make the desired changes on it to make it the best. However, it is important to note that the design process is not always linear and changes may need to be made multiple times before reaching the final product. This is especially true when creating a design in 3D, as changes may need to be made again to ensure the final design meets all requirements and specifications.

DL: What is your life motto as a designer?

EY : The quality of our life depends on our thoughts and worldview.

DL: Do you think design sets the trends or trends set the designs?

EY : I think both can be true because a designer has an influence on design with his mental tendency, on the other hand, the current process can affect the designer's mind and tendencies. However, the designer's influence may be limited by the constraints and requirements of the design project, whereas the external factors of the design process can heavily impact the designer's decisions and creativity. In the end, it is a combination of both internal and external factors that shape the final design outcome.

DL: What is the role of technology when you design?

EY : Technology can greatly increase accuracy and speed while reducing labor costs. Technology also allows for more efficient data processing and analysis, saving time and resources. Additionally, advancements in technology have led to the creation of various tools and software that can streamline tasks and make them easier to complete, ultimately improving overall productivity. However, technology can also have negative effects, such as job displacement and the potential for errors or malfunctions. It can also create a dependence on technology, leading to a loss of basic skills and independence. Additionally, the high costs of implementing and maintaining technology can put a strain on businesses and individuals.

DL: What kind of design software and equipment do you use in your work?

EY : Rhinoceros. Matrix. KeyShot and Photoshop software.

DL: What is the role of the color, materials and ambient in design?

EY : In design, the concept of space goes beyond just physical dimensions. It also encompasses the sensory and aesthetic elements that make up a design, such as color and material. These elements interact with each other to create a visually appealing and harmonious space. The colors and materials chosen can affect the way light reflects and adds depth to a space, ultimately enhancing its overall beauty.

DL: What do you wish people to ask about your design?

EY : Do you have any questions or suggestions regarding the design? I would be happy for it. Your interest and attention to the plan is greatly appreciated and I am open to any questions or feedback you may have.

DL: When you see a new great design or product what comes into your mind?

EY : From art and music to literature and technology, endless creativity can be found in various forms. It is a powerful force that drives innovation and progress in our world. Without it, our society would not be able to evolve and adapt to the ever-changing challenges and opportunities. Endless creativity is a beautiful gift that should be nurtured and embraced.

DL: Who is your ideal design partner? Do you believe in co-design?

EY : As a designer, I truly appreciate the benefits of collaboration and teamwork. It allows for different perspectives and ideas to come together, resulting in a more well-rounded and innovative design. Mutual cooperation also fosters a positive and supportive work environment, making the process more enjoyable and productive.

DL: Which people you interacted had the most influence on your design?

EY : My first jewelry design teacher was a pivotal figure in my life. Her constant encouragement and insightful feedback boosted my confidence and ultimately led to my success in the field. Without her guidance and support, I may not have discovered my passion and pursued a career in jewelry design. Thank you my teacher Ms.Sanam for everything.

DL: Which books you read had the most effect on your design?

EY : All of the books have its own unique insights and strategies that I found valuable. It would be difficult for me to choose just one as the most useful, as they all contributed to my growth and development as a teacher. The skills and techniques I have learned from books on teaching design and gemology have greatly enhanced my abilities as a designer and educator. Books have not only broadened my knowledge and understanding of various subjects, but they have also sparked my creativity and helped me develop new ideas and perspectives. By learning about the history of design and different cultures, I have gained a deeper appreciation for the importance of diversity and inclusion in the design world. Overall, reading has been an invaluable tool for my personal and professional growth.

DL: How did you develop your skills as a master designer?

EY : I must continuously improve my skills and stay up to date with the latest trends and techniques. This allows me to create innovative and effective designs that meet the needs and preferences of my clients. Additionally, constantly challenging myself and pushing my boundaries in design helps me to grow as a designer and achieve even greater success in my career.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

EY : Meeting with founders of luxury jewelry brands like Tiffany, Harry Winston, Chopard, and David Yurman would be a dream come true for me. As a designer in the luxury jewelry world, I am eager to learn from these renowned leaders and potentially implement their techniques into my own business endeavors. This opportunity would not only allow me to expand my knowledge and skills, but also provide valuable networking opportunities and connections within the industry. I am confident that the experiences and insights shared by these industry leaders will greatly benefit my future endeavors.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

EY : The thrill of competing against others and the anticipation of finding out the results is what makes attending competitions so enjoyable for me. It pushes me to work harder and strive for excellence, as well as giving me the opportunity to meet and connect with like-minded individuals. The competitive environment also allows me to learn from others and improve my skills through constructive criticism and feedback. However, I also recognize that fame can also bring its own set of challenges and pressures. It can lead to a loss of privacy, an increase in public scrutiny, and a constant need to maintain a certain image. It can also create a sense of isolation and loneliness as people may become more interested in the fame rather than the person behind it. Therefore, while I enjoy the excitement and social benefits of fame, I also understand the potential drawbacks and strive to maintain a balance in my life.

DL: What is your favorite color, place, food, season, thing and brand?

EY : Whether it's a delicious meal, a good book, or a fun activity with loved ones, the things that bring joy and happiness into my life will always be my favorites. I believe that life is meant to be enjoyed, and anything that brings a smile to my face and warmth to my heart will have a special place in my heart. As for a specific favorite, it's hard to choose just one as my favorites are constantly changing and evolving as I grow and experience new things.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

EY : The first time I had a design order, they asked me to design a beautiful necklace using an oval shape. However, due to the stress of the customer's presence, I had forgotten what an oval shape looked like. In order to make sure I got the design right, I had to search for images of oval shapes on the Internet.

DL: What makes your day great as a designer, how do you motivate yourself?

EY : By maintaining a positive mindset and being adaptable, I am able to better understand and navigate the changing conditions and atmosphere around me. This helps me to be more open-minded and find creative solutions to any challenges that may arise. It also allows me to be more flexible in my approach, making it easier to adapt to new situations and environments. Overall, this mindset helps me to stay focused and productive, no matter what circumstances I may encounter.

DL: When you were a little child, was it obvious that you would become a great designer?

EY : I have always been deeply passionate about painting and expressing myself through colors and imagination. Even as a child, I could spend hours creating new worlds on my canvas.My mom says that I drew my first draw when I was about two years old, which was my father's military boots. Now, I am grateful for these early signs that have guided me towards my true calling.

DL: What do you think about future; what do you see will happen in thousand years from now?

EY : It is true that technology will continue to advance and change the world in ways we can't even imagine. However, it is important to remember that these advancements are driven by human ideas and innovation. We must be cautious and responsible in our use of technology, ensuring that it serves to improve the lives of humans rather than replace them. Quality and ethical considerations must also be prioritized to ensure the well-being and safety of individuals and society as a whole.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

EY : I truly believe in the power of concepts like altruism, peace, and tranquility, and I am always looking for ways to incorporate them into my work and plans. I am grateful for the opportunity to share my thoughts and ideas with other design enthusiasts, and I hope that this conversation can be valuable for everyone involved in this industry, whether it's students, startups, or seasoned professionals. Remember, even the longest journeys begin with a single step, so don't be afraid to take risks and never give up on your dreams. My love and respect to you all.