Nova Hung

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Nova Hung ("NH") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

NH : I was graduated in Hong Kong Design Institute (HKDI) in 2009.

DL: What motivates you to design in general, why did you become a designer?

NH : Since I was very young, I wanted to have my life by surrounding with art. When I was a little kid I love to draw, when I draw I feel free. Then I grow up, I successfully went to the HKDI (Hong Kong Design Institute) to finish my study in design, to get my first job after graduate.

DL: Did you choose to become a designer, or you were forced to become one?

NH : I choose to. My family preferred I be a piano teacher so sent me to study piano when I was young. But when I finished the grade 8 piano examination I told my mom "I prefer to be a designer more"

DL: What do you design, what type of designs do you wish to design more of?

NH : Branding.

DL: What should young designers do to become a design legend like you?

NH : Never stop exploring the possibilities of the project.

DL: What makes a good design a really good design, how do you evaluate good design?

NH : message delivered clearly, and create a new trend of the design field.

DL: What is the value of good design? Why should everyone invest in good design?

NH : Good design can affect human activities directly, invest in good design to help the business grow up completely and let the inexplicable things happen.

DL: Who are some other design masters and legends you get inspired from?

NH : Tommy Li from Hong Kong. Paula Scher from Pentagram.

DL: What are your favorite designs by other designers, why do you like them?

NH : Mastercard rebranding. That design is really shocking me that a huge company being a pioneer to leading the simplicity design in front of the world. It's really courageous to move into this step.

DL: What is your greatest design, which aspects of that design makes you think it is great?

NH : I think I couldn't pick any of my jobs to be "the greatest", because I put all my effort into all project that I worked on.

DL: How could people improve themselves to be better designers, what did you do?

NH : Never satisfy easily.

DL: If you hadn’t become a designer, what would you have done?

NH : I think I maybe a piano teacher or singer? haha

DL: How do you define design, what is design for you?

NH : Design is connecting people, good design makes people fall in love.

DL: Who helped you to reach these heights, who was your biggest supporter?

NH : Definitely my partner Marvis. He encourages me to start my own business, he trusts in my work so much, giving me so much confidence. Also, we are a couple too, so he is my family and my soulmate.