Francesco Taddei

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Francesco Taddei ("FT") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

FT : I recently graduated in Engineering and Architecture: my academic course has allowed me to develop both the aspects of good design and the technical knowledge to develop my ideas, going beyond the simple abstractions of my youth.

DL: What do you design, what type of designs do you wish to design more of?

FT : As an engineer and architect I mainly work on building projects, but I consider furniture as an integral part of the project so every now and then I enjoy developing some particular element.

DL: What distinguishes between a good designer and a great designer?

FT : I think a good designer should be chosen like this: if you know how to accomplish your ideas, then you're a good designer.

DL: What are your favorite designs by other designers, why do you like them?

FT : I admire products designed by Jonathan Ive for Apple, I always find them well-balanced and "accurate", I confess that I use their website every now and then as a source of indirect inspiration.

DL: What’s your next design project, what should we expect from you in future?

FT : My project would be to develop a company that deals with 360 degrees of architecture, engineering and design, exploring the possibilities offered by new technologies such as 3d printing or VR. I'm already working on it with my former university companion.

DL: What is your life motto as a designer?

FT : As I have already said, I always say to myself: make it work.

DL: What kind of design software and equipment do you use in your work?

FT : I daily use my notebook to pinpoint ideas and reflections, but how do I ever work with my computer. I use CAD software everyday in addition to the Adobe suite (Photoshop, Illustrator, Indesign), but I also visit some internet sites such as Pinterest or Contemporist.

DL: Who is your ideal design partner? Do you believe in co-design?

FT : It depends. Let's say I prefer to work in teams because a comparison with different ideas leads to a better end result.

DL: What is your favorite color, place, food, season, thing and brand?

FT : I can answer this way: Dark Green, Florence, Chianina Steak, Spring, Pencil and Tesla.