LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Jeffrey A Day ("JAD") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

JAD : I have and MID from Pratt Institute and an BFA from The Ohio State University

DL: What motivates you to design in general, why did you become a designer?

JAD : Brining thoughts into the built world motivates me to design, I became a designer so

DL: Did you choose to become a designer, or you were forced to become one?

JAD : It was a natural progression for me becoming a designer, it was a choice for sure.

DL: What do you design, what type of designs do you wish to design more of?

JAD : I design high end furniture and home furnishings, I would really like to design lighting down the road.

DL: What should young designers do to become a design legend like you?

JAD : Young designers would benefit themselves by gaining broad experiences and figuring out where their interests/talents are and utilizing them to the fullest.

DL: What distinguishes between a good designer and a great designer?

JAD : The ability to recognize when a product is perfect... I will add that good designers can design Great products: and great designers can design good products.

DL: What makes a good design a really good design, how do you evaluate good design?

JAD : Does the product represent the concept in a clear way...

DL: What is the value of good design? Why should everyone invest in good design?

JAD : Good design lasts in both duration, materials and concept. People should invest for their own quality of life!

DL: What would you design and who would you design for if you had the time?

JAD : I would love to design an Art Museum.

DL: What is the dream project you haven’t yet had time to realize?

JAD : The interior of a restaurant

DL: What is your secret recipe of success in design, what is your secret ingredient?

JAD : I wish I knew...

DL: Who are some other design masters and legends you get inspired from?

JAD : Charles and Ray Ames,

DL: What is your greatest design, which aspects of that design makes you think it is great?

JAD : Drops series, the static tension of the surface is poetry...

DL: How could people improve themselves to be better designers, what did you do?

JAD : To relax and live life observantly.

DL: If you hadn’t become a designer, what would you have done?

JAD : engineer or artist, more than likely an artist...

DL: How do you define design, what is design for you?

JAD : design at its core is solving a problem within a set of criteria. Sometimes the problem is ergonomic, or function or aesthetic.

DL: Who helped you to reach these heights, who was your biggest supporter?

JAD : My Family continues to be my biggest fans!

DL: What helped you to become a great designer?

JAD : The notion of a perfect design always keeps me looking for the next, best idea.

DL: What were the obstacles you faced before becoming a design master?

JAD : Honestly, self doubt...

DL: How do you think designers should present their work?

JAD : In a way the shows their work the clearest and concise manner.

DL: What’s your next design project, what should we expect from you in future?

JAD : Seating, A few chaise loungers for sure!

DL: What’s your ultimate goal as a designer?

JAD : Not sure actually, the finish line keeps moving.

DL: What people expect from an esteemed designer such as yourself?

JAD : A humble and modest approach with a great idea.

DL: How does design help create a better society?

JAD : design has facilitated a better quality of life thus far and it will continue to do so.

DL: What are you currently working on that you are especially excited about?

JAD : A family of bar stools

DL: Which design projects gave you the most satisfaction, why?

JAD : The ones that were fulfilling to me as a designer AND were also a financial success.

DL: What would you like to see changed in design industry in the coming years?

JAD : Tough to say, I wish I had a magic ball to see into the future to answer that one!

DL: Where do you think the design field is headed next?

JAD : I think the design field will see more use of the the 3D printers with extended capabilities; people will be able to download and print a phone in the future I think...

DL: How long does it take you to finalize a design project?

JAD : Usually a few weeks after the prototypes, I always need to live with a full scale version to actually finalize a design.

DL: When you have a new design project, where do you start?

JAD : Gathering information about materials, needs and desires coupled with some market research.

DL: What is your life motto as a designer?

JAD : design of others...

DL: Do you think design sets the trends or trends set the designs?

JAD : throughout history, art, architecture, design and fine arts(music, dance, fashion, etc.) have been playing off one another. These movements create the trends that we all live with and love.

DL: What is the role of technology when you design?

JAD : A huge roll, I only sketch for myself anymore. I use CAD software for designing and rendering.

DL: What kind of design software and equipment do you use in your work?

JAD : SolidWorks, Rhino, Adobe CS..

DL: What is the role of the color, materials and ambient in design?

JAD : Color can be important, the nice aspect about color is that its free! Go crazy with color everyone! Materials is key as well.

DL: What do you wish people to ask about your design?

JAD : What was your inspiration?

DL: When you see a new great design or product what comes into your mind?

JAD : GOOD JOB! I then look at very closely to learn what they did and why... Its a great way to learn.

DL: Who is your ideal design partner? Do you believe in co-design?

JAD : A good friend. Yes, its tough to design in a vacuum.

DL: Which people you interacted had the most influence on your design?

JAD : My first design professor, Bruce Hanna. I didn't realize it the time but his advise, and outlook has shaped my view on design.

DL: How did you develop your skills as a master designer?

JAD : Keep exploring new materials and processes.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

JAD : Pablo Picasso

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

JAD : I enjoy others seeing value in my work and ideas, it feeds my soul.

DL: What is your favorite color, place, food, season, thing and brand?

JAD : color is white, San Juan Island, BBQ, Fall, Pentel Kerry pencil, Brand... Day-Studios of course!... lol

DL: What makes your day great as a designer, how do you motivate yourself?

JAD : Having an idea come together without issue, when a thought translates well into the physical is priceless.

DL: When you were a little child, was it obvious that you would become a great designer?

JAD : Nope... I wanted to have a lot of different careers as a child, and still actually...

DL: What do you think about future; what do you see will happen in thousand years from now?

JAD : Wow... super tough question... I like to think we humans are living peacefully and harmoniously on earth.

LEGENDARY DESIGNER

FOLLOWING SUIT WITH HIS UNIQUELY DICHOTOMOUS DESIGNS, DAY-STUDIO’S LEAD DESIGNER, JEFF DAY, STRIKES A BALANCE OF CEREBRAL AND CREATIVE. WITH OVER A DECADE OF EXPERIENCE IN PRODUCT DESIGN (AND THREE PATENTS LATER), DAY COMBINES HIS STRATEGIC PLANNING AND TACTICAL IMPLEMENTATION SKILLS WITH AN INNATELY EXPLORATORY MIND. HIS DESIGNS EFFORTLESSLY SHOWCASE THE EFFECTIVENESS OF THIS EQUILIBRIUM. JEFF PROCESSES HIS DESIGNS BY RELATING ACTION AND EMOTION TO INANIMATE OBJECTS. DEFINITION AND THE CORE FUNDAMENTALS OF SPACE AND FORM DRIVES JEFF’S DESIGNS, AND ORIGINATES FROM IMAGINATION AND THE INTELLECTUAL SEQUENCING THAT OCCURS I HIS OWN DAILY OBSERVATIONS. THE CONCEPTUALIZATION OF HIS SIGNATURE “RASTER” SERIES CAME TO HIM AS HE WAS CONCENTRATING ON THE LINE HE WAS ABLE TO DISCERN WHILE PEERING AT HIS COMPUTER SCREEN. PUSHING AND PULLING INSTINCTUAL SPACE IS AN INNATELY NATURAL PROCESS FOR DAY’S DESIGN. THE “DROPS” SERIES, FOR EXAMPLE CAME FROM JEFF WATCHING WATER DISRUPT THE SURFACE OF A POND. FOLLOWING SUIT, HE JUXTAPOSED THE RESULT OF THAT SOFT AND FLOWING VISUAL ONTO A HARD SURFACE. WITH THE MALICIOUSNESS OF A CNC ROUTER, THE PRECISION WITH WHICH DAY DESIGNS ALLOWS HIS CREATIONS TO SEAMLESSLY AND COMPELLINGLY CONVEY RICH COMPLEXITY AND DIMENSION.

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