Aidin Ardjomandi

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Aidin Ardjomandi ("AA") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

AA : Of course, I have studied in the industrial design field in the art and architecture faculty ofcentral Tehran branch of IA University in Master degree. Many people believe that an artist does not need academic studies to be an artist but I do not believe in this idea. I hardly believe that the academic studies has changed my vision and it helped mye to find my way in designing.

DL: What motivates you to design in general, why did you become a designer?

AA : I always wanted to myself and I searched a lot to find a way to prove it. After a while I couldn't find any better way for this issue and it was Design. I seriously believe that nothing can define me better than it.

DL: Did you choose to become a designer, or you were forced to become one?

AA : No one forced me and unfortunately I have fight for it.it was not only a choice. It was a deep love.

DL: What do you design, what type of designs do you wish to design more of?

AA : I I said before, I really want to expose what I am and I have no choice for this idea but Design as I really am. I want to Design everything from a funny toy to a hard knife with the deepest feeling of my inside.

DL: What should young designers do to become a design legend like you?

AA : When I was younger, I always wanted to be like someone else. I always wanted to be a good copy of a legend but it was something that stopped me. My improvement has started directly after I forget this idea and I started to Design as I am.

DL: What distinguishes between a good designer and a great designer?

AA : I do not believe in the word "good designer". I categorize designers in three groups, unacceptable designers, good copies and great designers. To be a great designer you just have not to be those two other groups.

DL: What makes a good design a really good design, how do you evaluate good design?

AA : I always evaluate Designs from their origins and a design origin is obviously it's designer. I always try to understand that have this design came from the inside of it's designer or not.

DL: What is the value of good design? Why should everyone invest in good design?

AA : I have read in the book "designing a breakthrough product" that a good product must have three parameters. It has to be useful, usable and desirable. I think a design is a product and it has to have these three parameters too.

DL: What would you design and who would you design for if you had the time?

AA : I really love to work in a musical instruments companies but now I am working hard to research in design competitions and to find ways to make these events more practical and more attractive.

DL: What is the dream project you haven’t yet had time to realize?

AA : I have no chance to be part of a prestigious animation team and o think I will never have enough time for this dream.

DL: What is your greatest design, which aspects of that design makes you think it is great?

AA : I have designed a lot of items and products but I seriously believe that my best one is designing a character named Fariborz.

DL: If you hadn’t become a designer, what would you have done?

AA : It's a hard question. I have fight to my destiny to become a designer so I really do not want to think about the answer of this question.

DL: Who helped you to reach these heights, who was your biggest supporter?

AA : The most attractive answer for this question is I have reached these highs completely alone like an eagle but the truth is my father was my biggest supporter and I always call him for my achievements and it's really hard for me to have a success without of his kind words.