Manuela Hardy

LEGENDARY INTERVIEW

Design Legends ("DL") had the distinct honour to interview legendary designer Manuela Hardy ("MH") for their original perspective and innovative approach to design as well as their creative lifestyle, we are very pleased to share our interview with our distinguished readers.

DL: Could you please tell us a bit about your design background and education?

MH : My design background is rooted in a combination of formal education and hands-on experience. I graduated with a diploma degree in architecture and design from fiuni school of architecture & design, where I focused on residential architecture and creative processes. This foundation helped me develop strong technical skills in design software, user research, and visual communication.

DL: What motivates you to design in general, why did you become a designer?

MH : I’ve always been drawn to creative expression and problem-solving, and design sits right at the intersection of those two passions. From a young age, I was fascinated by how everyday objects and visuals could evoke emotions and convey messages. Over time, that curiosity evolved into a drive to create my own solutions—ones that are both visually appealing and meaningful to the people who interact with them. Becoming a designer felt like a natural step because it allows me to combine art, functionality, and strategy in a single pursuit. I’m motivated by the challenge of translating complex ideas into intuitive visuals or user experiences, and I’m constantly inspired by the impact thoughtful design can have on how people perceive a product, a brand, or even an entire community. Above all, the thrill of bringing an idea to life—from concept sketches to final implementation—keeps me excited about pushing my creative boundaries and growing as a designer.

DL: Did you choose to become a designer, or you were forced to become one?

MH : I definitely chose to become a designer—it wasn’t something I felt obligated or forced to pursue. From an early age, I had an inclination toward creativity, whether that involved drawing, painting, or experimenting with different mediums. Over time, as I discovered the world of design, it became clear that this field would let me merge my love for visual expression with a practical, problem-solving mindset. The more I learned about various design disciplines, the more I realized that this was not just a hobby but a genuine career path I wanted to follow.

DL: What do you design, what type of designs do you wish to design more of?

MH : My primary focus is on designing residential houses and cabins, which I absolutely love doing. There’s something incredibly rewarding about shaping people’s personal spaces—seeing how thoughtful layouts, natural materials, and well-placed details can create a true sense of comfort and belonging. I’ve always been drawn to the coziness and warmth of small-scale, nature-inspired dwellings, whether that’s a small cabin in the woods or a modern family home filled with light. Looking ahead, I’d love to continue refining and expanding my expertise in this area. I’m particularly interested in sustainable building practices and exploring innovative ways to integrate each structure with its surrounding environment. Designing spaces that harmonize with nature—while still meeting the practical needs of the people who live in them—is my passion, and I can’t wait to keep pushing the boundaries of what’s possible in residential and cabin design.

DL: What should young designers do to become a design legend like you?

MH : The most important advice I can give young designers is to focus on the work that truly speaks to your heart—because when you love what you do, your passion shines through in every project. Whether you’re fascinated by architecture, product design, graphics, or any other creative field, nurturing that genuine enthusiasm is what sustains you through the late nights, tight deadlines, and occasional setbacks. Surround yourself with projects that challenge and inspire you, and never stop exploring new techniques or perspectives. Always stay open to learning—from mentors, colleagues, and even from your own mistakes. Keep in mind that design is a journey of continual growth, fueled by curiosity and a commitment to making meaningful, impactful work. When you stay true to what you love, your unique style and dedication will help you stand out and make a lasting mark in the design world.

DL: What distinguishes between a good designer and a great designer?

MH : A good designer meets expectations and delivers solid work. A great designer goes a step further—adding depth, innovation, and genuine empathy for the end user. They’re constantly pushing boundaries, refining their craft, and finding unique ways to communicate and solve problems. It’s this combination of passion, originality, and user-focused thinking that truly sets a great designer apart.

DL: What makes a good design a really good design, how do you evaluate good design?

MH : A good design is clear, functional, and emotionally resonant—it serves its purpose while engaging users on a deeper level. I look for simplicity, impact, and how seamlessly it integrates with its environment or user flow. Ultimately, a really good design solves the right problem in a way that feels intuitive, meaningful, and delightful.

DL: What is the value of good design? Why should everyone invest in good design?

MH : Good design improves how we live and feel—it solves problems efficiently while enriching our daily experiences. Investing in beautiful, thoughtful design enhances well-being and creates spaces that inspire and uplift. It’s more than aesthetics; it’s about crafting environments that truly support and delight us.

DL: What would you design and who would you design for if you had the time?

MH : I’d love to design a “design village” built primarily with wood—an immersive, interactive space where everyone can visit, stay, and explore. Think of it like an amusement park for design lovers: a sustainable haven that merges craftsmanship, innovation, and community. It would celebrate creativity in every corner and provide a welcoming environment for people of all ages and backgrounds to connect and be inspired.

DL: What is the dream project you haven’t yet had time to realize?

MH : The dream project I’m still waiting to bring to life is my “design village”—an immersive, nature-focused community that showcases innovation, craftsmanship, and sustainability. It would be a welcoming destination where visitors can experience beautiful wood-built structures, learn about design, and connect with others who share a passion for creativity and well-being.

DL: What is your secret recipe of success in design, what is your secret ingredient?

MH : My secret recipe is putting the people who will live there front and center—truly understanding their needs and aspirations. From there, I focus on tactility, ensuring each space feels inviting to the touch, and view every project holistically, blending functionality, aesthetics, and context into a seamless experience.

DL: Who are some other design masters and legends you get inspired from?

MH : I’m inspired by a wide range of design masters—visionaries like Daniel Libeskind, Peter Zumthor, and Frank Gehry have profoundly influenced my thinking. Their bold forms, attention to detail, and unique use of materials remind me that architecture and design can spark wonder while staying grounded in human needs. I also draw from many other pioneers, constantly seeking fresh perspectives and new ways to innovate.

DL: What are your favorite designs by other designers, why do you like them?

MH : love Peter Zumthor’s project in Sauda (Allmannajuvet)—it brilliantly shows a simple structure that subtly holds a more intricate form inside. It’s a beautiful balance of restraint and complexity. Frank Gehry’s bold, fluid approach also pushes me to think outside the box, while smaller, accessible designs remind me that thoughtful details can live in everyday objects and spaces, not just grand landmarks.

DL: What is your greatest design, which aspects of that design makes you think it is great?

MH : I’d say my greatest designs are Trekronaa and the Gateway to Lofoten. Trekronaa is already quite well-known and embodies my core values—natural materials, human-centric spaces, and a seamless blend into its environment. The Gateway to Lofoten is still unbuilt, but it holds so much potential. It captures the essence of the rugged landscape in a way that invites people to immerse themselves in nature, and I’m eager to see it finally come to life.

DL: How could people improve themselves to be better designers, what did you do?

MH : Stay curious. Keep learning new techniques, explore different styles, and challenge yourself with diverse projects. I made a point of seeking mentors, collaborating with other creatives, and constantly questioning how each design could serve people better. Over time, these habits sharpened my skills and deepened my understanding of design’s true impact.

DL: If you hadn’t become a designer, what would you have done?

MH : If I hadn’t become a designer, I might have tried my hand at being a rockstar—or, more realistically, I’d be teaching in a creative school or acting. In any case, I’d still be immersed in something that feeds my passion for creative expression.

DL: How do you define design, what is design for you?

MH : For me, design is about creating “space in space” where people’s lives and needs remain front and center. It’s a process of shaping environments—both physical and emotional—that elevate everyday experiences and truly serve those who inhabit them.

DL: Who helped you to reach these heights, who was your biggest supporter?

MH : Honestly, my biggest supporter has been myself. It may sound strange, but you have to believe in your own vision and capabilities to make it in this field. That self-belief—paired with hard work—helped me push forward and reach new heights. Also my husband is a big believer I have to add that.

DL: What helped you to become a great designer?

MH : Staying curious and trying again (and again) helped me grow. By constantly iterating on ideas and tackling new projects, I learned valuable lessons each time. That mix of curiosity, persistence, and productivity sharpened my skills and pushed me to keep innovating.

DL: What were the obstacles you faced before becoming a design master?

MH : I faced my share of obstacles, but I don’t share all of them. You’ll meet challenging people and situations—stay positive, focused, and remember to pick your battles wisely. That resilience and perspective will help you navigate the design world and keep growing.

DL: How do you think designers should present their work?

MH : Designers should let their visuals do the talking. High-quality images, clear diagrams, and concise explanations can showcase both the concept and craftsmanship. A well-organized, compelling presentation ensures the audience truly appreciates and understands the design’s essence.

DL: What’s your next design project, what should we expect from you in future?

MH : I’m about to kick off several exciting projects in the coming weeks—primarily detached houses that continue my focus on human-centered, nature-inspired design. You can expect inviting spaces that blend seamlessly with their surroundings, crafted with thoughtful materials and a holistic approach. Stay tuned!

DL: What’s your ultimate goal as a designer?

MH : My ultimate goal is to create truly beautiful spaces that enrich people’s lives, while also sharing my knowledge and inspiring others. I believe in passing down skills and fostering a new generation of designers who value creativity, innovation, and human-centered design.

DL: What people expect from an esteemed designer such as yourself?

MH : People often expect creativity, attention to detail, and innovative solutions. They also look for a thoughtful approach that balances aesthetics, functionality, and the human experience—ultimately trusting me to deliver designs that resonate on both practical and emotional levels.

DL: How does design help create a better society?

MH : Design can shape environments that are safer, more sustainable, and more inclusive.

DL: What are you currently working on that you are especially excited about?

MH : I’m currently juggling a handful of exciting new projects, but I’m also bursting with fresh ideas beyond just design—like writing new books. It’s an invigorating time filled with creativity on multiple fronts, and I can’t wait to see these ideas come to life.

DL: Which design projects gave you the most satisfaction, why?

MH : Trekronaa stands out as one of my most satisfying projects. It perfectly reflects my passion for creating warm, welcoming spaces with a close connection to nature. Seeing how people interact with and enjoy this environment affirms that thoughtful design can truly enhance everyday life.

DL: What would you like to see changed in design industry in the coming years?

MH : I’d love to see the industry place a greater emphasis on designing better residential areas with thoughtfully planned small houses and sustainable principles. By prioritizing people’s well-being and environmental considerations, designers can create living spaces that truly support and uplift communities.

DL: Where do you think the design field is headed next?

MH : I think the design field is moving toward more adaptable, creative solutions—ones that reflect how our needs keep evolving. We may need to embrace a “less is more” mindset, focusing on sustainable and minimalist approaches that still spark inspiration and fulfill our shifting lifestyles.

DL: How long does it take you to finalize a design project?

MH : It varies widely, depending on the project’s complexity and the client’s decision-making process. Some projects wrap up in a few months, while others can span several years before reaching completion. Building a house usually takes about 1 year, but the part before that can vary even more.

DL: When you have a new design project, where do you start?

MH : I always begin by understanding the client’s vision, needs, and constraints. This involves initial conversations, site analysis, and plenty of research. From there, I start sketching ideas and gathering inspiration to guide the overall concept before refining it into detailed designs.

DL: What is your life motto as a designer?

MH : “Stay curious, put people first, and craft beauty in every space you create.”

DL: Do you think design sets the trends or trends set the designs?

MH : It’s a two-way street—designers often spark new trends, but they also respond to evolving user needs and cultural shifts. Ultimately, it’s a cycle of influence and adaptation that keeps design fresh and relevant.

DL: What is the role of technology when you design?

MH : Technology plays an ever-growing role in my process, offering new tools for visualization, collaboration, and precision. Over the years, as I’ve learned more, I’ve integrated advanced software and techniques that help me explore ideas more deeply and present them more effectively.

DL: What kind of design software and equipment do you use in your work?

MH : I primarily rely on Archicad for my architectural drawings, F Storm for lighting and photorealistic rendering, and Adobe InDesign and Photoshop for presentations and visual refinements. These tools help me transform concepts into comprehensive designs and compelling visuals.

DL: What is the role of the color, materials and ambient in design?

MH : Color, materials, and ambiance are crucial—they set the mood and define a project’s overall character. I often blend Scandinavian and Japanese modern influences, favoring simple forms, natural tones, and honest materials that bring warmth and authenticity to each space.

DL: What do you wish people to ask about your design?

MH : I wish people would ask about the deeper intent behind each design—how it integrates with its environment, meets user needs, and creates a meaningful experience. It’s these thoughtful questions that spark the most rewarding conversations.

DL: When you see a new great design or product what comes into your mind?

MH : I immediately feel inspired and curious—wondering how it was made, the thought process behind it, and what lessons I can draw from its innovation.

DL: Who is your ideal design partner? Do you believe in co-design?

MH : I have a colleague I work with. We share a mutual understanding, challenge each other’s ideas, and refine our concepts together. Yes, I wholeheartedly believe in co-design—collaboration boosts creativity and results in richer, more thoughtful outcomes.

DL: Which people you interacted had the most influence on your design?

MH : People who deeply shaped my design perspective were mentors, colleagues, and clients who challenged my assumptions and pushed me to think in new ways. Their insights and feedback helped refine my approach and inspired continuous growth.

DL: Which books you read had the most effect on your design?

MH : I don’t read many books, but I find immense inspiration in the pictures and visuals I encounter daily. Whether it’s through photography, design magazines, architecture portfolios, or simply observing the world around me, these images fuel my creativity and influence my design aesthetic. Visual storytelling helps me understand different styles, materials, and spatial arrangements, allowing me to incorporate diverse elements into my own projects. This constant exposure to various visuals keeps my ideas fresh and my approach dynamic.

DL: How did you develop your skills as a master designer?

MH : I developed my skills as a master designer by consistently experimenting and refining my techniques through repeated attempts. Staying productive allowed me to tackle a variety of projects, each presenting unique challenges that broadened my expertise. Additionally, engaging in conversations with clients, mentors, and fellow designers provided invaluable insights and feedback. These interactions helped me understand different perspectives and continuously improve my work. This blend of persistent practice, dedication to productivity, and meaningful dialogue has been essential in shaping me into the designer I am today.

DL: Irrelative of time and space, who you would want to meet, talk and discuss with?

MH : I would love to meet Frank Gehry. His innovative approach and creative vision have always inspired me, and I’d enjoy discussing his experiences and insights in design.

DL: How do you feel about all the awards and recognition you had, is it hard to be famous?

MH : While I’m grateful for the awards and recognition I’ve received, I don’t consider myself famous. For me, the true reward lies in seeing my designs positively impact people’s lives and create beautiful, functional spaces. Fame can bring its own set of challenges, but my primary focus remains on my passion for design and continuously improving my work. Staying grounded and dedicated to what I love is what truly matters to me.

DL: What is your favorite color, place, food, season, thing and brand?

MH : My favorite colors are warm green tones and rich reds like rust or pink, as they add warmth and vibrancy to my designs. I love Japan for its cultural richness, but my favorite place is my home in Norway, which inspires me with its natural beauty. I enjoy both summer and spring seasons for their energy and renewal. My favorite thing is anything that serves a purpose, combining functionality with beauty. Lastly, I admire Apple for its sleek and user-focused design.

DL: Please tell us a little memoir, a funny thing you had experienced as a designer?

MH : One of my favorite memories as a designer is watching the idea for the Gateway to Lofoten come to life. On a lighter note, I often think back to my childhood when I loved creating and playing with multipurpose cardboard interiors. Those early adventures with cardboard sparked my creativity and showed me the endless possibilities of design, turning simple materials into imaginative spaces.

DL: What makes your day great as a designer, how do you motivate yourself?

MH : A great day for me is when my colleague and I successfully meet our project deadlines.

DL: When you were a little child, was it obvious that you would become a great designer?

MH : No, it wasn’t obvious when I was a child that I would become a great designer. I was pretty shy, but I always found ways to express my creativity through drawing and building with whatever materials I had. Those early creative moments laid the foundation for my passion and career in design.

DL: What do you think about future; what do you see will happen in thousand years from now?

MH : I prefer not to predict what the world will look like a thousand years from now, as so much can change. However, I hope that humanity continues to grow in kindness and understanding. No matter what happens, maintaining compassion and respect for one another is essential for a positive future.

DL: Please tell us anything you wish your fans to know about you, your design and anything else?

MH : I encourage everyone to believe in themselves and embrace their creative potential. I truly believe that we are here to create, support one another, and steward nature with respect. In my designs, I strive to reflect these values by crafting spaces that are beautiful, functional, and harmonious with the environment. Thank you for your support, and always remember to stay inspired, kind, and connected to the world around you.